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Mega News 1st and Only Interactive News in Hispanic TV

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Mega News ‘Edicion Nocturna’ 1st and Only Interactive News in Hispanic Television’

What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. “Edicion Nocturna,” airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the opportunity to report live and be a part of the news.

How: Hosted by journalist Fernando Del Rincon, one of the most respected political analysts in Mexico and the United States, Mega News “Edicion Nocturna” uses Skype, a free Internet service, to allow the audience to participate via Webcam from anywhere around the world. Twitter and Facebook also play an important role in the way the audience can interact live with the news. Host Del Rincon reads the public’s Tweets on the show as they are submitted.

Several audience interactions have already been successful. A Facebook user recently commented on the controversy of the video of child actors in Puerto Rico who were playing with weapons on Factor Del Rincon News’ Facebook page, essentially turning this viewer into a Web news reporter. The video caused a legal investigation by the island’s Government because they did not know if the weapons were real. Additionally, through the use of Skype, viewers spoke about the Maras and their possible relationship as role models that the children actors in Puerto Rico follow.

“This is a stepping stone for future generations of the media. I feel proud to be a pioneer and a channel of the people’s voice,” said journalist and TV host Fernando Del Rincon.

When: Every Monday through Friday at 10:30 P.M. ET / 7:30 P.M. PT, and 11:30 P.M. in Puerto Rico.

Where: Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 169 on DirecTV in Puerto Rico, Channel 30 in Puerto Rico, Channel 38.2 in Orlando, Channel 36.2 in Tampa, Florida, Channel 40.2 in Charleston, Channel 19.2 in Palm Springs, CA, and Channel 405 on DirecTV Mas in the main cities of the United States.

www.mega.tv

SOURCE Spanish Broadcasting System

Interactive Spanish Website for Celebrity Look-Alike Babies!

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Leading Sperm Bank Now Offers Interactive Spanish Website

California Cryobank (CCB), an international sperm banking leader, announced today the release of their upgraded Spanish website www.criobanco.com. Criobanco.com offers all the features of CCB’s English website www.cryobank.com including online ordering, donor search capability, and extensive information on using donor sperm.

“California Cryobank has been servicing Latino communities all over the world for many years,” stated Cappy Rothman, MD, Co-founder. “Our goal is to make the process of selecting and using a sperm donor as easy as possible for our Spanish speaking clients.”

CCB offers Spanish speaking representatives available to assist clients over the phone at 866-927-9622 Mon-Fri from 6am-6pm (Pacific Time).

CCB is well known for their recently released celebrity Donor Look-a-Like website feature. “We have a wide selection of Latino donors who resemble celebrities such as Oscar De La Hoya, Javier Bardem, and Gael Garcia Bernal,” said Rothman.

California Cryobank also provides fertility preservation services to men who are faced with cancer treatments, vasectomies, or those in the military or other high-risk occupations.

Contact: Scott Brown of California Cryobank, +1-310-496-5681

Source: California Cryobank

Quepasa Launches Developer Interface and Open Social Sandbox

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Quepasa Corporation (Pink Sheets: QPSA), one of the world’s fastest-growing Latino social networks, today announced the launch of its Developer Interface and Open Social Sandbox. The launch of the Developer Interface is part of Quepasa’s overall strategy to open the site to third party Open Social developers who would like to develop applications for its global audience. The Company believes that this new Developer Interface and Open Social Sandbox will become an easy mechanism for developers to test and submit their applications for inclusion in the site’s Application and/or Games sections and thus enhance the overall user experience and drive site traffic and monetization.

The Developer Interface consists of a toolbox that developers use when submitting an Open Social application for inclusion on any social site. The toolbox includes documentation of the interfaces available, a news area, a community built for the developers where they can communicate and interact with other application developers as well as with Quepasa’s development team, and the Open Social Sandbox where they can test completed applications with valid test data. The Open Social Sandbox also includes details of how to include Quepasa’s new virtual currency, QDollars, as the payment mechanism for premium applications and virtual goods.

“Having an open platform that allows access to Quepasa members through the Open Social framework is imperative to the growth of rich functionality for Quepasa.com and its growing user base,” said Louis Bardov, CTO of Quepasa. “The activity on Quepasa.com is based on user interaction and our users like to play social games with other members on the site, especially when there are possible rewards in the form of contests and virtual currency. While these contests have been very popular on the site, we are now going to invite and encourage Open Social application developers to build interesting and fun applications for the Quepasa community and we hope and anticipate that these developers will make the minimal modifications required to get adoption of their applications from our rapidly growing user base on Quepasa.com.”

