by Claudia Havi Goffan Hispanic Market Dog Food Launch Evaluation: Beneful Healthy Fiesta While some companies are still hesitant about tackling the Latino market; Purina goes for it, hook, line and sinker. Last July, Purina launched a new Beneful dog food flavor to appeal to Latino dog owners called Healthy Fiesta. Maybe these pooches have […]
As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. This insight comes from research within The Mobile Consumer: Hispanics, Movies & Mobile, a new report by multicultural marketing agency Briabe Mobile and MocoSpace, the largest entertainment […]
Sears recently announced several social media efforts aimed at the Hispanic market, including new Facebook and Twitter programs. (It already has three separate Hispanic Web sites, including SearsPR, launched last year, which ships merchandise only to the island of Puerto Rico.) Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for […]
Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice. 50 million reviews and opinions on TripAdvisor, the world’s largest Travel […]
Reading multicultural and Hispanic marketing articles has become a daily routine. One article in particular called my attention and I am certain that – if you are browsing the Target Latino blog – it will capture your interest as well. It seems that Canadian marketers face the same dilemma than U.S. marketers. What do you […]