A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visitors in June 2012 and consumed an average of 20.5 hours per month per visitor.
Other important discoveries included in the report are:
Mexicans consumed 7.8 hours/month per visitor on social networks
Politics sites saw a 384% growth in the a month of visitors since last year
81.7% of the Mexican internet audience watched online videos
The biggest amount of visitors to retail sites were made in Hardware and Computer Software
3 of 5 internet visitors in Latin America are 35 or younger
Venezuela, Colombia and Mexico have the youngest users online
Google sites are the most visited destination in Mexico, Facebook has the most activity
Mexicans access instant messaging, blogs and photography sites more than the global average
Facebook leads and will continue to grow; LinkedIn and Tumblr have an impressive growth in Mexico
8.7 hours consumed on Facebook on average per visitor in Mexico. 90% penetration in Mexico
Youtube is the most popular entertainment site in Mexico, reaching 76% of the audience
Mexican users see 157 videos on average per user
Mexican visitors of business/finance sites is still the lowest in the region.
Windows Live Messenger is overwhelmingly the favorite of Mexico.
Sites for lifestyle, in particular those focusing on women and family visits lead the community.
Education sites attract 42% of Web population in Mexico.
The UNAM is the most visited site in Mexico in the Education category.
Mexico leads together with Chile in traffic of mobile devices connected in the region.
Brazil and Mexico are the most used tablets.
sometimes people with the worst past end up creating the best futures
Source: comScore
Image: Shutterstock
https://hispanic-marketing.com/wp-content/uploads/2012/11/latinos-online-study.jpg345615Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2012-11-13 14:36:042018-03-26 23:58:28Latinos Online 2012 Study
How much do you know about Latinas online habits? This Social Media and Buzz study unveils key purchase + influence patterns to marketing success.
One does not simply ignore Latino women – Aragorn
63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service. Books, magazines and electronics are the categories consulted the most.
Latinas consult with their social network before they make a purchase
Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks.
A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend.
Electronics are the products most consulted by them – 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the same with magazines and books; 47 %, with songs; 45 %, with movies and products related to tourism; and 42 % with cosmetics.
Jewelry is an exception, the great majority of Latinas (89 %) believes this is a personal choice.
Social Media and Buzz Influence
Brazilians (66 %) and latin americans (56 %) are the greatest contributors and generators of buzz influence as they share most to their experiences in social media recommending or not a product or service. In all of the countries surveyed the rate of positive comments was greater than the negative. Another similarity amongst the women in these countries is that 50% of them may give up a purchase if a product or service is not well rated in social media networks.
Social Media and Buzz influence regarding Latina purchasing decisions
In Argentina, the United States and Mexico, 87% of women cite Facebook as the most influential. And 25% of them say they have already made purchases based on comments or indications of friends of that social network. Twitter appears in second place, with a 17% buzz influence. Advertising also has greater influence on Facebook: 18% of the respondents have already purchased products based on messages or announcements viewed on this channel. Also, on Facebook, one in five women have already withdrawn from making a purchase due to negative buzz about a product or service.
In Brazil, Orkut remains as the social network with greater penetration amongst women: 85 %. Sonic, Twitter and Facebook are tied in second place, with approximately 21 %. Twenty-nine percent of brazilians have made purchases in Orkut based on announcements or messages of companies and 21% are no longer using some products because of negative comments.
Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again
https://hispanic-marketing.com/wp-content/uploads/2012/05/social-media-and-buzz-influence-a-latina-study.jpg450960Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2012-05-08 20:16:402018-03-29 01:32:08Latinas, Social Media and Buzz influence
Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas
Clorox Launches Hispanic Social Media Campaign “Hogar + Sanito en Tres Pasitos” Campaign Encouraging Hispanic Families to Have a Healthier Home.
To help Hispanic families kick-off their new year, The Clorox Company, in partnership with Spanish TV network Vme, has launched a Hispanic Social Media campaign to encourage germ prevention,
Clorox Latino Facebook Campaign
entitled “Hogar + Sanito en Tres Pasitos.” The program aims to help families create a healthier home by following three simple steps: receiving a flu shot, washing their hands and disinfecting surfaces. The campaign also includes a specially commissioned song called “Hogar + Sanito en Tres Pasitos”, composed by children’s music author, Suni Paz and performed by Vme’s TuBebe host, Minerva Borjas, as part of two musical video vignettes featuring Minerva and the characters from the famous Spanish cartoon series, “Las Tres Mellizas Bebes.” The vignettes are airing on Vme and Clorox® Latino’s Facebook page from now through March 2012.
“We thought the ‘Hogar + Sanito en Tres Pasitos’ song would be a unique and fun way for parents to entertain and teach their kids how to help keep the flu and cold viruses away,” said Jay Stilwell, marketing manager at The Clorox Company. “With this educational campaign, we hope to reach millions of Hispanic families as part of Clorox’s commitment to help create a healthier home for families across the country.”
