Innovative Interactive Tool Allows for Uploading Photos, Trying on Celebrity Hair and Makeup Looks, Plus Click-to-Buy Products
-First Hispanic Website to Offer Beauty Tool for Hispanic Consumers-
-T-Mobile Premiere Sponsor-
Further expanding on its celebrity style coverage online, PeopleEnEspanol.com today launched a new interactive tool, http://www.peopleenespanol.com/pespanol/cambiatulook where users can upload photos of themselves and try out new celebrity looks in hair and makeup. This technology is the first of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women — complete with complimenting hair, skin and eye colors.
Cambia Tu Look is a free, fun, easy way to try on hundreds of the hottest celebrity hairdos, as well as lip, skin and eye colors – all in an instant. For the ultimate transformations, users can try on the complete hair-and-makeup looks of their favorite American and Latino stars such as Angelina Jolie, Jennifer Lopez, Thalia, Katie Holmes and Maite Peroni, and learn how to the exact glamorous red-carpet looks. PeopleEnEspanol.com worked with leading celebrity beauty experts to provide users with step-by-step tips on how to achieve these sexy, modern celebrity looks.
Users can try out over 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 popular brands, then purchase these favorite beauty items online by clicking through to a retailer.
“PeopleEnEspanol.com is the ultimate Hispanic website for the hottest trends in celebrity fashion and beauty,” says Fran Hauser, President, Digital, Time Inc. Style and Entertainment Group. “With Cambia Tu Look we are providing an exciting, engaging experience for women where they can sample with new looks and shop for their favorite beauty brands.”
“Beauty and style are defining characteristics for Latinas,” says Lucia Ballas-Traynor, publisher, People en Espanol. “They have been following the hottest trends of today’s stars but now they can be inspired by creating their own unique looks and styles that differentiate them from mainstream.”
The makeover tool was designed and created in partnership with TAAZ, a San Diego-based technology company.
Source: People en Espanol
https://hispanic-marketing.com/wp-content/uploads/2009/09/peopleenespanol.png250600Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-09-02 23:22:412018-03-27 03:18:41‘Cambia Tu Look’ PeopleEnEspanol.com Interactive Tool
In terms of population size, Millennials are already reshaping the ethnic makeup of the Unites States. According to recent figures from the 2008 Current Population Survey, 44 percent of those born since the beginning of the 80’s belong to some racial or ethnic category other than “non-Hispanic white”. Millennials are revealing themselves to be the demographic precursor to Census Bureau projections showing whites as a minority by 2050: only 56 percent of Millennials are white (non-Hispanic) and only 28 percent of current Baby Boomers who are non-white. Therefore we can say that the younger the group, the higher the proportion of “ethnic” populations.
Characteristics of the Hispanic Millennials
Hispanics are at the forefront of this Millennial diversity:
– over 20 percent of Millennials are Hispanics
– approximately 86 percent of Hispanics under the age of 18 are born in the U.S. (95 percent of Millennials are U.S. born)
– many Hispanic Millennials are the offspring of immigrants
– unlike their immigrant parents, this group strongly exhibits a preference for English as their primary mode of communication – this poses an interesting challenge when targeting this group because of the importance of family opinions
– 88 percent of second generation Hispanics and 94 percent of third generation Hispanics are highly English fluent (speak “very well”). Many second generation Hispanics tend to be bilingual, but English dominates by the third generation. (Source: Pew Hispanic Center)
A distinguishing characteristic of multi-ethnic Millennials is their heavily “second generation” orientation (nearly 30 percent are children of immigrants). Since they are more likely children of immigrants than immigrants themselves, the proportion of foreign born Millennials is relatively small when compared to Generation Xers and Baby Boomers. Foreign-born persons comprise 13 percent of all Millennials (includes all those born since the 80s), but they make up 22 percent of the Generation X cohort (born between 1965 to 1979) and 16 percent of Baby Boomers (born between 1946 and 1964).
Hispanics born in the U.S. can be grouped into two distinct marketing segments
a- the young “millennial” Latinos, children, teens, and young adults born to immigrant parents
b- “traditional Latinos” or those born to Latino families that have been U.S. citizens for two or more generations
The first ones know how to live in both cultures and enjoy doing so. For the second segment, and depending on the market, the levels of value orientation and acculturation vary drastically. They may be far removed from the Latino culture or their identity as Hispanics can be much more traditional and stronger than expected.
