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Interactive Marketing campaigns increase Brand Experience Engagement

Interactive marketing campaigns work to initiate a relationship between a customer and a brand, which keeps him or her coming back (hopefully) over and over again. In the article ‘The New Value Equation’, consultants Richard Cross and Janet Smith state that when interactivity involves some kind of incentive, the customer usually visits more often, stays for a longer period of time and might even be willing to pay more for the product or service. “The customer gets more out of every transaction, and whatever bond they have developed with your firm is strengthened.”

Increasing this level of customer engagement demands more than a colorful sign, a witty tagline or a funny commercial—it’s about interactive marketing strategies, promotions and campaigns that capture customer attention and reward them for such interaction.

Interactive marketing campaigns

Interactive marketing campaigns can be executed online or offline; either way, they’re pretty effective. Consider the Skittles ‘Touch’ campaign, which comprised video spots encouraging viewers to put their fingertips on their video or computer screens to interact with the ad—for instance, to have their fingers licked by a cat. The campaign received over 9 million online views and helped the brand reach double-digit profit and market share growth in 2011.

Skittles Touch the Rainbow interactive marketing campaign

Skittles Touch the Rainbow interactive marketing campaign

According to a study from Forrester Research, spending on interactive marketing campaigns will reach $55 billion in 2014 to represent 21 percent of all marketing expenditures.

Here are some other examples of great interactive marketing campaigns.

Intel “Ultrabook Pop-up Theatre” an offline interactive marketing campaign in Los Angeles

Intel Asia Pacific creates flash mob art and theatre using Ultrabook PC screens. Party, Tokyo choreographed 60 people with Ultrabooks synched together via wi-fi to create ‘digital billboards’ in a variety of different locations across L.A. It really is a magnificent interactive campaign that surprises and engages the audience.

What do you think – have flash mobs become a tired trend or is there still room for innovation? There’s also the question as to how staged the public involvement and reactions are – after all – that is a big part of the novelty.

McDonald’s interactive marketing billboard campaign

So this would definitely cause me to be late for work each morning. On their digital outdoor billboard, McDonald’s flashes images of food and challenges passersby to capture a picture with their cell phone camera. Then the new customer can walk a block over to the store and claim a free- sundae, pie, or cup of coffee. Game on!

Ford Interactive Marketing Campaign

As a way to introduce their new Grand C-MAX, Ford’s campaign enabled people to “feel the difference” with innovation in their hands. The interactive ad allowed them “to handle and explore miniaturized 3D virtual models of the cars on the screen and in the palm of their hand.” It’s a lot easier than going to a dealership and taking it out for a test drive- and a lot more fun.

pepsi social vending machine

pepsi social vending machine

Adoptable trends campaign by Dieste
Roundhouse Mini Cooper London guerilla marketing ads
Have a Social Media Crisis Plan
WOM Campaigns - social conversations
Benetton WOM Campaign - Obama & Chavez Poster

Thought of the Day

An ideal culture is one in which there is a place for every human gift - Margaret Mead

An ideal culture is one in which there is a place for every human gift – Margaret Mead

Next Quote? funny inspirational quotes on every post! | Mobile App Advertising Trends

Interactive Marketing campaigns increase Brand Experience Engagement

Interactive marketing campaigns work to initiate a relationship between a customer and a brand, which keeps him or her coming back (hopefully) over and over again. In the article ‘The New Value Equation’, consultants Richard Cross and Janet Smith state that when interactivity involves some kind of incentive, the customer usually visits more often, stays for a longer period of time and might even be willing to pay more for the product or service. “The customer gets more out of every transaction, and whatever bond they have developed with your firm is strengthened.”

Increasing this level of customer engagement demands more than a colorful sign, a witty tagline or a funny commercial—it’s about interactive marketing strategies, promotions and campaigns that capture customer attention and reward them for such interaction.

Interactive marketing campaigns

Interactive marketing campaigns can be executed online or offline; either way, they’re pretty effective. Consider the Skittles ‘Touch’ campaign, which comprised video spots encouraging viewers to put their fingertips on their video or computer screens to interact with the ad—for instance, to have their fingers licked by a cat. The campaign received over 9 million online views and helped the brand reach double-digit profit and market share growth in 2011.

