Busca Corp announced today that on Sunday July 19th Levelup.com –www.levelup.com) our flagship site and an integral part of the Busca Corp Network — has cracked Alexa’s Top 2,000 sites in the world. With over 10 million total network page views, Levelup.com has transformed into one of the top sites in Mexico and Latin America. […]
Data Show Significant Increases Among Hispanic, Black and Young Voters About 131 million people reported voting in the 2008 U.S. presidential election, an increase of 5 million from 2004, according to a new table package released today by the U.S. Census Bureau. The increase included about 2 million more black voters, 2 million more Hispanic […]
Mundet announces the first winner of its national Centenario promotion — Julissa from Calexico, California. This contest commemorates the 100+- year heritage of Mundet, offering exciting prizes under special gold bottlecaps that can be found on Mundet Manzana Verde (Green Apple) and Sidral (Original Red Apple) Mundet bottles. Mundet, the delicious apple-based soft drink which […]
A Case Study of the Smithfield Plant In January 2007, the Smithfield Plant in Tar Heel, N.C. was raided by Immigration and Customs Enforcement (ICE). This raid drastically changed the demographics of the plant, shifting from a mostly illegal Hispanic workforce to a legal African American workforce. The plant’s workers were able to unionize in […]
Fifth Third Bank (Nasdaq: FITB), a diversified financial services company headquartered in Cincinnati, OH, announced this week the launch of its new financial services Hispanic marketing campaign tailored for the growing Hispanic population. The campaign entitled “Las cosas que hacemos por los suenos,” or “The Things We Do for Dreams,” seeks to expand the Bank’s positioning as a trusted […]