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Interactive Spanish Website for Celebrity Look-Alike Babies!

Leading Sperm Bank Now Offers Interactive Spanish Website

California Cryobank (CCB), an international sperm banking leader, announced today the release of their upgraded Spanish website www.criobanco.com. Criobanco.com offers all the features of CCB’s English website www.cryobank.com including online ordering, donor search capability, and extensive information on using donor sperm.

“California Cryobank has been servicing Latino communities all over the world for many years,” stated Cappy Rothman, MD, Co-founder. “Our goal is to make the process of selecting and using a sperm donor as easy as possible for our Spanish speaking clients.”

CCB offers Spanish speaking representatives available to assist clients over the phone at 866-927-9622 Mon-Fri from 6am-6pm (Pacific Time).

CCB is well known for their recently released celebrity Donor Look-a-Like website feature. “We have a wide selection of Latino donors who resemble celebrities such as Oscar De La Hoya, Javier Bardem, and Gael Garcia Bernal,” said Rothman.

California Cryobank also provides fertility preservation services to men who are faced with cancer treatments, vasectomies, or those in the military or other high-risk occupations.

Contact: Scott Brown of California Cryobank, +1-310-496-5681

Source: California Cryobank

First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market

Alpharetta, Ga.-based Smart Play, LLC has launched Ingenio(TM), the first entirely bilingual educational toy brand and games in the United States. The product line features 10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish – fine motor, reading, writing, math, vocabulary, geography and problem solving.

First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market

First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market

Ingenio’s bilingual product line ranges from electronic learning toys and puzzles to educational games. All products emphasize English and Spanish equally to enable the child to learn a second language easily. The light-weight, travel-friendly products offer children dynamic, “unplugged” playtime, free from the chain-and-drain of a computer or television.

Unlocking a world of opportunities, Ingenio helps preschool and grade school children (ages 3-8 years) learn both languages in the context of fun. Smart Play’s products are bilingual by design(TM) to facilitate learning at an early age, which research indicates is the prime time for language acquisition.

The proven benefits of bilingualism include greater cognitive flexibility, improved powers of concept formation and enhanced creativity. Spanish is the second-most prominent language in the country, and nearly 25 percent of all U.S. children between the ages of 3 and 6 are of Hispanic origin (a number that is quickly on the rise). This makes Ingenio an ingenious tool to form future leaders.

“Finally, a foreign-language educational toy company!” said Liza Sanchez, founder of Escuela Bilingüe Internacional, in response to Ingenio. “As a parent, I am thrilled to finally be able to provide toys that represent our home language. As a teacher, I have been looking for years for products that can help my young students advance their Spanish education both in and outside of the classroom. The cognitive and social benefits of becoming bilingual have made many parents realize the importance of learning a second language.”

In addition to recognition from educational leaders, Ingenio has already garnered accolades from the toy industry. Ingenio recently received the 2009 Dr. Toy’s Best Vacation Product and Creative Child Magazine 2009 Top Toy of the Year.

Not only is Ingenio innovative and educational but also budget-friendly. Eight of the 10 products are less than $ 15 and all products are available at Amazon.com and will soon be available at Toys “R” Us.com.

About Smart Play

Smart Play provides safe, affordable, innovative and educational products to enrich your child’s mind. Play is the perfect way to reinforce and extend the skills children learn at home and at school. Many of our products are designed to grow with your child by offering age-appropriate activities with progressive levels of difficulty.

For more information about Ingenio products, please visit our bilingual site: www.smartplay.us.

Source: Smart Play, LLC

Quepasa Launches Developer Interface and Open Social Sandbox

Quepasa Corporation (Pink Sheets: QPSA), one of the world’s fastest-growing Latino social networks, today announced the launch of its Developer Interface and Open Social Sandbox. The launch of the Developer Interface is part of Quepasa’s overall strategy to open the site to third party Open Social developers who would like to develop applications for its global audience. The Company believes that this new Developer Interface and Open Social Sandbox will become an easy mechanism for developers to test and submit their applications for inclusion in the site’s Application and/or Games sections and thus enhance the overall user experience and drive site traffic and monetization.

