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Census Preparation Activities Lagging Behind in Philadelphia

Pew Report Examines Census Preparations in Philadelphia and Other Major Cities

A new study from The Pew Charitable Trusts’ Philadelphia Research Initiative finds that Philadelphia is lagging behind other major cities in mounting the kind of local outreach and awareness campaign for the 2010 Census that many experts consider important for achieving a full count.

Pew Report Examines Census Preparation Activities in Philadelphia and Other Major Cities

Pew Report Examines Census Preparation Activities in Philadelphia and Other Major Cities

The study,Preparing for the 2010 Census: How Philadelphia and Other Cities Are Struggling and Why It Matters, looked at the preparations of Philadelphia and 10 other major cities for the 2010 Census. These include the five cities with larger populations than Philadelphia–New York, Los Angeles, Chicago, Houston and Phoenix–and five chosen for their similarities to Philadelphia and their experience in dealing with the Census–Atlanta, Baltimore, Boston, Detroit and Pittsburgh.

The report finds that almost all of the cities studied have less money and fewer staffers for this Census than they did in 2000.

“Census preparation really matters,” said Thomas Ginsberg, project manager of Pew’s Philadelphia Research Initiative. “The outreach efforts are a cross between an election campaign and a municipal self-promotion drive, with very real ramifications that will be felt for the next 10 years.”

Philadelphia officials are planning to announce their local outreach campaign soon. And officials interviewed for the study say they are confident of their ability to catch up and conduct an effective outreach effort. In addition, they have launched the city’s first-ever challenge to the official population estimates the U.S. Census Bureau issues each year. The challenge, if fully accepted by the bureau, would produce a number showing that Philadelphia’s population is now growing after six decades of decline.

Seven of the other 10 cities had appointed or hired Census coordinators by last summer and had launched their citywide coordinating committees by early October. The other three–Boston, Chicago and Detroit–already are lined up to receive considerable financial and organizing support from local and statewide donor networks established specifically for the Census.

Preparingforthe 2010Census lays out what is at stake for cities: Without strong outreach and technical preparation by cities, the Census Bureau may have trouble improving its urban counts over previous Censuses and raising the below-average rate at which residents participate in its official once-a-decade count. That could lead to greater undercounts of certain groups or an entire city, which in turn would affect the population basis on which billions of tax dollars will be distributed over the coming decade and by which legislative seats–federal, state and local–will be allocated in 2011.

The stakes are particularly high in Philadelphia and other big cities that have high concentrations of the hard-to-count groups, including renters, immigrants, African Americans and Hispanics. According to an analysis conducted for the Philadelphia Research Initiative by Temple University statistician Eugene P. Ericksen, the Census Bureau likely undercounted Philadelphia’s population by an estimated 8,326 people a decade ago, or about 0.5 percent. Many of the other cities included in the report had similar or larger estimated undercounts.

About $430 billion in federal funds were distributed to local governments and residents in fiscal 2008, the last year for which such numbers are available, based at least in part on Census data. Analysts at the Brookings Institution say that Philadelphia and its residents received about $2,796 per capita, through Medicaid, housing vouchers, transportation funding and other programs. Due to the ways that the funding formulas work, the amount of money that would be generated by counting additional Philadelphians would be less than $2,796. But how much less is hard to say. It would depend on numerous factors, including the demographic characteristics of the individuals.

Apart from outreach campaigns, the study found that all 11 cities, including Philadelphia, have been participating in the voluntary technical Census Bureau programs that many experts consider more important to achieving a full count. The programs include a massive updating of household addresses, through which the cities submitted more than 1.5 million new or corrected addresses for the bureau to target next spring.

“For Philadelphia, a significant impact of the Census results could be in terms of the city’s psyche and its ability to promote itself. The city would get a lift if the headcount in 2010–or the challenge being launched over the recent population estimates–shows a population gain,” said Ginsberg. The count in 2000 was 1,517,550, and the most recent estimate was 1,447,395. The city’s challenge contends the recent figure should have been 1,536,171, higher than either previous figure. The Census Bureau is expected to rule on the city’s figure by the end of 2009. Pew’s research found that many cities have no plans to appropriate any public funds specifically for Census preparations; this is the case in Philadelphia, Atlanta, Boston, Chicago, Detroit and Pittsburgh, although all of those cities, including Philadelphia, expect to make use of existing staff and resources with some staff help from the Census Bureau. A decade ago, the city put in $200,000 and received $165,000 in philanthropic donations.

The shortfalls are leading many cities to rely on unpaid volunteers and grassroots organizing even more than in the past. City officials in Philadelphia are still hoping to receive funds from private sources. The William Penn Foundation has committed $12,350 for data analysis; city and Census Bureau officials held an initial briefing with other potential local funders in late September.

About the Report

To prepare this report, Thomas Ginsberg, project manager of Pew’s Philadelphia Research Initiative, studied numerous reports about the Census and talked to officials at the Census Bureau, independent experts and officials in Philadelphia and the 10 other cities. The report includes independent work done by Eugene P. Ericksen of Temple University, a nationally-recognized expert in assessing the accuracy of the Census, and by the Brookings Institution.

About The PhiladelphiaResearch Initiative

The Philadelphia Research Initiative was created by Pew in fall 2008 to study critical issues facing Philadelphia and provide impartial research and analysis for the benefit of decision makers, thenews media and the public. The initiative conducts public opinion polling, produces in–depth reports, and publishes briefs that illuminate front–and-center issues.

AboutPew

The Pew Charitable Trusts (www.pewtrusts.org) is driven by the power of knowledge tosolve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life. We partner with a diverse range of donors, public and private organizations and concerned citizens who share our commitment to fact–based solutions and goal–driven investments to improve society.

SOURCE Pew Charitable Trusts

Most Popular Searches for September Yahoo! En Espanol

Popular Searches for September

Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches for September in Yahoo! Pop include:

Top 10 Overall Searches:
1. Twin Towers
2. Tsunami
3. Sandra Bullock
4. Vida Guerra
5. Qualifiers 2010
6. Olga Tanon
7. Whitney Houston
8. Perez Hilton
9. Gaby Espino
10. Megan Fox

Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center’s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa.

Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie “All About Steve” that opened in September with mixed reviews. The actress, who plays a crossword puzzle constructor, also produced the film.

Propelled by controversy, singers Olga Tanon and Whitney Houston also topped the list. Tanon participated in the criticized Peace Without Borders Concert, held in Havana last month. Houston, interviewed by Oprah, brought to light very private aspects of her drug use and violent marriage. Cuban-American blogger Perez Hilton made headlines after having falsely reported that Jaclyn Smith had committed suicide in Honduras. Venezuelan soap opera star Gaby Espino and Hollywood actress Megan Fox also topped the list.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, technology, celebrities, news and sports. During the month of September, the qualifier soccer matches for the World Cup were the number one search in the sports category, attracting the imagination of the fans, who will passionately follow their country’s teams all the way to South Africa next summer. Olga Tanon was No. 1 in the music category and Sandra Bullock topped the Entertainment category.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. Every day millions of people visit Yahoo! to search for news, hobbies, curiosities and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on ‘Pop’ on the Yahoo! En Espanol front page or visit: http://Espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

How Attached Are Latino Immigrants to Their Native Country?

How Attached Are Latino Immigrants to Their Native Country?

How Attached Are Latino Immigrants to Their Native Country?

Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably. Only one-in-ten (9%) do all three of these so-called transnational activities; these immigrants can be considered highly attached to their home country. A much larger minority (28%) of foreign-born Latinos is involved in none of these activities and can be considered to have a low level of engagement with the country of origin. Most Latino immigrants (63%) show moderate attachment to their home country; they engage in one or two of these activities.

Between Here and There: How Attached Are Latino Immigrants to Their Native Country?

Latino immigrants who have been in the U.S. for decades and those who arrived as children are less connected than those who arrived more recently or migrated as adults. There are also significant differences by country of origin, with Colombians and Dominicans maintaining more active connections than Mexicans, and with Cubans having the least contact.
Whether Latino immigrants maintain active, moderate or limited connections is an important marker of their attitudes toward the U.S., their native country and their own lives as migrants. Those with the highest levels of engagement have deeper attachments to their country of origin than immigrants whose connections are less robust. They also have more favorable views of their native country in comparisons with the U.S. Nonetheless, a clear majority of even these immigrants see their future in the U.S. rather than in the countries from which they come.
Most Latino immigrants reveal moderate levels of engagement with the home country–both in the extent of their transnational activities and in their attitudes. They maintain some connections to the country of their birth through such activities as sending money or phoning regularly. And their opinions blend optimism about life in the U.S. and positive evaluations of some aspects of American society (notably political traditions) with less favorable comparisons to their native land on other aspects (such as morals). Their attachments and identities are a mix of views that might be expected of people navigating an emotional terrain that encompasses two nations. That mix differs in several important respects, with people who have been in the U.S. longer being more ready than recent arrivals to declare this country their homeland and to describe themselves as Americans.
The Pew Hispanic Center’s 2006 National Survey of Latinos collected data on a variety of transnational activities and a wide range of attitudes and beliefs. This report is based on a new analysis of that survey data, which for the first time examines the extent to which Latino immigrants with different characteristics maintain connections to their native lands and assesses how different levels of transnational activities are associated with an immigrant’s views on key subjects. The analysis thus explores the question of whether maintaining connections to a country of origin is associated with more positive or negative views of the U.S., a greater or lesser sense of attachment to this country and a stronger or weaker sense of identity as an American.
Source: Pew Hispanic Center – Roger Waldinger, University of California, Los Angeles

Hispanics, Health Insurance and Health Care Access

Six-in-ten Hispanic adults living in the United States who are neither citizens nor legal permanent residents lack health insurance, according to a new analysis by the Pew Hispanic Center of a survey it conducted in 2007.1The nationwide survey offers a detailed look at the health insurance and health care access of an immigrant subgroup that has become a focus of attention in the current debate over health care reform.

Hispanics, Health Insurance and Health Care Access

Hispanics, Health Insurance and Health Care Access

The share of uninsured among this group (60%) is much higher than the share of uninsured among Latino adults who are legal permanent residents or citizens (28%), or among the adult population of the United States (17%).

Hispanic adults who are neither citizens nor legal permanent residents tend to be younger and healthier than the adult U.S. population and are less likely than other groups to have a regular health care provider. Just 57% say there is a place they usually go when they are sick or need advice about their health, compared with 76% of Latino adults who are citizens or legal permanent residents and 83% of the adult U.S. population.

Overall, four-in-ten (41%) non-citizen, non-legal permanent resident Hispanics state that their usual provider is a community clinic or health center. These centers are designed primarily as “safety nets” for vulnerable populations and are funded by a variety of sources, including the federal government, state governments and private foundations, as well as reimbursements from patients, based upon a sliding scale (U.S. Department of Health and Human Services, 2008).

Some 15% of Latino adults who are neither citizens nor legal permanent residents report that they use private doctors, hospital outpatient facilities or health maintenance organizations when they are sick or need advice about their health. Traditionally, patients in these settings are required to pay for their care, either via insurance or out of pocket.

An additional 6% of Latino adults who are neither citizens nor legal permanent residents report that they usually go to an emergency room when they are sick or need advice about their health. Most emergency rooms are required by law to provide care to all patients. Patients are responsible for payment for emergency room services, but in some instances the Federal government partially reimburses hospitals for expenses the patients cannot afford.
Some 37% of Latino adults who are neither citizens nor legal permanent residents have no usual health care provider. More than one-fourth (28%) of the people in this group indicate that financial limitations prevent them from having a usual provider — 17% report that their lack of insurance is the primary reason, while 12% cite high medical costs in general. However, a majority (56%) say they do not have a usual provider because they simply do not need one. An additional 5% state that difficulty in navigating the U.S. health care system prevents them from having a usual provider.

Undocumented immigrants and their children comprise 17% of the estimated 46 million Americans who lack health insurance.(2) According to Pew Hispanic Center estimates, 11.9 million undocumented immigrants were living in the U.S. in 2008. Three-quarters (76%) of these undocumented immigrants were Latinos.

Overall, about one-quarter of all adult Latinos are undocumented. Pew Hispanic Center analyses of Current Population Survey data indicate that approximately 98% of Hispanic immigrants who are neither citizens nor legal permanent residents are undocumented. So, while the survey classification used in this report does not line up exactly with the Latino undocumented population, the two groups are nearly identical.

Health Status

The Latino population in the U.S. is relatively young, and Latino adults who are neither citizens nor legal permanent residents are younger still. Some 43% of adult Latinos who are not citizens or legal permanent residents are younger than age 30, compared with 27% of Hispanic adults who are citizens or legal permanent residents and 22% of the adult U.S. population. The youthfulness of this population contributes to its relative healthiness. Among adult Latinos who are neither citizens nor legal permanent residents, about one-third (34%) report that they either missed work, or spent at least half a day in bed over the past year, because of illness or injury. The rate rises to 42% among adult Latinos who are citizens or legal permanent residents and to 52% among the U.S. adult population.

Experiences in the Health Care System

Three-fourths (76%) of Latino adults who are neither citizens nor legal permanent residents report that the quality of medical care they received in the past year was excellent or good. This is similar to the proportion of adult Latino citizens and legal permanent residents (78%) who express satisfaction with their recent health care.

However, when asked a separate question — whether they had received any poor medical treatment in the past five years — adult Latinos who are neither citizens nor legal permanent residents are less likely (16%) to report any problems than are Latinos who are citizens or legal permanent residents (24%).

Among those Latinos who are neither citizens nor legal permanent residents who report receiving poor medical treatment in the past five years, a plurality (46%) state that they believed their accent or the way they spoke English contributed to that poor care. A similar share (43%) believed that their inability to pay for care contributed to their poor treatment. More than one-third (37%) felt that their race or ethnicity played a part in their poor care, and one-fourth (25%) attributed the unsatisfactory treatment to something in their medical history.
When asked about their most recent medical appointment, three-fourths (76%) of Latino adults who are neither citizens nor legal permanent residents report that they felt comforted or relieved by the visit, and 69% report feeling reassured. Much smaller proportions left their most recent medical visit feeling frustrated (31%) or confused (27%).

1. Except where noted, results are based on the 2007 Pew Hispanic Center/Robert Wood Johnson Foundation Latino Health Survey, in which a nationally representative sample of 4,013 Latinos were surveyed from July 16 to Sept. 23, 2007 (see Livingston, Minushkin and Cohn, 2008).
2. March 2009 Current Population Survey data show that 15% of American adults and children lack health insurance.
By Gretchen Livingston, Senior Researcher, Pew Hispanic Center

People still prefer real-life recommendations to online

Word of Mouth and Viral Marketing

Word of Mouth and Viral Marketing: real-life recommendations preferred?

