Latinos Online 2012 Study

A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visitors in June 2012 and consumed an average of 20.5 hours per month per visitor.

Latinos Online Study | PhotoOther important discoveries included in the report are:

  • Mexicans consumed 7.8 hours/month per visitor on social networks
  • Politics sites saw a 384% growth in the a month of visitors since last year
  • 81.7% of the Mexican internet audience watched online videos
  • The biggest amount of visitors to retail sites were made in Hardware and Computer Software
  • 3 of 5 internet visitors in Latin America are 35 or younger
  • Venezuela, Colombia and Mexico have the youngest users online
  • Google sites are the most visited destination in Mexico, Facebook has the most activity
  • Mexicans access instant messaging, blogs and photography sites more than the global average
  • Facebook leads and will continue to grow; LinkedIn and Tumblr have an impressive growth in Mexico
  • 8.7 hours consumed on Facebook on average per visitor in Mexico. 90% penetration in Mexico
  • Youtube is the most popular entertainment site in Mexico, reaching 76% of the audience
  • Mexican users see 157 videos on average per user
  • Mexican visitors of business/finance sites is still the lowest in the region.
  • Windows Live Messenger is overwhelmingly the favorite of Mexico.
  • Sites for lifestyle, in particular those focusing on women and family visits lead the community.
  • Education sites attract 42% of Web population in Mexico.
  • The UNAM is the most visited site in Mexico in the Education category.
  • Mexico leads together with Chile in traffic of mobile devices connected in the region.
  • Brazil and Mexico are the most used tablets.
sometimes people with the worst past end up creating the best futures | #inspirational #quote

sometimes people with the worst past end up creating the best futures

Source: comScore

Image: Shutterstock

Latinas, Social Media and Buzz influence

How much do you know about Latinas online habits? This Social Media and Buzz study unveils key purchase + influence patterns to marketing success.

One does not simply ignore Latino women - Aragorn

One does not simply ignore Latino women – Aragorn

63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service. Books, magazines and electronics are the categories consulted the most.

Latinas consult with their social network before they make a purchase

Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks.

A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend.

Electronics are the products most consulted by them – 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the same with magazines and books; 47 %, with songs; 45 %, with movies and products related to tourism; and 42 % with cosmetics.

Jewelry is an exception, the great majority of Latinas (89 %) believes this is a personal choice.

Social Media and Buzz Influence

Social Media and Buzz Influence

Brazilians (66 %) and latin americans (56 %) are the greatest contributors and generators of buzz influence as they share most to their experiences in social media recommending or not a product or service. In all of the countries surveyed the rate of positive comments was greater than the negative. Another similarity amongst the women in these countries is that 50% of them may give up a purchase if a product or service is not well rated in social media networks.

Social Media and Buzz influence regarding Latina purchasing decisions

In Argentina, the United States and Mexico, 87% of women cite Facebook as the most influential. And 25% of them say they have already made purchases based on comments or indications of friends of that social network. Twitter appears in second place, with a 17% buzz influence. Advertising also has greater influence on Facebook: 18% of the respondents have already purchased products based on messages or announcements viewed on this channel. Also, on Facebook, one in five women have already withdrawn from making a purchase due to negative buzz about a product or service.

In Brazil, Orkut remains as the social network with greater penetration amongst women: 85 %. Sonic, Twitter and Facebook are tied in second place, with approximately 21 %. Twenty-nine percent of brazilians have made purchases in Orkut based on announcements or messages of companies and 21% are no longer using some products because of negative comments.

Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again

Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again

Next Quote? funny inspirational quotes on every post!

Social Media Campaign for Travel and Tourism Industry

Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section,, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice.

50 million reviews and opinions on TripAdvisor, the world’s largest Travel site, would definitely back this up. TripAdvisor has doubled its content in two years and features more user-generated content than any other Travel website.

Executing a Social Media campaign for Travel and Tourism? See how TripAdvisor did it.

Executing a Social Media campaign for Travel and Tourism? TripAdvisor today reached the 50 million reviews and opinions milestone

TripAdvisor announced today that it has reached the 50 million reviews and opinions milestone

Social Media Campaign for Travel and Tourism Industry

In January 2005, TripAdvisor reached one million published reviews and opinions, then grew to 10 million in June 2007, 25 million in July 2009 and now features 50 million reviews and opinions — more user-generated content than any other travel site.  TripAdvisor currently publishes 25 new contributions every minute thanks to its active traveler community of more than 20 million members worldwide.