The Developer Interface consists of a toolbox that developers use when submitting an Open Social application for inclusion on any social site. The toolbox includes documentation of the interfaces available, a news area, a community built for the developers where they can communicate and interact with other application developers as well as with Quepasa’s development team, and the Open Social Sandbox where they can test completed applications with valid test data. The Open Social Sandbox also includes details of how to include Quepasa’s new virtual currency, QDollars, as the payment mechanism for premium applications and virtual goods.

“Having an open platform that allows access to Quepasa members through the Open Social framework is imperative to the growth of rich functionality for Quepasa.com and its growing user base,” said Louis Bardov, CTO of Quepasa. “The activity on Quepasa.com is based on user interaction and our users like to play social games with other members on the site, especially when there are possible rewards in the form of contests and virtual currency. While these contests have been very popular on the site, we are now going to invite and encourage Open Social application developers to build interesting and fun applications for the Quepasa community and we hope and anticipate that these developers will make the minimal modifications required to get adoption of their applications from our rapidly growing user base on Quepasa.com.”

Quepasa’s release of the Developer Interface and the Open Social Sandbox is the latest news in Quepasa’s growing success story. Since its launch as a social network focused on the growing Latino population just over 16 months ago, Quepasa has seen its user base grow to over 5 million registered users. This number continues to grow at an impressive pace because of Quepasa’s differentiated strategy of premium Latino content and entertainment. To date, this growth has been achieved solely through the viral acquisition, powered by Quepasa’s user base.

About Quepasa Corporation

Quepasa Corporation (Pink Sheets: QPSA), headquartered in West Palm Beach, FL with offices in Los Angeles, CA; Sao Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world’s largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.

Contact:
Mike Matte, Chief Financial Officer
Quepasa Corporation
(561) 491-4186

Source: Quepasa Corporation

First major U.S. bank to offer mobile banking in Spanish

Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more – all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish.

“Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones,” said Liza Landsman, Executive Vice President, North America Internet & Mobile, Citi. “With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience.”

Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online “on a typical day” through a mobile device.(ii)

Citi Mobile en Espanol mirrors the functionality of the English-language Citi Mobile for Smartphones. It is accessed via the same convenient URL as the English version, www.citi.com, from any mobile device. Using Citi Mobile en Espanol, users of web-enabled mobile devices including BlackBerry® smartphones, Palm® devices and iPhone(TM) devices can easily do all of the following in Spanish:

  • View Citi account balances and account activity
  • Pay bills and set up recurring payments
  • Make transfers between Citi accounts
  • Locate Citi branches and ATMs
  • Connect to Customer Service

Citi Mobile en Espanol provides easy navigation on virtually any recent device that has a mobile browser and an internet connection. And signing in is easy — customers enter the same personal User ID and password they would use on their home computer.

Citibank was also the first major U.S. bank to offer Spanish-language online banking, in 2004. Today, with the introduction of Citi Mobile for Smartphones en Espanol, Citibank’s fastest-growing customer segment gains even greater access to quick, easy and highly secure banking.

(i) Horrigan, John, Wireless Internet Use, Pew Internet & American Life Project, July 2009,http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf., accessed Sept. 30, 2009. Page 14.

(ii) Horrigan, John, “Going online with a handheld by race,” Wireless Internet Use, Pew Internet & American Life Project, July 2009, http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf., accessed Sept. 30, 2009. Page 18.

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First major U.S. bank to offer mobile banking in Spanish

About Citi Mobile and Citibank

Citi Mobile for Smartphones is a mobile banking application built by Citibank with support from Mobile Money Ventures, a joint venture of Citi and SK Telecom that provides mobile financial services applications globally. Citibank was the first major U.S. bank to launch a downloadable mobile banking application in 2007.

Citibank is a member of Citi, the leading global financial services company, which has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

Citi, Citibank and Citi Mobile are registered service marks of Citigroup Inc.

Palm is among the trademarks or registered trademarks owned by Palm, Inc. The Trademark BlackBerry is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. Citibank is not endorsed, sponsored, affiliated with or otherwise authorized by Research in Motion Limited. iPhone is a trademark of Apple Inc.

