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SABEResPODER & Best Buy Promote Informed Shopping Decisions

The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach.

Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers.

Various studies show that Latinos purchase more televisions, digital cameras, cell phones, and computers than the average population. However, Raul P. Lomeli-Azoubel, Executive Chairman for SABEResPODER, said that, “the statistics also reveal a different reality: the technological advances, that serve to make our lives easier, are not being used to their full potential.”

For this reason, SABEResPODER, with Best Buy’s support, has published an educational guide about “New Technologies” with the main objective of sharing vital information, so that consumers can learn more about their options.

The educational campaign also includes an informative video on the subject and workshops that will be offered to community groups. The goal of the initiative is to promote smarter, more informed, consumer electronic shopping, and help the community purchase products that actually meet their specific needs.

“Our knowledgeable, non-commission sales specialists are trained specifically to help our customers find the right product solution to best fit their individual needs,” says Marco Orozco from Best Buy. “We believe our sales specialists’ primary role is to listen to the needs of our customers and then inform and educate them on their product options.”

The initiative was presented during a community event at the Mexican Consulate in Los Angeles, where Consul General Juan Marcos Gutierrez congratulated SABEResPODER for this campaign focused on educating the community and empowering them to make informed purchasing decisions. The Consul General also made the following recommendation to the audience: “remember to first educate yourself on your options in order to avoid mistakes that are caused by impulse shopping.”

The recurring theme at the event was for consumers to make informed purchases to ensure that technology delivers on its promises; and to learn how technology can improve the quality of life in a digital world.
About SABEResPODER, Inc.

SABEResPODER provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while assisting Spanish-dominant consumers to become more informed, confident and active consumers and participants in American society. SABEResPODER is a targeted Spanish-language multimedia network reaching Spanish dominant consumers at a key transition point when they are actively pursuing resources to further establish their lives in the United States. For more information about SABEResPODER, visit www.saberespoder.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality of the communities where their employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com

SOURCE SABEResPODER

Hispanic unemployment rate in California exceeding AA

Hispanic unemployment rate in California exceeds that of blacks

Hispanic unemployment rate in California exceeds that of blacks

Hispanic unemployment in California, which has been rising rapidly, reached 15.7% in the quarter ending June 30, exceeding African American joblessness for the first time in the current economic downturn, according to a new analysis.
The state’s Latino unemployment is projected to hit nearly 18% a year from now, says the report released Monday by the Economic Policy Institute, a Washington-based think tank.

Nationally, black unemployment continues to surpass Hispanic joblessness and that pattern is not expected to change soon, according to Algernon Austin, the study’s author. Still, across the country, unemployment among Hispanics has increased faster than for other groups.

Among 12 states with enough data to compare unemployment by ethnicity, California is the only one where Hispanic joblessness leads all other groups.

“One thing that is driving the Hispanic unemployment rate is the collapse of the housing market, which means the collapse of construction,” Austin said. “That has been a big factor.”

But in California, it is Hispanic women who appear to be tipping the unemployment scales. Latino female unemployment began overtaking that of black women earlier this year, according to Austin’s data. Black males still have higher unemployment in the state than Hispanic males. “Construction is certainly part of the story,” he said, “but I don’t think it’s the full story” of Latino job losses.

As the recession took hold in late 2007, black unemployment in California was 9.8%, compared with 7% for Hispanics and 4.6% for whites, the report says. For the second quarter of this year, black unemployment is estimated at 15.3% — slightly less than Hispanics — and white unemployment was 8.6%.

Source: L.A. Times – Rich Connell

First Hispanic Website for New Moms on Natural Family Care

New Site to Serve Community of Latina Mothers across the U.S. and First Hispanic Website for New Moms on Natural Family Care

Hyland’s, Inc., a leading provider of natural over-the-counter medicines, announced today that it has launched ComienzosSaludables.com (Comienzos Saludables), a unique social networking, education-based website for Latina mothers. Comienzos Saludables continues Hyland’s strategy to improve the availability of, and accessibility to, important healthcare resources for this growing population. The new site offers Hispanic mothers a fully bilingual Spanish/English community to assist with information on pregnancy, infant care, raising a family, healthy lifestyle, and treating your family’s health issues with natural medicines.

