Pinterest competition from Peugeot
Pinterest is the new kid on the social media block, but brand owners are starting to use the platform creatively. Peugeot Panama recently launched a Pinterest competition on the site that asks its customers to complete puzzles on the company’s Pinterest page.
The use of Pinterest as an engagement tool is an interesting concept that could be applied to virtually any product.
Peugeot asks their Pinterest visitors to choose a model and then search their website and Facebook page for the missing pieces of the puzzle. The first person to complete the image wins.
Using Pinterest in this way is certainly innovative, but the competition does lack clarity, with Peugeot having to explain how their Pinterest competition works. Nevertheless, as a first attempt at using Pinterest in this way, the company should be commended.
Here is what the Social Media Examiner has to say about Pinterest competitions:
Why Pinterest Contests?
Here is why you should run a contest on Pinterest:
Pinterest is the third most popular social network in the U.S. in terms of traffic.
Pinterest has accumulated 14.9 million users as of July 2012.
Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.
Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.
Pinterest accounted for 3.6% of referral traffic as of January 2012.
Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.
Using Pinterest contests, your brand can engage with consumers in a personal and cost-effective way.
Contests can also help you collect customer information, preferences and feedback. This valuable data can then be put into action to enhance your offerings and acquire more customers.
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