SOURCE Citibank

Interactive Spanish Website for Celebrity Look-Alike Babies!

Leading Sperm Bank Now Offers Interactive Spanish Website

California Cryobank (CCB), an international sperm banking leader, announced today the release of their upgraded Spanish website www.criobanco.com. Criobanco.com offers all the features of CCB’s English website www.cryobank.com including online ordering, donor search capability, and extensive information on using donor sperm.

“California Cryobank has been servicing Latino communities all over the world for many years,” stated Cappy Rothman, MD, Co-founder. “Our goal is to make the process of selecting and using a sperm donor as easy as possible for our Spanish speaking clients.”

CCB offers Spanish speaking representatives available to assist clients over the phone at 866-927-9622 Mon-Fri from 6am-6pm (Pacific Time).

CCB is well known for their recently released celebrity Donor Look-a-Like website feature. “We have a wide selection of Latino donors who resemble celebrities such as Oscar De La Hoya, Javier Bardem, and Gael Garcia Bernal,” said Rothman.

California Cryobank also provides fertility preservation services to men who are faced with cancer treatments, vasectomies, or those in the military or other high-risk occupations.

Contact: Scott Brown of California Cryobank, +1-310-496-5681

Source: California Cryobank

First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market

Alpharetta, Ga.-based Smart Play, LLC has launched Ingenio(TM), the first entirely bilingual educational toy brand and games in the United States. The product line features 10 portable, affordable toys and games that teach a comprehensive range of early learning skills in English and Spanish – fine motor, reading, writing, math, vocabulary, geography and problem solving.

First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market

First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market

Ingenio’s bilingual product line ranges from electronic learning toys and puzzles to educational games. All products emphasize English and Spanish equally to enable the child to learn a second language easily. The light-weight, travel-friendly products offer children dynamic, “unplugged” playtime, free from the chain-and-drain of a computer or television.

Unlocking a world of opportunities, Ingenio helps preschool and grade school children (ages 3-8 years) learn both languages in the context of fun. Smart Play’s products are bilingual by design(TM) to facilitate learning at an early age, which research indicates is the prime time for language acquisition.

The proven benefits of bilingualism include greater cognitive flexibility, improved powers of concept formation and enhanced creativity. Spanish is the second-most prominent language in the country, and nearly 25 percent of all U.S. children between the ages of 3 and 6 are of Hispanic origin (a number that is quickly on the rise). This makes Ingenio an ingenious tool to form future leaders.

“Finally, a foreign-language educational toy company!” said Liza Sanchez, founder of Escuela Bilingüe Internacional, in response to Ingenio. “As a parent, I am thrilled to finally be able to provide toys that represent our home language. As a teacher, I have been looking for years for products that can help my young students advance their Spanish education both in and outside of the classroom. The cognitive and social benefits of becoming bilingual have made many parents realize the importance of learning a second language.”

In addition to recognition from educational leaders, Ingenio has already garnered accolades from the toy industry. Ingenio recently received the 2009 Dr. Toy’s Best Vacation Product and Creative Child Magazine 2009 Top Toy of the Year.

Not only is Ingenio innovative and educational but also budget-friendly. Eight of the 10 products are less than $ 15 and all products are available at Amazon.com and will soon be available at Toys “R” Us.com.

About Smart Play

Smart Play provides safe, affordable, innovative and educational products to enrich your child’s mind. Play is the perfect way to reinforce and extend the skills children learn at home and at school. Many of our products are designed to grow with your child by offering age-appropriate activities with progressive levels of difficulty.

For more information about Ingenio products, please visit our bilingual site: www.smartplay.us.

Source: Smart Play, LLC

Quepasa Launches Developer Interface and Open Social Sandbox

Quepasa Corporation (Pink Sheets: QPSA), one of the world’s fastest-growing Latino social networks, today announced the launch of its Developer Interface and Open Social Sandbox. The launch of the Developer Interface is part of Quepasa’s overall strategy to open the site to third party Open Social developers who would like to develop applications for its global audience. The Company believes that this new Developer Interface and Open Social Sandbox will become an easy mechanism for developers to test and submit their applications for inclusion in the site’s Application and/or Games sections and thus enhance the overall user experience and drive site traffic and monetization.