“When we first launched TripAdvisor we knew there would be an appetite among travelers for honest reviews written by real people. Eleven years later, we are tremendously proud to have reached 50 million reviews and opinions which help over 40 million travelers a month around the world plan and experience the perfect trip,” said Steve Kaufer, founder and CEO of TripAdvisor.

TripAdvisor Content Fun Facts

  • The first review on TripAdvisor was published on December 11, 2001 on the Roost Lodge in Vail, Colorado
  • The most reviewed property in the world is the Luxor Las Vegas in Las Vegas, Nevada, currently with more than 6,100 reviews
  • The total word count of reviews and opinions on TripAdvisor is equivalent to the word count of 9,420 volumes of the novel “War and Peace”

TripAdvisor VERY Interesting Facts

  • TripAdvisor attracts more than 50 million unique monthly visitors* across 19 popular travel brands*
  • TripAdvisor-branded sites have more than 40 million unique monthly visitors*
  • The sites have  more than 20 million members and over 50 million reviews and opinions
  • The sites operate in 30 countries worldwide, including China under
  • TripAdvisor Media Group generated $486 million in revenue in 2010

“TripAdvisor has tremendous user loyalty and this is largely due to the freshness of content added to the site every day by our passionate community,” said Kaufer. “We would like to thank the millions of reviewers who have contributed to making TripAdvisor the world’s largest and most relevant travel planning tool.”

Best inspirational Quotes of the week - #Quotes #Words #Sayings

Best inspirational Quotes of the week – Quotes Words Sayings

* Source: comScore MediaMetrix

Why Marketers Should Care About Reaching Latina Bloggers

Speaking about Latina Bloggers is Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.

The first gift of the season goes to my dear friend, Elianne Ramos.:)  Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn’t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of  creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog.

Please, enjoy Elianne’s article. Elianne, this one is with all of the Target Latino love.

Why Marketers Should Care About Reaching Latina Bloggers

Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of Latinas and blogging. With the release of the Latinos in Social Media’s Latina Blogger Survey, though, it is now official: Latina bloggers are increasing their numbers and spreading throughout the blogosphere.

The intrinsic characteristics of blogging, where the private becomes public and communities rally together around common interests, make it the perfect platform for Latinas to voice life from their viewpoint … in in two languages, no less!

Beyond the obviously good news that these bloggers now provide us with a new outlet for furthering our brands’ messages—what with ever-shrinking minority-outreach budgets—the implications of this Latina blogger explosion for PR and marketing professionals are many:

The Good

• In Latino culture, where word-of-mouth and group interaction are second-nature, the trustworthiness of a blog post wrapped in a culturally relevant package can certainly influence the value of a brand in the eyes of their thousands of followers.

• These bloggers provide us with micro-niche audiences and more targeted outlets for furthering our brands’ messages. Stories published and promoted online have the potential to reach a greater number of people in very little time. In this context, a Latina blogger outreach program puts us in an ideal position to secure widespread coverage for our clients.

• Most Latinas blog in English, followed closely by Spanish and peppered with Spanglish, which means that their potential reach is amplified. Their choice of language in this case may be more about connecting with their readership, not necessarily a reflection of the language they speak more fluently. The key is listening and doing your homework in order to find the perfect fit.

• Latina bloggers are actively engaged in social media, and they tend to belong to tight, supportive communities online. Besides the fact that your message will reach well beyond the scope of the blog, this also means that other influencers in their communities will help disseminate it.

• Their culture infuses their writing but does not rule it.  Contrary to expectations, Latinas blog about numerous subjects, which opens up possibilities for different types of brand engagement.

• These Latinas are at the epicenter of merging worlds: between traditional and modern roles, between English and Spanish, between American and Latino cultures. They will bring a fresh perspective to your message, one that most closely reflects the Latina experience in the US.

The Bad

• Brand credibility: With consumers now doing research online and even generating their own content, consumers are less likely to believe a product review that blatantly comes from a sponsorship.