In addition to recommending the flu vaccine and the use of disinfecting products, such as Clorox® Disinfecting Wipes, the campaign acknowledges that washing your hands frequently and for at least 20 seconds, can significantly reduce the spread of the flu virus.
The Clorox “Hogar + Sanito en Tres Pasitos” vignettes feature Venezuelan singer, Minerva Borjas, who is already known in the parenting world thanks to her TV show TuBebe, where she offers practical tips and helpful information for current, soon-to-be and new parents.
“I’m very excited to be part of this great initiative and share the ‘Hogar + Sanito en Tres Pasitos’ song with the little ones,” said Minerva Borjas. “As a mother, I know that our children’s health is our top priority, so what a better way to teach them to stay away from the flu than by singing and miming the key prevention steps together.”
Hispanic Social Media Campaign for Clorox
As part of the launch of the Hispanic social media campaign, Minerva will make a surprise appearance at an elementary school in Miami to teach children the new song and the importance of following the tres pasitos to maintain a healthy home.
The “Hogar + Sanito en Tres Pasitos” campaign will run through the end of the flu season in March. For more information and to see the vignettes, please visit www.hogarmassanito.com or go to the Clorox® Latino Facebook page at www.facebook.com/cloroxlatino.
for everything else there’s Mastercard
The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt’s Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company’s products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.
About Vme Vme, one of America’s largest Spanish networks, entertains and informs Latino families in Spanish with drama, music, sports, news, current affairs and Latin cinema, food, lifestyle, nature and the most-widely distributed block of educational preschool content on Spanish TV. The 24-hour Spanish network, partnered with public television stations, is currently available in more than 10 million Hispanic homes reaching nearly 80 percent of the market. Vme is available free over the air and on basic digital cable; and is carried nationally via satellite in the basic and Hispanic packages of DISH Network® and DIRECTV®. Vme is also available on Verizon FiOS and AT&T U-verse where available. Vme is the first venture of the media production and distribution company, Vme Media Inc. To find out more please visit www.VmeTV.com.
SOURCE The Clorox Company
https://hispanic-marketing.com/wp-content/uploads/2012/02/cloros-social-media-campaign.png620925Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2012-02-02 16:38:352018-03-29 00:11:00Hispanic Social Media Campaign for Clorox
Facebook is not always the solution when planning or executing a Social Media campaign, especially when the industry is Travel and Tourism. TripAdvisor, the New York Times Travel section, Driftr.com, TripSay, ThornTree, and many other Social Media sites would be a more suitable choice.
50 million reviews and opinions on TripAdvisor, the world’s largest Travel site, would definitely back this up. TripAdvisor has doubled its content in two years and features more user-generated content than any other Travel website.
Executing a Social Media campaign for Travel and Tourism? TripAdvisor today reached the 50 million reviews and opinions milestone
TripAdvisor announced today that it has reached the 50 million reviews and opinions milestone
Social Media Campaign for Travel and Tourism Industry
In January 2005, TripAdvisor reached one million published reviews and opinions, then grew to 10 million in June 2007, 25 million in July 2009 and now features 50 million reviews and opinions — more user-generated content than any other travel site. TripAdvisor currently publishes 25 new contributions every minute thanks to its active traveler community of more than 20 million members worldwide.
“When we first launched TripAdvisor we knew there would be an appetite among travelers for honest reviews written by real people. Eleven years later, we are tremendously proud to have reached 50 million reviews and opinions which help over 40 million travelers a month around the world plan and experience the perfect trip,” said Steve Kaufer, founder and CEO of TripAdvisor.
TripAdvisor Content Fun Facts
The first review on TripAdvisor was published on December 11, 2001 on the Roost Lodge in Vail, Colorado
The most reviewed property in the world is the Luxor Las Vegas in Las Vegas, Nevada, currently with more than 6,100 reviews
The total word count of reviews and opinions on TripAdvisor is equivalent to the word count of 9,420 volumes of the novel “War and Peace”
TripAdvisor VERY Interesting Facts
TripAdvisor attracts more than 50 million unique monthly visitors* across 19 popular travel brands*
TripAdvisor-branded sites have more than 40 million unique monthly visitors*
The sites have more than 20 million members and over 50 million reviews and opinions
The sites operate in 30 countries worldwide, including China under daodao.com
TripAdvisor Media Group generated $486 million in revenue in 2010
“TripAdvisor has tremendous user loyalty and this is largely due to the freshness of content added to the site every day by our passionate community,” said Kaufer. “We would like to thank the millions of reviewers who have contributed to making TripAdvisor the world’s largest and most relevant travel planning tool.”
Best inspirational Quotes of the week – Quotes Words Sayings
* Source: comScore MediaMetrix
https://hispanic-marketing.com/wp-content/uploads/2011/07/social-media-in-travel-and-tourism.jpg564950Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2011-07-19 11:04:192018-03-27 00:42:33Social Media Campaign for Travel and Tourism Industry
Elianne Ramos is the principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for LATISM.
