Entries by Havi Goffan

Pinterest competition wants you to solve this Peugeot puzzle

Pinterest competition from Peugeot Pinterest is the new kid on the social media block, but brand owners are starting to use the platform creatively. Peugeot Panama recently launched a Pinterest competition on the site that asks its customers to complete puzzles on the company’s Pinterest page. The use of Pinterest as an engagement tool is […]

Discover Your Brand’s Best Times to Post to Pinterest

I don’t believe there are standardized best times to post to Pinterest and. as a matter of fact, I am of the belief that the same applies to all social networks. But here’s how to identify YOUR best times to post to Pinterest. Many blogs and articles on the web make mention of the best times to post to Pinterest. What do they truly […]

5 Awesome 2014 Soccer World Cup Ads

Isn’t it funny that now we all focus on the 2014 soccer World Cup Ads? Didn’t it used to be an almost exclusive event surrounding the Super Bowl? As the U.S. gets more involved with soccer, the larger the U.S. audience and the higher the number of advertisers wanting to capture their attention. Because of it and because soccer […]

Kellogg’s Pinterest marketing strategy analysis

I am a firm believer that very few companies grasp the power of Pinterest Marketing and understand how to compete for attention (and traffic) on the visual search engine. This is the first of many Pinterest marketing strategies analysis I will perform and post. Let’s learn from the ones that do and find out what we […]

Bus advertising examples that go the distance!

Bus advertising is not something new. Trucks and buses have been wrapped with ads for a long time. But, who remembers what was advertised on the side of a bus on a simple banner one week ago, lest a year ago? When bus advertising campaigns are infused with great creative, brands and their messages become memorable […]