A semantic search engine named “Polaris” powers Walmart.com, as well as the company’s mobile web and mobile apps, and it has a 10%-15% increased likelihood that a customer will complete their purchase. Walmart has struggled in the past to compete against Amazon.com when it comes to Internet sales. But this giant is serious about e-commerce and m-commerce. The semantic […]
by Target Latino The year is coming to an end and we decided to look for advertising campaigns in Spanish or created by Latino Ad Agencies that we consider to be the very best of 2011 and share them with you. Here is our list of the five Best Latino Advertising Campaigns 2011: Best Latino Advertising […]
Benetton, Italy’s largest clothing company, launched yesterday, November 16, 2011, a highly controversial Word-of-Mouth (WoM) campaign. They coupled this campaign with the launch of their newly founded advocacy group for tolerance, the Unhate Foundation. The story behind the Benetton Word-of-Mouth (WOM) Campaign The campaign content included a film promoting Unhate.org, love and tolerance; photo composite […]
by Claudia “Havi” Goffan Target Latino CEO Claudia “Havi” Goffan had the honor of being appointed to the Innovaro Global Lifestyles Panel as their Hispanic Market Futurist. Following is a transcript of her presentation on The Future of the Hispanic Market. Summary:Brief overview of the current Hispanic market situation, analysis of its past, and predictions […]
If the consumer won’t come to the supermarket, then the supermarket must go to the consumer Digital marketing strategies in consumer marketing Tesco Home plus is South Korea’s number 2 supermarket chain but it has recently become number one in online sales thanks to a very original and clever virtual marketing strategy. Tesco Home plus […]