The growth in Hispanic purchasing power between ’00 and ’07 was 80% greater than that of non-Hispanics. It’s a growing list of drool-worthy stats like those that have an increasing number of marketers honing in on the group.
Eclipse Marketing just launched a Hispanic Marketing Division specifically to assist cable ops and program nets. Leading the group is MTVN/Univision vet Karen Habib. Univision teamed with Experian Simmons for extensive data on Latinos to present to advertisers.
What Univision and Experian Simmons found is that while many American consumers are feeling glum about the economy and reining in spending, Hispanics are more optimistic. 29% are more positive about the US economy in the coming 12 months (vs 21% non-Hispanic), 34% are optimistic about their finances in the coming year (vs 25% non-Hispanic); and the Hispanic average consumer confidence rating is 11% higher than non-Hispanics, and has remained constant since ’05, while the non-Hispanic rating has declined.
So why the disparity? Chalk some of it up to less plastic (thus less debt burden). Hispanics are 44% more likely to use cash to pay bills than non-Hispanics. There’s also less stress about potential home foreclosures as the group is almost twice as likely to rent their home as non-Hispanics (44% vs 23%). Following the economic meltdown, Hispanics have rebounded stronger. And many are now looking to buy a new home, or their first home. Experian found that following the economic crash, 7% of Hispanics still plan on buying a home in the next 12 months. Only 3% of their non-Hispanic counterparts said the same.
A few other findings to keep in mind as companies approach advertisers:
· Hispanics are consistently more frequent shoppers than non-Hispanics (34% vs 29%)
· Twice as many Hispanics are willing to pay for branded prescriptions as non-Hispanics (31% vs 15%)
· Hispanics are 38% more likely to buy from an advertiser than non-Hispanics
https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png00Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-06-17 21:10:172018-03-28 00:57:46Growth in Hispanic purchasing power
Volkswagen and Major League Soccer Kick Fun into High Gear with Nationwide Youth Soccer Mobile Tour
The Footballers’ Clubhaus presented by Volkswagen and MLS Hits the Road to Visit Over 46 Youth Soccer Tournaments
Soccer Mobile Marketing Campaign – A beetle on a mobile marketing soccer tour
HERNDON, Va., June 15 /PRNewswire/ — Volkswagen of America, the official automotive partner of Major League Soccer, today kicked off The Footballers’ Clubhaus presented by Volkswagen and MLS, a 19-city mobile marketing soccer tour that will showcase Volkswagen’s product family at local youth soccer tournaments across the U.S. The Footballers’ Clubhaus presented by Volkswagen and MLS Mobile Tour, which will also feature a host of games and activities for the entire family, builds upon the company’s global commitment to the sport. The Footballers’ Clubhaus presented by Volkswagen and MLS hits the road today and will run through November when the brand joins the MLS Cup championship in Seattle.
“Globally, Volkswagen has been a long-time supporter of soccer. In the U.S. we’ve been increasing our commitment to the sport and are delighted to expand our presence at a grass-roots level throughout local communities,” said Tim Ellis, Vice President of Marketing for Volkswagen of America, Inc. “The youth soccer tour is testament to Volkswagen’s strategy of engaging families and multicultural audiences with our brand in a fun, authentic way.”
Volkswagen and Major League Soccer’s The Footballers’ Clubhaus presented by Volkswagen and MLS tour aims to reach families of the more than 3.2 million participants currently registered in youth soccer nationwide. As part of the tour, Volkswagen will take its fleet of cars on the road to approximately 46 youth soccer tournaments over 74 days that will include several fun-filled ride-and-drive opportunities for consumers. Thirteen of these markets are part of the largest Hispanic Soccer Tournament, titled Futbolito, a four-on-four traveling tournament for amateur players.
Volkswagen’s lineup of Routans, Jetta Sportwagens, Tiguans, Passat Wagons and CCs will prominently be showcased at the youth soccer events, with Volkswagen dealers on hand to answer questions and provide additional information on Volkswagen’s product family. As part of the events, families can participate in a host of fun and interactive activities including soccer-tennis, autograph sessions with MLS players and the chance to receive a $25 gift card incentive for test driving a VW at their favorite local dealership. Kids will even enjoy a day of “Carefree Maintenance” where they can get their shoes and shoelaces repaired in between soccer matches, courtesy of Volkswagen.
