Snacking differences between Hispanics, general population
Snacking Differences: Hispanic Parents More Likely to Reward Kids with Snacks
Dipped, topped or eaten plain, America loves snacks. But new research from Mintel shows that not all Americans snack the same. Hispanics, the fastest growing population in the US, differ significantly in their snacking habits.
Hispanic adults are twice as likely as non-Hispanics to reward their children’s good behavior with salty snacks (41% versus 19%). But salty snack consumption among Hispanic adults is low, possibly due to traditional food preferences. Of five snacks-potato chips, pretzels, popcorn, nuts and corn/tortilla chips/cheese snacks-only 65% of Hispanics report eating three or more regularly (versus 80% of the general population).
Other key snacking differences findings
- Hispanics emphasize mealtime, with snacks often perceived as appetite-spoilers. Mintel found Hispanics more interested in packages with ’small portions’ than the general population
- Frozen snack usage is extremely low among less acculturated Hispanics, but more acculturated Hispanics eat them at the same rate as other Americans
- Hispanic children show higher preference for healthy snacks like yogurt, cheese, raw veggies and nuts than non-Hispanic children
’Manufacturers need to understand that Hispanic’s eating habits are not the same as the general population’s,’ explains Leylha Ahuile, multicultural expert at Mintel. ’Even among Hispanics, we see huge variety in snacking, eating and drinking tendencies.’ Ahuile emphasizes the importance of not viewing Hispanics as one homogenous group. ’Understanding acculturation and how Hispanics differ from one another is key for companies hoping to tap into this rapidly growing market.’
Great article – interesting that salty snacks may be used more as a reward in Latino families than among the general market. the results regarding adult snacking habits aren’t too surprising, however.
My favorite line is the very last one. Latinos don’t all snack alike! In fact, there is no demographic market segment in which members will all snack the same way! Savvy marketers know this, but for the rest it bears repeating.
Thanks for sharing.