Social Media | Page 10 of 11

Starbucks, Unilever Offer Free Ice Cream to Facebook Users

07/09/2009/in Social Media/by Target Latino

To introduce consumers to its new ice cream line, Starbucks and Unilever are offering free pints to Facebook users.

Through July 19, participants can visit http://apps.facebook.com/starbucksicecream. At the top of every hour, they will have a chance to give a pint of Starbucks ice cream to a friend or family member.

Each hour, 800 pints will be given away, with a total of 280,000 for the duration of the promotion. While the promotion encourages participants to send the treat to friends, less generous users also have the option of simply sending the coupon to themselves.

Starbucks ice-cream giveaway to Facebook users

Users who don’t jump on the opportunity fast enough have to check back later whether the supply of 800 has already been given away.

The promotion touts the four flavors of Starbucks ice cream, which debuted in the spring. Based on Starbucks beverages, the flavors are Caramel Macciato (coffee and vanilla ice creams with swirls of caramel), Mocha Frappuccino (coffee and chocolate ice creams), Java Chip Frappuccino (chocolate ice cream with chunks of dark chocolate) and Coffee (coffee and espresso ice creams).

Unilever signed a licensing agreement with Starbucks in September 2008 for the exclusive manufacturing, marketing and distribution of Starbucks ice cream.
Source: Alex Palmer – Progressive Grocer

Sprint Lets Soccer Fans Enjoy the Game Now

07/03/2009/in Digital Marketing, Hispanic Culture, Marketing, Social Media/by Target Latino

CONCACAF Gold Cup(TM) series kicks off on July 3 with live streaming and exclusive tournament mobile content available only on the Sprint Now Network(TM)

Mexican Soccer Legend Luis Roberto Alves ‘Zague’ joins Sprint at select games nationally

OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ — Sprint (NYSE: S) — As an official sponsor of the popular 2009 CONCACAF Gold Cup(TM) tournament, Sprint brings soccer fans closer to their favorite sport than ever before with exclusive mobile content, available only on the Sprint Now Network(TM). For the first time, fans can be a part of the action by experiencing full-length live streaming of the games directly on their Sprint TV-capable phones. Through their phones, subscribers will also have front row seats to follow CONCACAF Gold Cup(TM) from the opening game kickoff in Los Angeles to the finals in New York with real-time game updates about their teams playing in the tournament, related news and tournament statistics, among other fun features.

Sprint Lets Soccer Fans Enjoy the Game Now

Additionally, Sprint has teamed up with one of the most popular Mexican soccer legends, Luis Roberto Alves “Zague”, to provide a one-of-a-kind pre-game experience at select matches in some U.S. cities.

“Soccer is a way of life, not only for me but for all fans. It’s so exciting to see how Sprint has created the perfect synergy between sports and technology,” Zague said. “As a former soccer player, I am thankful to join a partnership where soccer fans are able to stay connected to the game by receiving up-to-the-minute information.”

At the games, fans can visit Sprint Mobile Experience to try firsthand how easy it is to enjoy real-time matches on the go on a wide range of Sprint phones.

Exclusive Sprint CONCACAF Gold Cup(TM) content

Developed in partnership with Univision Movil, only Sprint subscribers will have exclusive access to CONCACAF Gold Cup(TM) on their phones. Subscribers can visit sprint.com/copa on their mobile phones to enjoy:

— Live streaming of full-length games available for the first time ever on mobile devices

    -- Video highlights of goals, top plays and commentary! (1)
    -- Text alerts for results, game reminders and the latest team news
    -- Breaking news, photo galleries and TV schedules
    -- Ringers, screensavers and fight songs

“With the CONCACAF Gold Cup(TM), Sprint continues its commitment in solidifying partnerships that ignite our Hispanic subscribers’ passions, like soccer,” explained Kymber Umana, Hispanic marketing manager for Sprint. “Our ability to give our customers exclusive tournament content directly on their Sprint mobile phone is a sure bet that they will never miss a part of the CONCACAF Gold Cup(TM) action this summer.”

Finally, Sprint’s sponsorship includes a national television spot during Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted online creative banners on soccer and social networking sites and a website,www.sprint.com/copa. Sprint pays tribute to soccer fans with an exciting and humorous commercial titled, “‘Life or Futbol’, with Sprint you can have both,” that can be seen via a 30-second TV spot featuring the Sprint exclusive Samsung Instinct(R) s30(TM)(2). Existing customers will also receive informative newsletters and emails detailing exclusive content available on the most popular Sprint phones.

For more information about the CONCACAF Gold Cup(TM) tournament and to get a list of all the upcoming games, visit http://concacaf.com/competitions/goldcup/2009/history.aspx. Visit www.sprint.com/copa to learn about Sprint exclusive content available to subscribers.
Source: Sprint

Allstate Celebrates the Passion of Mexican National Team Fans With a Unique Sweepstakes for the Ultimate Tricolor Fan

06/25/2009/in Digital Marketing, Marketing, Social Media/by Target Latino

Multichannel promotion allows fans to participate online, on-site or by texting

NORTHBROOK, Ill., June 24 /PRNewswire/ –It’s Game Time…Allstate Insurance company, the nation’s largest publicly held personal lines insurer and exclusive auto, home and life insurance sponsor of the Mexican National Team, today launched this year’s sweepstakes, an exclusive promotion to celebrate the beauty of the game and its legions of fans.

