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Health advertising campaigns by Kaiser Permanente

Kaiser Permanente Continues to Spread Health With New Health Advertising Campaigns

Thrivecampaign reflects diverse communities; focuses on health advocacy and quality

Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki,” reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s dedication to helping its members achieve total health.

Mural, the first of the health advertising campaigns

“Mural,” a bilingual commercial featuring Latin music, tells a story of young artists in an urban neighborhood who start with a polluted environment, and create a beautiful mural of a park with a farmers market and a soccer field, demonstrating how healthy environments play an instrumental role in total health and wellness. Using a technique that water-washes a stencil pattern onto a dirty wall, the patterned scene comes to life as the spot closes with the words, “Imagine Health. Kaiser Permanente. Viva Bien.”

Kabuki, the second of the health advertising campaigns

“Kabuki,” a musical-themed ad, showcases an actual Kaiser Permanente health team and employs techniques derived from the ancient art form of Kabuki, a type of Japanese dance-drama. The “Kabuki” spot includes two Southern California doctors, Bob Sallis, MD, and Tad Funahashi, MD, along with Daniella Gerber, education and research clerk, Jim Warmington, pharmacy services manager, Lynn Owens, RN, and Norma Aguilar, medical assistant. The overarching Thrive message is, “You and your Kaiser Permanente team. Together, you rock.”

“‘Mural’ and ‘Kabuki’ continue to expand on Kaiser Permanente’s message of total health,” said Debbie Cantu, vice president of brand marketing and advertising for Kaiser Permanente. “With ‘Mural’ we showcase the importance of community partnerships to create healthier communities and with ‘Kabuki,’ we highlight the benefits of an integrated health care system, where all caregivers are connected with each other as well as with patients. We are proud to emphasize our commitment to healthier communities and comprehensive, coordinated care to promote a culture of wellness–Kaiser Permanente’s point of differentiation.”

The $50-million, multi-year Thrive Campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004, and its sister agency Accentmarketing, headquartered in Miami, which specializes in the Hispanic market.

“The most interesting aspect of the ‘Kabuki’ spot is the real Kaiser Permanente medical professionals who perform the Kabuki dance in the finale,” said Campbell-Ewald Agency Creative Director, Neville Anderson. “Just as in real life, you can count on every member of the Kaiser Permanente team to work in unison to provide completely integrated care for each patient.”

“Kabuki” will run in California, Oregon/Washington, Colorado (Southern),Hawaii and Georgia. “Mural” will be shown in California,Oregon/Washington and Colorado (Denver).

Source: Red Orbit

Ad Age Hispanic Advertising Awards intro [video]

2007 Ad Age Hispanic Advertising Awards – Bumpers video

Emotions experienced while watching this ad are diverse, but it definitely keeps you engaged. The message, or at least my interpretation of the message, is that most media is dead when reaching Hispanics or maybe that you really have to know what makes the market “happy” in order to reach it.

Client: Ad Age Hispanic Advertising Awards
Agency: Dieste Harmel & Partners, San Francisco
Executive Creative Director: Carlos Tourne
Senior Creative Director: Raymundo Valdez
Senior Copywriter: Alex Toedtli
Art Director: Eduardo Cintron
Agency Producer: Angel LaRiva
Production Company: Radium
Director: Brady Baltezore
Producer: Tim Pries
Music/Sound Design: The Lodge

Please, feel free to send feedback! and enjoy!

Making of the commercial Toyota Highlander

I wanted to share the making of a 2007 commercial for the Puerto Rican market. The shoot took place in a city far, far away – in my beloved Buenos Aires.

Producer: Landia
Dir : Karina Minujin / Maxi Blanco
Asist de Dir :Ezequiel Avaro
Jefe Prod. : Guada Tellado
D.F. : Marcelo Camorino
Dir de Arte : Natalia Grosso

The main message is about changes and how we adapt to things, in this case how the Toyota Highlander adapts to us. And this is how it plays in Puerto Rico.

The Toyota Highlander commercial

First, watch the commercial:

Making of the commercial Toyota Highlander

Now, the making of the commercial for Toyota Highlander with the polar bear animatronics head:

First-Ever Hispanic Marketing Effort by Ryan’s Grill Buffet and Bakery

Ryan’s(R) Grill Buffet and Bakery, a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, today announced the launch of the brand’s first system-wide marketing effort. The integrated campaign was created by their marketing agency of record and features original music and a proprietary jingle.