Word of Mouth and Viral Marketing: real-life recommendations preferred?

Referring a product or service is not a new idea, it’s been around as long as people have—but is the way people make recommendations changing with the times? Despite increased online activity, new research from Mintel shows real-life recommendations are still more influential to consumers than those received online.
Mintel’s exclusive consumer survey showed most people who bought a product or service based off a recommendation did so on a referral from a friend/relative or husband/wife/partner (34% and 25%, respectively). Only 5% of respondents bought based on the recommendation of a blogger, the same for a chat room.

“It’s interesting to find that as much time as we spend online, we still prefer a personal recommendation from someone we know and trust,” states Chris Haack, senior analyst at Mintel. “Young adults are somewhat more likely to turn to the Internet for advice and referrals, but even they listen to their peers first.”

Most people base a recommendation on price and convenience, according to Mintel. Especially in the current economic climate, where shoppers are compelled to find the lowest price, it’s not surprising that more than 64% of respondents state that price drove them to recommend a product or service, while quality (55%) and convenience (33%) follow behind.

Mintel reports that Asian and Hispanic respondents are considerably more likely to recommend a product they saw advertised. Asians (14%) and Hispanics (10%) are also more likely to report being influenced by bloggers to purchase a specific product or service.

“The sheer number of people that purchase based on recommendations proves marketers need to pay attention to word of mouth,” states Chris Haack. “It’s becoming easier for businesses to lose control of their marketing messages, so companies need to carefully monitor and respond to consumer conversations about their brands.”

Source: http://www.mintel.com

Snacking differences between Hispanics, general population

Snacking Differences: Hispanic Parents More Likely to Reward Kids with Snacks

Study highlights snacking differences between Hispanics, general population

Study highlights snacking differences between Hispanics, general population

Dipped, topped or eaten plain, America loves snacks. But new research from Mintel shows that not all Americans snack the same. Hispanics, the fastest growing population in the US, differ significantly in their snacking habits.
Hispanic adults are twice as likely as non-Hispanics to reward their children’s good behavior with salty snacks (41% versus 19%). But salty snack consumption among Hispanic adults is low, possibly due to traditional food preferences. Of five snacks-potato chips, pretzels, popcorn, nuts and corn/tortilla chips/cheese snacks-only 65% of Hispanics report eating three or more regularly (versus 80% of the general population).

Other key snacking differences findings

  • Hispanics emphasize mealtime, with snacks often perceived as appetite-spoilers. Mintel found Hispanics more interested in packages with ’small portions’ than the general population
  • Frozen snack usage is extremely low among less acculturated Hispanics, but more acculturated Hispanics eat them at the same rate as other Americans
  • Hispanic children show higher preference for healthy snacks like yogurt, cheese, raw veggies and nuts than non-Hispanic children

’Manufacturers need to understand that Hispanic’s eating habits are not the same as the general population’s,’ explains Leylha Ahuile, multicultural expert at Mintel. ’Even among Hispanics, we see huge variety in snacking, eating and drinking tendencies.’ Ahuile emphasizes the importance of not viewing Hispanics as one homogenous group. ’Understanding acculturation and how Hispanics differ from one another is key for companies hoping to tap into this rapidly growing market.’

Source: http://www.mintel.com

Characteristics of Hispanic Millennials

Characteristics of Hispanic Millennials

Characteristics of Hispanic Millennials

In terms of population size, Millennials are already reshaping the ethnic makeup of the Unites States. According to recent figures from the 2008 Current Population Survey, 44 percent of those born since the beginning of the 80’s belong to some racial or ethnic category other than “non-Hispanic white”. Millennials are revealing themselves to be the demographic precursor to Census Bureau projections showing whites as a minority by 2050: only 56 percent of Millennials are white (non-Hispanic) and only 28 percent of current Baby Boomers who are non-white. Therefore we can say that the younger the group, the higher the proportion of “ethnic” populations.

Characteristics of the Hispanic Millennials

Hispanics are at the forefront of this Millennial diversity:

  • – over 20 percent of Millennials are Hispanics
  • – approximately 86 percent of Hispanics under the age of 18 are born in the U.S. (95 percent of Millennials are U.S. born)
  • – many Hispanic Millennials are the offspring of immigrants
  • – unlike their immigrant parents, this group strongly exhibits a preference for English as their primary mode of communication – this poses an interesting challenge when targeting this group because of the importance of family opinions
  • – 88 percent of second generation Hispanics and 94 percent of third generation Hispanics are highly English fluent (speak “very well”). Many second generation Hispanics tend to be bilingual, but English dominates by the third generation. (Source: Pew Hispanic Center)
    A distinguishing characteristic of multi-ethnic Millennials is their heavily “second generation” orientation (nearly 30 percent are children of immigrants). Since they are more likely children of immigrants than immigrants themselves, the proportion of foreign born Millennials is relatively small when compared to Generation Xers and Baby Boomers. Foreign-born persons comprise 13 percent of all Millennials (includes all those born since the 80s), but they make up 22 percent of the Generation X cohort (born between 1965 to 1979) and 16 percent of Baby Boomers (born between 1946 and 1964).

Hispanics born in the U.S. can be grouped into two distinct marketing segments

a- the young “millennial” Latinos, children, teens, and young adults born to immigrant parents

b- “traditional Latinos” or those born to Latino families that have been U.S. citizens for two or more generations

The first ones know how to live in both cultures and enjoy doing so. For the second segment, and depending on the market, the levels of value orientation and acculturation vary drastically.  They may be far removed from the Latino culture or their identity as Hispanics can be much more traditional and stronger than expected.

Perhaps more astounding is the casual mix-and-match cultural sensibilities of Millennials. Not content to cleave to any single ethnic or cultural influence, they are free to engage in the variety with no restrictions. One example is “Mashups”—entire compositions reconfigured from samples drawn from disparate musical genres—so popular on mp3 players. Millennial choices in popular culture are drawn from a broad pool of influences, and anything can be customized and suited to one’s personal preferences—just as easily as an iPod playlist. Likewise, the aesthetics of Millennial fashion, movies, and video games increasingly reflect a broad range of influences—from Japanese anime to East L.A. graffiti art.
Today’s young consumer shun direct overtures aimed at appealing to their ethnic background and they tend to discard traditional cultural labels in favor of their own self-created monikers like “Mexipino”, “Blaxican”, “China Latina”.

As a market segment, Millennials are shaking the foundations of advertising and media. Enabled by technology, their lifestyle is characterized by instant text messaging, mobile media, and virtual social networking. Millennials Hispanics are 211% more likely to download content from the Internet than the general population. Over 60% of Hispanic Millennials are online.
Downloads just might be the manner in which Hispanics are attaining and interacting with certain brands for the first time. For example, downloading may be a preferred method to receive media content including local and national news. This is exemplary of a larger phenomena occurring across the youth culture, as people in younger age brackets go online for content typically associated with more ‘traditional’ media, such as movies or television.  Media content providers and marketers have an opportunity to leverage downloading habits and create content that engages Hispanic Millennials and other Hispanics online.

by Claudia “Havi” Goffan

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.
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Social Media Network Dashboard Sets New Benchmark for Collections
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Study highlights snacking differences between Hispanics, general population

Census Preparation Activities Lagging Behind in Philadelphia

Pew Report Examines Census Preparations in Philadelphia and Other Major Cities

A new study from The Pew Charitable Trusts’ Philadelphia Research Initiative finds that Philadelphia is lagging behind other major cities in mounting the kind of local outreach and awareness campaign for the 2010 Census that many experts consider important for achieving a full count.

