Entries by Havi Goffan

Photography and the Droid Camera

If you are anything like me, then you carry a frustrated photographer inside you. We would like to take those incredible pictures that would leave our friends in awe but we never dared purchase the equipment needed – lenses and all – in order to achieve that level of photography or photographic art. Until now. […]

WOM Campaigns (word-of-mouth marketing) as Drivers of Revenue

Ad spending budgets continue to be under scrutiny as BTL (below the line) marketing and advertising strategies like buzz marketing or word-of-mouth marketing – more specifically well planned and executed WOM campaigns – keep proving to be cost-effective and extremely successful drivers of revenue. WOM is still a relatively small sector, but it is growing fast. Spending […]

Who attends a Verizon Wireless Workshop?

If you ever wondered who attends the Verizon Wireless Workshops you would be surprised to find out who they are and how many they are. A few days ago, I attended my very first Verizon Wireless Workshop on Getting Started with Android. I signed up online at the Verizon Wireless Workshops site for the one […]

Buzz Marketing Twitterrific ideas

Finding a car parking space at Christmas time is an intimidating and sometimes insurmountable task just about anywhere in the world, and to help people with this Mercedes-Benz created a buzz marketing Twitterrific idea: “The Tweet Fleet” by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you […]

Smartphone user experience: A Latina’s Perspective

Smartphone user experience: A Latina’s Perspective As most of you know, a few weeks ago and thanks to a recommendation from my dear friend and colleague Julito Varela (@julito77) I was named Verizon Brand Ambassador. As a marketing strategist and technologist I was so excited to get to test cool gadgets I could hardly wait […]