Marketing | Page 13 of 19

Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan

06/25/2009/in Digital Marketing, Marketing, Social Media/by Target Latino

Multichannel promotion allows fans to participate online, on-site or by texting

NORTHBROOK, Ill., June 24 /PRNewswire/ –It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans.

Created to bring fans closer to a legend of “the beautiful game,” Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor game with one of the most exciting soccer players in history – former MNT captain Luis Roberto Alves, also known as “Zague.”

The sweepstakes is part of the activities surrounding Allstate’s third consecutive year as a sponsor of the Mexican National Team and is being announced as players prepare for the highly-anticipated June 24 exhibition match against Venezuela at the Georgia Dome in Atlanta.

“Allstate is a very proud sponsor of the Mexican National Team and we are excited to be able to offer this exclusive experience to two fans to be able to watch their team with one of its legends,” said Georgina Flores, senior marketing manager at Allstate.

Mexican soccer legend, former MNT player and ex-captain of the team, Luis Roberto Alves “Zague,” has teamed up with Allstate over the past three years to add to the excitement and passion for the sport and to convey to fans that on and off-the field, protection is the right move. Sharing the team’s last game in the United States with him will be a once in a lifetime experience for a lucky winner and guest.

“This year has been full of excitement surrounding the performance and results for the qualifying games for both the Gold Cup and the World Cup. I’m thrilled to once again team up with my friends at Allstate, a company that’s always been committed to the Hispanic community,” commented ‘Zague’. “I look forward to joining the thousands of fans during the upcoming matches of the U.S. tour and I can’t wait to meet the winners of this year’s sweepstakes in Dallas.”

The promotion officially ‘kicks off’ on June 24, 2009, and is open until September 1, 2009. There are three ways for participants to enter and consumers can enter in English or Spanish:

Enter online at www.proteccioneslajugada.com – the official Web site of Allstate’s MNT sponsorship
Text “ZAGUE” to 49737 (standard rates apply)
Visit the Allstate booth at Futbol Fiesta in Atlanta on June 24 and/or San Diego on June 28

There is one entry permitted per person. For rules and the official entry form, visit www.proteccioneslajugada.com

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate(R)” slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,700 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.
Source: Allstate Insurance

seek to be worth knowing rather than be wee known – deep truth

Focusing on Hispanic Eyecare

06/25/2009/in Marketing/by Target Latino

Focusing on Hispanic Eye Care

ST. LOUIS, June 24 /PRNewswire/ — If you are having difficulties with your eyesight or need a complete eye exam, which eyecare professional should you visit? The answer may not be as crystal clear as it seems because there are various types of eye care professionals, such as opticians, optometrists and ophthalmologists, and all of them play an important role in contributing to proper eyecare.

The American Optometric Association (AOA) and its members are committed to improving the quality and availability of eye and vision care for all Americans. However, we have noticed that Hispanic patients sometimes shy away from visiting an optometrist because of previous knowledge derived from a cultural background that defines the role of the optometrist differently in the United States than how is defined in many countries in Latin America.

In order to simplify the task of finding proper eye care in the blink of an eye, let us take a quick look at the three O’s of eye care: Optometrist, Ophthalmologist and Optician.

The Optometrist is an eye care doctor who examines, diagnoses, treats and manages diseases and eye disorders. This professional has gone through four years of college, an additional four years of study at a college of optometry, and in many cases, one more year in a residency program. A doctor of optometry will tell you if you need glasses and will look further to determine if you suffer an eye condition or eye disease. This professional can also prescribe medication. Optometrists are the largest eye care profession and provide two- thirds of all eye care services. In summary, an optometrist in the U.S. is a doctor in optometry who diagnoses and treats eye diseases and conditions, including prescriptions of eyewear and of the appropriate drugs.

If your children need to get an eye exam before the opening of the school year, or if one morning you notice their eyes could have symptoms of pink eye, this is the eyecare professional to see.

The Ophthalmologist, on the other hand, is the professional to visit if you have cataracts that may require surgery, as this eye care provider is a medical doctor licensed to practice medicine and perform eye surgery. The optometrist often diagnoses the cataracts and refers the patient to the ophthalmologist for further care.

The Optician also has a role in your eyecare, because in conjunction with an Optometrist or an Ophthalmologist, this eye care professional is licensed to dispense eyewear for patients. They will be able to tell you which frames and types of lenses best suit the prescription of your optometrist, and help to make choices based on your particular needs and style.

The AOA and Transitions Optical, Inc. are partnering to actively reach out to Hispanic eyecare patients to provide them with educational materials developed in Spanish to suit their particular needs. To facilitate communications and improve access to eyecare, the AOA has developed www.aoa.org, where you can find valuable information under “Informacion acerca de sus ojos” including a narrative about visual development from childhood to adulthood; also visitwww.aprendasobreanteojos.com and www.yonosabiaeso.com, developed by Transitions to offer you and your family educational content for all ages.

Next time you need to choose an eyecare professional, remember the three O’s, ready to work together and provide you and your family with the best eyecare.