The integrated Hispanic marketing effort is part of Ryan’s system-wide branding effort to help re-define and distinguish the casual dining chain’s unique brand personality and restaurant experience. Television (:30 and :15) and radio (:30) spots will run beginning in July. Ads feature “Whadja Get?,” an original song that defines the Ryan’s buffet experience. The Hispanic marketing effort will also include digital, direct, in-store, and a proprietary scratch card game. The campaign will also include Hispanic versions of key elements. Ryan’s will also launch an employee marketing effort that features ring tones, screensavers, videos, and musical greeting cards.

“This campaign gives a distinct brand voice to the Ryan’s restaurant experience,” said Mike Andrews, chief executive officer of Buffets, Inc. “It celebrates both the emotional and functional benefits of Ryan’s unique platform in a way that will resonate with our customers. The spirit of Ryan’s personality is expressed in every vertical element of this campaign.”

The Hispanic Marketing Effort

“We set out to create a brand strategy and an integrated marketing program that differentiates Ryan’s and conveys their commitment to providing high quality, freshly made meals for the entire family,” said the agency’s managing partner. “This campaign will engage consumers at multiple touch points and make them want to be a part of the terrific Ryan’s experience.”
Source: Red Orbit

The Hispanic got milk? Campaign

The Hispanic got milk? Drink Well. Live Well. Tour Promotes the Milk Looks Good on You Sweepstakes During its Stop in Chicago

The Hispanic got milk? Campaign - la leche te queda bien

The Hispanic got milk? Campaign – la leche te queda bien

The Hispanic got milk? Milk Mustache Mobile Tour visited Chicago as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour recently cruised through Chicago hosting free events to encourage local residents to not only live well, but to drink well with nature’s wellness drink: milk.

Learning with Milk... Blanca Jara learns the importance of incorporating milk into her daily diet at the got milk? Drink Well. Live Well. tour event in the Thompson Center. This initiative reinforces that milk, at about 25 cents a glass, provides you with 9 essential nutrients like calcium and Vitamin D -- plus it is one of the most economical sources of protein.

Learning with Milk… Blanca Jara learns the importance of incorporating milk into her daily diet at the got milk? Drink Well. Live Well. tour event in the Thompson Center. This initiative reinforces that milk, at about 25 cents a glass, provides you with 9 essential nutrients like calcium and Vitamin D — plus it is one of the most economical sources of protein.

At the events, Hispanic mothers were given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses.

Check us out at http://www.eligeleche.com to learn more about the Drink Well. Live Well. campaign and the Milk Looks Good on You sweepstakes.

 

The Hispanic got milk? Campaign - New faces of Wellness... The Ugarte sisters rock milk mustaches after tasting delicious milk from local processors. Older sister, Katherine, sets the example for her younger sister, Stephanie, to drink 3 glasses of low fat or fat free milk a day, as it helps build strong bones and achieve overall wellness.

The Hispanic got milk? Campaign – New faces of Wellness… The Ugarte sisters rock milk mustaches after tasting delicious milk from local processors. Older sister, Katherine, sets the example for her younger sister, Stephanie, to drink 3 glasses of low fat or fat free milk a day, as it helps build strong bones and achieve overall wellness.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.
Source: HispanicPR Wire

Starbucks, Unilever Offer Free Ice Cream to Facebook Users

To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users.

Through July 19, participants can visit http://apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member.

Each hour, 800 pints will be given away, with a total of 280,000 for the duration of the promotion. While the promotion encourages participants to send the treat to friends, less generous users also have the option of simply sending the coupon to themselves.

Starbucks ice-cream giveaway to Facebook users

Starbucks ice-cream giveaway to Facebook users

Users who don’t jump on the opportunity fast enough have to check back later whether the supply of 800 has already been given away.

The promotion touts the four flavors of Starbucks ice cream, which debuted in the spring. Based on Starbucks beverages, the flavors are Caramel Macciato (coffee and vanilla ice creams with swirls of caramel), Mocha Frappuccino (coffee and chocolate ice creams), Java Chip Frappuccino (chocolate ice cream with chunks of dark chocolate) and Coffee (coffee and espresso ice creams).

Unilever signed a licensing agreement with Starbucks in September 2008 for the exclusive manufacturing, marketing and distribution of Starbucks ice cream.
Source: Alex Palmer – Progressive Grocer

First Ever 24/7 Spanish Language Talk Radio Show Comes to Charlotte!

This new format launched by Norsan Multimedia will reach a different segment of local Hispanic radio listeners.

