Tag Archive for: Hispanic advertising

Posts

A Controversial Colorado commercial

02/02/2009/in Marketing/by Havi Goffan

by Havi Goffan

This is a must see…. it plays with every stereotype in the book.

Comments welcome….

In 2007, 23 percent of unbuckled car crash victims in Colorado were Latinos, prompting the Colorado Department of Transportation to create its first-ever Spanish public service announcement….

SPA: Tu troca, nadie la toca.
ENG: Nobody touches your truck.

SPA: ¡A tu hija mucho menos!
ENG: And your daughter no way!

SPA: ¿Y esa camiseta que costó tanto sudor conseguirla? ¡Ja! Ni se diga.
ENG: And that hard-earned soccer jersey? Ha! Don’t even think about it!

SPA: Si realmente cuidas lo que te importa, hazlo también cuando manejas.
ENG: If you really take care of what matters most, also do it when you drive.

SPA: Usa el cinturón y cuida lo que más te importa.
ENG: Use the seatbelt and take care of what matters most.

SPA: Un mensaje del Departmento de Transporte de Colorado.
ENG: A message from the Colorado Department of Transportation.

How Attached Are Latino Immigrants to Their Native Country?

What is your Hispanic country of Origin?

05/11/2010

/

Six out of 10 Hispanics are U.S.-born

Inside Hispanic America

01/07/2010

/

Intelligent Technologies You Should Know About

SABEResPODER & Best Buy Promote Informed Shopping Decisions

12/17/2009

/

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

New HomePath.com in Spanish to Help Hispanics Buy Homes

12/02/2009

/

Hispanics Celebrate Christmas In Uncertain Economic Times

11/24/2009

/

A Controversial Colorado commercial

02/02/2009/in Marketing/by Havi Goffan

by Havi Goffan

This is a must see…. it plays with every stereotype in the book.

Comments welcome….

In 2007, 23 percent of unbuckled car crash victims in Colorado were Latinos, prompting the Colorado Department of Transportation to create its first-ever Spanish public service announcement….

SPA: Tu troca, nadie la toca.
ENG: Nobody touches your truck.

SPA: ¡A tu hija mucho menos!
ENG: And your daughter no way!

SPA: ¿Y esa camiseta que costó tanto sudor conseguirla? ¡Ja! Ni se diga.
ENG: And that hard-earned soccer jersey? Ha! Don’t even think about it!

SPA: Si realmente cuidas lo que te importa, hazlo también cuando manejas.
ENG: If you really take care of what matters most, also do it when you drive.

SPA: Usa el cinturón y cuida lo que más te importa.
ENG: Use the seatbelt and take care of what matters most.

SPA: Un mensaje del Departmento de Transporte de Colorado.
ENG: A message from the Colorado Department of Transportation.

How Attached Are Latino Immigrants to Their Native Country?

What is your Hispanic country of Origin?

05/11/2010

/

Six out of 10 Hispanics are U.S.-born

Inside Hispanic America

01/07/2010

/

Intelligent Technologies You Should Know About

SABEResPODER & Best Buy Promote Informed Shopping Decisions

12/17/2009

/

Fannie Mae Launches New HomePath.com in Spanish Aimed at Helping More Hispanics Buy Homes

New HomePath.com in Spanish to Help Hispanics Buy Homes

12/02/2009

/

Hispanics Celebrate Christmas In Uncertain Economic Times

11/24/2009

/

Many uses of soccer in commercials

08/28/2008/in Marketing/by Havi Goffan

by Claudia Havi Goffan

Have you ever wondered about the versatility of soccer in commercials? Well… we did. Here are a few brands that use soccer in their commercials very cleverly. We will start with the most expected uses for soccer and finalize with the most original ones. We hope you enjoy them as much as we did.

every time you manage to find humor in a situation you win

every time you manage to find humor in a situation you win

Nike and a sci-fi spy twist

Adidas – nothing is impossible

A couple of children play the soccer game of their dreams. Best use of soccer in commercials ever!

another use of soccer… Isenbeck… anti official sponsor

Super original idea to advertise yourself as the “anti” official sponsor especially if you don’t have the budget!

Subtitles:
Brazil Autralia is coming up. So we decided to unite our cultures to achieve a common goal and say: Jump, jump, jump, little kangaroo, because we are going to bust the Brazilian’s …. Let’s celebrate with an Isenbeck for 2 pesos. Because you are not going to celebrate Brazil’s misfortune with a PIP beer sold by the Brazilians, right? Isenbeck, anti official sponsor of the Brazilian team

Commercial Direct TV

No need for words—this commercial taps into the Latin American man’s heart—first, soccer and then family, just kidding

Child’s Trust Fund—ever thought they could use soccer like this?

Let us know if you like them and feel free to send us links to your favorites!

Gatorade World Cup 2014 Ad

5 Awesome 2014 Soccer World Cup Ads

06/17/2014

/

Aflac launches TV commercial for Hispanics

New Aflac soccer ad

07/15/2010

/

Aflac Launches ‘Soccer’ – Its 8th New Television Ad for 2009

08/24/2009

/

Hispanic women and Sports - Soccer or football

Hispanic girls face many obstacles to playing sports

07/09/2009

/

Sprint Lets Soccer Fans Enjoy the Game Now

Sprint Lets Soccer Fans Enjoy the Game Now

07/03/2009

/

An Ad that connects with the U.S. Hispanic Consumer

07/07/2008/in Hispanic Culture, Marketing/by Havi Goffan

by Claudia Havi Goffan

Hispanic Advertising is about connecting with the U.S. Hispanic Consumer and their real-life experiences and, sometimes, it is simpler than imagined. Learn how Oreo reached the Hispanic Consumer with this outstanding campaign.

In my everyday life, I pay attention to advertisements—I simply love them. No matter where they are—TV, magazines, newspapers and even billboards—I can’t get enough of them. The one exception is Internet ads. They have to be extraordinary to capture my attention as a marketer. Companies are just simply not investing enough creativity on them yet. As a Hispanic marketer and a Latino woman, my heart melts when I realize a company has made “the” total connection with the Hispanic consumer. A great example is this magazine ad that Nabisco produced for its Oreo brand.

It features a dad, a child, an Oreo cookie with the caption: “Dad learns to eat Oreos from me.”

This Oreo Print Ad speaks to the Hispanic market acculturation experience

This Oreo Print Ad speaks to the Hispanic market acculturation experience

Hispanic children, either born in the U.S. or abroad, are exposed to many experiences that their non- or semi-acculturated parents may never experience, unless it’s through them. So, how do you think a Hispanic dad will learn to eat an Oreo the American way?

That’s why this ad works. There are no stereotypes. There is only a human truth.

Bilingual Advertising Campaign Pepsi Next

Pepsi Launches Bilingual Advertising Campaign with William Levy

04/29/2013

/

Andy Warhol Famous Campbell’s Soup Cans

02/08/2013

/

never lose your sense of wonder

Target Latino gives the gift of WOM this holiday season

12/10/2010

/

Multicultural Marketing

Multicultural Is the New Mainstream

11/23/2010

/

Wendy’s Launches Hispanic Campaign

11/03/2010

/

Quote of the Day

Absolutely love reading this quote. I never get tired of it. Apple Ad great words

Apple Ad great words

We Recommend

How To Successfully Market to Latinos on Pinterest07/06/2016 - 18:32
If you are interested in discovering how to market to Latinos on Pinterest, read on. I am sharing some of my tips on successfully doing so. One thing is to Pin in Spanish. Another one is to achieve your marketing goals for the Hispanic market. To successfully market to Latinos on Pinterest, this is what you need to understand. […]