Entries by Havi Goffan

Mobile App Advertising Trends

A new Mobile App Advertising trend may be in the making as smartphone owners turn to local TV news apps and breaking, local news and weather are top content categories, according to the latest research on the topic. As local digital news becomes a more competitive space—with Google showing signs of venturing into the market, […]

Pepsi Launches Bilingual Advertising Campaign with William Levy

Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bilingual advertising campaign for Pepsi Next. But this time there are a few key components that differentiate the campaign. First, they have selected William Levy, a cuban-american […]

Hispanic Acculturation Secrets Unveiled

Hispanic Acculturation secrets were unveiled at the Keynote Speech given by Claudia Goffan, Hispanic Marketing expert and Target Latino CEO, at Hispanic Day on the Hill and she reveals some of them on this article. As you may be aware, the Kansas Hispanic & Latino American Affairs Commission, with the office of Governor Sam Brownback, proclaimed […]

Latinos in Kansas to Have Hispanic Day on the Hill

Claudia Goffan, Hispanic Marketing professional and CEO at Target Latino, named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor Sam Brownback. Atlanta, GA – March 27, 2013 – The Kansas Hispanic & Latino American Affairs Commission, with the office of Governor Sam Brownback, is proclaiming […]

First Latino Pope Francis I: History in the making

Cardinal Jorge Mario Bergoglio of Argentina was elected pope today, becoming the first pontiff from Latin America and taking the name Pope Francis. The white smoke, accompanied by the pealing of bells to eliminate any confusion, billowed from a flue on the roof of the Sistine Chapel, prompting the huge gathered in the square to […]