The Developer Interface consists of a toolbox that developers use when submitting an Open Social application for inclusion on any social site. The toolbox includes documentation of the interfaces available, a news area, a community built for the developers where they can communicate and interact with other application developers as well as with Quepasa’s development team, and the Open Social Sandbox where they can test completed applications with valid test data. The Open Social Sandbox also includes details of how to include Quepasa’s new virtual currency, QDollars, as the payment mechanism for premium applications and virtual goods.

“Having an open platform that allows access to Quepasa members through the Open Social framework is imperative to the growth of rich functionality for Quepasa.com and its growing user base,” said Louis Bardov, CTO of Quepasa. “The activity on Quepasa.com is based on user interaction and our users like to play social games with other members on the site, especially when there are possible rewards in the form of contests and virtual currency. While these contests have been very popular on the site, we are now going to invite and encourage Open Social application developers to build interesting and fun applications for the Quepasa community and we hope and anticipate that these developers will make the minimal modifications required to get adoption of their applications from our rapidly growing user base on Quepasa.com.”

Quepasa’s release of the Developer Interface and the Open Social Sandbox is the latest news in Quepasa’s growing success story. Since its launch as a social network focused on the growing Latino population just over 16 months ago, Quepasa has seen its user base grow to over 5 million registered users. This number continues to grow at an impressive pace because of Quepasa’s differentiated strategy of premium Latino content and entertainment. To date, this growth has been achieved solely through the viral acquisition, powered by Quepasa’s user base.

About Quepasa Corporation

Quepasa Corporation (Pink Sheets: QPSA), headquartered in West Palm Beach, FL with offices in Los Angeles, CA; Sao Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world’s largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.

Contact:
Mike Matte, Chief Financial Officer
Quepasa Corporation
(561) 491-4186

Source: Quepasa Corporation

First major U.S. bank to offer mobile banking in Spanish

Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more – all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish.

“Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones,” said Liza Landsman, Executive Vice President, North America Internet & Mobile, Citi. “With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience.”

Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online “on a typical day” through a mobile device.(ii)

Citi Mobile en Espanol mirrors the functionality of the English-language Citi Mobile for Smartphones. It is accessed via the same convenient URL as the English version, www.citi.com, from any mobile device. Using Citi Mobile en Espanol, users of web-enabled mobile devices including BlackBerry® smartphones, Palm® devices and iPhone(TM) devices can easily do all of the following in Spanish:

  • View Citi account balances and account activity
  • Pay bills and set up recurring payments
  • Make transfers between Citi accounts
  • Locate Citi branches and ATMs
  • Connect to Customer Service

Citi Mobile en Espanol provides easy navigation on virtually any recent device that has a mobile browser and an internet connection. And signing in is easy — customers enter the same personal User ID and password they would use on their home computer.

Citibank was also the first major U.S. bank to offer Spanish-language online banking, in 2004. Today, with the introduction of Citi Mobile for Smartphones en Espanol, Citibank’s fastest-growing customer segment gains even greater access to quick, easy and highly secure banking.

(i) Horrigan, John, Wireless Internet Use, Pew Internet & American Life Project, July 2009,http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf., accessed Sept. 30, 2009. Page 14.

(ii) Horrigan, John, “Going online with a handheld by race,” Wireless Internet Use, Pew Internet & American Life Project, July 2009, http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf., accessed Sept. 30, 2009. Page 18.

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First major U.S. bank to offer mobile banking in Spanish

About Citi Mobile and Citibank

Citi Mobile for Smartphones is a mobile banking application built by Citibank with support from Mobile Money Ventures, a joint venture of Citi and SK Telecom that provides mobile financial services applications globally. Citibank was the first major U.S. bank to launch a downloadable mobile banking application in 2007.

Citibank is a member of Citi, the leading global financial services company, which has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

Citi, Citibank and Citi Mobile are registered service marks of Citigroup Inc.

Palm is among the trademarks or registered trademarks owned by Palm, Inc. The Trademark BlackBerry is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. Citibank is not endorsed, sponsored, affiliated with or otherwise authorized by Research in Motion Limited. iPhone is a trademark of Apple Inc.

SOURCE Citibank

Día de la Raza or Columbus Day?

Día de la Raza - Columbus Day

Día de la Raza – Columbus Day

What do you really know about Día de la Raza? Where was it first celebrated? Why Raza and Columbus Day? How do they celebrate it in Spain? Read on and find out.

The date of Columbus’ arrival in the Americas is celebrated in many countries in Latin America, although not in Brazil, (and in some Latino communities in the United States) as the Día de la Raza (“day of the race or breed”), commemorating the first encounters of Europeans and Native Americans. The day was first celebrated in Argentina in 1917, Venezuela in 1921, Chile in 1922, and Mexico in 1928. The day was also celebrated under this title in Spain until 1957, when it was changed to the Día de la Hispanidad (“Hispanicity Day”), and in Venezuela until 2002, when it was changed to the Día de la Resistencia Indígena (Day of Indigenous Resistance) by President Hugo Chavez. Día de la Raza in many countries is seen as a counter to Columbus Day. It is used to resist the arrival of Europeans to the Americas and is used to celebrate the native races.

Día de la Raza in the U.S.

In the U.S. Día de la Raza has served as a time of mobilization for pan-ethnic Latino activists, particularly in the 1960s. Since then, La Raza has served as a periodic rallying cry for Hispanic activists. The first Hispanic March on Washington occurred on Columbus Day in 1996. The name has remained in the largest Hispanic social justice organization, the National Council of La Raza.

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small minds

small minds

Most Popular Searches for September Yahoo! En Espanol

Popular Searches for September

Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches for September in Yahoo! Pop include:

Top 10 Overall Searches:
1. Twin Towers
2. Tsunami
3. Sandra Bullock
4. Vida Guerra
5. Qualifiers 2010
6. Olga Tanon
7. Whitney Houston
8. Perez Hilton
9. Gaby Espino
10. Megan Fox

Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center’s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa.

Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie “All About Steve” that opened in September with mixed reviews. The actress, who plays a crossword puzzle constructor, also produced the film.

Propelled by controversy, singers Olga Tanon and Whitney Houston also topped the list. Tanon participated in the criticized Peace Without Borders Concert, held in Havana last month. Houston, interviewed by Oprah, brought to light very private aspects of her drug use and violent marriage. Cuban-American blogger Perez Hilton made headlines after having falsely reported that Jaclyn Smith had committed suicide in Honduras. Venezuelan soap opera star Gaby Espino and Hollywood actress Megan Fox also topped the list.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, technology, celebrities, news and sports. During the month of September, the qualifier soccer matches for the World Cup were the number one search in the sports category, attracting the imagination of the fans, who will passionately follow their country’s teams all the way to South Africa next summer. Olga Tanon was No. 1 in the music category and Sandra Bullock topped the Entertainment category.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. Every day millions of people visit Yahoo! to search for news, hobbies, curiosities and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on ‘Pop’ on the Yahoo! En Espanol front page or visit: http://Espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

Historias records the stories of Latinos in America

WASHINGTON — When U.S. Rep. Charlie Gonzalez sits down to share his experiences for Historias, an initiative unveiled Thursday to record the stories of Latinos in America, the San Antonio Democrat is going to compare how he, his father — the legendary late Rep. Henry B. Gonzalez — and his grandparents assimilated in America.

When the younger Gonzalez’s grandparents emigrated from Mexico around 1910, they initially planned on returning, he said at the debut of Historias, a project of StoryCorps, a nonprofit oral history group that records stories of everyday Americans.

“I want to talk about how my father sought that more complete assimilation and the obstacles he had to face and his generation’s contribution to allowing me to do what I do today,” Gonzalez said.

StoryCorps officially launched Historias, which will be archived at the Library of Congress, at a ceremony that featured talks by, among others, House members of Latino descent.

Speakers praised the project and StoryCorps’ past efforts, saying that the stories of everyday people preserve the American experience and that the new initiative offers the often-ignored Latino community a chance to participate.

“We believe that much of what we have contributed and what we continue to contribute — if it is found in whatever history, oral or otherwise — is a footnote,” Gonzalez said. “I think this goes a long way to remedy that situation.”

Rep. Xavier Becerra, D-Calif., spoke about how two recent projects on World War II — Ken Burns’ documentary “The War” and Tom Brokaw’s book “The Greatest Generation” — did not include much about Latinos, a trend that Becerra has noticed since he was young.

“I think Historias does something very important for us: It tells us who we are,” Becerra said.

Rep. Jose Serrano, D-N.Y., spoke of how his immigrant father responded to a friend’s comment that he was lucky to have successful children.

“My father, in the most wonderful broken English, said, ‘I busted my back to get lucky,’” Serrano said.

It is necessary to gather the stories of as many everyday Latinos as possible, Gonzalez said.

“An untold history makes for an incomplete history and thus an incomplete lesson,” he said.

“It’s a lesson for all of us, for those who have been here for many years to appreciate the contribution made by others, but also for the new arrivals because there will always be new arrivals in this country,” Gonzalez said after the event. “I think it’s going to be a source of inspiration, and lessons will be learned that will benefit all Americans.”

Recordings for Historias will take place in more than 20 cities across America during the next year.

The project will record oral histories in Texas, starting with Austin and Houston in November, Brownsville in May and San Antonio in June.

Those interested in participating in the project can call StoryCorps at (800) 850-4406.

By Drew Joseph – Hearst Newspapers

Pizza Patron, Pepsi Celebrate Hispanic Heritage

Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month.

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,” which means, “Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.”

With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.

The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy,” which reinforces the company’s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle.

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

“Celebrating the rich history and traditions found within the Latin life and culture is what makes our brand strong,” says Andrew Gamm, brand director for Pizza Patron. “National Hispanic Heritage Month is a chance for us to honor the Latin culture which goes to the core of our company’s values.”

Source: QSR Magazine

Latino Nutrition Month Oldways Releases Latino Health Tool Kit

Target Latino thanks the Latino Nutrition Coalition and Oldways for allowing us to publish this important information for dissemination within our community. Let’s hope that we all work together for the betterment of our nutrition and that of our children.

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BOSTON, September 15, 2009 – In celebration of Latino Nutrition Month from September 15 through October 15, Oldways and the Latino Nutrition Coalition (LNC) have released Latino Living – A Guide to Better Health Through Traditional Food and Active Lifestyles – for both consumers and health professionals.

“Latino Living was originally designed for health professionals and dietitians, but it is so user friendly and simple that it’s perfect for consumers from coast to coast,” said Sara Baer-Sinnott, Executive Vice President of Oldways.

Latin Diet Pyramid - Copyright 2009 Oldways Preservation & Exchange Trust - http://www.oldwayspt.org/

Latin Diet Pyramid – Copyright 2009 Oldways Preservation & Exchange Trust – http://www.oldwayspt.org/

For Consumers, the kit offers:

  • A 7-day Healthy Latino Meal Plan, with recipes and grocery list.
  • A bilingual Latino Lifestyle Calendar, featuring a tip-a-day for following the healthy Latin American diet.
  • New, illustrated, bilingual Latin American Diet Pyramid, with basic guidelines to help plan daily meals.

The following in both English and Spanish:

  • A list of Latin American super foods
  • Kitchen Strategies: time savers and smart swaps
  • Tip for Kids: cooking, lunches and snacks
  • Tips on how to exercise with your family

For Health Professionals and RDs, the kit offers:

  • All of the above, PLUS
  • Statistics concerning obesity, nutrition, diabetes, cardiovascular diseases, and cancer rates occurring in the Latino American population.
  • A detailed explanation of the Latin American Diet Pyramid, along with basic guidelines that help plan daily meals.
  • Weekly Goal Tracking and 24-Hour Recall Sheets.

Consumers, health professionals and RDs can request this free resource (on CD-Rom or online) by emailing or calling Adriene Worthington (aworthington@oldwayspt.org, 617-896-4876.