Pew Report Examines Census Preparation Activities in Philadelphia and Other Major Cities

Pew Report Examines Census Preparation Activities in Philadelphia and Other Major Cities

The study,Preparing for the 2010 Census: How Philadelphia and Other Cities Are Struggling and Why It Matters, looked at the preparations of Philadelphia and 10 other major cities for the 2010 Census. These include the five cities with larger populations than Philadelphia–New York, Los Angeles, Chicago, Houston and Phoenix–and five chosen for their similarities to Philadelphia and their experience in dealing with the Census–Atlanta, Baltimore, Boston, Detroit and Pittsburgh.

The report finds that almost all of the cities studied have less money and fewer staffers for this Census than they did in 2000.

“Census preparation really matters,” said Thomas Ginsberg, project manager of Pew’s Philadelphia Research Initiative. “The outreach efforts are a cross between an election campaign and a municipal self-promotion drive, with very real ramifications that will be felt for the next 10 years.”

Philadelphia officials are planning to announce their local outreach campaign soon. And officials interviewed for the study say they are confident of their ability to catch up and conduct an effective outreach effort. In addition, they have launched the city’s first-ever challenge to the official population estimates the U.S. Census Bureau issues each year. The challenge, if fully accepted by the bureau, would produce a number showing that Philadelphia’s population is now growing after six decades of decline.

Seven of the other 10 cities had appointed or hired Census coordinators by last summer and had launched their citywide coordinating committees by early October. The other three–Boston, Chicago and Detroit–already are lined up to receive considerable financial and organizing support from local and statewide donor networks established specifically for the Census.

Preparingforthe 2010Census lays out what is at stake for cities: Without strong outreach and technical preparation by cities, the Census Bureau may have trouble improving its urban counts over previous Censuses and raising the below-average rate at which residents participate in its official once-a-decade count. That could lead to greater undercounts of certain groups or an entire city, which in turn would affect the population basis on which billions of tax dollars will be distributed over the coming decade and by which legislative seats–federal, state and local–will be allocated in 2011.

The stakes are particularly high in Philadelphia and other big cities that have high concentrations of the hard-to-count groups, including renters, immigrants, African Americans and Hispanics. According to an analysis conducted for the Philadelphia Research Initiative by Temple University statistician Eugene P. Ericksen, the Census Bureau likely undercounted Philadelphia’s population by an estimated 8,326 people a decade ago, or about 0.5 percent. Many of the other cities included in the report had similar or larger estimated undercounts.

About $430 billion in federal funds were distributed to local governments and residents in fiscal 2008, the last year for which such numbers are available, based at least in part on Census data. Analysts at the Brookings Institution say that Philadelphia and its residents received about $2,796 per capita, through Medicaid, housing vouchers, transportation funding and other programs. Due to the ways that the funding formulas work, the amount of money that would be generated by counting additional Philadelphians would be less than $2,796. But how much less is hard to say. It would depend on numerous factors, including the demographic characteristics of the individuals.

Apart from outreach campaigns, the study found that all 11 cities, including Philadelphia, have been participating in the voluntary technical Census Bureau programs that many experts consider more important to achieving a full count. The programs include a massive updating of household addresses, through which the cities submitted more than 1.5 million new or corrected addresses for the bureau to target next spring.

“For Philadelphia, a significant impact of the Census results could be in terms of the city’s psyche and its ability to promote itself. The city would get a lift if the headcount in 2010–or the challenge being launched over the recent population estimates–shows a population gain,” said Ginsberg. The count in 2000 was 1,517,550, and the most recent estimate was 1,447,395. The city’s challenge contends the recent figure should have been 1,536,171, higher than either previous figure. The Census Bureau is expected to rule on the city’s figure by the end of 2009. Pew’s research found that many cities have no plans to appropriate any public funds specifically for Census preparations; this is the case in Philadelphia, Atlanta, Boston, Chicago, Detroit and Pittsburgh, although all of those cities, including Philadelphia, expect to make use of existing staff and resources with some staff help from the Census Bureau. A decade ago, the city put in $200,000 and received $165,000 in philanthropic donations.

The shortfalls are leading many cities to rely on unpaid volunteers and grassroots organizing even more than in the past. City officials in Philadelphia are still hoping to receive funds from private sources. The William Penn Foundation has committed $12,350 for data analysis; city and Census Bureau officials held an initial briefing with other potential local funders in late September.

About the Report

To prepare this report, Thomas Ginsberg, project manager of Pew’s Philadelphia Research Initiative, studied numerous reports about the Census and talked to officials at the Census Bureau, independent experts and officials in Philadelphia and the 10 other cities. The report includes independent work done by Eugene P. Ericksen of Temple University, a nationally-recognized expert in assessing the accuracy of the Census, and by the Brookings Institution.

About The PhiladelphiaResearch Initiative

The Philadelphia Research Initiative was created by Pew in fall 2008 to study critical issues facing Philadelphia and provide impartial research and analysis for the benefit of decision makers, thenews media and the public. The initiative conducts public opinion polling, produces in–depth reports, and publishes briefs that illuminate front–and-center issues.

AboutPew

The Pew Charitable Trusts (www.pewtrusts.org) is driven by the power of knowledge tosolve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life. We partner with a diverse range of donors, public and private organizations and concerned citizens who share our commitment to fact–based solutions and goal–driven investments to improve society.

SOURCE Pew Charitable Trusts

Most Popular Searches for September Yahoo! En Espanol

Popular Searches for September

Yahoo! En Espanol today announced it’s most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what’s hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches for September in Yahoo! Pop include:

Top 10 Overall Searches:
1. Twin Towers
2. Tsunami
3. Sandra Bullock
4. Vida Guerra
5. Qualifiers 2010
6. Olga Tanon
7. Whitney Houston
8. Perez Hilton
9. Gaby Espino
10. Megan Fox

Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center’s Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa.

Yahoo! En Espanol users also searched for info on Sandra Bullock, star of the movie “All About Steve” that opened in September with mixed reviews. The actress, who plays a crossword puzzle constructor, also produced the film.

Propelled by controversy, singers Olga Tanon and Whitney Houston also topped the list. Tanon participated in the criticized Peace Without Borders Concert, held in Havana last month. Houston, interviewed by Oprah, brought to light very private aspects of her drug use and violent marriage. Cuban-American blogger Perez Hilton made headlines after having falsely reported that Jaclyn Smith had committed suicide in Honduras. Venezuelan soap opera star Gaby Espino and Hollywood actress Megan Fox also topped the list.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, technology, celebrities, news and sports. During the month of September, the qualifier soccer matches for the World Cup were the number one search in the sports category, attracting the imagination of the fans, who will passionately follow their country’s teams all the way to South Africa next summer. Olga Tanon was No. 1 in the music category and Sandra Bullock topped the Entertainment category.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists. Every day millions of people visit Yahoo! to search for news, hobbies, curiosities and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on ‘Pop’ on the Yahoo! En Espanol front page or visit: http://Espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE Yahoo! En Espanol

How Attached Are Latino Immigrants to Their Native Country?

How Attached Are Latino Immigrants to Their Native Country?

How Attached Are Latino Immigrants to Their Native Country?

Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably. Only one-in-ten (9%) do all three of these so-called transnational activities; these immigrants can be considered highly attached to their home country. A much larger minority (28%) of foreign-born Latinos is involved in none of these activities and can be considered to have a low level of engagement with the country of origin. Most Latino immigrants (63%) show moderate attachment to their home country; they engage in one or two of these activities.

Between Here and There: How Attached Are Latino Immigrants to Their Native Country?

Latino immigrants who have been in the U.S. for decades and those who arrived as children are less connected than those who arrived more recently or migrated as adults. There are also significant differences by country of origin, with Colombians and Dominicans maintaining more active connections than Mexicans, and with Cubans having the least contact.
Whether Latino immigrants maintain active, moderate or limited connections is an important marker of their attitudes toward the U.S., their native country and their own lives as migrants. Those with the highest levels of engagement have deeper attachments to their country of origin than immigrants whose connections are less robust. They also have more favorable views of their native country in comparisons with the U.S. Nonetheless, a clear majority of even these immigrants see their future in the U.S. rather than in the countries from which they come.
Most Latino immigrants reveal moderate levels of engagement with the home country–both in the extent of their transnational activities and in their attitudes. They maintain some connections to the country of their birth through such activities as sending money or phoning regularly. And their opinions blend optimism about life in the U.S. and positive evaluations of some aspects of American society (notably political traditions) with less favorable comparisons to their native land on other aspects (such as morals). Their attachments and identities are a mix of views that might be expected of people navigating an emotional terrain that encompasses two nations. That mix differs in several important respects, with people who have been in the U.S. longer being more ready than recent arrivals to declare this country their homeland and to describe themselves as Americans.
The Pew Hispanic Center’s 2006 National Survey of Latinos collected data on a variety of transnational activities and a wide range of attitudes and beliefs. This report is based on a new analysis of that survey data, which for the first time examines the extent to which Latino immigrants with different characteristics maintain connections to their native lands and assesses how different levels of transnational activities are associated with an immigrant’s views on key subjects. The analysis thus explores the question of whether maintaining connections to a country of origin is associated with more positive or negative views of the U.S., a greater or lesser sense of attachment to this country and a stronger or weaker sense of identity as an American.
Source: Pew Hispanic Center – Roger Waldinger, University of California, Los Angeles

Hispanics, Health Insurance and Health Care Access

Six-in-ten Hispanic adults living in the United States who are neither citizens nor legal permanent residents lack health insurance, according to a new analysis by the Pew Hispanic Center of a survey it conducted in 2007.1The nationwide survey offers a detailed look at the health insurance and health care access of an immigrant subgroup that has become a focus of attention in the current debate over health care reform.

Hispanics, Health Insurance and Health Care Access

Hispanics, Health Insurance and Health Care Access

The share of uninsured among this group (60%) is much higher than the share of uninsured among Latino adults who are legal permanent residents or citizens (28%), or among the adult population of the United States (17%).

Hispanic adults who are neither citizens nor legal permanent residents tend to be younger and healthier than the adult U.S. population and are less likely than other groups to have a regular health care provider. Just 57% say there is a place they usually go when they are sick or need advice about their health, compared with 76% of Latino adults who are citizens or legal permanent residents and 83% of the adult U.S. population.

Overall, four-in-ten (41%) non-citizen, non-legal permanent resident Hispanics state that their usual provider is a community clinic or health center. These centers are designed primarily as “safety nets” for vulnerable populations and are funded by a variety of sources, including the federal government, state governments and private foundations, as well as reimbursements from patients, based upon a sliding scale (U.S. Department of Health and Human Services, 2008).

Some 15% of Latino adults who are neither citizens nor legal permanent residents report that they use private doctors, hospital outpatient facilities or health maintenance organizations when they are sick or need advice about their health. Traditionally, patients in these settings are required to pay for their care, either via insurance or out of pocket.

An additional 6% of Latino adults who are neither citizens nor legal permanent residents report that they usually go to an emergency room when they are sick or need advice about their health. Most emergency rooms are required by law to provide care to all patients. Patients are responsible for payment for emergency room services, but in some instances the Federal government partially reimburses hospitals for expenses the patients cannot afford.
Some 37% of Latino adults who are neither citizens nor legal permanent residents have no usual health care provider. More than one-fourth (28%) of the people in this group indicate that financial limitations prevent them from having a usual provider — 17% report that their lack of insurance is the primary reason, while 12% cite high medical costs in general. However, a majority (56%) say they do not have a usual provider because they simply do not need one. An additional 5% state that difficulty in navigating the U.S. health care system prevents them from having a usual provider.

Undocumented immigrants and their children comprise 17% of the estimated 46 million Americans who lack health insurance.(2) According to Pew Hispanic Center estimates, 11.9 million undocumented immigrants were living in the U.S. in 2008. Three-quarters (76%) of these undocumented immigrants were Latinos.

Overall, about one-quarter of all adult Latinos are undocumented. Pew Hispanic Center analyses of Current Population Survey data indicate that approximately 98% of Hispanic immigrants who are neither citizens nor legal permanent residents are undocumented. So, while the survey classification used in this report does not line up exactly with the Latino undocumented population, the two groups are nearly identical.

Health Status

The Latino population in the U.S. is relatively young, and Latino adults who are neither citizens nor legal permanent residents are younger still. Some 43% of adult Latinos who are not citizens or legal permanent residents are younger than age 30, compared with 27% of Hispanic adults who are citizens or legal permanent residents and 22% of the adult U.S. population. The youthfulness of this population contributes to its relative healthiness. Among adult Latinos who are neither citizens nor legal permanent residents, about one-third (34%) report that they either missed work, or spent at least half a day in bed over the past year, because of illness or injury. The rate rises to 42% among adult Latinos who are citizens or legal permanent residents and to 52% among the U.S. adult population.

Experiences in the Health Care System

Three-fourths (76%) of Latino adults who are neither citizens nor legal permanent residents report that the quality of medical care they received in the past year was excellent or good. This is similar to the proportion of adult Latino citizens and legal permanent residents (78%) who express satisfaction with their recent health care.

However, when asked a separate question — whether they had received any poor medical treatment in the past five years — adult Latinos who are neither citizens nor legal permanent residents are less likely (16%) to report any problems than are Latinos who are citizens or legal permanent residents (24%).

Among those Latinos who are neither citizens nor legal permanent residents who report receiving poor medical treatment in the past five years, a plurality (46%) state that they believed their accent or the way they spoke English contributed to that poor care. A similar share (43%) believed that their inability to pay for care contributed to their poor treatment. More than one-third (37%) felt that their race or ethnicity played a part in their poor care, and one-fourth (25%) attributed the unsatisfactory treatment to something in their medical history.
When asked about their most recent medical appointment, three-fourths (76%) of Latino adults who are neither citizens nor legal permanent residents report that they felt comforted or relieved by the visit, and 69% report feeling reassured. Much smaller proportions left their most recent medical visit feeling frustrated (31%) or confused (27%).

1. Except where noted, results are based on the 2007 Pew Hispanic Center/Robert Wood Johnson Foundation Latino Health Survey, in which a nationally representative sample of 4,013 Latinos were surveyed from July 16 to Sept. 23, 2007 (see Livingston, Minushkin and Cohn, 2008).
2. March 2009 Current Population Survey data show that 15% of American adults and children lack health insurance.
By Gretchen Livingston, Senior Researcher, Pew Hispanic Center

People still prefer real-life recommendations to online

Word of Mouth and Viral Marketing

Word of Mouth and Viral Marketing: real-life recommendations preferred?

