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Hispanic Business Magazine Announces 500 Largest U.S. Hispanic-owned Companies

07/01/2009/in Hispanic Culture/by Target Latino

SANTA BARBARA, Calif., June 29 /PRNewswire/ — The June 2009 issue of Hispanic Business magazine features the 27th annual Hispanic Business 500, the benchmark directory of the 500 largest Hispanic-owned companies in the United States.

The annual Hispanic Business 500 directory is widely recognized as the barometer of the U.S. Hispanic economy. Cumulative revenues for the directory totaled $36.15 billion, a slight increase from 2008, which totaled $36.10 billion. A searchable directory of the 2009 Hispanic Business 500 is available now on the magazine’s companion web site, HispanicBusiness.com.

For the third straight year, the HB 500’s top-ranked company was the aptly named Brightstar, a global telecom wholesaler. Though the company posted a dip in revenue of 2.35 percent, it still managed to bring in $3.6 billion.

The surprising bright spot of this year’s list was the financial sector, which posted an impressive 17.2 percent boost in revenues. Pan-American Life Insurance Co. of New Orleans was among the successful businesses in this category, showing an 11 percent gain in revenue over the previous year, as well as a healthy 6 percent profit.

Companies included in the 500 must show at least 51 percent ownership by Hispanic U.S. citizens and must maintain headquarters in one of the 50 states or Washington, D.C. Principals must be U.S. citizens.

For more information, go to http://www.hispanicbusiness.com/rankings/hispanic_companies/

About Hispanic Business Media

For 30 years Hispanic Business Media has been the authoritative source for the latest trends, research and reporting on the growth of the U.S. Hispanic consumer market and the Hispanic enterprise and professional sectors.

Hispanic Business Media properties provide innovative branding and targeted marketing solutions across multiple platforms:

— Award-winning print editorial via Hispanic Business Magazine, which provides readers in the United States and around the world with the most relevant and data-driven news on the U.S. Hispanic economy. — Fresh, real-time online content and interaction via HispanicBusiness.com. The site specializes in b2b daily news, branded content from Hispanic Business magazine, original postings by hb.com writers and some user-generated content. — Hispanic Business Events, which feature and draw the nation’s most affluent and influential Hispanic leaders. Examples include the Hispanic Business magazine EOY Awards for entrepreneurial excellence; the CEO Capital Markets Roundtable; and the Woman of the Year (WOY) Awards. — Unique data reports on the U.S. Hispanic sector developed by HispanTelligence, the research arm of Hispanic Business Media. — Diversity recruiting and development services from HireDiversity.com.

HispanicBusiness magazine, HispanicBusiness.com, Hispanic Business magazine EOY, HireDiversity.com and HispanTelligence are registered trademarks of Hispanic Business Inc. 2008 Hispanic Business Inc. All rights reserved. Hispanic Business Media

Web Site: http://www.hispanicbusiness.com/

Salsarita’s Fresh Cantina Strong Growth in First Half of 2009

07/01/2009/in Marketing/by Target Latino

Rapidly Growing Fresh-Mex Franchise Opens Four New Restaurants; Signs Agreements for 28 New Locations with Goal of 200 Restaurants by 2012

Salsarita’s Fresh Cantina, one of the nation’s fastest growing, fast-casual Mexican restaurant chains

CHARLOTTE, N.C., June 22 /PRNewswire/ –Salsarita’s Fresh Cantina, one of the nation’s fastest growing, fast-casual Mexican restaurant chains has experienced great success in 2009 with the opening of four new restaurants and signed agreements for 28 more locations in the U.S. and Puerto Rico. The company is currently closing in on its first hundred restaurants with the goal of opening 200 restaurants by 2012.

With new locations opening across the country, the company is quickly gaining brand recognition and a reputation for quality and legendary hospitality. Despite the economic downturn, Salsarita’s has announced that Minneapolis,Jacksonville, Detroit, Raleigh-Durham, Birmingham, Nashville, Upstate New York and Baltimore will be key markets for its 2009 expansion plans.

