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More Than 851,000 Members Join the Aflac Cancer Center Facebook Cause

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<h2Aflac ‘Causes Campaign on Facebook’ Raises $1.16 Million for Fight Against Pediatric Cancer

Aflac (NYSE: AFL) announced that it has raised more than $1.16 million for the Aflac Cancer Center through a matching grant campaign with Causes on Facebook, making it the largest sponsored campaign in the history of Causes. The effort also resulted in 851,215 new members joining the Aflac Cancer Center Cause, helping to generate awareness and financial support during Childhood Cancer Awareness Month.

The Causes application on Facebook has more than 85 million users who have created over 300,000 charitable causes that have benefited 60,000 nonprofits in the United States and Canada. Donors have used the Causes application on Facebook to give more than $14 million to these organizations. Prior to the launch of Aflac’s pediatric cancer Cause, the largest matching grant on a Facebook Cause was $100,000.

“Thanks to Aflac’s campaign to raise money for childhood cancer and blood disorders on Causes on Facebook, children at the Aflac Cancer Center will be assured cutting edge treatment and clinical research to get them back to being kids,” said Dr. William G. Woods, Director of the Aflac Cancer Center. “With every dollar raised we offer new hope for our kids and their families.”

“Our goal is to find a cure,” said Aflac chairman and CEO Dan Amos. “We want to thank the more than 851,000 people who rose to the challenge and joined Aflac’s fight against pediatric cancer. With their help we can continue the progress that has seen survival rates soar from 20 percent in the 1980’s to 80 percent today.”

Aflac Chairman and CEO Dan Amos personally contributed $100,000 to the cause, and his donation, like all the others, was matched dollar-for-dollar by Aflac. NASCAR driver Carl Edwards, who is sponsored by Aflac, responded to Amos’s gesture by contributing his portion of his team’s earnings from the September 6th race at the Atlanta Motor Speedway.

“Aflac’s $1 million initiative is the largest sponsored cause that we have ever seen on Facebook and it demonstrates the growing philanthropic power of Causes,” said Joe Green, founder of Causes. “This matching grant is a success not only because of the money raised, but also because 851,215 individuals were empowered to make a difference through peer to peer activism. We’re delighted that Aflac chose our application to generate awareness and that together, we were so successful in producing potentially life-saving results for children with cancer.”

Each year the Aflac Cancer Center treats more than 350 new cancer patients. It also provides the largest sickle cell disease program in America, with 1,635 active cases and has cured more children of sickle cell disease than any treatment center in the nation. In addition to funding research and treatment, Aflac contributions serve other critical needs, including new facilities, a new state-of-the-art pediatric research building, and endowments for the Family Support Team and Fellowship Program. In August, the Aflac Cancer Center announced that Aflac had surpassed $50 million in donations to this cause.

About Aflac:

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 40 million people worldwide. In 2009, Aflac was recognized by Ethisphere magazine as one of the World’s Most Ethical Companies for the third consecutive year and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for the second consecutive year. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of America’s Most Admired Companies in the Life and Health Insurance category. Aflac appears on Hispanic Enterprise magazine’s list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine’s list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America’s Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

About Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta:

The Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta is a national leader among childhood cancer, hematology, and blood and marrow transplant programs, serving infants to young adults. Recognized as one of the top childhood cancer centers in the country by U.S.News & World Report, the Aflac Cancer Center treats more than 350 new cancer patients each year and follows more than 2,500 patients with sickle cell disease, hemophilia and other blood disorders. Visit www.aflaccancercenter.org or call 404-785-1112 or 888-785-1112 for more information.

SOURCE Aflac

First major U.S. bank to offer mobile banking in Spanish

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Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more – all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish.

“Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones,” said Liza Landsman, Executive Vice President, North America Internet & Mobile, Citi. “With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience.”

Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online “on a typical day” through a mobile device.(ii)

Citi Mobile en Espanol mirrors the functionality of the English-language Citi Mobile for Smartphones. It is accessed via the same convenient URL as the English version, www.citi.com, from any mobile device. Using Citi Mobile en Espanol, users of web-enabled mobile devices including BlackBerry® smartphones, Palm® devices and iPhone(TM) devices can easily do all of the following in Spanish:

  • View Citi account balances and account activity
  • Pay bills and set up recurring payments
  • Make transfers between Citi accounts
  • Locate Citi branches and ATMs
  • Connect to Customer Service

Citi Mobile en Espanol provides easy navigation on virtually any recent device that has a mobile browser and an internet connection. And signing in is easy — customers enter the same personal User ID and password they would use on their home computer.

