California’s unemployment rate reached 11.9% in July and continues to climb. The state’s Hispanic community has been hit even harder. Some estimates forecast a jobless rate as high as 18% for this group by the end of the year.
Infinity Insurance is launching a free job search assistance program titled “Monarca,” designed to help workers in the hardest hit communities in Southern California find jobs. The program seeks to pool resources from local small businesses and organizations to connect out-of-work people with employment opportunities.
Programa Monarca officially launches on Labor Day September 7th and offers a range of free services including:
Job searching assistance
Help filling out job applications
Resume and cover letter writing support
Printing and faxing
Interview preparation and coaching
Programa Monarca is inspired by the Monarch butterfly, famous for its lengthy annual migration between Mexico and the United States. “Monarch butterflies symbolize hard work, persistence and the strength of community,” said Tania Calderon of Crown Reinas Insurance, one of many local Infinity independent insurance agents supporting the cause.
For further information on Programa Monarca, call 1-800-863-5930 or visit ProgramaMonarca.org. Businesses wishing to participate in the program should contact Janndee Evans at 1-562-653-2211
Source: Infinity Insurance
https://hispanic-marketing.com/wp-content/uploads/2010/02/life-insurance.jpg170500Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-09-11 16:43:562018-03-27 03:12:08Infinity Insurance Joins the Fight Against Unemployment
Hispanic unemployment rate in California exceeds that of blacks
Hispanic unemployment in California, which has been rising rapidly, reached 15.7% in the quarter ending June 30, exceeding African American joblessness for the first time in the current economic downturn, according to a new analysis.
The state’s Latino unemployment is projected to hit nearly 18% a year from now, says the report released Monday by the Economic Policy Institute, a Washington-based think tank.
Nationally, black unemployment continues to surpass Hispanic joblessness and that pattern is not expected to change soon, according to Algernon Austin, the study’s author. Still, across the country, unemployment among Hispanics has increased faster than for other groups.
Among 12 states with enough data to compare unemployment by ethnicity, California is the only one where Hispanic joblessness leads all other groups.
“One thing that is driving the Hispanic unemployment rate is the collapse of the housing market, which means the collapse of construction,” Austin said. “That has been a big factor.”
But in California, it is Hispanic women who appear to be tipping the unemployment scales. Latino female unemployment began overtaking that of black women earlier this year, according to Austin’s data. Black males still have higher unemployment in the state than Hispanic males. “Construction is certainly part of the story,” he said, “but I don’t think it’s the full story” of Latino job losses.
As the recession took hold in late 2007, black unemployment in California was 9.8%, compared with 7% for Hispanics and 4.6% for whites, the report says. For the second quarter of this year, black unemployment is estimated at 15.3% — slightly less than Hispanics — and white unemployment was 8.6%.
Source: L.A. Times – Rich Connell
https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png00Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-07-30 11:27:382018-03-27 04:22:44Hispanic unemployment rate in California exceeding AA
Kaiser Permanente Continues to Spread Health With New Health Advertising Campaigns
Thrivecampaign reflects diverse communities; focuses on health advocacy and quality
Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki,” reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s dedication to helping its members achieve total health.
Mural, the first of the health advertising campaigns
“Mural,” a bilingual commercial featuring Latin music, tells a story of young artists in an urban neighborhood who start with a polluted environment, and create a beautiful mural of a park with a farmers market and a soccer field, demonstrating how healthy environments play an instrumental role in total health and wellness. Using a technique that water-washes a stencil pattern onto a dirty wall, the patterned scene comes to life as the spot closes with the words, “Imagine Health. Kaiser Permanente. Viva Bien.”
Kabuki, the second of the health advertising campaigns
“Kabuki,” a musical-themed ad, showcases an actual Kaiser Permanente health team and employs techniques derived from the ancient art form of Kabuki, a type of Japanese dance-drama. The “Kabuki” spot includes two Southern California doctors, Bob Sallis, MD, and Tad Funahashi, MD, along with Daniella Gerber, education and research clerk, Jim Warmington, pharmacy services manager, Lynn Owens, RN, and Norma Aguilar, medical assistant. The overarching Thrive message is, “You and your Kaiser Permanente team. Together, you rock.”