• Relative lack of control over the message: Know that consumers will be getting and act on impressions about your brand from less than perfect sources. Bloggers are not necessarily a self-regulating bunch, at least not yet. The fact that they can and will write whatever they want in their blog might create public relations issues. Just be sure to monitor their blogs, so you can address any issues or comments and give your official brand perspective, if need be.

• Saturation: With the fast growth rate of this segment, the Latina blogger market is likely to become saturated fast, which means their individual reach will, at some point and with few exceptions, start to diminish. This being a relatively young blogging community also means that the time to reach out to them is now.

The Ugly

The Federal Trade Commission (FTC) is cracking down on so-called “Blogola” by regulating blogger/advertiser relationships. The rules were updated December 2009.

The new rules include the fact that now bloggers must disclose material connections with a brand: whether they are receiving payment or free products and the kind of relationship they have with the company. What’s more, now both the brand and the blogger are subject to liability for misleading or unsubstantiated representations made. This means that the potential of a company being held responsible for approving unfounded claims—not rare in this realm—is a very real one. While the FTC regulations are beginning to be applied, the blogger outreach game is still an evolving one. The main things to keep in mind seem to be transparency, clear objectives and open ears: a willingness to listen and adjust, if need be.

Though a blogging campaign may be a godsend of great, relatively inexpensive publicity, remember that it is also —or should be—part of a larger communications/PR plan. Make sure all other elements of the campaign support your Latina blogging outreach and vice versa. If you do it right, Latina blogueras will rally behind your efforts with the same pasión they pour into their Web writing every day.

What has been your experience in reaching out to Latina bloggers? Please share in the comments below.

inspirational quote

inspirational quote

Ford Goes All Social For New Focus

Ford is following up the social-media launch of the 2011 Explorer and a current blog-centric test-drive program for the F-150 pickup with a world-wide program supporting the next-generation Focus car.

Ford has used social media based programs to good effect since launching the Fiesta in the U.S. by giving social mavens European spec vehicles well before the American versions hit showrooms.

Ford has used social media based programs to good effect since launching the Fiesta in the U.S. by giving social mavens European spec vehicles well before the American versions hit showrooms.

The test-drive program invites bloggers, people with popular social media pages and lots of Facebook friends to apply to participate in a global consumer test drive program for its Focus and then to talk about the car online.

The company will bring 100 people to Europe in early ’11 — when the car launches — to spend two days driving the car and learning about it. Ford will select them through a Facebook application. The company announced the program on Thursday at the Paris Motor Show. The car launches in the U.S. The program, “Focus Global Test Drive — Start More Than a Car” starts after the Paris Motor Show with the company accepting applications at the “Global Drive” tab at Ford’s Facebook page for Focus.

Applicants have to submit a video clip to the Facebook page explaining why they should be selected to be part of the event and how they would benefit a charitable cause cause in their community with a donation from Ford. Each driver will be awarded the local-market equivalent of $10,000 (USD) for a charitable cause, with up to $500,000 (USD) in total contributions around the world. The company says it will choose participants based on a combination of their reach in social networks, content creation skills and volume of “likes” generated, among other factors. Ford also will invite established bloggers and online influencers.

Ford has used social media based programs to good effect since launching the Fiesta in the U.S. by giving social mavens European spec vehicles well before the American versions hit showrooms. The Fiesta Movement program had several iterations involving different cohorts of people — Fiesta “Agents” — who got the cars for six-month stints and had to blog about the cars while getting assignments from Ford that involved road trips and Apprentice-style local-market projects to promote the car.

Scott Monty, who heads social-media programs at Ford, says the 100-person limit was dictated by the campaign’s parameters. “When you think about the charitable element — putting dollars against each individual — we had to cut it off somewhere. So we are both giving people access to the vehicle before it is available to the public, but also making good on a promise to contribute to a better world.”

Monty tells Marketing Daily that Ford is also making sure the final 100 participants represent an geographical distribution. “We have a quota from each market or region in which we are holding the promotion because we want it to be reflective of the markets in which we want to do business.”