“We are very excited about the progress we’ve made in the first half of 2009 and are looking to expand our high-quality, Fresh-Mexican concept to new and existing markets across the country,” said Paul Mangiamele, president and CEO, Salsarita’s Fresh Cantina. “With successful penetration in select southern and northeastern markets, Salsarita’s is setting its sights on building a nationally competitive franchise brand.”

Most recently, Salsarita’s opened two restaurants in Charlotte, NC and single units in Murfreesboro and Knoxville, TN.A 20 unit store development agreement was signed in the Upstate New York region and agreements with franchisees have been signed in Clarence, NY, Overland Park, KS, Greenville, NC and Puerto Rico.

Salsarita’s is currently looking for qualified candidates with food service, operations or real estate experience to join its team as area representatives, area developers or single-unit franchisees. The estimated initial investment is between$296,700 and $577,100 depending on the real estate selection ranging from 2,200 to 2,700 square-feet, which is inclusive of the $25,000 franchise fee. The company’s comprehensive training and support program includes a three-week Burrito Boot Camp at the corporate headquarters, pre- and post-grand opening on-site support and ongoing business coaching.

“With more customers visiting fast-casual concepts instead of traditional full-service, sit-down restaurants, Salsarita’s is well positioned to succeed during this time of economic uncertainty,” said Mangiamele. “Fresh-Mexican is an up and coming concept and Salsarita’s fills this growing niche in the franchise industry.”

Salsarita’s specializes in serving made-to-order burritos, tacos, tortilla, pizza’s and taco salads. Prepared fresh-daily in each restaurant, guests can enjoy high-quality dishes featuring ground beef, grilled chicken, grilled steak, or pork, grilled shrimp and fresh vegetables. Salsarita’s also offers a choice of 13 delicious fillings and four homemade salsas. Every order is prepared in full view of customers in a 700-square-foot display kitchen with a contemporary Hispanic motif.
Source: Salsarita’s Fresh Cantina

More Grocery Chains Say Bienvenidos to the Hispanic Market

06/22/2009/in Marketing/by Target Latino

Arroz con leche. Comfort food Latin style. #youeatwithyoureyesfirst

With the popularity of cooking Mexican cuisine at home on the rise, and the fast-growing Hispanic-American population, it’s no surprise that retailers, specifically grocery chains, are paying more attention to the Hispanic markets. More and more stores are bringing the Hispanic foods out of the ethnic aisle and into the mainstream sections of the stores.

Supermarket and grocery chains, like Publix, now offer Mexican spices among the parsley and thyme, and queso fresco and chorizo can be found next to the Parmigiano-Regianno and Roquefort in the refrigerator cases. National chain Walmart is also aiming to appeal to Hispanic shoppers with two test Supermercados debuting in Houston and Phoenix. Likewise, Sam’s Club is opening a Hispanic-oriented store called Mas this Summer in Houston.

According to a report by the Food Marketing Institute, Hispanic consumers shop for groceries more often than the average American. They also cook from scratch more and purchase more fresh ingredients. Since I’m a huge fan of embracing all types of cuisine, I’m happy to hear that Mexican food items will be easier to find. How do you feel about the news?
Source: Partysugar – More Grocery Chains Say Bienvenidos to the Hispanic Market.

Arroz con leche. Comfort food Latin style. #youeatwithyoureyesfirst

Jones Soda Co. celebrates Hispanic heritage with new flavors

07/01/2009/in Marketing/by Target Latino

SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork.

New Hispanic Jones Soda flavors

“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”

Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com .

The specialty sodas will be available in the following new flavors: Naranja Mandarina, Limón, Tutti Frutti and Crema de Piña. It will debut in the single-serve sections of select retailers in Los Angeles, San Diego and Arizona.

For more information visit http://www.jonessoda.com .

About Jones Soda Co.:

Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones GABA, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. For more information visit http://www.jonessoda.com and http://www.myjones.com .

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