Entries by Havi Goffan

Body language: the meaning of gestures in Mexico

Body language is an important part of the communication process. Noticing the signals that people send out with their body language is a very useful social skill. All who specialize in research, grassroots marketing, community outreach, event marketing understand that body language is a key body of knowledge to have. This is the first of a Hispanic […]

Latinos Key to Arizona Population Growth

In-depth analysis nonetheless shows increase could have been greater Latinos were pivotal to the population growth in Arizona in the last decade, comprising nearly half (48%) of the overall increase in residents since 2000, according to a National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund analysis of newly released Census 2010 data. Between 2000 […]

Intelligent Technologies You Should Know About

Can you incorporate these intelligent technologies into your marketing strategy and execution? Only a few days ago, Watson showed the world the state and power of natural language processing (quasi artificial intelligence). Some of the intelligent technologies we have to offer, make use of natural language processing to obtain consumer insights. We leave you with […]

Latino Women and Cervical Cancer

All women are at risk for cervical cancer but unfortunately Hispanic/Latino women have about twice the risk of developing cervical cancer, compared to other women. Cervical cancer used to be the leading cause of death for U.S. women. With the widespread use of Pap test screening in the last 50 years, cervical cancer rates have declined significantly. Every year, there […]

Nielsen: Some minority groups quicker to adopt smartphones

A new survey from Nielsen finds Hispanics, Asians/Pacific Islanders, and African-Americans have above-average smartphone adoption rates. Recent market data suggests that about three out of ten (31 percent ) of all U.S. mobile phone users now have a smartphone, but a new survey from Nielsen shows adoption rates are even higher amongst some minority groups. According to […]