CHARLOTTE, N.C., June 24 /PRNewswire/ — Norsan Multimedia, the largest Hispanic Media Group in North Carolina announces the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009. Radio Formula is an internationally known syndicated Spanish Language Talk Radio Show produced in Mexico and appeals to the immigrant market in the U.S. The network delivers a wide variety of programs that will keep the targeted audience fully engaged. People who enjoy this type of programming will get information, news, sports, family matters, gossip and entertainment shows, among others.

By bringing Radio Formula to Charlotte, we are filling an existing gap in the Spanish radio offerings in the market. We are pleased to present this new option to our wide audience, said Norberto Sanchez, Norsan Multimedia’s CEO. Sanchez added that this programming has proven to be successful in similar markets due to the presence of recognized journalists and on-air personalities of Mexican television and radio, such as: Ricardo Rocha, Joaquin Lopez Doriga, Eduardo Ruiz-Healy, Enrique “El Perro” Bermudez, Maxine Woodside, Alfredo Palacios, among others. He also noted, “Our Hispanic radio programming wouldn’t be complete without a segment for local news and community information. On Radio Formula 1310 AM we are very pleased to be able to offer free air-time to non-profit and other well recognized organizations that serve Latinos in Charlotte and surrounding counties.

“By the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in Charlotte, we are sure to reach 100% of the Spanish speaking audience in the market,” said Edgar Saucedo, General Manager of Norsan Multimedia. He added, “Radio Formula’s programming appeals to a more mature, educated audience; this segment of listeners often like to hear about an array of political topics, analysis of current events and different points of view in economics, sports, immigration, among others.”

“But there is also entertainment through a well known gossip program about singers, soap opera stars, etc. There is even a folk tale terror midnight show!” added Sergio Garcia, operations manager for Norsan Broadcasting.

1st Ever 24/7 Spanish Language Talk Radio Show Charlotte

La Tremenda 1310 AM was the first radio station acquired by Norsan Group in Charlotte five years ago. Later, other stations were added to Norsan’s local portfolio: La Raza 106.1 FM (Regional Mexican), Latina 102.3 FM (Pop and Tropical in Spanish), and Alfa 1060 AM (the only full Christian Spanish station).

Norsan Multimedia has a total of 10 radio stations in the Southeastern U.S. In addition to the Charlotte market, Norsan Multimedia has strong presence in Jacksonville, FL; Knoxville, TN; and Columbia, SC.

In August 2008, Norsan Multimedia bought Mi Gente Spanish Newspaper and a couple months ago, the website: www.descubrecharlotte.com.
Source: Norsan Multimedia

so true

so true

New American Airlines campaign targets U.S. Hispanics

American Airlines Targets U.S. Hispanic Consumers With Launch of National Advertising Campaign

Print and Broadcast Ads Seek to Bring More Latinos to American Airlines

FORT WORTH, Texas, June 10 /PRNewswire-FirstCall/ — American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve the booming Latino population.

With this new campaign, American seeks to continue to be the airline of choice, uniting Latinos and their families by meeting all of their travel needs – connecting them to business associates and loved ones in any part of the world.

“American has had a commitment to this important demographic for decades,” said Dan Garton, American’s Executive Vice President – Marketing. “As the leading U.S. airline serving Latin America, as well as a founding member of theoneworld(R) Alliance, we are in an ideal position to provide a service that makes it easy for families to stay in touch and business travelers to do business.”

The campaign – conceived by Zubi Advertising Services, Inc. – will target Hispanic consumers with advertising in print publications and the major Spanish-language TV networks, Univision and Telemundo, among other media. The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program, the world’s first loyalty program and consistently recognized as the best in the industry.

American’s Latin America/Mexico route system now boasts 40 destinations in 17 countries, including five American Eagle destinations in Mexico. Additionally, American and American Eagle fly to San Juan, Puerto Rico, and five destinations in the Dominican Republic.

In just 19 years, American Airlines has become Latin America’s premier airline, offering more flights to more destinations than any other carrier.

Additionally, American recently added new service to Madrid, Spain, launching nonstop flights from Dallas/Fort WorthInternational Airport in May. American also flies to Madrid from Miami, and to Barcelona, Spain, from John F. Kennedy International Airport in New York. “In each family, we want to be the enabling force for traveling,” said Roger Frizzell, American’s Vice President – Corporate Communications and Advertising. “We want to be the airline that provides access to all those familiar and familial places – soccer games, business events, and reunions. And we want travelers to know our AAdvantage program has the right scope and the right value for families.”