Citibank was also the first major U.S. bank to offer Spanish-language online banking, in 2004. Today, with the introduction of Citi Mobile for Smartphones en Espanol, Citibank’s fastest-growing customer segment gains even greater access to quick, easy and highly secure banking.

(i) Horrigan, John, Wireless Internet Use, Pew Internet & American Life Project, July 2009,http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf., accessed Sept. 30, 2009. Page 14.

(ii) Horrigan, John, “Going online with a handheld by race,” Wireless Internet Use, Pew Internet & American Life Project, July 2009, http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf., accessed Sept. 30, 2009. Page 18.

Culture Code for Money - The Insider’s Guide

Culture Code for Money: The Insider’s Guide

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Economy crisis impact on Latinos examined in new Radio Bilingue series

‘Frente a la Crisis – Facing the Crisis’

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New Study Reveals Significant Challenges Hispanic Americans Face in Preparing for Retirement

Hispanics Preparing for Retirement Face Significant Challenges

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First major U.S. bank to offer mobile banking in Spanish

First major U.S. bank to offer mobile banking in Spanish

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About Citi Mobile and Citibank

Citi Mobile for Smartphones is a mobile banking application built by Citibank with support from Mobile Money Ventures, a joint venture of Citi and SK Telecom that provides mobile financial services applications globally. Citibank was the first major U.S. bank to launch a downloadable mobile banking application in 2007.

Citibank is a member of Citi, the leading global financial services company, which has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

Citi, Citibank and Citi Mobile are registered service marks of Citigroup Inc.

Palm is among the trademarks or registered trademarks owned by Palm, Inc. The Trademark BlackBerry is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. Citibank is not endorsed, sponsored, affiliated with or otherwise authorized by Research in Motion Limited. iPhone is a trademark of Apple Inc.

SOURCE Citibank

More Than 851,000 Members Join the Aflac Cancer Center Facebook Cause

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<h2Aflac ‘Causes Campaign on Facebook’ Raises $1.16 Million for Fight Against Pediatric Cancer

Aflac (NYSE: AFL) announced that it has raised more than $1.16 million for the Aflac Cancer Center through a matching grant campaign with Causes on Facebook, making it the largest sponsored campaign in the history of Causes. The effort also resulted in 851,215 new members joining the Aflac Cancer Center Cause, helping to generate awareness and financial support during Childhood Cancer Awareness Month.

The Causes application on Facebook has more than 85 million users who have created over 300,000 charitable causes that have benefited 60,000 nonprofits in the United States and Canada. Donors have used the Causes application on Facebook to give more than $14 million to these organizations. Prior to the launch of Aflac’s pediatric cancer Cause, the largest matching grant on a Facebook Cause was $100,000.

“Thanks to Aflac’s campaign to raise money for childhood cancer and blood disorders on Causes on Facebook, children at the Aflac Cancer Center will be assured cutting edge treatment and clinical research to get them back to being kids,” said Dr. William G. Woods, Director of the Aflac Cancer Center. “With every dollar raised we offer new hope for our kids and their families.”

“Our goal is to find a cure,” said Aflac chairman and CEO Dan Amos. “We want to thank the more than 851,000 people who rose to the challenge and joined Aflac’s fight against pediatric cancer. With their help we can continue the progress that has seen survival rates soar from 20 percent in the 1980’s to 80 percent today.”

Aflac Chairman and CEO Dan Amos personally contributed $100,000 to the cause, and his donation, like all the others, was matched dollar-for-dollar by Aflac. NASCAR driver Carl Edwards, who is sponsored by Aflac, responded to Amos’s gesture by contributing his portion of his team’s earnings from the September 6th race at the Atlanta Motor Speedway.

“Aflac’s $1 million initiative is the largest sponsored cause that we have ever seen on Facebook and it demonstrates the growing philanthropic power of Causes,” said Joe Green, founder of Causes. “This matching grant is a success not only because of the money raised, but also because 851,215 individuals were empowered to make a difference through peer to peer activism. We’re delighted that Aflac chose our application to generate awareness and that together, we were so successful in producing potentially life-saving results for children with cancer.”

