Spanish-language TV network Univision says ¡hola! to e-commerce

/in , , /by

Univision Communications Inc., operator of the major Spanish-language television network Univision, has announced plans to launch an e-commerce site selling items related to its shows in a deal with Delivery Agent Inc.

Delivery Agent also announced last week an expanded relationship with Twentieth Century Fox Licensing & Merchandising to create a new e-commerce site, www.foxshop.com, that will sell products seen on or related to TV shows on the Fox network and sister network FX. The products will be available immediately after shows air on TV or online. Previously, Delivery Agent had been providing e-commerce services tied to some Fox shows and movies.

With the Univision deal, Delivery Agent links up with the fifth most-watched TV network, according to Nielsen Media Research, after CBS, Fox, NBC and ABC. Delivery Agent already operates e-commerce sites for ABC, CBS and NBC, selling such items as DVDs and T-shirts, at ABCtvstore.com, CBSstore.com and NBCuniversal.com.

“We are thrilled to partner with Delivery Agent, a first-class provider of e-commerce solutions,” says Ted Zagat, vice president of franchise development and strategic partnerships at Univision. “We look forward to building Univision’s first ever branded e-commerce platform which will enable us to deliver Univision-inspired products to our loyal audiences.”

Delivery Agent will host and manage the Univision.com online store, which is expected to go live in the fall. The site, which will be in Spanish, will heavily promote merchandise tied to the 2010 soccer World Cup tournament, says Mike Fitzsimmons, CEO of Delivery Agent. It will also enable loyal followers of Univision’s telenovelas, or soap operas, to buy merchandise seen on those shows.

“If you see a necklace in the show you’ll be able to purchase it through the store,” Fitzsimmons says. “They’re the fastest-growing television network in the U.S. and we believe an underserved audience from an e-commerce perspective. There are not a lot of great e-commerce sites targeting the U.S. Hispanic audience, and tying in with the content and reach of Univision and their incredibly loyal customer base we think is a pretty significant opportunity.” Univision averaged 3.4 million viewers during prime time for the last week in May, Nielsen says.

The Fox and Univision announcements are the latest in a string of TV-related deals announced by Delivery Agent. Discovery Communications, which operates the Discovery Channel and other cable networks, announced in March it was outsourcing its e-commerce operations to Delivery Agent. Discovery Channel Store Inc. is No. 191 in the Internet Retailer Top 500 Guide.

Andy Warhol Famous Campbell’s Soup Cans

/
2 Comments
Read more
Social Media investment in the U.S. is being led by Facebook

AARP The Magazine Now a Most Read Consumer Magazine

/
2 Comments
Read more
New Site to Serve Community of Latina Mothers across the U.S.

A Latino company with a heart – a mother’s heart

/
1 Comment
Read more

Mega News 1st and Only Interactive News in Hispanic TV

/
0 Comments
Read more
quote of the day

quote of the day

Source: Internet Retailer

Hi5 Strikes Deal with Televisa Interactive

/in , , /by

Spanish-language media company and social networking site team up for exclusive video agreement.

Hi5 has joined Televisa Interactive Media, the Spanish-speaking media company, and announced an exclusive online ad deal this week.Televisa said Wednesday that it would become Hi5’s exclusive online advertising inventory representative in Hispanic Latin America. The two companies said that they will launch a co-branded premium video channel for Hi5 users with a library of full-length and short videos from Televisa.

The channel is scheduled for launch this summer and microsites will follow.Together, the two companies said they reach more than 33 million unique users each month in Hispanic Latin America. Internet use in those countries grew by up to 16.6% last year, according to ComScore. That compares with North America’s growth of 5.7% for last year, according to ComScore’s figures.

“Hi5 is an ideal content and traffic extension that perfectly complements our best-in-class suite of promotional solutions for advertisers and brands in this region,” Juan Saldivar, general manager of Televisa Interactive Media, said in a statement released Wednesday.

Televisa said that most of the videos are available through Esmas.com and through its vertical video site Tvolucion.com. Those channels are available in the United States, but the new video channel will not be available to U.S. users.

“This business relationship solidifies our leadership position in Latin America and delivers compelling content to our huge Spanish-language audience,” Ramu Yalamanchi, founder and chief product officer at Hi5, said in a statement released Wednesday. “Televisa’s experienced sales team and deep industry relationships will help us maximize our revenue potential in the Latin American market.”

 

remember this

remember this

Source: Information Week (By K.C. Jones )

U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent

/in , , /by

U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent

Hispanic Internet Population Reaches Record Number in February 2009

The U.S. Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market, according to a recent study released by ComScore Media Matrix. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.

Hispanic Online Audience Growing Faster than Total U.S. Internet Market

The U.S. Hispanic online population reached 20.3 million visitors in February 2009, an increase of 6 percent from the previous year. Hispanic Internet users also exhibited a surge in online engagement, including strong increases in time spent and pages consumed. The total amount of time spent online by Hispanics increased 6.9 percent in 2009 (3.9 times faster than the total U.S. online population), while total pages consumed grew 6 percent (3.6 times faster than the total U.S. population).

Growth in Internet Usage: U.S. Hispanic Internet Population vs. Total U.S. Internet Population
February 2009 vs. February 2008
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

Percent Change
Feb-2009 vs. Feb-2008

Total U.S. Internet AudienceTotal U.S. Hispanic Internet Audience
Total Unique Visitors3.9%5.8%
Total Minutes1.4%6.9%
Average Minutes per Usage Day4.4%7.7%
Total Pages Viewed1.3%6.0%
Total Visits-1.8%5.4%
Average Visits per Usage Day1.1%6.1%

U.S. Hispanics are Heavy Online Entertainment Consumers

Though they represent 11 percent of the total U.S. online audience, Hispanics account for just 9 percent of total time spent online. To understand where Hispanics are most likely to consume content online, the study looked at the site categories where they spent an above average share of their online time.

The top ranked category was Community – Teens, where U.S. Hispanics accounted for 18 percent of total time spent in the category, followed by Gaming Information at 13 percent. Other entertainment- and leisure-related categories were heavily represented on the list, including Radio (13 percent), Multimedia (12 percent), Discussion/Chat, Instant Messengers (11 percent) and Music (11 percent).

U.S. Hispanics’ Share of Total Time Spent in Online Site Categories

February 2009

Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix

U.S. Hispanics’ Share of  Time Spent Within Site Category
Community – Teens18%
Gaming Information13%
Entertainment – Radio13%
Entertainment – Multimedia12%
Services – Discussion/Chat11%
Services – Instant Messengers11%
Community – Lifestyles11%
Entertainment – Music11%
Retail – Computer Software11%
Retail – Music11%

Source: comScore Media Metrix

Funny thought of the day

Marketing Humor

Marketing Humor