Día Internacional del Amigo (Spanish, Friend’s Day) is a celebration of friendship, held annually on July 20, mainly in Argentina and Uruguay, but also in some other countries. How was Dia Internacional del Amigo born? The idea for Friend’s Day or Dia Internacional del Amigo goes back to Argentine teacher, musician, and dentist Enrique Febbraro, who lobbied to turn the anniversary […]
New Site to Serve Community of Latina Mothers across the U.S. and First Hispanic Website for New Moms on Natural Family Care Hyland’s, Inc., a leading provider of natural over-the-counter medicines, announced today that it has launched ComienzosSaludables.com (Comienzos Saludables), a unique social networking, education-based website for Latina mothers. Comienzos Saludables continues Hyland’s strategy to improve the […]
To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users. Through July 19, participants can visit http://apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member. Each hour, 800 pints will […]
Rosa Mendez and her mother share the same first name. In Spanish, it means “pink,” which also happens to be Rosa’s favorite color. She certainly plays it up. She pierced both ears with pink diamonds, she drives around with a pink Rosary hanging from her rearview mirror and she color-coordinates pink Nikes with her school […]
The rapid expansion of Hispanics into American suburbs presents sizable opportunities for marketers who understand the rich cultural diversity and purchasing attitudes of this segment, according to the latest Consumer Dynamics study from Acxiom® Corporation. The study, titled “Getting Into the Market Share Race With the Emerging Hispburbanite Market,” taps into the explosive growth centered in 10 […]