He says the application process goes through January and the test-drive event itself will take place in February. “And we will do new activities in August.” Those will not include a literal reprise of Fiesta Movement, which made sense for that vehicle. “Fiesta Movement is one of the most bandied about programs at Ford. People want to know what the ‘Fiesta Movement’ is for next launch, but the idea is not just to replicate it. We have do to programs that are brand appropriate. The other thing that complicates it a bit is that the Focus customer in Europe is different than the Focus customer in the U.S. So we have to make sure it’s a program with broader scope.”

someone else is happy with less than you have

someone else is happy with less than you have

Source: Marketing Daily

Facebook and Coca-Cola Bring “Like” To The Real World

RFID bracelets and "Like?" at Coca-Cola Village

RFID bracelets and “Like?” at Coca-Cola Village

Facebook’s “Like” functionality arrived in the real world this past month in Israel when Coke added RFID bracelets (Radio Frequency Identification) to the company’s Coca-Cola Village summer resort event, making it easy for high school attendees to share their experiences instantly on Facebook.  Throughout the Village’s 40+ experiences teens simply placed their RFID bracelets on “Like” placards to update their Facebook feed with a “Like” about a pool, spa, extreme sports, food and more all found at the Coca-Cola Village.  Also, if teens were photographed by one of the event’s official photographers the RFID technology automatically tagged everyone in the photo and uploaded it to each relevant Facebook profile.

Every day the Village was open up to 650 people attended.  Those 650 people each posted on average 54 pieces of Coke branded content on their Facebook profile, driving 35,000 Coca-Cola Facebook messages each day.  Talk about amplifying an event!

Check out the video to see how it all worked.  Huge “WOOHOO” to Coca-Cola Israel!

Facebook and Coca-Cola Bring “Like” To The Real World

you never know how strong you are

you never know how strong you are

Top 10 Social Networking Websites and Forums

Top 10 Social Networking Websites & Forums - June 2010

Top 10 Social Networking Websites & Forums – June 2010


Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

There is no greater fraud than a promise not kept - Gaelic Proverb

There is no greater fraud than a promise not kept – Gaelic Proverb

Digital Marketing Trends You Need To Know About – updated

Digital Marketing Trends: Online Display Advertising

The challenge for a small business is the same challenge facing any business: How do you get enough people to pay attention to your ads while they are busy uploading photos or conversing with friends?

The challenge for a small business is the same challenge facing any business: How do you get enough people to pay attention to your ads while they are busy uploading photos or conversing with friends?

Banner ads may sound like an antiquated way to get noticed, but actually display advertising is becoming much more interesting due to two important trends.

One such trend is better local ad targeting.

Several companies, such as, LinkedIn and Facebook, have announced that they’re getting into the local targeting game by offering geography-based advertising along with the standard demographic or keyword targeting you’d expect. Local targeting is already prevalent in search engine marketing and it’s good to know that display ads are heading in the same direction.
The other noticeable trend to get excited about is the movement toward ad pricing based on cost-per-action rather than cost-per-click.

Paying for ads based on CPA means that you don’t pay the publisher until you get the action you want from the ad. For example, if you want your online display ad to drive someone to an online store to buy the advertised product, you won’t have to pay until someone actually clicks the ad and completes the purchase. Several companies have announced an emphasis on CPA tracking and billing.

Digital Marketing Trends: Online Retail Promotions

Selling physical goods has long been about driving traffic to your e-commerce store so prospective customers can see and buy your products. That trend seems destined for a giant turn in the opposite direction, because it won’t be long before smaller retailers have the ability to sell more of their products on other highly targeted consumer websites.

One such website is, where the CEO announced the company’s intention to enable anyone to search real-time availability and local product information on every product, on every shelf, in every local business in America.

Another outstanding innovation for online retail comes from Pixazza. Pixazza is changing the way consumers shop by allowing people to browse and buy products that appear in any photos.

For example, let’s say you’re reading an article in an online entertainment magazine and you see a photo of Jennifer Lopez wearing earrings that are to-die-for. Getting yourself a similar pair is easier than ever; as you hover over the photo Pixazza recommends earrings at suggested prices far below what Jennifer Lopez probably paid for hers.

You can also use this type of technology on video email campaigns,  it increases your CTR (Click-through rate) over 100%!!

Digital Marketing Trends: Social Media Advertising

Social media is arguably the most innovative internet tool to emerge since, well, the internet. There are definitely good reasons to advertise on social media sites (this includes your own fan pages and networks). The challenge for a small business is the same challenge facing any business: How do you get enough people to pay attention to your ads while they are busy uploading photos or conversing with friends?

There are a number of companies working to make social media advertising more engaging and even fun, and it won’t be long before there are a plethora of choices for small budgets.