Created to bring fans closer to a legend of “the beautiful game,” Allstate will reward one winner and a guest with an all-expenses-paid trip to Dallas, Texas on September 30 to watch a Tricolor game with one of the most exciting soccer players in history – former MNT captain Luis Roberto Alves, also known as “Zague.”

The sweepstakes is part of the activities surrounding Allstate’s third consecutive year as a sponsor of the Mexican National Team and is being announced as players prepare for the highly-anticipated June 24 exhibition match against Venezuela at the Georgia Dome in Atlanta.

“Allstate is a very proud sponsor of the Mexican National Team and we are excited to be able to offer this exclusive experience to two fans to be able to watch their team with one of its legends,” said Georgina Flores, senior marketing manager at Allstate.

Mexican soccer legend, former MNT player and ex-captain of the team, Luis Roberto Alves “Zague,” has teamed up with Allstate over the past three years to add to the excitement and passion for the sport and to convey to fans that on and off-the field, protection is the right move. Sharing the team’s last game in the United States with him will be a once in a lifetime experience for a lucky winner and guest.

“This year has been full of excitement surrounding the performance and results for the qualifying games for both the Gold Cup and the World Cup. I’m thrilled to once again team up with my friends at Allstate, a company that’s always been committed to the Hispanic community,” commented ‘Zague’. “I look forward to joining the thousands of fans during the upcoming matches of the U.S. tour and I can’t wait to meet the winners of this year’s sweepstakes in Dallas.”

The promotion officially ‘kicks off’ on June 24, 2009, and is open until September 1, 2009. There are three ways for participants to enter and consumers can enter in English or Spanish:

Enter online at www.proteccioneslajugada.com – the official Web site of Allstate’s MNT sponsorship
Text “ZAGUE” to 49737 (standard rates apply)
Visit the Allstate booth at Futbol Fiesta in Atlanta on June 24 and/or San Diego on June 28

There is one entry permitted per person. For rules and the official entry form, visit www.proteccioneslajugada.com

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate(R)” slogan, Allstate is reinventing protection and retirement to help individuals in approximately 17 million households protect what they have today and better prepare for tomorrow. Customers can access Allstate products and services such as auto insurance and homeowners insurance through approximately 14,700 exclusive Allstate agencies and financial representatives in the U.S. and Canada, or in select states at allstate.com and 1-800 Allstate(R). Encompass(R) and Deerbrook(R) Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers. Customers can also access information about Allstate Financial Group products and services at myallstatefinancial.com.
Source: Allstate Insurance

seek to be worth knowing rather than be wee known – deep truth

GolTV, ESPN Team Up for Unprecedented Coverage of La Liga

06/23/2009/in Digital Marketing, Social Media/by Target Latino

Each Network Will Offer Exclusive Spanish and English-language Multiplatform Coverage of Spain’s La Liga

NEW YORK, June 22 /PRNewswire/ — GolTV, the only live bilingual channel delivering 24/7 international soccer, which holds exclusive TV rights to Spain’s La Liga and ESPN have reached an agreement for Spanish and English-language multimedia rights to Spain’s La Liga in the U.S. through 2012. The two multimedia companies will now share coverage of one of the world’s most popular and most watched football leagues — Spain’s La Liga.

With this deal, GolTV and ESPN will give La Liga fans in the U.S. the ability to see an unprecedented number of games. Under the terms of the agreement, in addition to the 120 live games in English and Spanish that will be televised on GolTV, ESPN Deportes will provide exclusive Spanish-language coverage of more than 95 La Liga regular-season matches live. ESPN360.com – ESPN’s live sports broadband network – will stream at least 114 matches, including simulcast of all 95 ESPN Deportes matches live in English. ESPN2 will televise select matches and ESPN Mobile TV (on FLO TV and MobiTV) will also stream select games live to mobile devices. Additional coverage will include a highlights show on match days on ESPN Deportes, as well as re-air rights across ESPN Deportes and ESPN360.com.

ESPN Deportes and ESPN360.com will also have rights to Copa del Rey, Spain’s domestic cup tournament.

ESPNdeportes.com – the company’s Spanish-language Web site, and ESPNSoccernet – the leading soccer news and information site, will deliver complete coverage including highlights and news video, original reporting, columns, match previews, player profiles and real-time scores and data.

La Liga, the highest rated European soccer league on Spanish-language television in 2008 (based on Nielsen measurements) will debut on both networks in August 2009. Together the two multimedia companies will televise at least 234 regular season matches (120 on GolTV; 95 on ESPN Deportes; and 114 on ESPN360.com;). The networks will also televise the Copa del Rey. Together they will offer nearly 400 hours of La Liga programming.