“‘Mural’ and ‘Kabuki’ continue to expand on Kaiser Permanente’s message of total health,” said Debbie Cantu, vice president of brand marketing and advertising for Kaiser Permanente. “With ‘Mural’ we showcase the importance of community partnerships to create healthier communities and with ‘Kabuki,’ we highlight the benefits of an integrated health care system, where all caregivers are connected with each other as well as with patients. We are proud to emphasize our commitment to healthier communities and comprehensive, coordinated care to promote a culture of wellness–Kaiser Permanente’s point of differentiation.”
The $50-million, multi-year Thrive Campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004, and its sister agency Accentmarketing, headquartered in Miami, which specializes in the Hispanic market.
“The most interesting aspect of the ‘Kabuki’ spot is the real Kaiser Permanente medical professionals who perform the Kabuki dance in the finale,” said Campbell-Ewald Agency Creative Director, Neville Anderson. “Just as in real life, you can count on every member of the Kaiser Permanente team to work in unison to provide completely integrated care for each patient.”
“Kabuki” will run in California, Oregon/Washington, Colorado (Southern),Hawaii and Georgia. “Mural” will be shown in California,Oregon/Washington and Colorado (Denver).
Source: Red Orbit
https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png00Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-07-16 17:53:562018-05-18 19:40:07Health advertising campaigns by Kaiser Permanente
SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork.
New Hispanic Jones Soda flavors
“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”
Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com .
The specialty sodas will be available in the following new flavors: Naranja Mandarina, Limón, Tutti Frutti and Crema de Piña. It will debut in the single-serve sections of select retailers in Los Angeles, San Diego and Arizona.
For more information visit http://www.jonessoda.com .
About Jones Soda Co.:
Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones GABA, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. For more information visit http://www.jonessoda.com and http://www.myjones.com .
https://hispanic-marketing.com/wp-content/uploads/2010/10/raton_perez.jpg161230Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2010-10-11 08:47:132018-03-28 21:32:03Ratoncito Perez seeks to educate Hispanic kids on oral health
https://hispanic-marketing.com/wp-content/uploads/2010/06/dominican_republic.jpg225600Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2010-06-01 10:12:452018-03-28 05:34:15A little about Dominicans
https://hispanic-marketing.com/wp-content/uploads/2010/03/hispanic_jones.jpg196240Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-06-18 10:10:372018-05-18 19:40:07Jones Soda Co. celebrates Hispanic heritage with new flavors
California’s unemployment rate reached 11.9% in July and continues to climb. The state’s Hispanic community has been hit even harder. Some estimates forecast a jobless rate as high as 18% for this group by the end of the year.
Infinity Insurance is launching a free job search assistance program titled “Monarca,” designed to help workers in the hardest hit communities in Southern California find jobs. The program seeks to pool resources from local small businesses and organizations to connect out-of-work people with employment opportunities.
Programa Monarca officially launches on Labor Day September 7th and offers a range of free services including:
Job searching assistance
Help filling out job applications
Resume and cover letter writing support
Printing and faxing
Interview preparation and coaching
Programa Monarca is inspired by the Monarch butterfly, famous for its lengthy annual migration between Mexico and the United States. “Monarch butterflies symbolize hard work, persistence and the strength of community,” said Tania Calderon of Crown Reinas Insurance, one of many local Infinity independent insurance agents supporting the cause.
For further information on Programa Monarca, call 1-800-863-5930 or visit ProgramaMonarca.org. Businesses wishing to participate in the program should contact Janndee Evans at 1-562-653-2211
Source: Infinity Insurance
https://hispanic-marketing.com/wp-content/uploads/2010/02/life-insurance.jpg170500Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-09-11 16:43:562018-03-27 03:12:08Infinity Insurance Joins the Fight Against Unemployment
Hispanic unemployment rate in California exceeds that of blacks
Hispanic unemployment in California, which has been rising rapidly, reached 15.7% in the quarter ending June 30, exceeding African American joblessness for the first time in the current economic downturn, according to a new analysis.
The state’s Latino unemployment is projected to hit nearly 18% a year from now, says the report released Monday by the Economic Policy Institute, a Washington-based think tank.