Each year the Aflac Cancer Center treats more than 350 new cancer patients. It also provides the largest sickle cell disease program in America, with 1,635 active cases and has cured more children of sickle cell disease than any treatment center in the nation. In addition to funding research and treatment, Aflac contributions serve other critical needs, including new facilities, a new state-of-the-art pediatric research building, and endowments for the Family Support Team and Fellowship Program. In August, the Aflac Cancer Center announced that Aflac had surpassed $50 million in donations to this cause.

About Aflac:

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 40 million people worldwide. In 2009, Aflac was recognized by Ethisphere magazine as one of the World’s Most Ethical Companies for the third consecutive year and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for the second consecutive year. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of America’s Most Admired Companies in the Life and Health Insurance category. Aflac appears on Hispanic Enterprise magazine’s list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine’s list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America’s Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

About Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta:

The Aflac Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta is a national leader among childhood cancer, hematology, and blood and marrow transplant programs, serving infants to young adults. Recognized as one of the top childhood cancer centers in the country by U.S.News & World Report, the Aflac Cancer Center treats more than 350 new cancer patients each year and follows more than 2,500 patients with sickle cell disease, hemophilia and other blood disorders. Visit www.aflaccancercenter.org or call 404-785-1112 or 888-785-1112 for more information.

SOURCE Aflac

First major U.S. bank to offer mobile banking in Spanish

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Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more – all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish.

“Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones,” said Liza Landsman, Executive Vice President, North America Internet & Mobile, Citi. “With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience.”

Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online “on a typical day” through a mobile device.(ii)

Citi Mobile en Espanol mirrors the functionality of the English-language Citi Mobile for Smartphones. It is accessed via the same convenient URL as the English version, www.citi.com, from any mobile device. Using Citi Mobile en Espanol, users of web-enabled mobile devices including BlackBerry® smartphones, Palm® devices and iPhone(TM) devices can easily do all of the following in Spanish:

  • View Citi account balances and account activity
  • Pay bills and set up recurring payments
  • Make transfers between Citi accounts
  • Locate Citi branches and ATMs
  • Connect to Customer Service

Citi Mobile en Espanol provides easy navigation on virtually any recent device that has a mobile browser and an internet connection. And signing in is easy — customers enter the same personal User ID and password they would use on their home computer.

Citibank was also the first major U.S. bank to offer Spanish-language online banking, in 2004. Today, with the introduction of Citi Mobile for Smartphones en Espanol, Citibank’s fastest-growing customer segment gains even greater access to quick, easy and highly secure banking.

(i) Horrigan, John, Wireless Internet Use, Pew Internet & American Life Project, July 2009,http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf., accessed Sept. 30, 2009. Page 14.

(ii) Horrigan, John, “Going online with a handheld by race,” Wireless Internet Use, Pew Internet & American Life Project, July 2009, http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use.pdf., accessed Sept. 30, 2009. Page 18.

Culture Code for Money - The Insider’s Guide

Culture Code for Money: The Insider’s Guide

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Economy crisis impact on Latinos examined in new Radio Bilingue series

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New Study Reveals Significant Challenges Hispanic Americans Face in Preparing for Retirement

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First major U.S. bank to offer mobile banking in Spanish

First major U.S. bank to offer mobile banking in Spanish

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About Citi Mobile and Citibank

Citi Mobile for Smartphones is a mobile banking application built by Citibank with support from Mobile Money Ventures, a joint venture of Citi and SK Telecom that provides mobile financial services applications globally. Citibank was the first major U.S. bank to launch a downloadable mobile banking application in 2007.

Citibank is a member of Citi, the leading global financial services company, which has approximately 200 million customer accounts and does business in more than 140 countries. Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.

Citi, Citibank and Citi Mobile are registered service marks of Citigroup Inc.

Palm is among the trademarks or registered trademarks owned by Palm, Inc. The Trademark BlackBerry is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. Citibank is not endorsed, sponsored, affiliated with or otherwise authorized by Research in Motion Limited. iPhone is a trademark of Apple Inc.