AAdvantage members can earn miles toward travel in a variety of ways:

  • Each time they purchase an eligible published-fare ticket and fly on American Airlines, AmericanConnection, American Eagle or any of the more than 20 airline partners.
  • By flying on an eligible published-fare Business Class or First Class ticket on American Airlines or any of its partners with additional bonus miles as follows:
    • An additional 25 percent of flight mileage flown in Business Class, or
    • An additional 50 percent of flight mileage flown in First Class.
  • When staying at AAdvantage hotel partners or renting a car from a partner company – including more than 30 hotel partners representing more than 60 brands and all eight major car rental agencies.
  • By making purchases at more than 200 retail and financial partners or by using any of over 100 affinity card products worldwide.

And, thanks to recently-launched One-Way Flex Awards, customers now have even more flexibility in how they use their miles. The One-Way Flex feature gives AAdvantage members more options when redeeming award travel:

  • Members can now combine different classes of service or peak/off-peak awards to meet their specific needs.
  • Customers can even use miles on a one-way basis at half the round-trip mileage requirement.

Approximately 41 percent of U.S. Hispanics live in American Airlines hub cities and American Airlines has been a longstanding partner with the local and national Hispanic community. American’s commitment to Hispanic consumers is evident in its bilingual sales force and its participation in organizations and support for causes that make a difference in the lives of Hispanics.

The company’s policies and actions, combined with the accolades it has earned over the years, demonstrate its leading role in the industry. Hispanic Business magazine recently named AMR Corp. – parent company of American Airlines and American Eagle – as one of its “Diversity Elite 60,” for its commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity. And in April, DiversityMBA Magazine named American Airlines one of the best places for diverse managers to work.

As a founding member of the oneworld alliance, American offers unparalleled flight choices on one of the world’s largest global route networks, the AAdvantage program, and Admirals Clubs lounges at more than 40 airports throughout the world.

And customers can book their travel or check their mileage account balance by visiting American’s Web site at www.AA.com; enroll in the AAdvantage program at www.aa.com/enroll, or go to www.aa.com/mismillas, if they prefer Spanish, to check on their miles or enroll.

Adoptable trends campaign by Dieste
Hispanic Acculturation Process
72 percent of Hispanics use their mobile devices for overall movie planning | Hispanic mobile Consumers Study
Social with Hispanics
Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

About the AAdvantage Program

The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

About AA.com

With more than 1.6 million site visits per day, AA.com is American’s largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World’s Leading Airline Internet Site and has received multiple site awards from various organizations.

About American Airlines

American Airlines, American Eagle and AmericanConnection(R) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American’s award-winning Web site, AA.com(R), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

AmericanAirlines(R) We know why you fly(R)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines & PRNewswire

Health advertising campaigns by Kaiser Permanente

Kaiser Permanente Continues to Spread Health With New Health Advertising Campaigns

Thrivecampaign reflects diverse communities; focuses on health advocacy and quality

Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki,” reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s dedication to helping its members achieve total health.

Mural, the first of the health advertising campaigns

“Mural,” a bilingual commercial featuring Latin music, tells a story of young artists in an urban neighborhood who start with a polluted environment, and create a beautiful mural of a park with a farmers market and a soccer field, demonstrating how healthy environments play an instrumental role in total health and wellness. Using a technique that water-washes a stencil pattern onto a dirty wall, the patterned scene comes to life as the spot closes with the words, “Imagine Health. Kaiser Permanente. Viva Bien.”

Kabuki, the second of the health advertising campaigns

“Kabuki,” a musical-themed ad, showcases an actual Kaiser Permanente health team and employs techniques derived from the ancient art form of Kabuki, a type of Japanese dance-drama. The “Kabuki” spot includes two Southern California doctors, Bob Sallis, MD, and Tad Funahashi, MD, along with Daniella Gerber, education and research clerk, Jim Warmington, pharmacy services manager, Lynn Owens, RN, and Norma Aguilar, medical assistant. The overarching Thrive message is, “You and your Kaiser Permanente team. Together, you rock.”

“‘Mural’ and ‘Kabuki’ continue to expand on Kaiser Permanente’s message of total health,” said Debbie Cantu, vice president of brand marketing and advertising for Kaiser Permanente. “With ‘Mural’ we showcase the importance of community partnerships to create healthier communities and with ‘Kabuki,’ we highlight the benefits of an integrated health care system, where all caregivers are connected with each other as well as with patients. We are proud to emphasize our commitment to healthier communities and comprehensive, coordinated care to promote a culture of wellness–Kaiser Permanente’s point of differentiation.”

The $50-million, multi-year Thrive Campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004, and its sister agency Accentmarketing, headquartered in Miami, which specializes in the Hispanic market.