Source: Volkswagen of America, Inc.
soccer quotes
https://hispanic-marketing.com/wp-content/uploads/2009/06/2010-volkswagen-new-beetle-coupe-2-door-man-angular-front-exterior-view_100308710_l.jpg7681024Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-06-15 10:17:052018-03-28 01:00:20A beetle on a mobile marketing soccer tour
Robot Speaks Many Languages – Improves Pharmacy Patient Outcomes
MISSION, Kan., June 8 /PRNewswire/ — Language is sometimes a barrier for patients when it comes to understanding instructions for taking medications. A prescription label language barrier increases the risk that a patient will use medication improperly and fail to obtain the benefit or suffer an adverse drug event.
Pills in Spanish! – Spanish speaking robot tells you how to take your meds!
ScriptPro robotic prescription dispensing systems incorporate technologies that translate medication instructions and drug auxiliary warnings, and print them on prescription labels in the preferred language of the patient. Languages covered include Spanish, French, Chinese, Arabic, Thai and Maori, in addition to English.
Navarro Discount Pharmacies, Miami, FL, prints approximately 75% of their prescriptions in Spanish. The focus of the largest Hispanic owned chain in North America is to meet the needs of and provide customer service to the Hispanic community in and around Miami, according to Albert Garcia, Executive Vice President of Pharmacy for Navarro.
Garcia says that understanding the prescription information is vital to having a successful course of drug therapy, especially when the patient is ill or nervous about receiving directions from the prescribing physician. He adds, “Having the Sig and auxiliary label in Spanish increases compliance and reduces the chance of over/under utilization of the medication or performing an activity that might be detrimental to the patient’s health.”
Peter Koo, R.Ph. and owner of Starside Pharmacies, built his five pharmacies to focus on the Sino-American communities in the New York City area. ScriptPro robotic and workflow systems allow his pharmacies to print prescription labels in Mandarin Chinese for his customers. According to Koo, “There are many opportunities for pharmacies to provide distinctive and valuable services to patient populations that might otherwise be challenged by language barriers.” He also hires employees with strong linguistic skills.
https://hispanic-marketing.com/wp-content/uploads/2010/03/1179189_cow.jpg300199Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-12-07 10:13:082018-03-28 03:39:20Latinas with Lactose Intolerance Go The Natural Way
https://hispanic-marketing.com/wp-content/uploads/2010/03/216855_breast_cancer_bands_3.jpg225300Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-11-30 11:34:292018-03-28 03:44:51Breaking Through the Mammography Controversy
https://hispanic-marketing.com/wp-content/uploads/2010/03/1235752_medical_logo.jpg188300Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-11-24 14:50:132018-05-18 19:40:07Health Disparities Pose High Cost for American Economy
https://hispanic-marketing.com/wp-content/uploads/2009/11/cncf-There-is-hope.jpg200625Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-11-16 16:37:542018-03-28 04:00:32Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude
https://hispanic-marketing.com/wp-content/uploads/2009/11/junk-food.jpg325610Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-11-05 16:24:382018-03-28 04:03:23Hispanic Children and Obesity Risk
Source: PRNewswire – ScriptPro
good things take time
https://hispanic-marketing.com/wp-content/uploads/2009/06/robot-tells-you-how-to-take-your-meds.jpg500850Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-06-11 09:49:442018-05-18 19:40:07Spanish speaking robot tells you how to take your meds!
Walmart is looking to Valley consumers to help fine-tune its efforts to dive deeper into the $90 billion-a-year U.S. Hispanic grocery market.
The world’s largest retailer will open Supermercado de Walmart in west Phoenix today, one of two stores nationwide that will test the nation’s appetite for a possible string of Hispanic supermarkets.
The other store opened in Houston last month and is so far exceeding expectations, according to Jose Antonio Fernandez, the Walmart vice president in charge of the Supermercados.
