Entries by Target Latino

Hispanic media spending up in ‘08

Advertising agencies have long complained about companies that reap the benefit of a growing Latino population, even as marketing campaigns and ad dollars aimed at that market were left wanting. In 2008, according to TNS Media Intelligence. “marketers increased their spending on Hispanic media a modest 2.5 percent in 2008, but cut spending 5.7 percent […]

Hispanic Workers Profiled Because of Swine Flu

and the paranoia begins…. The Douglas County Health Department says about forty percent of the population in Arcola is Hispanic. And the phones have been ringing with concerns. But it’s not all about symptoms and how to handle them. Some say they were sent home from the job because they had traveled to Mexico. So […]

Cable hones its pitch to Hispanic audiences

Source: CTAM SmartBrief | 04/28/2009 Cable providers such as Comcast, Time Warner Cable, Cox and Mediacom, according to this article, have discovered the importance of the Hispanic marketplace in a major way, including putting systems in place to effectively communicate with potential subscribers who speak Spanish. “If you try to attract certain people there you […]

Show taps into Hispanic culture’s Quinceañera

Quinceañera is one of the most important milestones in the life of Latinas. It denotes transitioning into womanhood. And here’s what’s happening in Utah. April 28th, 2009 @ 4:11pm By Candice Madsen In the Hispanic community, when a girl turns 15 the celebration is almost as big, sometimes even bigger, than a wedding. The Multicultural […]

School taking steps to fight swine flu

Associated Press 10:40 AM CDT, April 27, 2009 CHICAGO – Concern about a deadly strain of swine flu has prompted one Chicago school in a largely Hispanic neighborhood to forbid students from shaking hands. Orozco Community Academy Principal Coralia Barraza also says when parents call to say their children are home sick, school officials are […]

U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent

U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent Hispanic Internet Population Reaches Record Number in February 2009 The U.S. Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market, according to a recent study released by ComScore Media Matrix. […]

The Recession As Hispanics See It

Very interesting article from Patricia Graham, Executive Vice President and Chief Marketing Officer of Knowledge Networks. The Recession As Hispanics See It by Patricia Graham, April 23, 2009, 11:30 AM It is no secret that the struggling economy is affecting everyone in one way or another. But how, specifically, are Hispanics viewing and weathering the downturn? […]