Kaiser Permanente Continues to Spread Health With New Health Advertising Campaigns Thrivecampaign reflects diverse communities; focuses on health advocacy and quality Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki,” reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s […]
Hispanic buying power in Georgia has grown by 1037% since 1990, No wonder Publix tries to appeal to Hispanic market in Georgia! Norcross store gets makeover with focus on items from Mexico “Do you have the sombrero? Has it arrived yet?” It’s not the kind of question a grocery store manager overseeing the final details […]
Hispanics are entering cyberspace more quickly than other ethnic groups – Internet use jumped 7.4 percent in 2004 after an 8 percent spurt in 2003. The typical Hispanic-American Internet user is age 28, slightly more likely to be male and unmarried, according to a study by the Association of Hispanic Advertising Agencies. Half of all Hispanic-American Internet users […]
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When targeting the multicultural market, race and ethnicity are becoming less important than education, income, home ownership, age and lifestyles. Hispanics, African-Americans and Asian-Americans are moving to middle-class suburbs and prosperous neighborhoods, and are identified more by their lifestyles and spending habits than by their ancestry. The composition of the Hispanic population is shifting. Hispanics now account for […]