Word of Mouth and Viral Marketing: real-life recommendations preferred?

Referring a product or service is not a new idea, it’s been around as long as people have—but is the way people make recommendations changing with the times? Despite increased online activity, new research from Mintel shows real-life recommendations are still more influential to consumers than those received online.
Mintel’s exclusive consumer survey showed most people who bought a product or service based off a recommendation did so on a referral from a friend/relative or husband/wife/partner (34% and 25%, respectively). Only 5% of respondents bought based on the recommendation of a blogger, the same for a chat room.

“It’s interesting to find that as much time as we spend online, we still prefer a personal recommendation from someone we know and trust,” states Chris Haack, senior analyst at Mintel. “Young adults are somewhat more likely to turn to the Internet for advice and referrals, but even they listen to their peers first.”

Most people base a recommendation on price and convenience, according to Mintel. Especially in the current economic climate, where shoppers are compelled to find the lowest price, it’s not surprising that more than 64% of respondents state that price drove them to recommend a product or service, while quality (55%) and convenience (33%) follow behind.

Mintel reports that Asian and Hispanic respondents are considerably more likely to recommend a product they saw advertised. Asians (14%) and Hispanics (10%) are also more likely to report being influenced by bloggers to purchase a specific product or service.

“The sheer number of people that purchase based on recommendations proves marketers need to pay attention to word of mouth,” states Chris Haack. “It’s becoming easier for businesses to lose control of their marketing messages, so companies need to carefully monitor and respond to consumer conversations about their brands.”

Source: http://www.mintel.com

Snacking differences between Hispanics, general population

Snacking Differences: Hispanic Parents More Likely to Reward Kids with Snacks

Study highlights snacking differences between Hispanics, general population

Study highlights snacking differences between Hispanics, general population

Dipped, topped or eaten plain, America loves snacks. But new research from Mintel shows that not all Americans snack the same. Hispanics, the fastest growing population in the US, differ significantly in their snacking habits.
Hispanic adults are twice as likely as non-Hispanics to reward their children’s good behavior with salty snacks (41% versus 19%). But salty snack consumption among Hispanic adults is low, possibly due to traditional food preferences. Of five snacks-potato chips, pretzels, popcorn, nuts and corn/tortilla chips/cheese snacks-only 65% of Hispanics report eating three or more regularly (versus 80% of the general population).

Other key snacking differences findings

  • Hispanics emphasize mealtime, with snacks often perceived as appetite-spoilers. Mintel found Hispanics more interested in packages with ’small portions’ than the general population
  • Frozen snack usage is extremely low among less acculturated Hispanics, but more acculturated Hispanics eat them at the same rate as other Americans
  • Hispanic children show higher preference for healthy snacks like yogurt, cheese, raw veggies and nuts than non-Hispanic children

’Manufacturers need to understand that Hispanic’s eating habits are not the same as the general population’s,’ explains Leylha Ahuile, multicultural expert at Mintel. ’Even among Hispanics, we see huge variety in snacking, eating and drinking tendencies.’ Ahuile emphasizes the importance of not viewing Hispanics as one homogenous group. ’Understanding acculturation and how Hispanics differ from one another is key for companies hoping to tap into this rapidly growing market.’

Source: http://www.mintel.com

Characteristics of Hispanic Millennials

Characteristics of Hispanic Millennials

Characteristics of Hispanic Millennials

In terms of population size, Millennials are already reshaping the ethnic makeup of the Unites States. According to recent figures from the 2008 Current Population Survey, 44 percent of those born since the beginning of the 80’s belong to some racial or ethnic category other than “non-Hispanic white”. Millennials are revealing themselves to be the demographic precursor to Census Bureau projections showing whites as a minority by 2050: only 56 percent of Millennials are white (non-Hispanic) and only 28 percent of current Baby Boomers who are non-white. Therefore we can say that the younger the group, the higher the proportion of “ethnic” populations.

Characteristics of the Hispanic Millennials

Hispanics are at the forefront of this Millennial diversity:

  • – over 20 percent of Millennials are Hispanics
  • – approximately 86 percent of Hispanics under the age of 18 are born in the U.S. (95 percent of Millennials are U.S. born)
  • – many Hispanic Millennials are the offspring of immigrants
  • – unlike their immigrant parents, this group strongly exhibits a preference for English as their primary mode of communication – this poses an interesting challenge when targeting this group because of the importance of family opinions
  • – 88 percent of second generation Hispanics and 94 percent of third generation Hispanics are highly English fluent (speak “very well”). Many second generation Hispanics tend to be bilingual, but English dominates by the third generation. (Source: Pew Hispanic Center)
    A distinguishing characteristic of multi-ethnic Millennials is their heavily “second generation” orientation (nearly 30 percent are children of immigrants). Since they are more likely children of immigrants than immigrants themselves, the proportion of foreign born Millennials is relatively small when compared to Generation Xers and Baby Boomers. Foreign-born persons comprise 13 percent of all Millennials (includes all those born since the 80s), but they make up 22 percent of the Generation X cohort (born between 1965 to 1979) and 16 percent of Baby Boomers (born between 1946 and 1964).

Hispanics born in the U.S. can be grouped into two distinct marketing segments

a- the young “millennial” Latinos, children, teens, and young adults born to immigrant parents

b- “traditional Latinos” or those born to Latino families that have been U.S. citizens for two or more generations

The first ones know how to live in both cultures and enjoy doing so. For the second segment, and depending on the market, the levels of value orientation and acculturation vary drastically.  They may be far removed from the Latino culture or their identity as Hispanics can be much more traditional and stronger than expected.

Perhaps more astounding is the casual mix-and-match cultural sensibilities of Millennials. Not content to cleave to any single ethnic or cultural influence, they are free to engage in the variety with no restrictions. One example is “Mashups”—entire compositions reconfigured from samples drawn from disparate musical genres—so popular on mp3 players. Millennial choices in popular culture are drawn from a broad pool of influences, and anything can be customized and suited to one’s personal preferences—just as easily as an iPod playlist. Likewise, the aesthetics of Millennial fashion, movies, and video games increasingly reflect a broad range of influences—from Japanese anime to East L.A. graffiti art.
Today’s young consumer shun direct overtures aimed at appealing to their ethnic background and they tend to discard traditional cultural labels in favor of their own self-created monikers like “Mexipino”, “Blaxican”, “China Latina”.

As a market segment, Millennials are shaking the foundations of advertising and media. Enabled by technology, their lifestyle is characterized by instant text messaging, mobile media, and virtual social networking. Millennials Hispanics are 211% more likely to download content from the Internet than the general population. Over 60% of Hispanic Millennials are online.
Downloads just might be the manner in which Hispanics are attaining and interacting with certain brands for the first time. For example, downloading may be a preferred method to receive media content including local and national news. This is exemplary of a larger phenomena occurring across the youth culture, as people in younger age brackets go online for content typically associated with more ‘traditional’ media, such as movies or television.  Media content providers and marketers have an opportunity to leverage downloading habits and create content that engages Hispanic Millennials and other Hispanics online.

by Claudia “Havi” Goffan

Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.
Intelligent Technologies You Should Know About
Social Media Network Dashboard Sets New Benchmark for Collections
U.S. Census Facts for Features: Hispanic Heritage Month 2009
Study highlights snacking differences between Hispanics, general population

Pepsi Optimism Project Finds Most Americans See the Glass Half Full

Pepsi Optimism Project releases new data stating Americans are optimistic about the future. (PRNewsFoto/PepsiCo)

Pepsi Optimism Project (POP) Finds Most Americans See the Glass as Half Full

Pepsi’s Second National Survey Reveals Americans Are Even More Optimistic than in 2008

Despite mixed economic signals and other tough issues facing the country, most Americans are optimistic. According to the second survey issued on behalf of the Pepsi Optimism Project (POP), Americans are more optimistic now than in 2008 about their:

  • Relationships with family and friends (91% vs. 81%);
  • Overall well-being (88% vs. 84%);
  • Health (86% vs. 78%);
  • Finances (77% vs. 64%);
  • Chances of finding love (70% vs. 61%).

