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Target Latino gives the gift of WOM this holiday season
/in Social Media/by Havi GoffanWe, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you would […]
Ford Goes All Social For New Focus
/in Social Media/by Havi GoffanFord is following up the social-media launch of the 2011 Explorer and a current blog-centric test-drive program for the F-150 pickup with a world-wide program supporting the next-generation Focus car. The test-drive program invites bloggers, people with popular social media pages and lots of Facebook friends to apply to participate in a global consumer test […]
Offline WOM More Prevalent, Positive and Credible than Online Buzz
/in Market Intelligence, Social Media/by Havi GoffanWord-of-mouth (WOM) conversations that take place in person and over the phone are overwhelmingly more prevalent than those online, according to research. Also, face-to-face communication is more positive in tone, more likely to be judged highly credible and more likely to lead to strong purchase intent than online talk, the study found Below, some of the findings […]
Facebook and Coca-Cola Bring “Like” To The Real World
/in Digital Marketing, Social Media/by Havi GoffanFacebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook. Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on […]
Job Applicant, Beware: You’re Being Googled
/in Social Media/by Havi GoffanIt’s not just what you say that can be held against you when you’re looking for a job. It’s also what you post on MySpace, write in your blog and broadcast on YouTube. That’s because if a potential employer uncovers salacious or otherwise unflattering material about you online, that job offer you were expecting could […]
How To Use Social Media Monitoring Tools To Aid Product Development
/in Social Media/by Havi GoffanTo many, the process of developing a successful product can be a mystery. Sometimes companies will spend months of development time to create a product that doesn’t reflect the needs or the scope of its intended market. And other times, successful products are developed completely on accident. Because of this, it can often seem impossible […]
Customer experience and sentiment analysis
/in Social Media/by Havi GoffanThe notion that listening to your customer’s voice is important is firmly established. Companies have depended for a long time on data from customer surveys, call center transcripts and focus groups. This data was captured in a structured format and visualized via charts or processed with the help of business intelligence applications, to help identify how to […]
Women Seek Online Communities To Validate Purchases
/in Social Media/by Havi GoffanIf a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have. The joint study from iVillage and SheSpeaks highlights that interaction between women through online community […]
Five Foundations For Online Marketing From Coca-Cola
/in Digital Marketing, Marketing, Social Media/by Havi GoffanIt seems that Coca-Cola focuses on the fundamentals when it comes down to online marketing. They use five key foundations for the online marketing efforts. Add value. Be transparent. Be consistent and follow through. Be receptive to change. Surprise and delight your customers. These are some premises many talk about but not often delivered. Add […]
Leading Edge Multicultural Social Media Monitoring Tool launched in the U.S.
/in Social Media/by Havi GoffanTarget Latino, experts in Hispanic marketing and off and online grassroots, has announced the launch of a Multicultural Market Intelligence Tool available in the U.S. Atlanta, GA March 24, 2010 — Target Latino, a multicultural and Latino consumer specialist marketing firm, has introduced a Multicultural Social Media Monitoring tool, SMX Echo, in the United States. […]