Hispanic Website for New Moms: New Site to Serve Community of Latina Mothers across the U.S.

Hispanic Website for New Moms: New Site to Serve Community of Latina Mothers across the U.S.

Comienzo Saludables marks Hyland’s latest initiative to reach out to the Hispanic consumer. Already, the company has made packaging on 22 products Spanish/English bilingual, developed a baby development calendar in Spanish and sponsored a community health worker, Promotoras, program called Salud con Hyland’s. Now, with usage of social networking sites by Hispanics up 200% in 2006 (Forrester’s Hispanic Technographics Series Research), Hyland’s delivers this new resource for Latina mothers.

“Hyland’s has a longstanding commitment to providing accessible healthcare,” said J.P. Borneman, PhD, chairman and CEO of Hyland’s, Inc. “With 25% of U.S. moms of Hispanic origin, that access, in this case, comes in the form of a website full of culturally relevant, in-language educational material for Hispanic families. Our goal is to empower pre- and post-natal Hispanic mothers with information and a community of support as they strive to give their babies the very healthiest start in life.”

Studies show that a growing number of Hispanics are online and seeking information in their own language. Specifically, according to eMarketer, 23 million U.S. Hispanics were online in 2008 and that number is expected to surpass 29 million by 2012. Also, according to AOL/Roper Public Affairs Hispanic Cyberstudy 2005, Spanish language content is important to 75% of Hispanic web users.

Comienzos Saludables brings health information and social media, in a fully bilingual format, together to address this growing demographic. With 70% of Latina mothers under the age of 30, and with an increasing number of Hispanics shown to have a natural affinity for online social networking, Hyland’s expects tremendous response from Latina mothers to its new site. Free membership to Comienzos Saludables, or Healthy Beginnings, provides access to interactive community tools, including community forums, photo galleries, blogs, personal profile pages, over 400 articles on family health and lifestyle topics, and monthly newsletters. The site is divided into the following sections: Healthy Pregnancy; Your Baby; Parent’s Corner; Home Remedies and Homeopathy; Healthy and Natural Lifestyle; and Community.

Comienzos Saludables features the latest in web 2.0 technologies and provides a secure, friendly online environment for Latinas to stay in touch with their friends and family, as well as make new connections by sharing tips, advice and experiences of motherhood with others.

When it comes to a kid's television-viewing habits, the mom's language can matter.
New Site to Serve Community of Latina Mothers across the U.S.
Kids with Cancer
Hispanic Children In U.S. At Greater Risk For Obesity Than Other Ethnic/Racial Groups

Visit www.comienzossaludables.com or www.hylandshealthybeginnings.com to join the new online community.

Source: Yahoo

SABEResPODER & Best Buy Promote Informed Shopping Decisions

The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach.

Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers.

Various studies show that Latinos purchase more televisions, digital cameras, cell phones, and computers than the average population. However, Raul P. Lomeli-Azoubel, Executive Chairman for SABEResPODER, said that, “the statistics also reveal a different reality: the technological advances, that serve to make our lives easier, are not being used to their full potential.”

For this reason, SABEResPODER, with Best Buy’s support, has published an educational guide about “New Technologies” with the main objective of sharing vital information, so that consumers can learn more about their options.

The educational campaign also includes an informative video on the subject and workshops that will be offered to community groups. The goal of the initiative is to promote smarter, more informed, consumer electronic shopping, and help the community purchase products that actually meet their specific needs.

“Our knowledgeable, non-commission sales specialists are trained specifically to help our customers find the right product solution to best fit their individual needs,” says Marco Orozco from Best Buy. “We believe our sales specialists’ primary role is to listen to the needs of our customers and then inform and educate them on their product options.”

