Entries by Target Latino

Bilingual Hispanics Media Use

When Hispanics turn on their televisions over half of them are tuning into an English language show. Read how Bilingual Hispanics live with ease in both worlds. According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless of whether their language preference at home is English (43%), or Spanish (52%), are turning to […]

Consumer purchases are influenced by Product Placement, Sampling, and Word-of-Mouth

Consumer purchases are influenced by Product Placement, Sampling, and Word-of-Mouth Collectively and this varies by product category and consumer group. Product Placement, Sampling, and Word-of-Mouth Collectively Influence Consumer Purchases According to BIGresearch’s Simultaneous Media Survey (SIMM12), the effectiveness of product placements* varies by product category and consumer group. Consumers indicate product placements have the most […]

LG Electronics Reorganizes Manufacturing Facilities in Mexico

LG Electronics Reorganizes Manufacturing Facilities, Increases Investment in Mexico MEXICO CITY, July 6 /PRNewswire/ — LG Electronics is planning to reorganize manufacturing plants and expand investments in Mexico to maximize efficiency and competitiveness. The company will invest an additional US$100 million over the next three years, increasing total production capacity to US$4 billion. This is designed to generate synergies among plants in Mexico and […]

Georgia Law Enforcement Restrictions on Vehicle Searches

The public is rightfully grateful for strict enforcement of traffic and safety laws, but sometimes cops in Georgia go too far in searching the vehicles they stop. June 21, 2009 /Hispanic PR News/ — Georgia Law Enforcement: Constitutional Restrictions on Vehicle Searches Georgia is a beautiful place for a road trip. From piney forests to […]

Sprint Lets Soccer Fans Enjoy the Game Now

CONCACAF Gold Cup(TM) series kicks off on July 3 with live streaming and exclusive tournament mobile content available only on the Sprint Now Network(TM) Mexican Soccer Legend Luis Roberto Alves ‘Zague’ joins Sprint at select games nationally OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ — Sprint (NYSE: S) — As an official sponsor of the popular 2009 CONCACAF Gold […]