“The most interesting aspect of the ‘Kabuki’ spot is the real Kaiser Permanente medical professionals who perform the Kabuki dance in the finale,” said Campbell-Ewald Agency Creative Director, Neville Anderson. “Just as in real life, you can count on every member of the Kaiser Permanente team to work in unison to provide completely integrated care for each patient.”

“Kabuki” will run in California, Oregon/Washington, Colorado (Southern),Hawaii and Georgia. “Mural” will be shown in California,Oregon/Washington and Colorado (Denver).

Source: Red Orbit

Ad Age Hispanic Advertising Awards intro [video]

2007 Ad Age Hispanic Advertising Awards – Bumpers video

Emotions experienced while watching this ad are diverse, but it definitely keeps you engaged. The message, or at least my interpretation of the message, is that most media is dead when reaching Hispanics or maybe that you really have to know what makes the market “happy” in order to reach it.

Client: Ad Age Hispanic Advertising Awards
Agency: Dieste Harmel & Partners, San Francisco
Executive Creative Director: Carlos Tourne
Senior Creative Director: Raymundo Valdez
Senior Copywriter: Alex Toedtli
Art Director: Eduardo Cintron
Agency Producer: Angel LaRiva
Production Company: Radium
Director: Brady Baltezore
Producer: Tim Pries
Music/Sound Design: The Lodge

Please, feel free to send feedback! and enjoy!

Making of the commercial Toyota Highlander

I wanted to share the making of a 2007 commercial for the Puerto Rican market. The shoot took place in a city far, far away – in my beloved Buenos Aires.

Producer: Landia
Dir : Karina Minujin / Maxi Blanco
Asist de Dir :Ezequiel Avaro
Jefe Prod. : Guada Tellado
D.F. : Marcelo Camorino
Dir de Arte : Natalia Grosso

The main message is about changes and how we adapt to things, in this case how the Toyota Highlander adapts to us. And this is how it plays in Puerto Rico.

The Toyota Highlander commercial

First, watch the commercial:

Making of the commercial Toyota Highlander

Now, the making of the commercial for Toyota Highlander with the polar bear animatronics head:

First-Ever Hispanic Marketing Effort by Ryan’s Grill Buffet and Bakery

Ryan’s(R) Grill Buffet and Bakery, a 225-store unit of Buffets, Inc., the nation’s largest steak-buffet restaurant company, today announced the launch of the brand’s first system-wide marketing effort. The integrated campaign was created by their marketing agency of record and features original music and a proprietary jingle.

The integrated Hispanic marketing effort is part of Ryan’s system-wide branding effort to help re-define and distinguish the casual dining chain’s unique brand personality and restaurant experience. Television (:30 and :15) and radio (:30) spots will run beginning in July. Ads feature “Whadja Get?,” an original song that defines the Ryan’s buffet experience. The Hispanic marketing effort will also include digital, direct, in-store, and a proprietary scratch card game. The campaign will also include Hispanic versions of key elements. Ryan’s will also launch an employee marketing effort that features ring tones, screensavers, videos, and musical greeting cards.

“This campaign gives a distinct brand voice to the Ryan’s restaurant experience,” said Mike Andrews, chief executive officer of Buffets, Inc. “It celebrates both the emotional and functional benefits of Ryan’s unique platform in a way that will resonate with our customers. The spirit of Ryan’s personality is expressed in every vertical element of this campaign.”

The Hispanic Marketing Effort

“We set out to create a brand strategy and an integrated marketing program that differentiates Ryan’s and conveys their commitment to providing high quality, freshly made meals for the entire family,” said the agency’s managing partner. “This campaign will engage consumers at multiple touch points and make them want to be a part of the terrific Ryan’s experience.”
Source: Red Orbit

The Hispanic got milk? Campaign

The Hispanic got milk? Drink Well. Live Well. Tour Promotes the Milk Looks Good on You Sweepstakes During its Stop in Chicago

The Hispanic got milk? Campaign - la leche te queda bien

The Hispanic got milk? Campaign – la leche te queda bien

The Hispanic got milk? Milk Mustache Mobile Tour visited Chicago as part of its 75 city tour, including the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour recently cruised through Chicago hosting free events to encourage local residents to not only live well, but to drink well with nature’s wellness drink: milk.

Learning with Milk... Blanca Jara learns the importance of incorporating milk into her daily diet at the got milk? Drink Well. Live Well. tour event in the Thompson Center. This initiative reinforces that milk, at about 25 cents a glass, provides you with 9 essential nutrients like calcium and Vitamin D -- plus it is one of the most economical sources of protein.