There are interesting video advertising products with built-in games and quizzes to get people to pay attention and remember the content in the videos, and others offer access to an integrated suite of social media applications designed to attract attention and engagement in exchange for a subscription of just a small fee per month.

Digital Marketing Trends: Mobile Marketing

Advertising and messaging to mobile phones is definitely a hot topic among marketers.

In the past, most mobile marketing tools focused on only one aspect of mobile marketing, such as text-messaging, application development or mobile websites. Those tools are now converging as integrated solutions.

One such company, 2ergo, recently announced plans to offer a comprehensive suite of marketing solutions that include SMS, MMS, e-mail and mobile websites. Be on the lookout for companies offering comprehensive mobile solutions priced for small businesses in the not-too-distant future.

Make sure at least a portion of your website is designed to display and function properly on mobile devices — especially the pages that contain contact information for your business.

If you have a location-based business, start making your communications more mobile friendly so people can respond to your offers and information while they are on-the-go.

Sending text-messages and e-mails with mobile coupons and snack-sized bites of product information are great places to start. Also, social media users are more likely to become mobile savvy than the average internet user, so make sure you have a presence on the most common social sites.

augmented reality simply explained

augmented reality simply explained

Next Quote? funny inspirational quotes on every post!

Women Seek Online Communities To Validate Purchases

If a new study is to be believed, you should be building direct relationships through search, online and mobile Web sites with women who show interest. It will become one of the most valuable marketing tools a company can have.

The joint study from iVillage and SheSpeaks highlights that interaction between women through online community Web sites, forums and message boards have a “dramatic” influence on driving product preference, loyalty, and purchase.

Facebook and Twitter fall to the bottom of the list. Only 19% believe that posts from friends influence them to make a purchase, and 11% cite posts from brands.

Facebook and Twitter fall to the bottom of the list. Only 19% believe that posts from friends influence them to make a purchase, and 11% cite posts from brands.

Online coupons and customer reviews continue to influence purchases. Women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.

Women Seek Online Communities To Validate Purchases

The study reveals that while social media networks like Facebook and Twitter are valuable communications channels, with 51% of women actively following brands and retailers online, these channels are relatively less — 19% — influential in prompting purchases. Other forms of marketing that prove influential include online coupons at 68%; online product reviews by consumers, 61%; emails from companies or brands, 45%; and articles read online, 41%.

About half of the women responding to the survey spend between six and 30 minutes preparing for a shopping trip, and two-thirds spend between six and 60 minutes. They search for product information online and offline, looking for coupons in multiple channels, and reading email newsletters. Although the research channels used most vary by product category like food and beverage versus health and beauty, it is clear that brand marketers need to understand the most influential digital channels for their specific product.

“Women want advice from other shoppers, but they also want to share their experiences and look for validation before making a purchase,” says Jodi Kahn, executive vice president at iVillage. “They become much more loyal to a brand if you give themthe tools to make the correct buying decision. Coupons and programs increase brand loyalty.”

A parenting Web site, along with a beauty Web site — both from, scheduled to launch Thursday — will make it easier for women to search for information and product reviews.

Women typically control the purchasing decisions in the home, Kahn says. Knowing the brands that communicate with women can have a greater impact on a variety of purchase behaviors. Seventy-four percent of the women who participated in the survey said recommendations gave them a more favorable view of the product while shopping, and 70% said they were more likely to choose the brand or product over others.

Online channels influence women differently. Coupons and opinions influence women most when it comes to the purchase of food and beverage, health and beauty and household products. Online coupons at 68%, store coupons at 66%, consumer reviews on shopping sites at 61%, and online recommendations from friends at 59% are the top influencers. Sixty percent also say online coupons are more influential on their purchases now than one year ago, and 51% say consumer recommendations on Web sites are more influential.

Although 51% of women are fans or followers of grocery, health and beauty or household products brands and the stores that carry them, consumer reviews on shopping sites are a top influence for 61% of respondents. Online articles, by comparison, are a top influence with 35% of respondents saying that reading online content or articles is more influential now than one year ago. Blogs were also identified as an influence by 33% of respondents.

Facebook and Twitter fall to the bottom of the list. Only 19% believe that posts from friends influence them to make a purchase, and 11% cite posts from brands.

Source: MediaPost News