La Liga’s 20 teams have made it the top UEFA competitions more than any other European league. Real Madrid and Barcelona are the club’s top two teams, winning 31 and 19 titles, respectively. Each week’s telecast on both networks are to be anchored by a news and information highlights show completely dedicated to covering all the news around La Liga.

“There is so much La Liga, and so much demand, we felt that for our fans and video distribution partners, the right answer was not to launch yet another exclusive channel, but to extend our programming rights across multiple networks – and there is no better partner for this endeavor than ESPN,” said Rodrigo Lombello, COO, GolTV. “No other European football league can match La Liga in attracting large audiences on Spanish-language television.”

“La Liga is arguably the most prestigious European soccer league in the world,” said Lino Garcia, general manager, ESPN Deportes. “We’re thrilled to work with GolTV to showcase La Liga on ESPN for the first time to soccer fans in the U.S. With the pending addition of Cristiano Ronaldo and Kaka, the timing is great to include this great property to the ESPN Deportes line-up, as it is the most exciting soccer league in the world today.”

“La Liga features the biggest soccer stars in the world and its non-stop action is unmatched. These teams, including Real Madrid and Barcelona, deliver GolTV’s highest-rated games, and now by partnering with ESPN we will now serve all La Liga fans wherever they are, and on whatever channel they prefer to watch the game,” said Enzo Francescoli, founder and CEO of GolTV. “Because fans come first, we knew that making more of La Liga available across ESPN’s premiere multimedia platforms makes everyone a winner in this game. We couldn’t be more pleased to have this new relationship with ESPN.”

“At a time when Spanish teams are investing in the best soccer talent in the world, we are thrilled that through GolTV and ESPN La Liga will have the exposure and reach of such a large and significant audience,” said Roger Huguet CEO of Imagina US who represents La Liga’s broadcasting rights in the United States.

GolTV currently offers live and premiere coverage of the 2009 La Liga season, as well as the weekly program Ole! La Liga, which showcases top highlights from the Spanish league and airs on Mondays at 7:30 p.m. ET. For a complete programming schedule, please visit www.goltv.tv.

With this agreement, ESPN Deportes will now have a consistent block of live soccer on weekends – Mexican First Division, MLS, Dutch First Division and South American World Cup Qualifying. Each week ESPN Deportes will televise more than 16 hours of live soccer and 7 hours of news and information.

In the past year, ESPN360.com has delivered more than 800 live soccer matches online. La Liga joins a lineup of other top global soccer on ESPN360.com including World Cup events and qualifiers, Football League (UK), Carling Cup (UK), Italian Serie A, Portuguese Liga Sagres, MLS, US National team, Confederations Cup and more.
Source: ESPN Deportes

Spanish-language TV network Univision says ¡hola! to e-commerce

06/08/2009/in Digital Marketing, Marketing, Social Media/by Target Latino

Univision Communications Inc., operator of the major Spanish-language television network Univision, has announced plans to launch an e-commerce site selling items related to its shows in a deal with Delivery Agent Inc.

Delivery Agent also announced last week an expanded relationship with Twentieth Century Fox Licensing & Merchandising to create a new e-commerce site, www.foxshop.com, that will sell products seen on or related to TV shows on the Fox network and sister network FX. The products will be available immediately after shows air on TV or online. Previously, Delivery Agent had been providing e-commerce services tied to some Fox shows and movies.

With the Univision deal, Delivery Agent links up with the fifth most-watched TV network, according to Nielsen Media Research, after CBS, Fox, NBC and ABC. Delivery Agent already operates e-commerce sites for ABC, CBS and NBC, selling such items as DVDs and T-shirts, at ABCtvstore.com, CBSstore.com and NBCuniversal.com.

“We are thrilled to partner with Delivery Agent, a first-class provider of e-commerce solutions,” says Ted Zagat, vice president of franchise development and strategic partnerships at Univision. “We look forward to building Univision’s first ever branded e-commerce platform which will enable us to deliver Univision-inspired products to our loyal audiences.”

Delivery Agent will host and manage the Univision.com online store, which is expected to go live in the fall. The site, which will be in Spanish, will heavily promote merchandise tied to the 2010 soccer World Cup tournament, says Mike Fitzsimmons, CEO of Delivery Agent. It will also enable loyal followers of Univision’s telenovelas, or soap operas, to buy merchandise seen on those shows.

“If you see a necklace in the show you’ll be able to purchase it through the store,” Fitzsimmons says. “They’re the fastest-growing television network in the U.S. and we believe an underserved audience from an e-commerce perspective. There are not a lot of great e-commerce sites targeting the U.S. Hispanic audience, and tying in with the content and reach of Univision and their incredibly loyal customer base we think is a pretty significant opportunity.” Univision averaged 3.4 million viewers during prime time for the last week in May, Nielsen says.

The Fox and Univision announcements are the latest in a string of TV-related deals announced by Delivery Agent. Discovery Communications, which operates the Discovery Channel and other cable networks, announced in March it was outsourcing its e-commerce operations to Delivery Agent. Discovery Channel Store Inc. is No. 191 in the Internet Retailer Top 500 Guide.