Learning with Milk… Blanca Jara learns the importance of incorporating milk into her daily diet at the got milk? Drink Well. Live Well. tour event in the Thompson Center. This initiative reinforces that milk, at about 25 cents a glass, provides you with 9 essential nutrients like calcium and Vitamin D — plus it is one of the most economical sources of protein.

At the events, Hispanic mothers were given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses.

Check us out at http://www.eligeleche.com to learn more about the Drink Well. Live Well. campaign and the Milk Looks Good on You sweepstakes.

 

The Hispanic got milk? Campaign - New faces of Wellness... The Ugarte sisters rock milk mustaches after tasting delicious milk from local processors. Older sister, Katherine, sets the example for her younger sister, Stephanie, to drink 3 glasses of low fat or fat free milk a day, as it helps build strong bones and achieve overall wellness.

The Hispanic got milk? Campaign – New faces of Wellness… The Ugarte sisters rock milk mustaches after tasting delicious milk from local processors. Older sister, Katherine, sets the example for her younger sister, Stephanie, to drink 3 glasses of low fat or fat free milk a day, as it helps build strong bones and achieve overall wellness.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.
Source: HispanicPR Wire

Starbucks, Unilever Offer Free Ice Cream to Facebook Users

To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users.

Through July 19, participants can visit http://apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member.

Each hour, 800 pints will be given away, with a total of 280,000 for the duration of the promotion. While the promotion encourages participants to send the treat to friends, less generous users also have the option of simply sending the coupon to themselves.

Starbucks ice-cream giveaway to Facebook users

Starbucks ice-cream giveaway to Facebook users

Users who don’t jump on the opportunity fast enough have to check back later whether the supply of 800 has already been given away.

The promotion touts the four flavors of Starbucks ice cream, which debuted in the spring. Based on Starbucks beverages, the flavors are Caramel Macciato (coffee and vanilla ice creams with swirls of caramel), Mocha Frappuccino (coffee and chocolate ice creams), Java Chip Frappuccino (chocolate ice cream with chunks of dark chocolate) and Coffee (coffee and espresso ice creams).

Unilever signed a licensing agreement with Starbucks in September 2008 for the exclusive manufacturing, marketing and distribution of Starbucks ice cream.
Source: Alex Palmer – Progressive Grocer

First Ever 24/7 Spanish Language Talk Radio Show Comes to Charlotte!

This new format launched by Norsan Multimedia will reach a different segment of local Hispanic radio listeners.

CHARLOTTE, N.C., June 24 /PRNewswire/ — Norsan Multimedia, the largest Hispanic Media Group in North Carolina announces the format switch of La Tremenda, 1310 AM to a news talk station, Radio Formula: starting June 29th, 2009. Radio Formula is an internationally known syndicated Spanish Language Talk Radio Show produced in Mexico and appeals to the immigrant market in the U.S. The network delivers a wide variety of programs that will keep the targeted audience fully engaged. People who enjoy this type of programming will get information, news, sports, family matters, gossip and entertainment shows, among others.

By bringing Radio Formula to Charlotte, we are filling an existing gap in the Spanish radio offerings in the market. We are pleased to present this new option to our wide audience, said Norberto Sanchez, Norsan Multimedia’s CEO. Sanchez added that this programming has proven to be successful in similar markets due to the presence of recognized journalists and on-air personalities of Mexican television and radio, such as: Ricardo Rocha, Joaquin Lopez Doriga, Eduardo Ruiz-Healy, Enrique “El Perro” Bermudez, Maxine Woodside, Alfredo Palacios, among others. He also noted, “Our Hispanic radio programming wouldn’t be complete without a segment for local news and community information. On Radio Formula 1310 AM we are very pleased to be able to offer free air-time to non-profit and other well recognized organizations that serve Latinos in Charlotte and surrounding counties.

“By the inclusion of Radio Formula 1310 AM to our portfolio of radio properties in Charlotte, we are sure to reach 100% of the Spanish speaking audience in the market,” said Edgar Saucedo, General Manager of Norsan Multimedia. He added, “Radio Formula’s programming appeals to a more mature, educated audience; this segment of listeners often like to hear about an array of political topics, analysis of current events and different points of view in economics, sports, immigration, among others.”

“But there is also entertainment through a well known gossip program about singers, soap opera stars, etc. There is even a folk tale terror midnight show!” added Sergio Garcia, operations manager for Norsan Broadcasting.

