Entries by Target Latino

Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan

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Multichannel promotion allows fans to participate online, on-site or by texting NORTHBROOK, Ill., June 24 /PRNewswire/ –It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of the game […]

Cinelatino Unveils New Broadband Web Site

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Cinelatino.com is the Entertainment Destination for Latino Film MIAMI, June 23 /PRNewswire/ — The leading Spanish-language movie channel in the United States, Cinelatino, has launched a broadband Web site that offers film lovers a one-stop news and entertainment destination covering the world of Spanish-language film. Features of the new Web site include a complete interactive programming schedule, an […]

Focusing on Hispanic Eyecare

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ST. LOUIS, June 24 /PRNewswire/ — If you are having difficulties with your eyesight or need a complete eye exam, which eyecare professional should you visit? The answer may not be as crystal clear as it seems because there are various types of eye care professionals, such as opticians, optometrists and ophthalmologists, and all of them play […]

Hispanics Face Discrimination Even Among Their Own

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When Hiring, Look at Talent not Surface Features I often receive phone calls from advertising colleagues who are looking to add Latino talent to their teams. The caller might own or work for a Hispanic market agency, or a multicultural agency or a general-market agency. He might be a headhunter hired to work with any […]

New National Poll Reveals Economic Abuse Defined Differently on Main Street than Wall Street

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I believe the research should have included at least 15% Hispanic respondents in order to mirror the breakdown of the current U.S. population according to the U.S. Census but interesting results nonetheless: The Allstate Foundation responds with new financial curriculum for abuse survivors NORTHBROOK, Ill., June 23 /PRNewswire/ — While 70 percent of Americans know people […]