Both Houston and Phoenix have large multigenerational Hispanic populations with considerable spending power. Arizona has approximately 2 million Hispanic consumers.
Walmart has gained considerable knowledge and experience marketing to consumers in Mexico and Latin America and hopes to leverage it to boost sales to U.S. Hispanics, who have an estimated buying power of about $1 trillion per year.
Fernandez worked for Walmart’s 1,000-store operation in Mexico before coming to the U.S. to help develop the Supermercados.
“Supermercado de Walmart is an effort to be more relevant to our Hispanic consumers,” he said.
El Supermercado de Walmart – Photo Andrea bloom – The Arizona Republic
Hispanics already make up a significant portion of Walmart’s U.S. customer base. Many of those customers, though, continue to buy food at the growing number of Hispanic-oriented supermarkets, such as Bashas’ Food City chain.
A chain of Walmart Latin markets could prove to be formidable competition for chains such Food City and California’s Pro’s Ranch Market as well as for mainstream supermarkets in Hispanic neighborhoods.
“Competition is good for the customer,” said Bashas’ spokeswoman Kristy Nied. Chandler-based Bashas’ operates 40 Food City stores in metro Phoenix and is considered the market leader.
The 39,000-square-foot Supermercado de Walmart at 8921 W. Thomas Road in Phoenix is a former Walmart Neighborhood Market that has been remodeled and stocked with goods to appeal to Hispanic consumers.
That includes a mix of Spanish and U.S. products. Yoplait yogurt sits next to LaLa dairy products from Mexico. There is an expanded produce section, traditional Latin bakery, a baby section and expanded party aisle with piñatas and other accessories for celebrations.
The store features bright colors, Spanish signage and 120 bilingual employees. There is a pharmacy and a financial-services department for money orders and wire transfers of funds.
The stores reflect the unique characteristics of the Hispanic market. According to demographic research, Hispanics buy significantly more fresh produce, dairy and meat products than non-Hispanics, they have larger families with more children and honor family and public occasions with celebrations.
A study of Hispanic buying power by Oklahoma State University found that Hispanic households spend a larger portion of their household incomes on food – $128.50 per week compared with $91 for non-Hispanics. They also make considerably more trips to the grocery store – 4.7 per week, more than double non-Hispanics. The frequent trips provide retailers with more opportunities to sell.
Walmart plans to use the two Supermercado test stores to tweak its products, services and customer service before launching more of the stores.
“We’re in no hurry to move beyond the two stores,” Fernandez said. “It’s better to do it right than to do it as quickly as possible.”
Fernandez noted that products that do well at Supermercado could be quickly added to Walmart Supercenters and Neighborhood Markets.
https://hispanic-marketing.com/wp-content/uploads/2010/03/1179189_cow.jpg300199Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-12-07 10:13:082018-03-28 03:39:20Latinas with Lactose Intolerance Go The Natural Way
American Airlines Targets U.S. Hispanic Consumers With Launch of National Advertising Campaign
Print and Broadcast Ads Seek to Bring More Latinos to American Airlines
FORT WORTH, Texas, June 10 /PRNewswire-FirstCall/ — American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve the booming Latino population.
With this new campaign, American seeks to continue to be the airline of choice, uniting Latinos and their families by meeting all of their travel needs – connecting them to business associates and loved ones in any part of the world.
“American has had a commitment to this important demographic for decades,” said Dan Garton, American’s Executive Vice President – Marketing. “As the leading U.S. airline serving Latin America, as well as a founding member of theoneworld(R) Alliance, we are in an ideal position to provide a service that makes it easy for families to stay in touch and business travelers to do business.”
The campaign – conceived by Zubi Advertising Services, Inc. – will target Hispanic consumers with advertising in print publications and the major Spanish-language TV networks, Univision and Telemundo, among other media. The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program, the world’s first loyalty program and consistently recognized as the best in the industry.
American’s Latin America/Mexico route system now boasts 40 destinations in 17 countries, including five American Eagle destinations in Mexico. Additionally, American and American Eagle fly to San Juan, Puerto Rico, and five destinations in the Dominican Republic.
