Tag Archive for: Los Angeles

The initiative aims at educating the Latino community on how best to take advantage of the technology at their reach.

Best Buy unites with SABEResPODER to educate the Hispanic community about how to get the most out of the latest technology and understand their rights as consumers.

Various studies show that Latinos purchase more televisions, digital cameras, cell phones, and computers than the average population. However, Raul P. Lomeli-Azoubel, Executive Chairman for SABEResPODER, said that, “the statistics also reveal a different reality: the technological advances, that serve to make our lives easier, are not being used to their full potential.”

For this reason, SABEResPODER, with Best Buy’s support, has published an educational guide about “New Technologies” with the main objective of sharing vital information, so that consumers can learn more about their options.

The educational campaign also includes an informative video on the subject and workshops that will be offered to community groups. The goal of the initiative is to promote smarter, more informed, consumer electronic shopping, and help the community purchase products that actually meet their specific needs.

“Our knowledgeable, non-commission sales specialists are trained specifically to help our customers find the right product solution to best fit their individual needs,” says Marco Orozco from Best Buy. “We believe our sales specialists’ primary role is to listen to the needs of our customers and then inform and educate them on their product options.”

The initiative was presented during a community event at the Mexican Consulate in Los Angeles, where Consul General Juan Marcos Gutierrez congratulated SABEResPODER for this campaign focused on educating the community and empowering them to make informed purchasing decisions. The Consul General also made the following recommendation to the audience: “remember to first educate yourself on your options in order to avoid mistakes that are caused by impulse shopping.”

The recurring theme at the event was for consumers to make informed purchases to ensure that technology delivers on its promises; and to learn how technology can improve the quality of life in a digital world.
About SABEResPODER, Inc.

SABEResPODER provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while assisting Spanish-dominant consumers to become more informed, confident and active consumers and participants in American society. SABEResPODER is a targeted Spanish-language multimedia network reaching Spanish dominant consumers at a key transition point when they are actively pursuing resources to further establish their lives in the United States. For more information about SABEResPODER, visit www.saberespoder.com.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality of the communities where their employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com

SOURCE SABEResPODER

New Site to Serve Community of Latina Mothers across the U.S. and First Hispanic Website for New Moms on Natural Family Care

Hyland’s, Inc., a leading provider of natural over-the-counter medicines, announced today that it has launched ComienzosSaludables.com (Comienzos Saludables), a unique social networking, education-based website for Latina mothers. Comienzos Saludables continues Hyland’s strategy to improve the availability of, and accessibility to, important healthcare resources for this growing population. The new site offers Hispanic mothers a fully bilingual Spanish/English community to assist with information on pregnancy, infant care, raising a family, healthy lifestyle, and treating your family’s health issues with natural medicines.

Comienzo Saludables marks Hyland’s latest initiative to reach out to the Hispanic consumer. Already, the company has made packaging on 22 products Spanish/English bilingual, developed a baby development calendar in Spanish and sponsored a community health worker, Promotoras, program called Salud con Hyland’s. Now, with usage of social networking sites by Hispanics up 200% in 2006 (Forrester’s Hispanic Technographics Series Research), Hyland’s delivers this new resource for Latina mothers.

“Hyland’s has a longstanding commitment to providing accessible healthcare,” said J.P. Borneman, PhD, chairman and CEO of Hyland’s, Inc. “With 25% of U.S. moms of Hispanic origin, that access, in this case, comes in the form of a website full of culturally relevant, in-language educational material for Hispanic families. Our goal is to empower pre- and post-natal Hispanic mothers with information and a community of support as they strive to give their babies the very healthiest start in life.”

Studies show that a growing number of Hispanics are online and seeking information in their own language. Specifically, according to eMarketer, 23 million U.S. Hispanics were online in 2008 and that number is expected to surpass 29 million by 2012. Also, according to AOL/Roper Public Affairs Hispanic Cyberstudy 2005, Spanish language content is important to 75% of Hispanic web users.

Comienzos Saludables brings health information and social media, in a fully bilingual format, together to address this growing demographic. With 70% of Latina mothers under the age of 30, and with an increasing number of Hispanics shown to have a natural affinity for online social networking, Hyland’s expects tremendous response from Latina mothers to its new site. Free membership to Comienzos Saludables, or Healthy Beginnings, provides access to interactive community tools, including community forums, photo galleries, blogs, personal profile pages, over 400 articles on family health and lifestyle topics, and monthly newsletters. The site is divided into the following sections: Healthy Pregnancy; Your Baby; Parent’s Corner; Home Remedies and Homeopathy; Healthy and Natural Lifestyle; and Community.

Comienzos Saludables features the latest in web 2.0 technologies and provides a secure, friendly online environment for Latinas to stay in touch with their friends and family, as well as make new connections by sharing tips, advice and experiences of motherhood with others.

Visit www.comienzossaludables.com or www.hylandshealthybeginnings.com to join the new online community.

Source: Yahoo