2007 Ad Age Hispanic Advertising Awards – Bumpers video Emotions experienced while watching this ad are diverse, but it definitely keeps you engaged. The message, or at least my interpretation of the message, is that most media is dead when reaching Hispanics or maybe that you really have to know what makes the market “happy” […]
As National Hispanic Heritage Month is underway to recognize the impact of Hispanic culture in the United States, the Nielsen Company provides insight into the shopping behavior of Hispanic consumers, a collective buying power of nearly $1 trillion. “It is critical for retailers and marketers to understand the wide range of factors driving Hispanic consumers’ […]
Hispanic travel increased by 20 percent from 2000-2002, outpacing other minorities and growing 10 times the overall rate for the traveling population as a whole. As the Hispanic population grows, so does their amount of travel. They are taking more trips, spending more money. Airlines, hotels, convention and visitor bureaus have all caught on and are starting to work to […]
I wanted to share the making of a 2007 commercial for the Puerto Rican market. The shoot took place in a city far, far away – in my beloved Buenos Aires. Producer: Landia Dir : Karina Minujin / Maxi Blanco Asist de Dir :Ezequiel Avaro Jefe Prod. : Guada Tellado D.F. : Marcelo Camorino Dir […]
Ryan’s(R) Grill Buffet and Bakery, a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, today announced the launch of the brand’s first system-wide marketing effort. The integrated campaign was created by their marketing agency of record and features original music and a proprietary jingle. The integrated Hispanic marketing effort is part of Ryan’s […]