Advertising is likely to form an increasing share of MLBS-related revenues over the next five years

Mobile Location-Based Services Market to exceed $12bn by 2014

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The combination of smartphone proliferation, a surge in application storefront launches and new developments in hybrid positioning technologies are expected to help drive revenues from mobile location-based services (MLBS) to more than $12.7 billion by 2014, according to a new report from industry analysts at Juniper Research.

Gen Y or Millennials: Marketing Tips

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Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike. Here is a brief overview of the Millennials or Gen Y. Listen to them online 24/7 using Multicultural Market Intelligence Tools Gen Y believes in the power of WE and is all-inclusive. Gen Y is multicultural and 34% of Millennials are Hispanics.
Social Media investment in the U.S. is being led by Facebook

Fortune 500 companies getting into Twitter

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The Fortune 500's use of blogs, online video, and podcasts continues…
Social Media investment in the U.S. is being led by Facebook

HISPANIC OR LATINO?

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  HISPANIC OR LATINO? Most young Hispanics — 51 percent…
Study Reveals Emerging U.S. Hispanic Market Rapidly Changing and Brimming with Opportunity

U.S. Illegal Immigrant Population Down

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The number of illegal immigrants in the U.S. declined by one…

Blogging loses appeal for US teenagers

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A U.S. study has indicated that US teenagers are losing interest…
Social sites eclipse e-mail use

Social sites eclipse e-mail use

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Social network sites such as Facebook and MySpace are now more…

Mobile To Outpace Desktop Web By 2013

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Mobile phones will overtake PCs as the most common Web access…
When it comes to a kid's television-viewing habits, the mom's language can matter.

Kids of Spanish-speaking Hispanic moms watch less TV

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When it comes to a kid's television-viewing habits, the mom's…
Consumer Searches on Life Insurance Climb

Consumer Searches on Life Insurance Climb

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Target Latino's note: What I would like to know is  if the growth…
Social Media investment in the U.S. is being led by Facebook

Mobilizing the Millennials

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A foundation to promote youth philanthropy, an interactive…
Hispanics social media marketing strategy - a must

Hispanics social media marketing strategy - a must

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Any company that comes in contact with online Hispanic consumers…
Six out of 10 Hispanics are U.S.-born

Inside Hispanic America

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by Claudia "Havi" Goffan Winner of the Publisher's Multicultural…
Social Media investment in the U.S. is being led by Facebook

Latinos Online, 2006-2008: Narrowing the Gap

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From 2006 to 2008, internet use among Latino adults rose by 10…
Social Media investment in the U.S. is being led by Facebook

AARP The Magazine Now a Most Read Consumer Magazine

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Latest MRI Study Shows AARP The Magazine, People, and Better…