SOURCE Citibank

Social Media Success Story Flawlessly Executed

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A brilliant example of an Advertising campaign and Social Media success story with flawless  execution and of how to measure social media results:

Social Media Success Story: media exposure equaled $6.67 million in ad spend

The campaign “One Thousand Casmurros,” made for the biggest TV network in Brazil, Rede Globo. It was the agency’s first entry in Cannes.

Commemorating 100 years since the death of one of the greatest writers Brazil has ever seen, Machado de Assis, Rede Globo launched a miniseries inspired by one of his best-known books, “Dom Casmurro.” In order to promote it, LiveAd divided the book contents in a thousand pieces and organized a collective reading of the entire text, inviting people to upload their homemade videos reading in front of their webcams. The videos were posted on a special social network.

To pay tribute to one of Brazil’s most respected writers, Machado de Assis, the largest TV network in Brazil was launching a mini-series based on one of his books, Dom Casmurro.

Through the launch of the mini-series, we needed to build up TV Globo’s reputation with a new generation, disconnected from the television.

We created a website with the book and divided it into one thousand excerpts. In the website, people could choose and record pieces in real time with their webcam. We enabled a large scale collective reading.

At the same time, we hid one thousand DVDs with unique scenes in public places for people to find them and hide them again once they had seen it.

The results were astonishing: Spontaneous media exposure equaled $6.67 million in ad spend.


One Thousand Casmurros from Livead on Vimeo

In less than a month, the reading was completed ending in a total social media success story.

Influential admirers talked about it in public. 33 million viewers watched the series’ first episode. The media called it the best tribute to Machado de Assis of 2008.

Almost 106 million people were exposed to press notes related to the mini-series.

The subsequent media exposure was worth the equivalent of 6,7 million dollars in advertising spend.

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Pizza Patron, Pepsi Celebrate Hispanic Heritage

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Pizza Patron announced that it has teamed with Pepsi in a national, co-branded promotion in all of its stores to honor National Hispanic Heritage Month.

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

Pizza Patron, Pepsi Celebrate Hispanic Heritage Month

The promotion began September 1 and was specifically designed to celebrate and honor the Latin culture and lifestyle during Hispanic Heritage Month. It is a bilingual promotion, but Spanish-language dominant. Advertisements for the promotion read, “!Viva Latino! Pizza Patron y Pepsi Festejan el Mes Patrio,” which means, “Pizza Patron and Pepsi celebrate this historic, patriotic month for all Latinos of diverse roots.”

With any 2-liter purchase of Pepsi products through September 30, customers will receive a free phone egrip Non-Slip Strip. The egrip is a protective, silicone material that can be applied to the back of a cell phone to make it easier to handle and prevent it from sliding on any surface.

The free egrip features the Pizza Patron and Pepsi logos, as well as Pizza Patron’s slogan, “Latin Life, Enjoy,” which reinforces the company’s focus while broadening its current customer base by inviting every demographic to enjoy and experience the diversity found within the Latin lifestyle.

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

Cobranded Campaign for Hispanic Heritage Month between Pizza Patron and Pepsi

“Celebrating the rich history and traditions found within the Latin life and culture is what makes our brand strong,” says Andrew Gamm, brand director for Pizza Patron. “National Hispanic Heritage Month is a chance for us to honor the Latin culture which goes to the core of our company’s values.”

Source: QSR Magazine

New Unified Digital Audience Measurement Service

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New, Unified Audience Measurement Capabilities to Provide Publishers a Deeper Understanding of Audience Reach and Advertisers the Intelligence Needed for More Effective Media Planning

Omniture and comScore to Deliver Unified Digital Audience Measurement Service

Omniture, Inc., a leading provider of online business optimization software, and comScore, Inc., a leader in measuring the digital world, today announced a strategic partner relationship to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences.

Two of the keys to implementing a successful digital marketing initiative are the ability to measure and analyze online marketing performance and to capture accurate views of audience reach across multiple information sources. To date, publishers and advertisers use two primary sources for measuring the impact of digital advertising – Web analytics and panel-based audience measurement. Because the two measurement methodologies have disparate objectives and employ different data collection technologies, the resulting dissimilar metrics can cause confusion and uncertainty among publishers and advertisers. This strategic partner relationship blends these two methodologies in a highly automated way to create a unified approach for audience measurement designed to enable publishers to represent themselves in a more comprehensive manner to advertisers, and for advertisers to better optimize their media planning with the benefit of more extensive media reach data.