The initiative was presented during a community event at the Mexican Consulate in Los Angeles, where Consul General Juan Marcos Gutierrez congratulated SABEResPODER for this campaign focused on educating the community and empowering them to make informed purchasing decisions. The Consul General also made the following recommendation to the audience: “remember to first educate yourself on your options in order to avoid mistakes that are caused by impulse shopping.”

The recurring theme at the event was for consumers to make informed purchases to ensure that technology delivers on its promises; and to learn how technology can improve the quality of life in a digital world.
About SABEResPODER, Inc.

SABEResPODER provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while assisting Spanish-dominant consumers to become more informed, confident and active consumers and participants in American society. SABEResPODER is a targeted Spanish-language multimedia network reaching Spanish dominant consumers at a key transition point when they are actively pursuing resources to further establish their lives in the United States. For more information about SABEResPODER, visit www.saberespoder.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality of the communities where their employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com

SOURCE SABEResPODER

Hispanic unemployment rate in California exceeding AA

Hispanic unemployment rate in California exceeds that of blacks

Hispanic unemployment rate in California exceeds that of blacks

Hispanic unemployment in California, which has been rising rapidly, reached 15.7% in the quarter ending June 30, exceeding African American joblessness for the first time in the current economic downturn, according to a new analysis.
The state’s Latino unemployment is projected to hit nearly 18% a year from now, says the report released Monday by the Economic Policy Institute, a Washington-based think tank.

Nationally, black unemployment continues to surpass Hispanic joblessness and that pattern is not expected to change soon, according to Algernon Austin, the study’s author. Still, across the country, unemployment among Hispanics has increased faster than for other groups.

Among 12 states with enough data to compare unemployment by ethnicity, California is the only one where Hispanic joblessness leads all other groups.

“One thing that is driving the Hispanic unemployment rate is the collapse of the housing market, which means the collapse of construction,” Austin said. “That has been a big factor.”

But in California, it is Hispanic women who appear to be tipping the unemployment scales. Latino female unemployment began overtaking that of black women earlier this year, according to Austin’s data. Black males still have higher unemployment in the state than Hispanic males. “Construction is certainly part of the story,” he said, “but I don’t think it’s the full story” of Latino job losses.

As the recession took hold in late 2007, black unemployment in California was 9.8%, compared with 7% for Hispanics and 4.6% for whites, the report says. For the second quarter of this year, black unemployment is estimated at 15.3% — slightly less than Hispanics — and white unemployment was 8.6%.

Source: L.A. Times – Rich Connell

First Hispanic Website for New Moms on Natural Family Care

New Site to Serve Community of Latina Mothers across the U.S. and First Hispanic Website for New Moms on Natural Family Care

Hyland’s, Inc., a leading provider of natural over-the-counter medicines, announced today that it has launched ComienzosSaludables.com (Comienzos Saludables), a unique social networking, education-based website for Latina mothers. Comienzos Saludables continues Hyland’s strategy to improve the availability of, and accessibility to, important healthcare resources for this growing population. The new site offers Hispanic mothers a fully bilingual Spanish/English community to assist with information on pregnancy, infant care, raising a family, healthy lifestyle, and treating your family’s health issues with natural medicines.

Hispanic Website for New Moms: New Site to Serve Community of Latina Mothers across the U.S.

Hispanic Website for New Moms: New Site to Serve Community of Latina Mothers across the U.S.

Comienzo Saludables marks Hyland’s latest initiative to reach out to the Hispanic consumer. Already, the company has made packaging on 22 products Spanish/English bilingual, developed a baby development calendar in Spanish and sponsored a community health worker, Promotoras, program called Salud con Hyland’s. Now, with usage of social networking sites by Hispanics up 200% in 2006 (Forrester’s Hispanic Technographics Series Research), Hyland’s delivers this new resource for Latina mothers.

“Hyland’s has a longstanding commitment to providing accessible healthcare,” said J.P. Borneman, PhD, chairman and CEO of Hyland’s, Inc. “With 25% of U.S. moms of Hispanic origin, that access, in this case, comes in the form of a website full of culturally relevant, in-language educational material for Hispanic families. Our goal is to empower pre- and post-natal Hispanic mothers with information and a community of support as they strive to give their babies the very healthiest start in life.”

