Single mobile females (SMFs) – young single women who have cell phones – assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America. “The cell phone is an integral part of the SMF’s life, serving as a pocket-size […]
New moms and pregnant women have over 109 word-of-mouth conversations per week about products, services, and brands, most of them positive and considered highly credible by other moms, according to a study and new word-of-mouth research conducted for BabyCenter. Per day, the group engages in one-third more word-of-mouth (WOM) conversation than the total public or women in general, […]
In addition to being the largest driver of college enrollment growth, Hispanics have also become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data from a Hispanic market research study. The U.S. Hispanic segment made up more than 50% of real U.S. food, beverage and restaurant growth […]
A survey measured media use among specific demographic groups and revealed a trend toward increased use of online sources for news and information among the college educated, Hispanics and those making more than $100K per year, compared with the general population. Not surprisingly, the research also found that the younger the respondent, the more reliant […]
Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook. Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on […]