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NASA and Univision Collaborate to Engage Hispanic Students

NASA and Univision Communications Inc. are teaming up to launch an on-air and online initiative to help engage Hispanic students in science, technology, engineering and mathematics (STEM) education.

NASA is committed to preparing the next generation of scientists, engineers and technologists.

NASA is committed to preparing the next generation of scientists, engineers and technologists.

NASA is committed to preparing the next generation of scientists, engineers and technologists. Univision, a leading Spanish-language media company with television, radio, online and interactive assets focused on improving graduation rates and preparing Hispanic students for college.

Beginning Saturday, Oct. 2, Univision will air a series of Spanish-language educational video segments produced by NASA and titled “NASA and You” (NASA y Tu). Featuring Hispanic employees from NASA as role models, the 30-second videos will present new perspectives on education and STEM careers. Among many featured NASA staff members are astronaut Jose Hernandez, who talks about his life and how he became an astronaut, and Margaret Dominguez, an optics engineer, who talks about the engineering challenges of putting a mirror as large as a tennis court in small spacecraft.

“NASA’s challenging missions offer a unique opportunity to inspire excellence in students of every age,” said NASA Deputy Administrator Lori Garver. “This collaboration will combine NASA’s unique STEM educational content with Univision’s communications platforms to reach Hispanic youth and encourage them to pursue STEM-related careers.”

The segments will air on Saturday mornings on the Univision children’s block “Planeta U.” They are part of the company’s comprehensive, multi-platform, three-year national education initiative called Es El Momento (The Moment is Now).

Through Es El Momento, Univision is working to improve academic achievement among Kindergarten through 12th grade Hispanic students. It is focused specifically on increasing high school graduation rates, college readiness and completion while engaging Hispanic parents and the broader Hispanic community in these efforts.

For more information about Es El Momento, visit:

http://www.eselmomento.com

“Proficiency in STEM education is the cornerstone of the workforce of tomorrow, which is why we salute NASA for joining in our efforts,” said Joe Uva, president and CEO of Univision Communications Inc. “Our ability to tap into NASA’s experience and talent will have a tremendous impact on our goal of increasing educational attainment in our communities as part of Es El Momento.”

To view the “NASA and You” (NASA y Tu) website in Spanish, visit:

http://www.nasa.gov/educacion/nasaytu

For more information about NASA’s education programs, visit:

http://www.nasa.gov/education

Source: NASA

Stairway to Heaven - Led Zeppelin

Stairway to Heaven – Led Zeppelin

What are Hispanic Gamers like?

Univision’s Univision Interactive Media on Thursday unveiled a partnership with CBS Interactive’s GameSpot, which will provide content for a new Spanish-language video gaming site on Univision.com.

It will feature news, reviews, editorials and videos on the top-selling games worldwide.

Univision also presented a study about Hispanics’ attitudes toward video games. Among other things, it found that Hispanic respondents answered yes at a rate 100% higher than non-Hispanics when asked if they planned to buy a game in the next 30 days.

“Today’s partnership enables GameSpot to extend its reach to one of the fastest-growing segments of the video gaming community,” said Simon Whitcombe, vp games at CBS Interactive.

Kevin Conroy, president of Univision Interactive Media, said the new site launch is “part of Univision’s company-wide commitment to providing U.S. Hispanics with best-in-class, Spanish-language video gaming content not currently available to them anywhere else.”

Univision Interactive Media will translate some GameSpot content into Spanish, while GameSpot will also produce exclusive weekly Spanish-language content that will appear on Univision.com. GameSpot editor-in-chief Ricardo Torres will oversee the production process.

Among some of the other findings of the study about Hispanic gamers:

• Hispanics have a greater propensity than non-Hispanics to buy in-home and portable video game systems.

• They are not as price sensitive. Hispanic respondents were 15% less likely than non-Hispanics to say cost was a primary reason for purchasing video games.

• Many still consider themselves beginners with more than 50% of Hispanics labeling themselves a “novice” level player. Only 30% of non-Hispanics claim that status.

Source: Brandweek

Spanish-language TV network Univision says ¡hola! to e-commerce

Univision Communications Inc., operator of the major Spanish-language television network Univision, has announced plans to launch an e-commerce site selling items related to its shows in a deal with Delivery Agent Inc.

Delivery Agent also announced last week an expanded relationship with Twentieth Century Fox Licensing & Merchandising to create a new e-commerce site, www.foxshop.com, that will sell products seen on or related to TV shows on the Fox network and sister network FX. The products will be available immediately after shows air on TV or online. Previously, Delivery Agent had been providing e-commerce services tied to some Fox shows and movies.

With the Univision deal, Delivery Agent links up with the fifth most-watched TV network, according to Nielsen Media Research, after CBS, Fox, NBC and ABC. Delivery Agent already operates e-commerce sites for ABC, CBS and NBC, selling such items as DVDs and T-shirts, at ABCtvstore.com, CBSstore.com and NBCuniversal.com.