The first gift of the season goes to my dear friend, Elianne Ramos.:) Elianne is an incredibly talented, knowledgeable, and hard working human being, she is the Principal & CEO of Speak Hispanic communications and vice-chair of Communications and PR for Latinos in Social Media (LATISM.) She is constantly on the go, generating great ideas and positively impacting the U.S. community. As if this wasn’t enough, she was the vice president, creative director and founder of i3 Creative Group, managing production teams working concurrently in the United States, Mexico, Uruguay and Argentina. In over 15 years of creative direction, copy writing, public speaking, public relations and TV commercial production experience, Elianne has developed broadcast, multimedia and social media campaigns for high-profile clients. Her writing has appeared in numerous books and publications including the Chicken Soup for the Soul series and now, for the first time-ever, on the Hispanic Marketing blog.
Please, enjoy Elianne’s article. Elianne, this one is with all of the Target Latino love.
Why Marketers Should Care About Reaching Latina Bloggers
Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of Latinas and blogging. With the release of the Latinos in Social Media’s Latina Blogger Survey, though, it is now official: Latina bloggers are increasing their numbers and spreading throughout the blogosphere.
The intrinsic characteristics of blogging, where the private becomes public and communities rally together around common interests, make it the perfect platform for Latinas to voice life from their viewpoint … in in two languages, no less!
Beyond the obviously good news that these bloggers now provide us with a new outlet for furthering our brands’ messages—what with ever-shrinking minority-outreach budgets—the implications of this Latina blogger explosion for PR and marketing professionals are many:
The Good
• In Latino culture, where word-of-mouth and group interaction are second-nature, the trustworthiness of a blog post wrapped in a culturally relevant package can certainly influence the value of a brand in the eyes of their thousands of followers.
• These bloggers provide us with micro-niche audiences and more targeted outlets for furthering our brands’ messages. Stories published and promoted online have the potential to reach a greater number of people in very little time. In this context, a Latina blogger outreach program puts us in an ideal position to secure widespread coverage for our clients.
• Most Latinas blog in English, followed closely by Spanish and peppered with Spanglish, which means that their potential reach is amplified. Their choice of language in this case may be more about connecting with their readership, not necessarily a reflection of the language they speak more fluently. The key is listening and doing your homework in order to find the perfect fit.
• Latina bloggers are actively engaged in social media, and they tend to belong to tight, supportive communities online. Besides the fact that your message will reach well beyond the scope of the blog, this also means that other influencers in their communities will help disseminate it.
• Their culture infuses their writing but does not rule it. Contrary to expectations, Latinas blog about numerous subjects, which opens up possibilities for different types of brand engagement.
• These Latinas are at the epicenter of merging worlds: between traditional and modern roles, between English and Spanish, between American and Latino cultures. They will bring a fresh perspective to your message, one that most closely reflects the Latina experience in the US.
The Bad
• Brand credibility: With consumers now doing research online and even generating their own content, consumers are less likely to believe a product review that blatantly comes from a sponsorship.
• Relative lack of control over the message: Know that consumers will be getting and act on impressions about your brand from less than perfect sources. Bloggers are not necessarily a self-regulating bunch, at least not yet. The fact that they can and will write whatever they want in their blog might create public relations issues. Just be sure to monitor their blogs, so you can address any issues or comments and give your official brand perspective, if need be.
• Saturation: With the fast growth rate of this segment, the Latina blogger market is likely to become saturated fast, which means their individual reach will, at some point and with few exceptions, start to diminish. This being a relatively young blogging community also means that the time to reach out to them is now.
The Ugly
The Federal Trade Commission (FTC) is cracking down on so-called “Blogola” by regulating blogger/advertiser relationships. The rules were updated December 2009.
The new rules include the fact that now bloggers must disclose material connections with a brand: whether they are receiving payment or free products and the kind of relationship they have with the company. What’s more, now both the brand and the blogger are subject to liability for misleading or unsubstantiated representations made. This means that the potential of a company being held responsible for approving unfounded claims—not rare in this realm—is a very real one. While the FTC regulations are beginning to be applied, the blogger outreach game is still an evolving one. The main things to keep in mind seem to be transparency, clear objectives and open ears: a willingness to listen and adjust, if need be.
Though a blogging campaign may be a godsend of great, relatively inexpensive publicity, remember that it is also —or should be—part of a larger communications/PR plan. Make sure all other elements of the campaign support your Latina blogging outreach and vice versa. If you do it right, Latina blogueras will rally behind your efforts with the same pasión they pour into their Web writing every day.
What has been your experience in reaching out to Latina bloggers? Please share in the comments below.
inspirational quote
https://hispanic-marketing.com/wp-content/uploads/2010/12/elianneramos.jpg302361Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2010-12-15 09:23:542018-03-29 00:03:56Why Marketers Should Care About Reaching Latina Bloggers
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Other important discoveries included in the report are:
