Latest MRI Study Shows AARP The Magazine, People, and Better Homes & Gardens Lead the Way as Most Read Consumer Magazines
AARP The Magazine Now Has Three Times the Number of Readers as the Total Number of Twitter Followers of Ashton Kutcher, Oprah and Ryan Seacrest Combined*
AARP The Magazine continues to penetrate households as one of the industry leaders in reach and readership and is the only magazine to report consecutive growth in readership in the last six years, now boasting more than 35.7 million readers, as reported in the Fall 2009 Mediamark Research Inc. (MRI) survey. At a critical time for the publishing industry, AARP The Magazine joinsPeople, Good Housekeeping and Sports Illustrated as one of only four publications in the elite top 10 reach magazines group, that achieved growth in readership vs. Spring 2009 MRI. As the world’s largest circulation magazine and the definitive voice for 50+ Americans, AARP The Magazine now reaches three times as many readers as the total number of Twitter followers of Ashton Kutcher, Oprah and Ryan Seacrest combined.*
Additionally, it continues to be the No. 3 most read magazine by American adults (age 18+) after only People and Better Homes & Gardens, and remains the number No. 1 magazine in capturing the boomer audience. AARP The Magazine is now tied with Sports Illustrated in growth among influentials (461,000 more influentials vs. Spring 2009 MRI). Furthermore,AARP The Magazine readers have a 15% higher median household income and are 27% more likely to have graduated college with a B.A. or higher degree.
“As media fragmentation continues, AARP The Magazine bucks the trend with a 47% increase in audience over the past six years,” said Jim Fishman, SVP/Group Publisher, AARP Media. “By joining People, Good Housekeeping and Sports Illustrated as one of only four publications in the top 10 reach magazines to see growth in the recent MRI wave, AARP The Magazine further reinforces its effectiveness in reaching a vast and influential audience.”
As online activity grows and Facebook reports its fastest-growing demographic is age 55+ (ComScore, March 2009), AARP The Magazine’s online property (www.aarpmagazine.org) also experienced tremendous growth, gaining more than 1 million internet users. It is one of only five magazines that saw an increase of this magnitude.
In addition to AARP The Magazine, AARP’s media properties consist of AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community; www.AARP.org; AARP TV’s original programs My Generation and Inside E Street; and AARP’s nationally syndicated radio programs.
About AARP The Magazine
With more than 35.7 million readers nationwide, AARP The Magazine (www.aarpmagazine.org) is the world’s largest circulation magazine and the definitive lifestyle publication for Americans 50+. Reaching over 24 million households, AARP The Magazine delivers comprehensive content through in-depth celebrity interviews, health and fitness features, consumer interest information and tips, book and movie reviews and financial guidance. Published bimonthly in print and continually online, AARP The Magazine was founded in 1958 and is the flagship title of AARP Publications.
About AARP Media Sales
With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP’s trusted Web portal; AARP The Magazine, AARP’s flagship publication and the world’s largest circulation magazine with over 35.7 million readers; AARP Bulletin and AARP Bulletin Today, the daily go-to news source for AARP’s nearly 40 million members and Americans 50+; and AARP Segunda Juventud, the only bilingual U.S. multimedia property dedicated exclusively to the 50+ Hispanic community, AARP Media Sales also has sponsorships for television, radio as well as national and regional events.
*Based on number of Twitter followers as of November 18, 2009 at 1pm EST.