1st Ever 24/7 Spanish Language Talk Radio Show Charlotte

La Tremenda 1310 AM was the first radio station acquired by Norsan Group in Charlotte five years ago. Later, other stations were added to Norsan’s local portfolio: La Raza 106.1 FM (Regional Mexican), Latina 102.3 FM (Pop and Tropical in Spanish), and Alfa 1060 AM (the only full Christian Spanish station).

Norsan Multimedia has a total of 10 radio stations in the Southeastern U.S. In addition to the Charlotte market, Norsan Multimedia has strong presence in Jacksonville, FL; Knoxville, TN; and Columbia, SC.

In August 2008, Norsan Multimedia bought Mi Gente Spanish Newspaper and a couple months ago, the website: www.descubrecharlotte.com.
Source: Norsan Multimedia

so true

so true

New American Airlines campaign targets U.S. Hispanics

American Airlines Targets U.S. Hispanic Consumers With Launch of National Advertising Campaign

Print and Broadcast Ads Seek to Bring More Latinos to American Airlines

FORT WORTH, Texas, June 10 /PRNewswire-FirstCall/ — American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve the booming Latino population.

With this new campaign, American seeks to continue to be the airline of choice, uniting Latinos and their families by meeting all of their travel needs – connecting them to business associates and loved ones in any part of the world.

“American has had a commitment to this important demographic for decades,” said Dan Garton, American’s Executive Vice President – Marketing. “As the leading U.S. airline serving Latin America, as well as a founding member of theoneworld(R) Alliance, we are in an ideal position to provide a service that makes it easy for families to stay in touch and business travelers to do business.”

The campaign – conceived by Zubi Advertising Services, Inc. – will target Hispanic consumers with advertising in print publications and the major Spanish-language TV networks, Univision and Telemundo, among other media. The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program, the world’s first loyalty program and consistently recognized as the best in the industry.

American’s Latin America/Mexico route system now boasts 40 destinations in 17 countries, including five American Eagle destinations in Mexico. Additionally, American and American Eagle fly to San Juan, Puerto Rico, and five destinations in the Dominican Republic.

In just 19 years, American Airlines has become Latin America’s premier airline, offering more flights to more destinations than any other carrier.

Additionally, American recently added new service to Madrid, Spain, launching nonstop flights from Dallas/Fort WorthInternational Airport in May. American also flies to Madrid from Miami, and to Barcelona, Spain, from John F. Kennedy International Airport in New York. “In each family, we want to be the enabling force for traveling,” said Roger Frizzell, American’s Vice President – Corporate Communications and Advertising. “We want to be the airline that provides access to all those familiar and familial places – soccer games, business events, and reunions. And we want travelers to know our AAdvantage program has the right scope and the right value for families.”

AAdvantage members can earn miles toward travel in a variety of ways:

  • Each time they purchase an eligible published-fare ticket and fly on American Airlines, AmericanConnection, American Eagle or any of the more than 20 airline partners.
  • By flying on an eligible published-fare Business Class or First Class ticket on American Airlines or any of its partners with additional bonus miles as follows:
    • An additional 25 percent of flight mileage flown in Business Class, or
    • An additional 50 percent of flight mileage flown in First Class.
  • When staying at AAdvantage hotel partners or renting a car from a partner company – including more than 30 hotel partners representing more than 60 brands and all eight major car rental agencies.
  • By making purchases at more than 200 retail and financial partners or by using any of over 100 affinity card products worldwide.

And, thanks to recently-launched One-Way Flex Awards, customers now have even more flexibility in how they use their miles. The One-Way Flex feature gives AAdvantage members more options when redeeming award travel:

  • Members can now combine different classes of service or peak/off-peak awards to meet their specific needs.
  • Customers can even use miles on a one-way basis at half the round-trip mileage requirement.

Approximately 41 percent of U.S. Hispanics live in American Airlines hub cities and American Airlines has been a longstanding partner with the local and national Hispanic community. American’s commitment to Hispanic consumers is evident in its bilingual sales force and its participation in organizations and support for causes that make a difference in the lives of Hispanics.

The company’s policies and actions, combined with the accolades it has earned over the years, demonstrate its leading role in the industry. Hispanic Business magazine recently named AMR Corp. – parent company of American Airlines and American Eagle – as one of its “Diversity Elite 60,” for its commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity. And in April, DiversityMBA Magazine named American Airlines one of the best places for diverse managers to work.

As a founding member of the oneworld alliance, American offers unparalleled flight choices on one of the world’s largest global route networks, the AAdvantage program, and Admirals Clubs lounges at more than 40 airports throughout the world.

