Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

Why Marketers Should Care About Reaching Latina Bloggers

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The first gift of the season goes to my dear friend, Elianne…
Do you know about people from Ecuador?

Females More Likely Than Males to Buy Online in Latin America

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Consumers in Brazil and Argentina Most Likely to Make Purchases…
A comprehensive measurement plan should consist of three parts—gauging the audiences’ reactions to a brand before, during and after a campaign.

Translate Word of Mouth With Social Media Monitoring Tools

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The abundance of content that is easy to access and consume…
August 2010 U.S. Search Engine Rankings

August 2010 U.S. Search Engine Rankings

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It is really perplexing that with the evident number of online…
Offline WOM has more credibility

Offline WOM More Prevalent, Positive and Credible than Online Buzz

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Word-of-mouth (WOM) conversations that take place in person and…
Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone

Cell Phone Is Single Females’ New Best Friend

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Single mobile females (SMFs) - young single women who have…
Mommy bloggers

Word-Of-Mouth Research: Moms Buzz about Brands

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New moms and pregnant women have over 109 word-of-mouth conversations…
Hispanics accounted for 57.7% of sales growth in the food, beverage and restaurant sector.

Hispanics Create More than Half of Food Growth

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In addition to being the largest driver of college enrollment…
Hispanic Consumer Shopping Behavior Insights

Educated, Affluent and Hispanics Flock Online

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A survey measured media use among specific demographic groups…
I'd die without my phone! - Cell Phone Key to Teens's lives

Cell Phones Key to Teens’ Social Lives, 47% Can Text with Eyes Closed

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Nearly half (47%) of US teens say their social life would end…
Perhaps reflecting the makeup of the larger Latino population, the great majority of participants were born in Mexico and the US

Latina bloggers are a force to be reckoned with

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They are Latinas. They are strong, modern, intelligent and love…
Do you know about people from Ecuador?

New Media Usage by Racial Category

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Although cell phones are the form of new media used most for…
Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone

Cellphone Gender Gap: Less Wealthy Women Less Likely to Own a Mobile

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Cherie Blair's group proves women's economic disadvantage of…
The US Latino market tends to over-index in mobile content and US Hispanics are accessing the Internet through more and varied devices than non-Hispanics. Are you monitoring what they say about their Telecom services?

US Hispanics to spend $257 billion in Telecom

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US Hispanics Will Spend $257 Billion on Telecommunications Services…
Do you know about people from Ecuador?

Do you know about people from Ecuador?

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A total of 591,000 Hispanics of Ecuadorian origin resided in…