In just 19 years, American Airlines has become Latin America’s premier airline, offering more flights to more destinations than any other carrier.
Additionally, American recently added new service to Madrid, Spain, launching nonstop flights from Dallas/Fort WorthInternational Airport in May. American also flies to Madrid from Miami, and to Barcelona, Spain, from John F. Kennedy International Airport in New York. “In each family, we want to be the enabling force for traveling,” said Roger Frizzell, American’s Vice President – Corporate Communications and Advertising. “We want to be the airline that provides access to all those familiar and familial places – soccer games, business events, and reunions. And we want travelers to know our AAdvantage program has the right scope and the right value for families.”
AAdvantage members can earn miles toward travel in a variety of ways:
Each time they purchase an eligible published-fare ticket and fly on American Airlines, AmericanConnection, American Eagle or any of the more than 20 airline partners.
By flying on an eligible published-fare Business Class or First Class ticket on American Airlines or any of its partners with additional bonus miles as follows:
An additional 25 percent of flight mileage flown in Business Class, or
An additional 50 percent of flight mileage flown in First Class.
When staying at AAdvantage hotel partners or renting a car from a partner company – including more than 30 hotel partners representing more than 60 brands and all eight major car rental agencies.
By making purchases at more than 200 retail and financial partners or by using any of over 100 affinity card products worldwide.
And, thanks to recently-launched One-Way Flex Awards, customers now have even more flexibility in how they use their miles. The One-Way Flex feature gives AAdvantage members more options when redeeming award travel:
Members can now combine different classes of service or peak/off-peak awards to meet their specific needs.
Customers can even use miles on a one-way basis at half the round-trip mileage requirement.
Approximately 41 percent of U.S. Hispanics live in American Airlines hub cities and American Airlines has been a longstanding partner with the local and national Hispanic community. American’s commitment to Hispanic consumers is evident in its bilingual sales force and its participation in organizations and support for causes that make a difference in the lives of Hispanics.
The company’s policies and actions, combined with the accolades it has earned over the years, demonstrate its leading role in the industry. Hispanic Business magazine recently named AMR Corp. – parent company of American Airlines and American Eagle – as one of its “Diversity Elite 60,” for its commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity. And in April, DiversityMBA Magazine named American Airlines one of the best places for diverse managers to work.
As a founding member of the oneworld alliance, American offers unparalleled flight choices on one of the world’s largest global route networks, the AAdvantage program, and Admirals Clubs lounges at more than 40 airports throughout the world.
And customers can book their travel or check their mileage account balance by visiting American’s Web site at www.AA.com; enroll in the AAdvantage program at www.aa.com/enroll, or go to www.aa.com/mismillas, if they prefer Spanish, to check on their miles or enroll.
https://hispanic-marketing.com/wp-content/uploads/2011/08/72-percent-of-Hispanics-use-their-mobile-devices-for-overall-movie-planning.jpg299371Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2011-08-16 12:11:202018-03-27 00:41:50Hispanic mobile consumers study
https://hispanic-marketing.com/wp-content/uploads/2011/08/social_media_action.jpg325920Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2011-08-09 13:10:432018-03-27 00:42:13Sears Goes Social with Hispanics
https://hispanic-marketing.com/wp-content/uploads/2010/12/elianneramos.jpg302361Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2010-12-15 09:23:542018-03-29 00:03:56Why Marketers Should Care About Reaching Latina Bloggers
About the AAdvantage Program
The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.
About AA.com
With more than 1.6 million site visits per day, AA.com is American’s largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World’s Leading Airline Internet Site and has received multiple site awards from various organizations.
About American Airlines
American Airlines, American Eagle and AmericanConnection(R) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American’s award-winning Web site, AA.com(R), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)
AmericanAirlines(R) We know why you fly(R)
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
SOURCE American Airlines & PRNewswire
https://hispanic-marketing.com/wp-content/uploads/2009/06/American-Airlines1.jpg7901200Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-06-10 09:23:022018-05-18 19:40:07New American Airlines campaign targets U.S. Hispanics
We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
Other cookies
The following cookies are also needed - You can choose if you want to allow them:
Privacy Policy
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