Perhaps more astounding is the casual mix-and-match cultural sensibilities of Millennials. Not content to cleave to any single ethnic or cultural influence, they are free to engage in the variety with no restrictions. One example is “Mashups”—entire compositions reconfigured from samples drawn from disparate musical genres—so popular on mp3 players. Millennial choices in popular culture are drawn from a broad pool of influences, and anything can be customized and suited to one’s personal preferences—just as easily as an iPod playlist. Likewise, the aesthetics of Millennial fashion, movies, and video games increasingly reflect a broad range of influences—from Japanese anime to East L.A. graffiti art.
Today’s young consumer shun direct overtures aimed at appealing to their ethnic background and they tend to discard traditional cultural labels in favor of their own self-created monikers like “Mexipino”, “Blaxican”, “China Latina”.
As a market segment, Millennials are shaking the foundations of advertising and media. Enabled by technology, their lifestyle is characterized by instant text messaging, mobile media, and virtual social networking. Millennials Hispanics are 211% more likely to download content from the Internet than the general population. Over 60% of Hispanic Millennials are online.
Downloads just might be the manner in which Hispanics are attaining and interacting with certain brands for the first time. For example, downloading may be a preferred method to receive media content including local and national news. This is exemplary of a larger phenomena occurring across the youth culture, as people in younger age brackets go online for content typically associated with more ‘traditional’ media, such as movies or television. Media content providers and marketers have an opportunity to leverage downloading habits and create content that engages Hispanic Millennials and other Hispanics online.
https://hispanic-marketing.com/wp-content/uploads/2010/03/1104507_mobile_phone.jpg300225Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2010-04-07 09:08:462019-08-13 04:13:54How Young Latinos Come of Age in America
https://hispanic-marketing.com/wp-content/uploads/2010/03/668357_crackers.jpg224300Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-08-31 13:32:462018-03-27 03:21:46Snacking differences between Hispanics, general population
https://hispanic-marketing.com/wp-content/uploads/2010/03/1177731_young_generation.jpg300225Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-08-27 18:32:172018-05-18 19:40:07Characteristics of Hispanic Millennials
Innovative Interactive Tool Allows for Uploading Photos, Trying on Celebrity Hair and Makeup Looks, Plus Click-to-Buy Products
-First Hispanic Website to Offer Beauty Tool for Hispanic Consumers-
-T-Mobile Premiere Sponsor-
Further expanding on its celebrity style coverage online, PeopleEnEspanol.com today launched a new interactive tool, http://www.peopleenespanol.com/pespanol/cambiatulook where users can upload photos of themselves and try out new celebrity looks in hair and makeup. This technology is the first of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women — complete with complimenting hair, skin and eye colors.
Cambia Tu Look is a free, fun, easy way to try on hundreds of the hottest celebrity hairdos, as well as lip, skin and eye colors – all in an instant. For the ultimate transformations, users can try on the complete hair-and-makeup looks of their favorite American and Latino stars such as Angelina Jolie, Jennifer Lopez, Thalia, Katie Holmes and Maite Peroni, and learn how to the exact glamorous red-carpet looks. PeopleEnEspanol.com worked with leading celebrity beauty experts to provide users with step-by-step tips on how to achieve these sexy, modern celebrity looks.
Users can try out over 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 popular brands, then purchase these favorite beauty items online by clicking through to a retailer.
“PeopleEnEspanol.com is the ultimate Hispanic website for the hottest trends in celebrity fashion and beauty,” says Fran Hauser, President, Digital, Time Inc. Style and Entertainment Group. “With Cambia Tu Look we are providing an exciting, engaging experience for women where they can sample with new looks and shop for their favorite beauty brands.”
“Beauty and style are defining characteristics for Latinas,” says Lucia Ballas-Traynor, publisher, People en Espanol. “They have been following the hottest trends of today’s stars but now they can be inspired by creating their own unique looks and styles that differentiate them from mainstream.”
The makeover tool was designed and created in partnership with TAAZ, a San Diego-based technology company.