Nationally, black unemployment continues to surpass Hispanic joblessness and that pattern is not expected to change soon, according to Algernon Austin, the study’s author. Still, across the country, unemployment among Hispanics has increased faster than for other groups.
Among 12 states with enough data to compare unemployment by ethnicity, California is the only one where Hispanic joblessness leads all other groups.
“One thing that is driving the Hispanic unemployment rate is the collapse of the housing market, which means the collapse of construction,” Austin said. “That has been a big factor.”
But in California, it is Hispanic women who appear to be tipping the unemployment scales. Latino female unemployment began overtaking that of black women earlier this year, according to Austin’s data. Black males still have higher unemployment in the state than Hispanic males. “Construction is certainly part of the story,” he said, “but I don’t think it’s the full story” of Latino job losses.
As the recession took hold in late 2007, black unemployment in California was 9.8%, compared with 7% for Hispanics and 4.6% for whites, the report says. For the second quarter of this year, black unemployment is estimated at 15.3% — slightly less than Hispanics — and white unemployment was 8.6%.
Source: L.A. Times – Rich Connell
https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png00Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-07-30 11:27:382018-03-27 04:22:44Hispanic unemployment rate in California exceeding AA
Kaiser Permanente Continues to Spread Health With New Health Advertising Campaigns
Thrivecampaign reflects diverse communities; focuses on health advocacy and quality
Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled “Mural” and “Kabuki,” reinforce Kaiser Permanente’s commitment to the communities it serves, as well as the organization’s dedication to helping its members achieve total health.
Mural, the first of the health advertising campaigns
“Mural,” a bilingual commercial featuring Latin music, tells a story of young artists in an urban neighborhood who start with a polluted environment, and create a beautiful mural of a park with a farmers market and a soccer field, demonstrating how healthy environments play an instrumental role in total health and wellness. Using a technique that water-washes a stencil pattern onto a dirty wall, the patterned scene comes to life as the spot closes with the words, “Imagine Health. Kaiser Permanente. Viva Bien.”
Kabuki, the second of the health advertising campaigns
“Kabuki,” a musical-themed ad, showcases an actual Kaiser Permanente health team and employs techniques derived from the ancient art form of Kabuki, a type of Japanese dance-drama. The “Kabuki” spot includes two Southern California doctors, Bob Sallis, MD, and Tad Funahashi, MD, along with Daniella Gerber, education and research clerk, Jim Warmington, pharmacy services manager, Lynn Owens, RN, and Norma Aguilar, medical assistant. The overarching Thrive message is, “You and your Kaiser Permanente team. Together, you rock.”
“‘Mural’ and ‘Kabuki’ continue to expand on Kaiser Permanente’s message of total health,” said Debbie Cantu, vice president of brand marketing and advertising for Kaiser Permanente. “With ‘Mural’ we showcase the importance of community partnerships to create healthier communities and with ‘Kabuki,’ we highlight the benefits of an integrated health care system, where all caregivers are connected with each other as well as with patients. We are proud to emphasize our commitment to healthier communities and comprehensive, coordinated care to promote a culture of wellness–Kaiser Permanente’s point of differentiation.”
The $50-million, multi-year Thrive Campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004, and its sister agency Accentmarketing, headquartered in Miami, which specializes in the Hispanic market.
“The most interesting aspect of the ‘Kabuki’ spot is the real Kaiser Permanente medical professionals who perform the Kabuki dance in the finale,” said Campbell-Ewald Agency Creative Director, Neville Anderson. “Just as in real life, you can count on every member of the Kaiser Permanente team to work in unison to provide completely integrated care for each patient.”
“Kabuki” will run in California, Oregon/Washington, Colorado (Southern),Hawaii and Georgia. “Mural” will be shown in California,Oregon/Washington and Colorado (Denver).
Source: Red Orbit
https://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.png00Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2009-07-16 17:53:562018-05-18 19:40:07Health advertising campaigns by Kaiser Permanente
SEATTLE, Wash. – Jones Soda Co. is excited to introduce a new collection of Spanish labels and soda flavors honoring the culture and spirit of Hispanics living in America. This collection stems from numerous requests from Jones Soda fans, and features Spanish labels and images that celebrate the community and Hispanic artwork.
