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Target Latino Privacy Policy
Pinterest Guided Search keeps taunting Google Search
/in Pinterest/by Havi GoffanPinterest Guided Search is just one more step towards becoming “the” Search Engine for the visual discovery engine. Custom categories announcement and our analysis of its impact on multicultural markets. Pinterest, the visual discovery engine, that currently hosts 750 million boards with 30 billion pins, released one additional feature: the Pinterest Guided Search. Not that you […]
Pinterest Search by Interests, a Google contender?
/in Pinterest/by Havi GoffanPinterest is rolling out “Interests”, a new type of Pinterest search. How does it work and what does it mean to your brand? What search algorithm is used? by Havi Goffan Pinterest keeps taking steps to becoming the next Search Engine and a very strong Google contender. By rolling out “Interests”, a new type of Pinterest […]
The globalization of Pinterest begins with Mobile
/in Pinterest, Social Media/by Havi GoffanPinterest has been taking over the world, Pinky! And rightfully so. People from all countries and all languages are pinning on this platform at a tremendously growing rate. A noticeable globalization of Pinterest begun a couple years ago, when comScore started reporting figures of Pinterest penetration and growth worldwide. Globalization of Pinterest: A more mobile […]
Social Media Alerts for Manufacturing Defects Delivers Results
/in Social Media/by Target LatinoIf something goes wrong with your car, you’ll probably text your family first, Facebook your friends, Instagram a snapshot of your disaster, and tweet a general complaint to the rest of the world. Then you’ll get the car fixed. Probably the last thing you would do is go to the manufacturer’s Web site and fill […]
The 36 Rules of Social Media
/in Social Media/by Havi GoffanHere is a compilation of the 36 Rules of Social Media from key social media gurus and marketers from all industries. It was put together by Fast Company and it illustrates some of the best practices to going about your social media strategy and execution. Even though some of these are not meant to be written in stone and […]
Latinas, Social Media and Buzz influence
/in Market Intelligence, Social Media/by Havi GoffanHow much do you know about Latinas online habits? This Social Media and Buzz study unveils key purchase + influence patterns to marketing success. 63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service. Books, magazines and electronics are the categories consulted […]
Hispanic Social Media Campaign for Clorox
/in Social Media/by Target LatinoCampaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas Clorox Launches Hispanic Social Media Campaign “Hogar + Sanito en Tres Pasitos” Campaign Encouraging Hispanic Families to Have a Healthier Home. To help Hispanic families kick-off their new year, The Clorox Company, in partnership with Spanish TV network Vme, has launched […]
Semantic Search Engine Polaris uses Pinterest Data
/in Pinterest/by Havi GoffanA semantic search engine named “Polaris” powers Walmart.com, as well as the company’s mobile web and mobile apps, and it has a 10%-15% increased likelihood that a customer will complete their purchase. Walmart has struggled in the past to compete against Amazon.com when it comes to Internet sales. But this giant is serious about e-commerce and m-commerce. The semantic […]
Sears Goes Social with Hispanics
/in Social Media/by Havi GoffanSears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.) Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for […]
Social Media Campaign for Travel and Tourism Industry
/in Social Media/by Havi GoffanFacebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice. 50 million reviews and opinions on TripAdvisor, the world’s largest Travel […]