“We are thrilled to partner with Delivery Agent, a first-class provider of e-commerce solutions,” says Ted Zagat, vice president of franchise development and strategic partnerships at Univision. “We look forward to building Univision’s first ever branded e-commerce platform which will enable us to deliver Univision-inspired products to our loyal audiences.”

Delivery Agent will host and manage the Univision.com online store, which is expected to go live in the fall. The site, which will be in Spanish, will heavily promote merchandise tied to the 2010 soccer World Cup tournament, says Mike Fitzsimmons, CEO of Delivery Agent. It will also enable loyal followers of Univision’s telenovelas, or soap operas, to buy merchandise seen on those shows.

“If you see a necklace in the show you’ll be able to purchase it through the store,” Fitzsimmons says. “They’re the fastest-growing television network in the U.S. and we believe an underserved audience from an e-commerce perspective. There are not a lot of great e-commerce sites targeting the U.S. Hispanic audience, and tying in with the content and reach of Univision and their incredibly loyal customer base we think is a pretty significant opportunity.” Univision averaged 3.4 million viewers during prime time for the last week in May, Nielsen says.

The Fox and Univision announcements are the latest in a string of TV-related deals announced by Delivery Agent. Discovery Communications, which operates the Discovery Channel and other cable networks, announced in March it was outsourcing its e-commerce operations to Delivery Agent. Discovery Channel Store Inc. is No. 191 in the Internet Retailer Top 500 Guide.

Social Media investment in the U.S. is being led by Facebook
New Site to Serve Community of Latina Mothers across the U.S.
quote of the day

quote of the day

Source: Internet Retailer

NASA and Univision Collaborate to Engage Hispanic Students

NASA and Univision Communications Inc. are teaming up to launch an on-air and online initiative to help engage Hispanic students in science, technology, engineering and mathematics (STEM) education.

NASA is committed to preparing the next generation of scientists, engineers and technologists.

NASA is committed to preparing the next generation of scientists, engineers and technologists.

NASA is committed to preparing the next generation of scientists, engineers and technologists. Univision, a leading Spanish-language media company with television, radio, online and interactive assets focused on improving graduation rates and preparing Hispanic students for college.

Beginning Saturday, Oct. 2, Univision will air a series of Spanish-language educational video segments produced by NASA and titled “NASA and You” (NASA y Tu). Featuring Hispanic employees from NASA as role models, the 30-second videos will present new perspectives on education and STEM careers. Among many featured NASA staff members are astronaut Jose Hernandez, who talks about his life and how he became an astronaut, and Margaret Dominguez, an optics engineer, who talks about the engineering challenges of putting a mirror as large as a tennis court in small spacecraft.

“NASA’s challenging missions offer a unique opportunity to inspire excellence in students of every age,” said NASA Deputy Administrator Lori Garver. “This collaboration will combine NASA’s unique STEM educational content with Univision’s communications platforms to reach Hispanic youth and encourage them to pursue STEM-related careers.”

The segments will air on Saturday mornings on the Univision children’s block “Planeta U.” They are part of the company’s comprehensive, multi-platform, three-year national education initiative called Es El Momento (The Moment is Now).

Through Es El Momento, Univision is working to improve academic achievement among Kindergarten through 12th grade Hispanic students. It is focused specifically on increasing high school graduation rates, college readiness and completion while engaging Hispanic parents and the broader Hispanic community in these efforts.

For more information about Es El Momento, visit:

http://www.eselmomento.com

“Proficiency in STEM education is the cornerstone of the workforce of tomorrow, which is why we salute NASA for joining in our efforts,” said Joe Uva, president and CEO of Univision Communications Inc. “Our ability to tap into NASA’s experience and talent will have a tremendous impact on our goal of increasing educational attainment in our communities as part of Es El Momento.”

To view the “NASA and You” (NASA y Tu) website in Spanish, visit:

http://www.nasa.gov/educacion/nasaytu

For more information about NASA’s education programs, visit:

http://www.nasa.gov/education

Source: NASA

Stairway to Heaven - Led Zeppelin

Stairway to Heaven – Led Zeppelin

What are Hispanic Gamers like?

Univision’s Univision Interactive Media on Thursday unveiled a partnership with CBS Interactive’s GameSpot, which will provide content for a new Spanish-language video gaming site on Univision.com.

It will feature news, reviews, editorials and videos on the top-selling games worldwide.

Univision also presented a study about Hispanics’ attitudes toward video games. Among other things, it found that Hispanic respondents answered yes at a rate 100% higher than non-Hispanics when asked if they planned to buy a game in the next 30 days.

