I find it interesting that some market research agencies recently discovered what Hispanic marketers have known for quite some time. Give Hispanics a product to be rated, and you will get much better marks than with non-Hispanics. Ask them to tell you what is wrong with it, and you may end up getting a list […]
The Hispanic got milk? Drink Well. Live Well. Tour Promotes the Milk Looks Good on You Sweepstakes During its Stop in Chicago The Hispanic got milk? Milk Mustache Mobile Tour visited Chicago as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array […]
During the last six years the number of Hispanic registered voters in Georgia has risen by more than 1,300 percent and Hispanics now comprise 3 percent of the state’s voters, a recent study found. “Where we started with about 10,000 Latino registered voters back in January 2003, now we have 146,000 approximately,” said Jerry Gonzalez, […]
Don’t allow this to happen to your marketing messages!!!! When officials asked for the Welsh translation of a road sign, they thought the reply was what they needed. Unfortunately, the e-mail response to Swansea council said in Welsh: “I am not in the office at the moment. Send any work to be translated”. So that […]
29.2 million Number of U.S. residents Hispanics of Mexican origin in 2007. These residents constituted 10 percent of the nation’s total population and 64 percent of the Hispanic population. 18.25 million Number of Hispanics of Mexican origin who lived either in California (10.97 million) or Texas (7.28 million). People of Mexican origin made up more than one-quarter of […]