Entries by Target Latino

Census workers strive to improve dialogue with Hispanics

CHARLOTTE — Preparations are under way for the 2010 Census, but a lingering fear in the Hispanic community could mean that not everyone gets counted. “One of the biggest challenges for us is the fear that people may have of filling out the census form,” explained Angeles Ortega-Moore, a partnership specialist with the Census Bureau. […]

A beetle on a mobile marketing soccer tour

Volkswagen and Major League Soccer Kick Fun into High Gear with Nationwide Youth Soccer Mobile Tour The Footballers’ Clubhaus presented by Volkswagen and MLS Hits the Road to Visit Over 46 Youth Soccer Tournaments HERNDON, Va., June 15 /PRNewswire/ — Volkswagen of America, the official automotive partner of Major League Soccer, today kicked off The Footballers’ Clubhaus […]

Spanish speaking robot tells you how to take your meds!

Robot Speaks Many Languages – Improves Pharmacy Patient Outcomes MISSION, Kan., June 8 /PRNewswire/ — Language is sometimes a barrier for patients when it comes to understanding instructions for taking medications. A prescription label language barrier increases the risk that a patient will use medication improperly and fail to obtain the benefit or suffer an adverse drug […]

Walmart opens Hispanic market

Walmart is looking to Valley consumers to help fine-tune its efforts to dive deeper into the $90 billion-a-year U.S. Hispanic grocery market. The world’s largest retailer will open Supermercado de Walmart in west Phoenix today, one of two stores nationwide that will test the nation’s appetite for a possible string of Hispanic supermarkets. The other […]

New American Airlines campaign targets U.S. Hispanics

American Airlines Targets U.S. Hispanic Consumers With Launch of National Advertising Campaign Print and Broadcast Ads Seek to Bring More Latinos to American Airlines FORT WORTH, Texas, June 10 /PRNewswire-FirstCall/ — American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve the […]