Source: People en Espanol
https://hispanic-marketing.com/wp-content/uploads/2009/09/peopleenespanol.png250600Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-09-02 23:22:412018-03-27 03:18:41‘Cambia Tu Look’ PeopleEnEspanol.com Interactive Tool
In terms of population size, Millennials are already reshaping the ethnic makeup of the Unites States. According to recent figures from the 2008 Current Population Survey, 44 percent of those born since the beginning of the 80’s belong to some racial or ethnic category other than “non-Hispanic white”. Millennials are revealing themselves to be the demographic precursor to Census Bureau projections showing whites as a minority by 2050: only 56 percent of Millennials are white (non-Hispanic) and only 28 percent of current Baby Boomers who are non-white. Therefore we can say that the younger the group, the higher the proportion of “ethnic” populations.
Characteristics of the Hispanic Millennials
Hispanics are at the forefront of this Millennial diversity:
– over 20 percent of Millennials are Hispanics
– approximately 86 percent of Hispanics under the age of 18 are born in the U.S. (95 percent of Millennials are U.S. born)
– many Hispanic Millennials are the offspring of immigrants
– unlike their immigrant parents, this group strongly exhibits a preference for English as their primary mode of communication – this poses an interesting challenge when targeting this group because of the importance of family opinions
– 88 percent of second generation Hispanics and 94 percent of third generation Hispanics are highly English fluent (speak “very well”). Many second generation Hispanics tend to be bilingual, but English dominates by the third generation. (Source: Pew Hispanic Center)
A distinguishing characteristic of multi-ethnic Millennials is their heavily “second generation” orientation (nearly 30 percent are children of immigrants). Since they are more likely children of immigrants than immigrants themselves, the proportion of foreign born Millennials is relatively small when compared to Generation Xers and Baby Boomers. Foreign-born persons comprise 13 percent of all Millennials (includes all those born since the 80s), but they make up 22 percent of the Generation X cohort (born between 1965 to 1979) and 16 percent of Baby Boomers (born between 1946 and 1964).
Hispanics born in the U.S. can be grouped into two distinct marketing segments
a- the young “millennial” Latinos, children, teens, and young adults born to immigrant parents
b- “traditional Latinos” or those born to Latino families that have been U.S. citizens for two or more generations
The first ones know how to live in both cultures and enjoy doing so. For the second segment, and depending on the market, the levels of value orientation and acculturation vary drastically. They may be far removed from the Latino culture or their identity as Hispanics can be much more traditional and stronger than expected.
Perhaps more astounding is the casual mix-and-match cultural sensibilities of Millennials. Not content to cleave to any single ethnic or cultural influence, they are free to engage in the variety with no restrictions. One example is “Mashups”—entire compositions reconfigured from samples drawn from disparate musical genres—so popular on mp3 players. Millennial choices in popular culture are drawn from a broad pool of influences, and anything can be customized and suited to one’s personal preferences—just as easily as an iPod playlist. Likewise, the aesthetics of Millennial fashion, movies, and video games increasingly reflect a broad range of influences—from Japanese anime to East L.A. graffiti art.
Today’s young consumer shun direct overtures aimed at appealing to their ethnic background and they tend to discard traditional cultural labels in favor of their own self-created monikers like “Mexipino”, “Blaxican”, “China Latina”.
As a market segment, Millennials are shaking the foundations of advertising and media. Enabled by technology, their lifestyle is characterized by instant text messaging, mobile media, and virtual social networking. Millennials Hispanics are 211% more likely to download content from the Internet than the general population. Over 60% of Hispanic Millennials are online.
Downloads just might be the manner in which Hispanics are attaining and interacting with certain brands for the first time. For example, downloading may be a preferred method to receive media content including local and national news. This is exemplary of a larger phenomena occurring across the youth culture, as people in younger age brackets go online for content typically associated with more ‘traditional’ media, such as movies or television. Media content providers and marketers have an opportunity to leverage downloading habits and create content that engages Hispanic Millennials and other Hispanics online.