And customers can book their travel or check their mileage account balance by visiting American’s Web site at www.AA.com; enroll in the AAdvantage program at www.aa.com/enroll, or go to www.aa.com/mismillas, if they prefer Spanish, to check on their miles or enroll.

Adoptable trends campaign by Dieste
Hispanic Acculturation Process
72 percent of Hispanics use their mobile devices for overall movie planning | Hispanic mobile Consumers Study
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Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

About the AAdvantage Program

The AAdvantage program was the first frequent flyer program. Established in 1981, the program now has more than 60 million members. Members can earn miles at more than 1,000 participating companies, which include more than 30 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 12 financial companies, and over 250 brand name retailers. In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries. In 2008, AAdvantage members redeemed more than 155 billion miles to claim more than 4.8 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.

About AA.com

With more than 1.6 million site visits per day, AA.com is American’s largest distribution channel and the best place to do business online with the airline, 24-7. At AA.com you can conveniently search for and book low fares and award travel; select seats; make hotel, rental car and cruise reservations; get flight arrival and departure information; sign up for flight status notification and even check in and print boarding passes. You can also manage your AAdvantage account at AA.com, as well as sign up to receive emails from American and get customized DealFinder(SM) alerts and other special offers. Additionally, customers who purchase tickets at AA.com get a lowest-fare guarantee. AA.com has twice received the World Travel Award for World’s Leading Airline Internet Site and has received multiple site awards from various organizations.

About American Airlines

American Airlines, American Eagle and AmericanConnection(R) serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American’s award-winning Web site, AA.com(R), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

AmericanAirlines(R) We know why you fly(R)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com

SOURCE American Airlines & PRNewswire

Hi5 Strikes Deal with Televisa Interactive

Spanish-language media company and social networking site team up for exclusive video agreement.

Hi5 has joined Televisa Interactive Media, the Spanish-speaking media company, and announced an exclusive online ad deal this week.Televisa said Wednesday that it would become Hi5’s exclusive online advertising inventory representative in Hispanic Latin America. The two companies said that they will launch a co-branded premium video channel for Hi5 users with a library of full-length and short videos from Televisa.

The channel is scheduled for launch this summer and microsites will follow.Together, the two companies said they reach more than 33 million unique users each month in Hispanic Latin America. Internet use in those countries grew by up to 16.6% last year, according to ComScore. That compares with North America’s growth of 5.7% for last year, according to ComScore’s figures.

“Hi5 is an ideal content and traffic extension that perfectly complements our best-in-class suite of promotional solutions for advertisers and brands in this region,” Juan Saldivar, general manager of Televisa Interactive Media, said in a statement released Wednesday.

Televisa said that most of the videos are available through Esmas.com and through its vertical video site Tvolucion.com. Those channels are available in the United States, but the new video channel will not be available to U.S. users.

“This business relationship solidifies our leadership position in Latin America and delivers compelling content to our huge Spanish-language audience,” Ramu Yalamanchi, founder and chief product officer at Hi5, said in a statement released Wednesday. “Televisa’s experienced sales team and deep industry relationships will help us maximize our revenue potential in the Latin American market.”

 

remember this

remember this

Source: Information Week (By K.C. Jones )

Dr Pepper Ads, Tour Target Young Latinos

Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage.

“Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a statement. “Hispanic young adults are living the best of both worlds: they’re bicultural and bilingual. Unlike previous generations, today’s young Latinos literally have one foot in each culture and Vida23 celebrates their way of life.”

TV and radio spots will kick off the campaign, with Dr Pepper ads featuring a song created specifically for the effort, called “La La La Life/Vida23.” The song was written and performed by Cucu Diamantes and Andres Levin, founder of the band Yerba Buena. The song is available for download at www.vida23.com, the Web site for the campaign. Here, consumers can also re-mix their own of the song, and download ringtones as well.

Dr Pepper Vida23 - Dr Pepper ads

Dr Pepper Vida23 – Dr Pepper ads

Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers.

Agency Lopez Negrete in Houston is handling.

A Southwest regional tour, starting this week and featuring a mobile dance club, also supports. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, Calif. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.

“The young Hispanic consumer drives a large share of volume for Dr Pepper,” said Morales. “The Hispanic population is already large and expected to reach 60 million by 2020, growing three times faster than non-Hispanics. This program is aimed to connect with . . . Latino consumers, and invite them to revel in life to the 23rd power.”

Heartache quote

Heartache quote

Source: Adweek -Yana Polikarpov