Studies show that a growing number of Hispanics are online and seeking information in their own language. Specifically, according to eMarketer, 23 million U.S. Hispanics were online in 2008 and that number is expected to surpass 29 million by 2012. Also, according to AOL/Roper Public Affairs Hispanic Cyberstudy 2005, Spanish language content is important to 75% of Hispanic web users.

Comienzos Saludables brings health information and social media, in a fully bilingual format, together to address this growing demographic. With 70% of Latina mothers under the age of 30, and with an increasing number of Hispanics shown to have a natural affinity for online social networking, Hyland’s expects tremendous response from Latina mothers to its new site. Free membership to Comienzos Saludables, or Healthy Beginnings, provides access to interactive community tools, including community forums, photo galleries, blogs, personal profile pages, over 400 articles on family health and lifestyle topics, and monthly newsletters. The site is divided into the following sections: Healthy Pregnancy; Your Baby; Parent’s Corner; Home Remedies and Homeopathy; Healthy and Natural Lifestyle; and Community.

Comienzos Saludables features the latest in web 2.0 technologies and provides a secure, friendly online environment for Latinas to stay in touch with their friends and family, as well as make new connections by sharing tips, advice and experiences of motherhood with others.

When it comes to a kid's television-viewing habits, the mom's language can matter.
New Site to Serve Community of Latina Mothers across the U.S.
Kids with Cancer
Hispanic Children In U.S. At Greater Risk For Obesity Than Other Ethnic/Racial Groups

Visit www.comienzossaludables.com or www.hylandshealthybeginnings.com to join the new online community.

Source: Yahoo

Jones Soda Co. celebrates Hispanic heritage with new flavors

SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork.

New Hispanic Jones Soda flavors

New Hispanic Jones Soda flavors

“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”

Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com .

The specialty sodas will be available in the following new flavors: Naranja Mandarina, Limón, Tutti Frutti and Crema de Piña. It will debut in the single-serve sections of select retailers in Los Angeles, San Diego and Arizona.

For more information visit http://www.jonessoda.com .

About Jones Soda Co.:

Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones GABA, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. For more information visit http://www.jonessoda.com and http://www.myjones.com .

Latin Diet Pyramid - Copyright 2009 Oldways Preservation & Exchange Trust - http://www.oldwayspt.org/
Meet the Colombians!!!
A little about Dominicans
Pizza Patron, Pepsi Celebrate Hispanic Heritage
be mindful when it comes to words

be mindful when it comes to words

Source: Richmond Public Relations

 

Dr Pepper Ads, Tour Target Young Latinos

Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage.

“Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a statement. “Hispanic young adults are living the best of both worlds: they’re bicultural and bilingual. Unlike previous generations, today’s young Latinos literally have one foot in each culture and Vida23 celebrates their way of life.”

TV and radio spots will kick off the campaign, with Dr Pepper ads featuring a song created specifically for the effort, called “La La La Life/Vida23.” The song was written and performed by Cucu Diamantes and Andres Levin, founder of the band Yerba Buena. The song is available for download at www.vida23.com, the Web site for the campaign. Here, consumers can also re-mix their own of the song, and download ringtones as well.

Dr Pepper Vida23 - Dr Pepper ads

Dr Pepper Vida23 – Dr Pepper ads

Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers.

Agency Lopez Negrete in Houston is handling.

A Southwest regional tour, starting this week and featuring a mobile dance club, also supports. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, Calif. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.

“The young Hispanic consumer drives a large share of volume for Dr Pepper,” said Morales. “The Hispanic population is already large and expected to reach 60 million by 2020, growing three times faster than non-Hispanics. This program is aimed to connect with . . . Latino consumers, and invite them to revel in life to the 23rd power.”

Heartache quote

Heartache quote

Source: Adweek -Yana Polikarpov