Skittles Touch the Rainbow interactive marketing campaign

Skittles Touch the Rainbow interactive marketing campaign

According to a study from Forrester Research, spending on interactive marketing campaigns will reach $55 billion in 2014 to represent 21 percent of all marketing expenditures.

Here are some other examples of great interactive marketing campaigns.

Intel “Ultrabook Pop-up Theatre” an offline interactive marketing campaign in Los Angeles

Intel Asia Pacific creates flash mob art and theatre using Ultrabook PC screens. Party, Tokyo choreographed 60 people with Ultrabooks synched together via wi-fi to create ‘digital billboards’ in a variety of different locations across L.A. It really is a magnificent interactive campaign that surprises and engages the audience.

What do you think – have flash mobs become a tired trend or is there still room for innovation? There’s also the question as to how staged the public involvement and reactions are – after all – that is a big part of the novelty.

McDonald’s interactive marketing billboard campaign

So this would definitely cause me to be late for work each morning. On their digital outdoor billboard, McDonald’s flashes images of food and challenges passersby to capture a picture with their cell phone camera. Then the new customer can walk a block over to the store and claim a free- sundae, pie, or cup of coffee. Game on!

Ford Interactive Marketing Campaign

As a way to introduce their new Grand C-MAX, Ford’s campaign enabled people to “feel the difference” with innovation in their hands. The interactive ad allowed them “to handle and explore miniaturized 3D virtual models of the cars on the screen and in the palm of their hand.” It’s a lot easier than going to a dealership and taking it out for a test drive- and a lot more fun.

pepsi social vending machine

pepsi social vending machine

Adoptable trends campaign by Dieste
Roundhouse Mini Cooper London guerilla marketing ads
Have a Social Media Crisis Plan
WOM Campaigns - social conversations
Benetton WOM Campaign - Obama & Chavez Poster

Thought of the Day

An ideal culture is one in which there is a place for every human gift - Margaret Mead

An ideal culture is one in which there is a place for every human gift – Margaret Mead

Next Quote? funny inspirational quotes on every post! | Mobile App Advertising Trends

‘Cambia Tu Look’ PeopleEnEspanol.com Interactive Tool

Innovative Interactive Tool Allows for Uploading Photos, Trying on Celebrity Hair and Makeup Looks, Plus Click-to-Buy Products

-First Hispanic Website to Offer Beauty Tool for Hispanic Consumers-

-T-Mobile Premiere Sponsor-

Further expanding on its celebrity style coverage online, PeopleEnEspanol.com today launched a new interactive tool, http://www.peopleenespanol.com/pespanol/cambiatulook where users can upload photos of themselves and try out new celebrity looks in hair and makeup. This technology is the first of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women — complete with complimenting hair, skin and eye colors.

Cambia Tu Look is a free, fun, easy way to try on hundreds of the hottest celebrity hairdos, as well as lip, skin and eye colors – all in an instant. For the ultimate transformations, users can try on the complete hair-and-makeup looks of their favorite American and Latino stars such as Angelina Jolie, Jennifer Lopez, Thalia, Katie Holmes and Maite Peroni, and learn how to the exact glamorous red-carpet looks. PeopleEnEspanol.com worked with leading celebrity beauty experts to provide users with step-by-step tips on how to achieve these sexy, modern celebrity looks.

Users can try out over 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 popular brands, then purchase these favorite beauty items online by clicking through to a retailer.

“PeopleEnEspanol.com is the ultimate Hispanic website for the hottest trends in celebrity fashion and beauty,” says Fran Hauser, President, Digital, Time Inc. Style and Entertainment Group. “With Cambia Tu Look we are providing an exciting, engaging experience for women where they can sample with new looks and shop for their favorite beauty brands.”

“Beauty and style are defining characteristics for Latinas,” says Lucia Ballas-Traynor, publisher, People en Espanol. “They have been following the hottest trends of today’s stars but now they can be inspired by creating their own unique looks and styles that differentiate them from mainstream.”

The makeover tool was designed and created in partnership with TAAZ, a San Diego-based technology company.

Source: People en Espanol