https://hispanic-marketing.com/wp-content/uploads/2010/03/1104507_mobile_phone.jpg300225Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2010-04-07 09:08:462019-08-13 04:13:54How Young Latinos Come of Age in America
https://hispanic-marketing.com/wp-content/uploads/2010/03/668357_crackers.jpg224300Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-08-31 13:32:462018-03-27 03:21:46Snacking differences between Hispanics, general population
https://hispanic-marketing.com/wp-content/uploads/2010/03/1177731_young_generation.jpg300225Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-08-27 18:32:172018-05-18 19:40:07Characteristics of Hispanic Millennials
National Campaign Focuses on Family and Financial Security
Aflac launches TV commercial for Hispanics
Aflac today unveiled its eighth new television commercial of 2009, titled “Soccer.” This commercial showcases the Aflac Duck as the web-footed star of the team, who helps provide a solid defense against unexpected medical bills. “Soccer” will debut on August 24, running nationally on CBS, ABC, FOX, NBC, CNN, CNBC, Discover Channel, USA, Headline News and the History Channel.
Aflac Launches ‘Soccer’ – Its Eighth New Television Ad for 2009
“Soccer” presents two mothers, one of whom is using crutches, chatting about insurance while watching their kids play soccer. Soaring acrobatically in and out of frame, the Aflac Duck protects the mothers from harm while letting them know that it is Aflac that pays cash when someone is sick or hurt.
After bending one like Beckham to score a gravity-defying goal, the Aflac Duck celebrates with a victory dance while singing “Aflac, Aflac, Aflaaaac,” much to the surprise of one familiar fan.
“Aflac protects families during uncertain times and ‘Soccer’ drives that point home in a way that will resonate with consumers,” Jeff Charney, Aflac senior vice president and chief marketing officer (CMO) said. “We combined the classic family activity — the Saturday morning soccer game — with the Aflac Duck’s unmatched brand of humor, to effectively remind people that Aflac has you under our wing.”
This is the 46th commercial starring the Aflac Duck and marks the first time Aflac has introduced eight television ads in a single year. The corporate spokesduck is a well-known fundraiser for pediatric cancer-related causes and was named to the Advertising Walk of Fame in 2004. On January 1, 2010, the Aflac Duck will mark its 10th birthday as the company celebrates its 55th year serving American consumers.
Source: Aflac
https://hispanic-marketing.com/wp-content/uploads/2011/06/aflac_bilingual.jpg250300Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-08-24 11:09:142018-03-27 03:24:17Aflac Launches ‘Soccer’ – Its 8th New Television Ad for 2009
Community-based Approach Aims to Improve Diabetes Self Management and Care
AADE, Emory University and Johnson & Johnson Diabetes Institute Partner to Educate and Improve Access to Care for Atlanta-area Minorities with Diabetes
The American Association of Diabetes Educators (AADE) today announced the launch of an Atlanta-based program aimed at improving self-management of diabetes among minority populations. In partnership with Emory University’s Latino Diabetes Education Program and the Johnson & Johnson Diabetes Institute, the program aims to advance diabetes education in Hispanic and African American populations and to improve clinical and behavioral outcomes. The announcement was made at the Association’s annual meeting.
The program will be offered in the Chamblee neighborhood, which is served by the North DeKalb Health Clinic. The clinic is part of the satellite neighborhood network of clinics of Grady Health System in the Metro Atlanta area. Emory’s Latino Diabetes Education Program is already serving the Latino community in this area, and will partner with Grady and AADE to implement this minority-specific model.
The “Increasing Access to Diabetes Self-Management Education as a Means of Decreasing Health Disparities in Minority Populations” project aims to:
Ensure high quality and culturally appropriate services for people with diabetes by involving different members of the disease management team including: physicians, educators, health promoters/community health workers and other health care professionals.
Teach the basics of diabetes self management to populations often lacking in education and community-focused support.
Build upon local program capacity to achieve desired clinical and behavioral outcomes.
Individuals from minority communities that participate in this program will receive support and tools that will empower them to:
Improve their health and clinical outcomes.
Change behaviors, set goals and gain problem solving and healthy coping skills.
Learn how to navigate the health care system to increase adherence to evidence-based guidelines and reduce high-cost emergency department utilization.
“This program is unique in that it promotes a team approach to diabetes care. Each member of the team — physician, diabetes educator and community health worker — supports and builds upon one another’s work,” said AADE President Marcia Draheim, RN, CDE. “Success will be measured by many factors including clinical improvements, behavioral outcomes, participation and patient satisfaction with the program.”