Coinciding with National Hispanic Heritage Month, Latino Nutrition Month will introduce consumers to a variety of ways to cook, eat and enjoy the Latino diet pattern. The introduction of an updated Latin American Diet Pyramid will stress the importance of putting plant foods such as fruits, veggies, grains (mostly whole), nuts and peanuts, beans and spices at the core of one’s diet. Additionally, consumers can enter Oldways/LNC’s Latin American Diet Recipe Contest (see below) to win a variety of prizes.

See what else is happening during Latino Nutrition Month on the Oldways and LNC websites. These programs include:
1. An updated Camino Mágico, a downloadable, bi-lingual supermarket shopping guide to help Latino shoppers make healthy choices among the endless food options available at supermarkets today.

2. Latin American Diet Recipe Contest featured on the Oldways and LNC websites and on the Official Oldways Table Blog. Consumers should submit a recipe that uses at least two Latin American Diet products (list is featured on the Oldways Table Blog).  Winners will be drawn at the end of the month, and announced on our websites.  Prizes include wonderful Latino food products, autographed copies of our widely-praised book, The Oldways Table, chock-full of wonderful recipes and short essays about food and wine experiences, and the new poster of the Latin American Diet Pyramid.

3. A 2′ X 3′ poster with an updated illustration of the Latin American Diet Pyramid will be available at The Oldways Store on September 21, 2009.

Links:

Find Oldways on Twitter – OldwaysPT

Find the LNC on Twitter – LatinoNutrition

Oldways on Facebook – Become a Fan!

The Official Oldways Blog – The Oldways Table

About Oldways and the Latino Nutrition Coalition

Oldways is an internationally-respected non-profit, changing the way people eat through practical and positive programs grounded in science, traditions, and delicious foods and drinks.  The Latino Nutrition Coalition is an Oldways program inspiring Latinos to improve and maintain their health through traditional foods and active lifestyles. LNC members include: General Mills; Herdez; Splenda; La Moderna; Mission Foods; National Watermelon Promotion Board; The Peanut Institute; Soyfoods Association of North America; Splenda  Sweetener Products; United States Potato Board; and Wisconsin Milk  Marketing Board.  You can learn more at www.oldwayspt.org and www.latinonutrition.org.

Header photography credit: IStockPhoto

Latino: the New Guru of Success and Personal Achievement in the US

It is inevitable that in a nation such as the United States — which has the third largest Hispanic population in the world — many Latino writers and artists whose Spanish-language works have been successful would sooner or later make the crossover into the English-speaking market. Artists such as Shakira and Enrique Iglesias, and writers like Isabel Allende and Don Miguel Ruiz, are proof that the books and music that have captivated millions of Spanish speakers can just as easily attract an English-speaking audience.

This is what led Dr. Camilo Cruz to translate his most famous work La Vaca into English. “Many of those who have read my books in Spanish want their spouse or children who do not read Spanish to enjoy the teachings of this fantastic story,” said Dr. Cruz.

Coinciding with the celebration of Hispanic Heritage month, the book has been released this September with the title ONCE UPON A COW: Eliminating Excuses and Settling for Nothing but Success. The publisher Penguin Books is one of the largest in the world, with a list of authors that includes personalities such Al Gore, the Dalai Lama, Lance Armstrong, and Eckhart Tolle.

The success of Camilo Cruz’ books is unquestionable. His readers can be found in more than 115 countries, evidence of the far-reaching message of the Colombian author. Twenty publishers from all over the world have translated the book into more than a dozen languages, with close to two million copies sold.

A nation built by immigrants will undoubtedly welcome this Latin writer who came to the United States without knowing a word of English and with no other credentials other than a high-school diploma, 200 dollars, and a bag full of dreams; an entrepreneur who came in search of his American Dream, found it, and now shares with others how we can free ourselves of the excuses and self-imposed limitations that prevent us from succeeding, even in hard economic times such as the ones we now face.

However, these times, which have also witnessed the first African American president in the history of the nation and the first Hispanic member of the Supreme Court, are certainly the best opportunity for the introduction of this Latino author to the English-speaking market.

Source: Taller de Exito