In fact, this new research shows us that 96% of Americans are optimistic about their futures and believe in each other.

“In 2008, our POP research informed us that there was a collective and contagious sense of optimism pervading the youth mindset. This year we see that same spirit of optimism is not only pervasive among the millennial generation but across all demographics,” said Frank Cooper, CMO of portfolio brands, Pepsi-Cola North America Beverages. “Representing a brand that has become synonymous with the spirit of youth and optimism, those of us at Pepsi are continuously encouraged by the resilience of Americans, across all ages, races, sex, location and economic background, people are embracing optimism, even in the most uncertain of times.”

The POP survey, which was conducted by an independent research firm, found that Americans most often associate the words “hope,” “confidence” and “success” with optimism. Americans now are more optimistic than last year about most aspects of their lives, except their careers. Other findings include:

Americans thrive together:

  • They have faith in each other: 89% of Americans believe that when challenged, they rise to the occasion;
  • They feel that witnessing or participating in live events, including music (84%), speeches (78%) and theater (69%) helps increase their levels of optimism;
  • 67% of Americans recently witnessed or participated in an event that made them feel optimistic;
  • Relationships trigger optimism, with 91% reporting that connections with family and friends provide the greatest source of optimism

The face of optimism is changing in America:

  • 72% of African-Americans are significantly more likely than whites (53%) or Latinos (60%) to expect more good things to happen to them than bad;
  • African-Americans (62%) were significantly more likely to associate the word “necessary” with optimism than whites (51%) and Latinos (52%);
  • The sense of optimism is stronger on Wall Street than on Main Street, with 64% of city dwellers stating they are more likely to be optimistic about an economic recovery than their non-metro counterparts (53%);
  • Public figures inspire optimism among Americans; the five most inspirational Americans reported were Lance Armstrong (78%), Michael J. Fox (74%), Barack Obama (70%), Tiger Woods (70%), Oprah Winfrey (68%) and Michelle Obama (65%)

“It is interesting to see that optimism is fostered by people coming together. Whether through live concerts, sporting events or speeches, Americans have high hopes in each other,” said Cooper. He also noted that Pepsi has spearheaded and supported a variety of activities this year that celebrate and cultivate optimism in American culture, including:

  • The MLB All-Star Charity Concert presented by Pepsi and starring Sheryl Crow: This free concert was attended by thousands of people in St. Louis and resulted in millions of dollars in charitable donations.
  • Refresh the World Symposium: Pepsi partnered with Spike Lee and Howard University in January to host a live symposium during the Presidential Inauguration week, featuring more than twenty leading experts on education, economy, hip hop and Black America.
  • Dear Mr. President: Pepsi invited Americans and people all over the world to submit personal messages to be shared as part of an open letter to the president, suggesting what should be “refreshed” in the new administration.

POP Survey Criteria

Approximately 1,280 Americans ages 18 and older were surveyed from June 11 through June 15 and June 18 through June 22, 2009 as part of the Pepsi Optimism Project, an ongoing study tracking the national level of optimism on a quarterly basis, by measuring the national state of optimism via a composite score. The national optimism score is derived from scoring and totaling American’s responses to survey questions about their overall sense of optimism, their sense of optimism about their personal lives, their optimism about the world and their optimism about the future. Optimism levels are broken down into five categories, including “Very Optimistic” (scores between 200-161), “Optimistic” (scores between 160-121), “Neutral” (scores between 120-81), “Pessimistic” (80-41), “Very Pessimistic” (40-0). Currently, the nation’s optimism score is 143, concluding that Americans today are “optimistic.”

The Optimism Survey was conducted on behalf of PepsiCo by StrategyOne, a full-service, strategic consulting firm based in New York, N.Y. The interviews were conducted via telephone using the field services of Opinion Research Corporation (ORC), incorporating a rigorous methodology including random digit dialing to ensure national representation, and computer-assisted telephone interviewing for optimal accuracy. An additional sample of Hispanics (N=186) and African-Americans (N=170) were surveyed in order to obtain a readable base size for each group. The margin of error for the total sample of adults (N=1,000) is +/- 3.1% at the 95% level of confidence, which means that in 95 out of 100 times that a sample of this size is drawn, the results would not vary by more than 3.1 percentage age points in either direction.

Pepsi-Cola North America Beverages

The Pepsi-Cola North America Beverages (PCNAB) portfolio features market-leading liquid refreshment beverages, including the Pepsi, Mountain Dew, Sierra Mist and Mug trademarks in the carbonated soft drink category. PCNAB is a division of PepsiCo, which offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

Source: Pepsi Co.

Adult Vaccination Levels Lag

Young Adults Unaware of Threat of Infectious Disease and the Availability of Preventive Vaccines

Experts Call for Increased Awareness and Vaccination Rates Among All Adults

CDC Unveils New Vaccination Data Showing Continuing Need to Improve Rates

Young adults may have grown up in an era of information overload, but they have alarmingly little awareness of the risks of vaccine-preventable diseases and the need to keep up with vaccinations into adulthood, new data show.

For example, 84 percent of Americans over the age of 50 know that tetanus causes lockjaw and that they need to get a tetanus shot every 10 years. By contrast, just 49 percent of young adults aged 18 to 26 are aware of that fact, according to a survey commissioned by the National Foundation for Infectious Diseases (NFID).

“Unless all adults, and young adults in particular, get more savvy and keep up with recommended immunizations, the nation could be vulnerable to outbreaks of vaccine-preventable disease down the road,” warned William Schaffner, MD, president-elect of NFID and chairman of the Department of Preventive Medicine at Vanderbilt University, at a news conference attended by top U.S. public health officials and other medical experts. All underscored the importance of vaccination throughout the lifespan of an individual, not just in childhood.

Experts say that overall lack of awareness and knowledge among adults runs parallel to lower vaccination levels. According to the latest National Health Interview Survey (NHIS) released by the U.S. Centers for Disease Control and Prevention (CDC), while we are seeing positive movement in some adult vaccination levels, rates still lag behind national targets across the board.

“Just as we prioritize protecting children with vaccines, we must also prioritize vaccination of adults as part of optimal preventive care,” said Assistant U.S. Surgeon General and director of the National Center for Immunization and Respiratory Diseases Anne Schuchat, MD. “Adult immunization saves lives, prevents illness and will help us rein in the cost of healthcare by keeping the nation healthy.”

NFID’s medical director, Susan J. Rehm, MD, vice chair of the Department of Infectious Disease at the Cleveland Clinic, unveiled the NFID survey data showing that fewer than half of all American adults are “extremely or very familiar” with a number of vaccine-preventable diseases that can cause severe illness or death. To highlight this, just 20 percent of those surveyed were aware of pneumococcal disease, a vaccine-preventable disease that kills up to 4,500 adults in the U.S. every year.

