Following their innovative style of advertising and latest trend of parodies and incorporating Hispanic iconic figures to attract both the General and Hispanic markets, Pepsi launched their latest bilingual advertising campaign for Pepsi Next. But this time there are a few key components that differentiate the campaign. First, they have selected William Levy, a cuban-american soap opera or telenovela actor and model.
This bilingual advertising campaign is Pepsi Next’s largest Hispanic effort to date.
The promotion started on April 22 as Pepsi Next, which the brand says has Pepsi taste with 60% less sugar than regular Pepsi, launched Wheel of Levy, a website which showcases a spinnable wheel with various Levy embodied scenarios as a doctor, a romantic, an action hero, a rock star, a sci-fi character and a theater buff, as well as a question mark and a can of Pepsi Next.
Pepsi and Levy’s goal for the bilingual advertising campaign: to get America to try a Pepsi Next for free.
A total of 400,000 Pepsi Next two-liter bottles will be given away through the promotion that runs until May 20th. The site had “over one million hits/views” in its first day and is available in English and Spanish. Users can change the language in the top right-hand corner.
The bilingual advertising campaign targets both men and women in the 25-to-34 range independently of their being Latino or not.
Pepsi is pushing the promo on Facebook to Pepsi Next’s 148,000 fans and @PepsiNext’s 8,600 followers. The videos also appear in a YouTube playlist with views ranging from 11,000 to 146,000. The bilingual advertising campaign is supported by a TV spot and a paid digital and social buy on Buzzfeed, YouTube and E! online, as well as in-store promotions and TV appearances.
Here is Pepsi’s Press Release:
Actor William Levy Seduces Taste Buds Across America To Try Pepsi NEXT®
SIX SMOOTH-TALKING LEVYS WILL MAKE YOU THIRST FOR REAL COLA TASTE, 60% LESS SUGAR
PURCHASE, N.Y., April 22, 2013 /PRNewswire/ — What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes his acting muscles to showcase six versatile personas in hot pursuit of one united goal – to get America to try a Pepsi NEXT – for free.
“I’m excited to show fans a few unexpected sides of myself to help quench their thirst for a great tasting cola with less sugar,” says Levy. “Whether it’s rocking out or fighting bad guys, I’m giving it my all to ensure you won’t be able to resist the unbelievable taste of Pepsi NEXT.”
Simply visit Wheeloflevy.com to spin the “Wheel of Levy,” decide on which Levy compels you to give into the unbelievable taste of Pepsi NEXT and register to receive a 2 Liter of Pepsi NEXT. And don’t worry; there is a Levy for everyone.
- Have a chronic thirst? Abide by “Doctor Levy’s” prescription.
- Distraught over the love triangle in your favorite soap opera/telenovela? “Romance Levy” will console you with a sip of Pepsi NEXT.
- Bad guys on your tail? “Action Hero Levy” rescues and refreshes.
Give in to “Doctor Levy,” “Romance Levy,” “Action Hero Levy,” “Rock Star Levy,” “Sci-Fi Levy” and “Theatre Levy” as they put their powers of persuasion to work both in both English and Spanish.
Visit Wheeloflevy.com today because William Levy only has so many Pepsi NEXTs to give. Afterwards, don’t forget to spread the love with friends on Facebook and Twitter. William’s feats of acting prowess, along with the unbelievable taste of Pepsi NEXT, are just too good to keep to yourself. Thirsty for even more Levy? Find more refreshing fun online and in-store.
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