Entries by Havi Goffan

17 Pinterest Statistics For Business You Need To Know

Still haven’t made up your mind about being on Pinterest or not? New year, New Platform! And to help wipe away all doubts, I leave you with these 17 Pinterest statistics for business to begin planning your 2015 Pinterest strategy now! In the U.S. alone, Pinterest has 53 million active users – or, 22% of […]

Best Halloween Ads: Trick or Treat?

A collection of the best Halloween ads I have had the privilege of watching. Ikea, Snickers, McDonald’s, Pepsi, The Guardian, Mini Cooper and, yes! The first Snapchat ad! There is something special about Halloween. A fascination on my part, probably born from watching scary Halloween movies in a country where it was not celebrated (then) in […]

Effective Pinterest Strategy: the Whole Foods Success Story

What makes for an effective Pinterest strategy? How to take advantage of this visual discovery engine to increase sales? Read about Whole Foods Market success. Many see Pinterest as a community online to share images. Others, the visionaries, take advantage of all that this tool gives them and they grow with her. They understand that, […]

Reverse Showrooming to the Power of Pinterest

41% of customers do reverse show rooming. Read on to find out how to leverage the power of Pinterest to drive more traffic to stores with intent to buy. What is Showrooming? Showrooming is a relatively new way of buying products where customers first visit a physical store to examine and/or evaluate the product that is then […]

Website Optimization and its effect on offline marketing

Do marketers consider website optimization or SEO efforts when planning their offline marketing strategy? Leveraging website optimization efforts can provide you with a more insightful and better crafted message for your offline marketing strategies. According to Marketing Sherpa’s study, “Discovering the most effective messaging and positioning is crucial for crafting an effective value proposition, and then incorporating […]