Quepasa’s release of the Developer Interface and the Open Social Sandbox is the latest news in Quepasa’s growing success story. Since its launch as a social network focused on the growing Latino population just over 16 months ago, Quepasa has seen its user base grow to over 5 million registered users. This number continues to grow at an impressive pace because of Quepasa’s differentiated strategy of premium Latino content and entertainment. To date, this growth has been achieved solely through the viral acquisition, powered by Quepasa’s user base.

About Quepasa Corporation

Quepasa Corporation (Pink Sheets: QPSA), headquartered in West Palm Beach, FL with offices in Los Angeles, CA; Sao Paulo, Brazil; Scottsdale, AZ; Miami, FL; and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world’s largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.

Contact:
Mike Matte, Chief Financial Officer
Quepasa Corporation
(561) 491-4186

Source: Quepasa Corporation

Materialism in the Non-Material World

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How many customers have you served at your café on Facebook, and how many friends have gifted you fertilizer or plants on FarmVille? The growing movement of social activity in the virtual world includes a great deal of very real economic activity, report researchers at the Helsinki Institute for Information Technology.

While many futurists believe that the growth of virtual worlds would encourage movement away from consumption, materialism is apparently trumping nonmaterialism. As people spend more time online socializing, they are also spending real money, such as making micropurchases of heart or balloon icons to favor their friends, family, or celebrity idols.

The reason is simple: Humans behave as humans whether it is in the corporeal world or online, notes infotech researcher Vili Lehdonvirta. What we buy proclaims our identity and denotes our status, and we want to have status online just as we do in real life.

The advantage that consumption may have in the nonmaterial world is that it permits economic activity with reduced environmental impacts, says Lehdonvirta.

SOURCE: Helsinki Institute for Information Technology

Hispanic Viewers Consume More Content Via Interactive Outlets

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Rentrak Signs Cinelatino – The Leading Spanish Language Movie Channel

— As Hispanic Viewers Consume More Content Via Interactive Outlets, Networks are Turning to Rentrak to Understand the Video-On-Demand Market —
Rentrak Corporation (Nasdaq: RENT), a multi-screen media measurement and research company serving the advertising and entertainment industry, today announced a multi-year deal with Cinelatino, the leading Spanish-language premium film channel in the United States that offers the most current blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the United States. To ensure it continues to offer the best programming based on viewer preferences, Cinelatino selected Rentrak’s OnDemand Essentials service in order to have access to detailed video-on-demand (VOD) insights.

“The Hispanic population is the largest and fastest growing demographic group in the U.S. and OnDemand Essentials will provide Cinelatino with key information needed to meet the growing demand for quality Spanish language content on the on-demand platform,” said Carol Hinnant, Senior Vice President of Business Development, Advanced Media and Information division at Rentrak. “With almost 20 different VOD channels targeted at the Hispanic market, Rentrak’s OnDemand Essentials service provides the necessary knowledge and trends to help programmers targeting the Hispanic demographic get a competitive edge by understanding what resonates with consumers.”

“The video-on-demand platform offers significant insight into our consumers’ viewing preferences,” said Jim McNamara, Chairman, Cinelatino. “The information provided by OnDemand Essentials is the knowledge we need to ensure we continue to deliver programming that meets our target consumers’ desires and maintain our position as the leading destination for ‘event’ movies and series in Spanish.”

Rentrak’s OnDemand Essentials processes daily, census-level on-demand data representing 70 million set-top boxes from 33 MSOs and 100% of the top-25 operators offering video-on-demand with their extensive on-demand data being used by more than 125 content provider subscription clients.

About Rentrak Corporation (NASDAQ: RENT)
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company’s exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft Lauderdale. For more information on any of Rentrak’s services, please visit www.rentrak.com.

About Cinelatino
Cinelatino is the leading Spanish-language premium film channel in the United States, with more than 3.6 million subscribers on major cable, satellite and telephony providers throughout North America. Cinelatino offers the most current Spanish-language blockbusters and critically-acclaimed titles from Mexico, Latin America, Spain and the U.S. Cinelatino is jointly-owned by Grupo MVS, InterMedia Partners and Panamax Films.

SOURCE Rentrak Corporation