10.05% of Hispanic Americans consider themselves lactose intolerant

Latinas with Lactose Intolerance Go The Natural Way

12/07/2009

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Breaking Through the Mammography Controversy

11/30/2009

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1 Comment

Health Disparities Pose High Cost for American Economy

11/24/2009

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7 Comments

Hispanics Tune in and Help Raise More Than $633,000 for Kids With Cancer During 2nd Annual Promesa & Esperanza Radiothon Benefiting St. Jude

11/16/2009

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1 Comment

Hispanic Children In U.S. At Greater Risk For Obesity Than Other Ethnic/Racial Groups

Hispanic Children and Obesity Risk

11/05/2009

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3 Comments

Source: Transitions Optical, Inc.; American Optometric Association – By Peter H. Kehoe, O.D., President, American Optometric Association

smile back

More Grocery Chains Say Bienvenidos to the Hispanic Market

06/22/2009/in Marketing/by Target Latino

Arroz con leche. Comfort food Latin style. #youeatwithyoureyesfirst

With the popularity of cooking Mexican cuisine at home on the rise, and the fast-growing Hispanic-American population, it’s no surprise that retailers, specifically grocery chains, are paying more attention to the Hispanic markets. More and more stores are bringing the Hispanic foods out of the ethnic aisle and into the mainstream sections of the stores.

Supermarket and grocery chains, like Publix, now offer Mexican spices among the parsley and thyme, and queso fresco and chorizo can be found next to the Parmigiano-Regianno and Roquefort in the refrigerator cases. National chain Walmart is also aiming to appeal to Hispanic shoppers with two test Supermercados debuting in Houston and Phoenix. Likewise, Sam’s Club is opening a Hispanic-oriented store called Mas this Summer in Houston.

According to a report by the Food Marketing Institute, Hispanic consumers shop for groceries more often than the average American. They also cook from scratch more and purchase more fresh ingredients. Since I’m a huge fan of embracing all types of cuisine, I’m happy to hear that Mexican food items will be easier to find. How do you feel about the news?
Source: Partysugar – More Grocery Chains Say Bienvenidos to the Hispanic Market.

Arroz con leche. Comfort food Latin style. #youeatwithyoureyesfirst

An Aloe Vera Juice Site for the Hispanic Market?

06/20/2009/in Digital Marketing, Marketing/by Target Latino

Aloe Vera is a Hispanic folk remedy that has found its way into other cultures and into many skin creams. It has a strong soothing effect when applied directly from cut leaves. A bit gooey at first but oh so refreshing.

Aloe Vera is used to treat cuts and burns on the skin, it is believed to have skin rejuvenation powers and when in liquid form, it helps boost the immune system.

I still remember the words of one american surgeon that advised me to drink Aloe Vera juice during the 10 days before a surgery. How’s that for culture penetration?

Now US Farms, Inc., announced the launch of its new Hispanic focused web site http://www.jugodealoevera.com, which will operate as a division of US Farms Inc.

Aloe Vera Plant

US Farms Aloe Vera Juice retails for $14.95 per bottle or wholesales for $89.95 per case (12 bottles). US Farms Aloe Vera Juice can be ordered online with Visa, Master Card, Discover, or American Express or by calling their customer service.

US Farms Aloe Vera Juice is an exclusive proprietary formulation which includes: Aloe Vera Juice (Barbadensis Miller), White Grape, Cranberry, Concord Grape and Black Cherry juice concentrate which are potent anti-oxidants and phyto-nutrients.

If you are interested in sampling their new and exciting Aloe Vera Juice will be offered for a limited time, a free 32 oz. bottle of US Farms Aloe Vera juice. Visit their website at http://jugodealoevera.com/sample.html

About US Farms Aloe Vera Juice

What sets US Farms Aloe Vera Juice apart from others is our farm fresh crop. Our Aloe Vera is hand harvested and cultivated using the best farming practices to ensure the highest quality. We blend our high-grade Aloe Vera with just the right amount of all-natural fruit juices to give it a great taste.

Aloe Vera has been known for centuries and used by people thought out the world. Aloe Barbadensis Miller (leaf inner gel) contains a wide variety of nutrients, including vitamins, minerals, and amino acids. These nutrients, along with the phyto-nutrients in the fruit juices, as well as the anti-oxidants they contain, they say makes their Aloe Vera juice the perfect complement to an active lifestyle.

We know all of us can enjoy the rewards of adding Aloe Vera Juice to our diets. Will we?

Source: US Farms, Inc.

Clear your mind here

Jones Soda Co. celebrates Hispanic heritage with new flavors

06/18/2009/in Marketing/by Target Latino

SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork.

New Hispanic Jones Soda flavors

“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”

Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com .

The specialty sodas will be available in the following new flavors: Naranja Mandarina, Limón, Tutti Frutti and Crema de Piña. It will debut in the single-serve sections of select retailers in Los Angeles, San Diego and Arizona.

For more information visit http://www.jonessoda.com .

About Jones Soda Co.:

Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones GABA, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. For more information visit http://www.jonessoda.com and http://www.myjones.com .