Stella Artois Facebook campaign

Stella Artois Facebook campaign for Cannes

Stella Artois has launched a Facebook centered campaign to promote its 4% brand in the build up to the Cannes Film Festival in May. The idea, developed by advertising agency Mother, is based on the premise that a famous french film director, Jacques d’Azur has gone missing, presumed dead and his estate has made an appeal […]

How do we measure the effectiveness of your brand's social media marketing campaigns?

What is Social Media?

What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your online media monitoring solutions are able to bring relevant results and analyze sentiment with a machine learning algorithm platform or […]

Target Latino has introduced a Multicultural Social Media Monitoring tool, SMX Echo, in the United States.

Why SMX Echo is the Leading Multicultural Social Media Monitoring Tool

I had the great pleasure of meeting Claudia Havi Goffan about a year ago. I quickly realized that Havi was an incredibly talented and driven person. She has been in the marketing space for more than 25 years — specializing in strategic planning. Havi has been recognized as an expert in Latino Marketing by CNN and more […]

Social Media Adoption Brings New Customers To Small Businesses

The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles. Small Business Social […]

Fortune 500 companies getting into Twitter

The Fortune 500’s use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to a study by the Society for New Communications Research (SNCR) and Financial Insite. The study, “The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage […]

Social sites eclipse e-mail use

Social sites eclipse e-mail use

Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users’ habits found that 67% of all those going online were spending time at social network and blogging sites. Interest in the category is growing four times faster than the other top four […]

Hispanics social media marketing strategy - a must

Hispanics social media marketing strategy – a must

Any company that comes in contact with online Hispanic consumers would be negligent not to include them on its social media marketing strategy. The focal point should be the identification of the technologies and social media channels that are a strategic fit. By Havi Goffan U.S.-based Hispanic consumers are significantly more likely to participate in […]

25 social interaction metrics or how to measure your social media marketing campaign

25 social interaction metrics or how to measure your social media marketing campaign

by Claudia “Havi” Goffan Social media has evolved into an every day way of interaction and communication for a large part of the population. And this evolution started in the last century when social media commenced amidst the original chats in chatrooms and blogs. The first blog was created in the late 1980’s: and […]

Quepasa Launches Developer Interface and Open Social Sandbox

Quepasa Corporation (Pink Sheets: QPSA), one of the world’s fastest-growing Latino social networks, today announced the launch of its Developer Interface and Open Social Sandbox. The launch of the Developer Interface is part of Quepasa’s overall strategy to open the site to third party Open Social developers who would like to develop applications for its […]

Materialism in the Non-Material World

Materialism in the Non-Material World

How many customers have you served at your café on Facebook, and how many friends have gifted you fertilizer or plants on FarmVille? The growing movement of social activity in the virtual world includes a great deal of very real economic activity, report researchers at the Helsinki Institute for Information Technology. While many futurists believe […]