“Today’s partnership enables GameSpot to extend its reach to one of the fastest-growing segments of the video gaming community,” said Simon Whitcombe, vp games at CBS Interactive.

Kevin Conroy, president of Univision Interactive Media, said the new site launch is “part of Univision’s company-wide commitment to providing U.S. Hispanics with best-in-class, Spanish-language video gaming content not currently available to them anywhere else.”

Univision Interactive Media will translate some GameSpot content into Spanish, while GameSpot will also produce exclusive weekly Spanish-language content that will appear on Univision.com. GameSpot editor-in-chief Ricardo Torres will oversee the production process.

Among some of the other findings of the study about Hispanic gamers:

• Hispanics have a greater propensity than non-Hispanics to buy in-home and portable video game systems.

• They are not as price sensitive. Hispanic respondents were 15% less likely than non-Hispanics to say cost was a primary reason for purchasing video games.

• Many still consider themselves beginners with more than 50% of Hispanics labeling themselves a “novice” level player. Only 30% of non-Hispanics claim that status.

Source: Brandweek

Spanish-language TV network Univision says ¡hola! to e-commerce

Univision Communications Inc., operator of the major Spanish-language television network Univision, has announced plans to launch an e-commerce site selling items related to its shows in a deal with Delivery Agent Inc.

Delivery Agent also announced last week an expanded relationship with Twentieth Century Fox Licensing & Merchandising to create a new e-commerce site, www.foxshop.com, that will sell products seen on or related to TV shows on the Fox network and sister network FX. The products will be available immediately after shows air on TV or online. Previously, Delivery Agent had been providing e-commerce services tied to some Fox shows and movies.

With the Univision deal, Delivery Agent links up with the fifth most-watched TV network, according to Nielsen Media Research, after CBS, Fox, NBC and ABC. Delivery Agent already operates e-commerce sites for ABC, CBS and NBC, selling such items as DVDs and T-shirts, at ABCtvstore.com, CBSstore.com and NBCuniversal.com.

“We are thrilled to partner with Delivery Agent, a first-class provider of e-commerce solutions,” says Ted Zagat, vice president of franchise development and strategic partnerships at Univision. “We look forward to building Univision’s first ever branded e-commerce platform which will enable us to deliver Univision-inspired products to our loyal audiences.”

Delivery Agent will host and manage the Univision.com online store, which is expected to go live in the fall. The site, which will be in Spanish, will heavily promote merchandise tied to the 2010 soccer World Cup tournament, says Mike Fitzsimmons, CEO of Delivery Agent. It will also enable loyal followers of Univision’s telenovelas, or soap operas, to buy merchandise seen on those shows.

“If you see a necklace in the show you’ll be able to purchase it through the store,” Fitzsimmons says. “They’re the fastest-growing television network in the U.S. and we believe an underserved audience from an e-commerce perspective. There are not a lot of great e-commerce sites targeting the U.S. Hispanic audience, and tying in with the content and reach of Univision and their incredibly loyal customer base we think is a pretty significant opportunity.” Univision averaged 3.4 million viewers during prime time for the last week in May, Nielsen says.

The Fox and Univision announcements are the latest in a string of TV-related deals announced by Delivery Agent. Discovery Communications, which operates the Discovery Channel and other cable networks, announced in March it was outsourcing its e-commerce operations to Delivery Agent. Discovery Channel Store Inc. is No. 191 in the Internet Retailer Top 500 Guide.

Social Media investment in the U.S. is being led by Facebook
New Site to Serve Community of Latina Mothers across the U.S.
quote of the day

quote of the day

Source: Internet Retailer

Dr Pepper Ads, Tour Target Young Latinos

Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage.

“Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a statement. “Hispanic young adults are living the best of both worlds: they’re bicultural and bilingual. Unlike previous generations, today’s young Latinos literally have one foot in each culture and Vida23 celebrates their way of life.”

TV and radio spots will kick off the campaign, with Dr Pepper ads featuring a song created specifically for the effort, called “La La La Life/Vida23.” The song was written and performed by Cucu Diamantes and Andres Levin, founder of the band Yerba Buena. The song is available for download at www.vida23.com, the Web site for the campaign. Here, consumers can also re-mix their own of the song, and download ringtones as well.

Dr Pepper Vida23 - Dr Pepper ads

Dr Pepper Vida23 – Dr Pepper ads

Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers.

Agency Lopez Negrete in Houston is handling.

A Southwest regional tour, starting this week and featuring a mobile dance club, also supports. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, Calif. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.

“The young Hispanic consumer drives a large share of volume for Dr Pepper,” said Morales. “The Hispanic population is already large and expected to reach 60 million by 2020, growing three times faster than non-Hispanics. This program is aimed to connect with . . . Latino consumers, and invite them to revel in life to the 23rd power.”

Heartache quote

Heartache quote

Source: Adweek -Yana Polikarpov