Entries by Havi Goffan

Unauthorized Immigrant Population: National and State Trends

by Jeffrey S. Passel, Senior Demographer, Pew Hispanic Center, and D’Vera Cohn, Senior Writer, Pew Research Center As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This stability […]

Why Marketers Should Care About Reaching Latina Bloggers

The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively […]

Target Latino gives the gift of WOM this holiday season

We, at Target Latino, have decided to spread a little cheer this Holiday Season. And we want to give the gift of recognition and help promote our colleagues that have worked so brilliantly and hard this year to write their great articles on Hispanics / Latinos and, even better, Hispanic marketing. So, if you would […]

National Latino Leader? The Job Is Open

The Pew Hispanic Center, a project of the Pew Research Center, has released a new report on national Latino leaders. The findings indicate that, by their own reckoning, Latinos living in the United States do not have a national leader. When asked in an open-ended question to name the person they consider “the most important Latino […]

Females More Likely Than Males to Buy Online in Latin America

Consumers in Brazil and Argentina Most Likely to Make Purchases Online, Females More Likely Than Males to Buy Online in Latin America comScore, Inc. released results from a study of the e-commerce landscape in Latin America. The study, which surveyed nearly 800 respondents, looked at e-commerce activity across Brazil, Mexico, Argentina, Chile, Colombia and Peru as […]