New Hispanic Jones Soda flavors
“Jones Soda is thrilled that fans from the Hispanic community have reached out to us, and we are very excited about our fun new flavors,” said Joth Ricci, COO of Jones Soda. “Jones Soda’s ability to customize our labels allows us to participate in the celebration of this amazing community in a unique and special way.”
Jones Soda is known for their ability to make personal connections with consumers through their patented labeling system that enables them to select submitted photos from fans to showcase on bottles, as well as allows people to create customized bottles at http://www.myjones.com .
The specialty sodas will be available in the following new flavors: Naranja Mandarina, Limón, Tutti Frutti and Crema de Piña. It will debut in the single-serve sections of select retailers in Los Angeles, San Diego and Arizona.
For more information visit http://www.jonessoda.com .
About Jones Soda Co.:
Headquartered in Seattle, Washington, Jones Soda Co. markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda, Jones 24C, Jones GABA, Jones Organics, Jones Naturals and Whoopass brands and sells through its distribution network in markets across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. For more information visit http://www.jonessoda.com and http://www.myjones.com .
https://hispanic-marketing.com/wp-content/uploads/2010/10/raton_perez.jpg161230Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2010-10-11 08:47:132018-03-28 21:32:03Ratoncito Perez seeks to educate Hispanic kids on oral health
https://hispanic-marketing.com/wp-content/uploads/2010/06/dominican_republic.jpg225600Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2010-06-01 10:12:452018-03-28 05:34:15A little about Dominicans
https://hispanic-marketing.com/wp-content/uploads/2010/03/hispanic_jones.jpg196240Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-06-18 10:10:372018-05-18 19:40:07Jones Soda Co. celebrates Hispanic heritage with new flavors
Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage.
“Just like the unique 23 flavors in Dr Pepper, Vida23 is designed to give consumers more out of every day,” said Monica Morales, Dr Pepper brand manager for the Hispanic market, in a statement. “Hispanic young adults are living the best of both worlds: they’re bicultural and bilingual. Unlike previous generations, today’s young Latinos literally have one foot in each culture and Vida23 celebrates their way of life.”
TV and radio spots will kick off the campaign, with Dr Pepper ads featuring a song created specifically for the effort, called “La La La Life/Vida23.” The song was written and performed by Cucu Diamantes and Andres Levin, founder of the band Yerba Buena. The song is available for download at www.vida23.com, the Web site for the campaign. Here, consumers can also re-mix their own of the song, and download ringtones as well.
Dr Pepper Vida23 – Dr Pepper ads
Spanish language TV spots will air in Dallas, Los Angeles, San Antonio, Texas, and Sacramento, Calif., on Latino targeted Telemundo, Univision and MTV3. Radio airs in those markets, along with Chicago, Houston, Phoenix, Fresno, Calif., El Paso and Austin Texas. The radio stations were chosen for their reach to 18- to 34-year-old bicultural and bilingual Hispanic consumers.
Agency Lopez Negrete in Houston is handling.
A Southwest regional tour, starting this week and featuring a mobile dance club, also supports. Consumers will be able to play games, dance and upload photographs when the mobile “Club23” visits Dallas, Los Angeles, San Antonio, Phoenix, Fresno and Stockton, Calif. Other efforts tying into the campaign include two sweepstakes: “Tu Ride23,” for a chance to win a new vehicle; and “Familia23” for a chance to win a family fiesta.
“The young Hispanic consumer drives a large share of volume for Dr Pepper,” said Morales. “The Hispanic population is already large and expected to reach 60 million by 2020, growing three times faster than non-Hispanics. This program is aimed to connect with . . . Latino consumers, and invite them to revel in life to the 23rd power.”
Heartache quote
Source: Adweek -Yana Polikarpov
https://hispanic-marketing.com/wp-content/uploads/2009/05/Dr-Pepper-Vida23.jpg129324Target Latinohttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngTarget Latino2009-05-31 13:06:022018-03-28 01:17:16Dr Pepper Ads, Tour Target Young Latinos
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