Of special concern, experts said, is the lack of knowledge and awareness among young adults aged 18 to 26. For example, just 30 percent of young adults know that flu, which can be prevented with a vaccine, kills more Americans than any other vaccine-preventable disease. By contrast, 59 percent of adults over the age of 50 are aware of that fact, the survey found.

“This pattern is not surprising,” said Dr. Rehm. “Our childhood vaccination program is so successful that adolescents cross into young adulthood having been extremely well protected against vaccine-preventable diseases and therefore have little or no personal experience with them. This may signal trouble in the future. As these young adults go on to have their own families, if they don’t realize the importance of getting vaccinated for themselves, they may not prioritize it for their children either. That could make outbreaks of many vaccine-preventable diseases possible again.”

NFID, which has long advocated for optimal use of all vaccines recommended by public health officials, has embarked on a campaign to raise public awareness about the need for adults – including young adults – to keep up with immunizations after childhood. (For a list of diseases and vaccines, go to www.adultvaccination.org.)

Adult Vaccination Levels Lag

The latest data from CDC show that there are still too few Americans taking advantage of vaccines recommended to protect them from infectious diseases. Influenza and pneumococcal vaccination levels remain at 66.6 percent and 60 percent, respectively, for those over age 65. Other adult vaccination levels are lower – 6.7 percent for shingles in those 60 and older; about 10 percent for human papillomavirus (HPV) vaccine in women 19 to 26 years of age and about 15 percent for Tdap in those 19 to 64 years of age.

It should be noted that Tdap booster is recommended in place of one tetanus-diphtheria (Td) booster vaccine, which is recommended every 10 years. Since Tdap has only been licensed since June 10, 2005, a substantial portion of the population has not yet reached the 10-year timing milestone since their last Td vaccine. The coverage level for any Td-containing vaccine is 64 percent for those 19 to 49 years of age, 63 percent for those 50 to 64 years of age and 52 percent for those 65 and older.

While influenza and pneumococcal vaccination levels are highest and have remained somewhat steady, these rates are disappointing, because influenza and pneumococcal vaccines have long been a part of the adult schedule and the coverage goal is 90 percent. Also of concern are racial and ethnic disparities in coverage levels in people 65 and older. Influenza coverage level in non-Hispanic whites in this age group is above the national average at 69 percent, while the rates for non-Hispanic blacks and Hispanic persons 65-plus are well below at 53 percent and 51 percent, respectively. Similarly, for pneumococcal disease, whites 65-plus have higher coverage levels than non-Hispanic blacks and Hispanics at 64 percent, 44 percent and 36 percent, respectively.

“Immunity is a lifetime continuum and should be the goal for all adults as part of good preventive care and wellness,” said Dr. Schuchat. “We need to make a strong, long-term commitment to adult immunization as a nation if we are to realize the full benefits of the many vaccines available to us.”

While the NFID-sponsored survey found that most adults were very familiar with flu and chickenpox, both of which can be prevented by vaccines, it found that most adults were not very familiar with a host of other infectious diseases that can be prevented with vaccines. In addition to pneumococcal disease, these include shingles, hepatitis B, pertussis and HPV, which causes cervical cancer.

Although young adults were more likely than older adults to be very familiar with HPV and pneumococcal disease, they were much less likely than older adults to be aware of the threat from other vaccine-preventable diseases.

Physicians Have Most Influence Over Whether Adults Are Vaccinated

The survey found that personal physicians had the most influence on whether adults are aware of vaccine-preventable diseases and whether they keep up with their vaccinations, and that people who get annual physical exams are more likely to be vaccinated than those who don’t visit their doctor every year.

At the news conference, Stanley A. Gall, MD, professor of obstetrics, gynecology and women’s health at the University of Louisville, said that OB-GYN doctors could play an important role in making sure that the women they see are up-to-date with vaccinations. “Women may not only make better decisions about their own immunity based on input from an OB-GYN, but they may also bring immunization messages home to other family members,” he said.

Robert H. Hopkins, MD, associate professor at the University of Arkansas for Medical Sciences, called for stepped-up attention to the fact that adults need to take a more active role in good preventive care, which includes getting vaccinated. “Mid-life is a time when people typically begin to face new health hazards, such as obesity and diabetes, and are therefore more vulnerable to the infectious diseases that vaccines can prevent. But even if middle-aged people are otherwise healthy, vaccines are an essential component of continued good health,” he said.

Cora L. Christian, MD, a member of AARP’s Board of Directors stressed the importance of vaccinating 50-plus Americans, particularly those who care for children and older loved ones. “The sandwich generation of Americans who may provide care for both their children and older parents are particularly vulnerable to infectious diseases,” Christian said. “It’s critical for caregivers and anyone 50-plus to get annual influenza vaccinations so they can avoid getting sick and prevent the spread of flu to their families. Just as important, people 65 and older should ask their doctor about a pneumococcal vaccine.”

The NHIS has monitored the health of the nation since 1957. NHIS 2008 data were collected through interviews with approximately 29,000 households.

The NFID survey, conducted by Opinion Research Corporation, was based on telephone interviews with 1,001 Americans aged 18 and older Feb. 19-22, 2009. The margin of error is plus or minus 3 percent.

About the National Foundation for Infectious Diseases

The National Foundation for Infectious Diseases (NFID), a non-profit organization, has been a leading voice for education about infectious diseases and vaccination since 1973. It is dedicated to educating the public and healthcare professionals about the causes, treatment, and prevention of infectious diseases. For more information on vaccines and vaccine-preventable diseases, please visit www.nfid.org.

This news conference is sponsored by the National Foundation for Infectious Diseases and supported by unrestricted

educational grants from GlaxoSmithKline, Merck & Co., Inc., sanofi pasteur and Wyeth Pharmaceuticals.

Source: National Foundation for Infectious Diseases

Health Insurance Coverage Estimates by County

The U.S. Census Bureau today published 2006 estimates of health insurance coverage for each of the nation’s counties.

Small Area Health Insurance Estimates (SAHIE) are based on models combining data from a variety of sources, including the Annual Social and Economic Supplement of the Current Population Survey, Census 2000, the Census Bureau’s Population Estimates Program, the County Business Patterns data set and administrative records, such as aggregated federal tax returns and Medicaid participation records.

Although SAHIE currently is the only source for county-level estimates of health insurance coverage status, the Census Bureau in late September will release for the first time health insurance coverage estimates from the American Community Survey (ACS). These ACS single-year estimates will be available for all geographic areas with total populations of 65,000 or more, including all congressional districts. The health insurance question was added to the 2008 American Community Survey to permit the U.S. Department of Health and Human Services to more accurately understand state and local health insurance needs.

SAHIE is used by the Centers for Disease Control and Prevention in support of its National Breast and Cervical Cancer Early Detection Program. The program provides free cancer screenings to low-income, uninsured women.

“The health insurance estimates assist us in determining the level of need for breast and cervical cancer screening in communities nationwide,” said Marcus Plescia, director of the CDC’s Division of Cancer Prevention and Control in Atlanta. “The data permit us to plan our various programs and help us make decisions on how to allocate resources.”

Among numerous combinations of age, sex, income and (for states only) race and Hispanic origin, SAHIE includes data on low-income children. SAHIE offers an important snapshot as to the location and characteristics of those with and without health insurance. These data will help local planners make decisions concerning the number of uninsured in special populations. The data pertain only to those younger than 65.

Editor’s note: The report can be accessed at http://www.census.gov/did/nas/content/live/hispanic/sahie/.

Source: U.S. Census Bureau