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Profile of Hispanics Online

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Profile of Hispanics Online

Profile of Hispanics Online

Hispanics are entering cyberspace more quickly than other ethnic groups – Internet use jumped 7.4 percent in 2004 after an 8 percent spurt in 2003.  The typical Hispanic-American Internet user is age 28, slightly more likely to be male and unmarried, according to a study by the Association of Hispanic Advertising Agencies.  Half of all Hispanic-American Internet users are Spanish-language dominant, meaning that they speak Spanish at home more than English (Preparer’s Note: this could be attributed to their family-oriented lifestyle and may not necessarily affect the way younger Hispanics use the Internet).

This particular study found that the profile of Hispanics Online is:
• Hispanics spend almost 5-1/2 hours online weekly

• 71 percent of their usage is from a home computer

• 75% use the Internet for email

• 60% to get news

• 54% to listen to music

• 43% to chat

A March 2004 study by AOL/Roper ASW shows that 14 million Hispanics in the US are online. While this is already an impressive number, the growth rate is even more impressive. About 20% of online Hispanics had connected their households to the Internet less than six months earlier. More than half who were not yet online expected to connect within the next two years.  The more Latinos connect online, the less time they spend with other Spanish media, such as print or TV. Marketers will increasingly want to reflect this shift in media consumption in their advertising budgets.

Uncovered Facts About Online Hispanic Women and their Media Usage

Uncovered Facts About Online Hispanic Women and their Media Usage

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4 Comments
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Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

Why Marketers Should Care About Reaching Latina Bloggers

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4 Comments
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never lose your sense of wonder

Target Latino gives the gift of WOM this holiday season

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0 Comments
Read more
Social sites eclipse e-mail use

Social sites eclipse e-mail use

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3 Comments
Read more

Source: TIA

Profile of Hispanics Online

/in , /by
Profile of Hispanics Online

Profile of Hispanics Online

Hispanics are entering cyberspace more quickly than other ethnic groups – Internet use jumped 7.4 percent in 2004 after an 8 percent spurt in 2003.  The typical Hispanic-American Internet user is age 28, slightly more likely to be male and unmarried, according to a study by the Association of Hispanic Advertising Agencies.  Half of all Hispanic-American Internet users are Spanish-language dominant, meaning that they speak Spanish at home more than English (Preparer’s Note: this could be attributed to their family-oriented lifestyle and may not necessarily affect the way younger Hispanics use the Internet).

This particular study found that the profile of Hispanics Online is:
• Hispanics spend almost 5-1/2 hours online weekly

• 71 percent of their usage is from a home computer

• 75% use the Internet for email

• 60% to get news

• 54% to listen to music

• 43% to chat

A March 2004 study by AOL/Roper ASW shows that 14 million Hispanics in the US are online. While this is already an impressive number, the growth rate is even more impressive. About 20% of online Hispanics had connected their households to the Internet less than six months earlier. More than half who were not yet online expected to connect within the next two years.  The more Latinos connect online, the less time they spend with other Spanish media, such as print or TV. Marketers will increasingly want to reflect this shift in media consumption in their advertising budgets.

Uncovered Facts About Online Hispanic Women and their Media Usage

Uncovered Facts About Online Hispanic Women and their Media Usage

/
4 Comments
Read more
Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

Why Marketers Should Care About Reaching Latina Bloggers

/
4 Comments
Read more
never lose your sense of wonder

Target Latino gives the gift of WOM this holiday season

/
0 Comments
Read more
Social sites eclipse e-mail use

Social sites eclipse e-mail use

/
3 Comments
Read more

Source: TIA

An Aloe Vera Juice Site for the Hispanic Market?

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Aloe Vera is a Hispanic folk remedy that has found its way into other cultures and into many skin creams. It has a strong soothing effect when applied directly from cut leaves. A bit gooey at first but oh so refreshing.

Aloe Vera is used to treat cuts and burns on the skin, it is believed to have skin rejuvenation powers and when in liquid form, it helps boost the immune system.

I still remember the words of one american surgeon that advised me to drink Aloe Vera juice during the 10 days before a surgery. How’s that for culture penetration?

Now US Farms, Inc., announced the launch of its new Hispanic focused web site  http://www.jugodealoevera.com, which will operate as a division of US Farms Inc.

Aloe Vera Plant

US Farms Aloe Vera Juice retails for $14.95 per bottle or wholesales for $89.95 per case (12 bottles). US Farms Aloe Vera Juice can be ordered online with Visa, Master Card, Discover, or American Express or by calling their customer service.

US Farms Aloe Vera Juice is an exclusive proprietary formulation which includes: Aloe Vera Juice (Barbadensis Miller), White Grape, Cranberry, Concord Grape and Black Cherry juice concentrate which are potent anti-oxidants and phyto-nutrients.

If you are interested in sampling their new and exciting Aloe Vera Juice will be offered for a limited time, a free 32 oz. bottle of US Farms Aloe Vera juice. Visit their website at http://jugodealoevera.com/sample.html

About US Farms Aloe Vera Juice

What sets US Farms Aloe Vera Juice apart from others is our farm fresh crop. Our Aloe Vera is hand harvested and cultivated using the best farming practices to ensure the highest quality. We blend our high-grade Aloe Vera with just the right amount of all-natural fruit juices to give it a great taste.

Aloe Vera has been known for centuries and used by people thought out the world. Aloe Barbadensis Miller (leaf inner gel) contains a wide variety of nutrients, including vitamins, minerals, and amino acids. These nutrients, along with the phyto-nutrients in the fruit juices, as well as the anti-oxidants they contain, they say makes their Aloe Vera juice the perfect complement to an active lifestyle.

We know all of us can enjoy the rewards of adding Aloe Vera Juice to our diets. Will we?

Source: US Farms, Inc.

Clear your mind here

Clear your mind here