Emory University School of Medicine and Grady Health System have been serving Latinos with diabetes through the Emory Latino Diabetes Education Program. “The program started over three years ago and has reached more than 750 Latinos with diabetes and their families,” said Amparo Gonzalez, RN, CDE, director of the program. “This grant offers the opportunity to apply the successes and experiences that the Emory Latino Diabetes Education has had had with Latino community to the African American community.”
The program is sponsored through a grant from the Johnson & Johnson Diabetes Institute.
Facts about Diabetes in Minority Populations
Diabetes disproportionately affects minority individuals, who comprise a significant segment of the U.S. population. For example, according to the U.S. Census Bureau, Latinos represent the United States’ largest minority group making up 14.8% of the population or 43 million people.
According to the Centers for Disease Control and Prevention:
Non-Hispanic whites: 14.9 million, or 9.8% of all non-Hispanic whites aged 20 years or older, have diabetes.
Non-Hispanic blacks: 3.7 million, or 14.7% of all non-Hispanic blacks aged 20 years or older, have diabetes.
Moreover, health disparities are increasing in the U.S. Individuals in African American and Hispanic neighborhoods, in particular, face many barriers to achieving successful self-management of their diabetes. These barriers are attributable to structural factors (e.g., lack of sidewalks or access to food stores with affordable produce) as well as the cultural, socio-economic, and literacy characteristics of the people living there.
About the AADE
Founded in 1973, AADE was created by and for diabetes educators. We are dedicated to providing our members with the tools, training and support necessary to help patients change their behavior and accomplish their diabetes self-management goals.
As a multidisciplinary professional association, AADE represents and supports the diabetes educator by providing members the resources to stay abreast of the current research, methods and trends in the field and by offering opportunities to network and collaborate with other healthcare professionals. AADE is continuously working towards our vision of successful self-management for all people with diabetes and related conditions.
About the Emory Latino Diabetes Education Program
The Emory Latino Diabetes Education Program is a non-profit program aimed to provide diabetes education and lifestyle intervention to Latinos in Georgia. The program began in December 2005 and was accredited by the American Association of Diabetes Educators in 2008. It is the first nationally accredited all-Spanish diabetes education program.
About the Johnson & Johnson Diabetes Institute
The Johnson & Johnson Diabetes Institute is a global initiative that provides health care professionals with access to the latest information and skills training to deliver quality care at the community level, and do so in a care model that facilitates early glucose control and appropriate follow-up. Johnson & Johnson Diabetes Institute aims to be a catalyst for diabetes innovation, improved care and better outcomes worldwide through educational programs.
Source: The American Association of Diabetes Educators
https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png00Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-08-11 09:31:172018-03-27 04:12:52Effort to Improve Diabetes Self Management and Care
Busca Corp announced today that on Sunday July 19th Levelup.com –www.levelup.com) our flagship site and an integral part of the Busca Corp Network — has cracked Alexa’s Top 2,000 sites in the world. With over 10 million total network page views, Levelup.com has transformed into one of the top sites in Mexico and Latin America.
“The growth of Levelup.com is a testament to the 60 Billion Dollar Video Game market,” says Ramon Toledo, President of Busca Corp Media Network. “Through our partnership with Prodigy MSN we are well positioned as the #1 Video Game Site for the Latin American and U.S. Hispanic audience.”
Prodigy MSN is the most popular website in Mexico with over 23 million users and features a wide array of world-class services, such as Windows Live Hotmail, Windows Live Messenger, as well as video, news, and the latest in entertainment, lifestyle and sports. Our partnership aims to target the rapidly expanding video game user base which in the 1980’s meant mostly males under the age of 20 but today includes both male and female gamers under the age of 35.
Levelup.com publishes user-generated video game content alongside professionally produced media content that offers tips, strategies, reviews, comments and a place to share experiences with a fully engaged online community. With its unique platform, Levelup.com has experienced strong and steady growth since its launch in 2007.
Levelup.com also recently entered, and is aggressively attacking, the U.S. Hispanic Market and, is opening a largely untapped demographic with huge potential.
Source: Busca Corp
https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png00Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-08-06 17:15:552018-03-27 04:16:55Levelup.com Breaks the Alexa Top 2,000 Sites in the World
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