This relationship between Omniture and comScore will enable organizations to unify their online and panel-based audience measurement information, providing more consistent and more comprehensive standard metrics. With the combined offering, publishers and advertisers will be able to automate data integration and reconciliation, eliminate the need for publishers to implement time consuming multiple data collection methods and reduce the labor-intensive steps needed to deliver unified audience measurement.

“We are excited to join forces with Omniture, a leader in quality and innovation in the Web analytics industry, to bring this solution to the marketplace,” said Dr. Magid Abraham, comScore President & CEO. “As leading providers of Internet audience measurement and Web analytics, comScore and Omniture are working to provide the marketplace a much-needed solution for consistent Web-wide measurement. This relationship will deliver to our customers the solution that they have been seeking, thus helping to promote and accelerate the usage of digital marketing intelligence for delivering actionable business results and competitive advantage. We believe it will also help the industry overcome concerns of inconsistent measurement of digital audiences and promote further adoption of digital media advertising.”

“Since the rise of digital advertising, advertisers and publishers alike have sought ways to reconcile their Web analytics and panel-based measurement data to establish a unified measure of online audiences,” said Josh James, Omniture CEO and co-founder. “With this relationship, Omniture and comScore will enable publishers who have rich, highly targeted audience segments to reliably demonstrate their value to advertisers and also help advertisers find these attractive consumer segments. The combined offering will provide advertisers and publishers with a common currency to measure the value of online audiences across an ever-increasing number of digital channels.”

Tangible Customer BenefitsToday and in the Future

The strategic partner relationship is intended to allow joint Omniture and comScore customers to use Omniture tags to collect and share information with Media Metrix 360 using Omniture Genesis integration technology, quickly bypassing the normal implementation process for Media Metrix 360.

The relationship also opens up the possibility of joint product initiatives that will leverage the granularity of the Omniture site-specific data with the Web-wide view of Internet user behavior provided by comScore.

Availability of Unified Digital Audience Measurement Service

comScore and Omniture customers interested in the new service should contact their respective account managers.

Industry Support

“The partnership between Omniture and comScore represents a significant step forward for the digital media measurement community,” said David McBride, director of Business Intelligence at Comcast Interactive Media. “To have these two leaders forge an alliance and provide the industry with an integrated solution for server and audience measurement will help us better understand and improve upon our digital performance.”

“Despite digital being the most measurable medium, it has unique dynamics that make measurement significantly more challenging than simply counting clicks,” said Larry Gelfand, senior vice president, digital sales and business development, National Hockey League. “Both census-level web analytics and person-based audience measurement services are essential to evaluating digital media performance, and to finally see these two measurement technologies brought into alignment is an extraordinarily positive step for those invested in the digital medium.”

“Publishers have always relied on both site analytics and audience measurement data for understanding the performance of our web properties,” said Tomer Strolight, president, Torstar Digital. “Even though the two measurement platforms are used for different purposes, the disparities between the two have been somewhat disconcerting. This effort to harmonize the two data sets and understand the source of the disparities will give everyone in the industry a better understanding of their data and give us more confidence in the decisions we make based on these metrics.”

“The partnership between comScore and Omniture has the potential to move the measurement of online media several steps forward,” said Scott McDonald, SVP Research, Conde Nast Publications. “For more than a decade, we have fretted about – and sometimes quarreled about — the discrepancies between the audience estimates derived from third-party panels like comScore’s and those derived from web site analytics systems like Omniture’s. This collaboration represents the most significant effort to date to harmonize the two approaches and give the industry, at last, a common and convergent set of numbers.”

“It is terrific to see these two industry giants collaborate on a solution to this longstanding problem of reconciling panel and server data,” said Patrick Lauzon, executive vice president, SUN Media (Quebecor Media Co.). “This is yet another example of comScore and Omniture being leaders in the field and providing the mission critical solutions the industry has been calling for.”

“The digital industry has grappled with the differences between panel and server information for many years,” said Graham Mosey, SVP and General Manager, CanWest Digital. “We were one of the first comScore clients to support the Media Metrix 360 project because we saw the obvious benefits. The comScore-Omniture partnership eliminates the implementation burden and will expedite the expansion of this new form of measurement. Having as many publishers as possible involved can only be good for the industry. This is a groundbreaking development which is extremely exciting.”

Source: comScore