Entries by Havi Goffan

5 company mishaps in Spanish Language by Sandra Bravo

by Claudia Ahaviah Goffan TL: Can you give us examples of company mishaps when it comes to the Spanish language, which ones come to mind? Sandra: Hewlett Packard caused some controversy in Argentina when they introduced their products in that market. Their logo bears only the initials “HP”, and to an Argentine, it translates into […]

An Ad that connects with the U.S. Hispanic Consumer

by Claudia Havi Goffan Hispanic Advertising is about connecting with the U.S. Hispanic Consumer and their real-life experiences and, sometimes, it is simpler than imagined. Learn how Oreo reached the Hispanic Consumer with this outstanding campaign. In my everyday life, I pay attention to advertisements—I simply love them. No matter where they are—TV, magazines, newspapers and […]