A Latinos Online 2012 study was presented by comScore, world leader in measuring of the digital world. The Latinos Online 2012 study shows a mexican online population reaching 27.9 million unique visitors in June 2012 and consumed an average of 20.5 hours per month per visitor.
Other important discoveries included in the report are:
Mexicans consumed 7.8 hours/month per visitor on social networks
Politics sites saw a 384% growth in the a month of visitors since last year
81.7% of the Mexican internet audience watched online videos
The biggest amount of visitors to retail sites were made in Hardware and Computer Software
3 of 5 internet visitors in Latin America are 35 or younger
Venezuela, Colombia and Mexico have the youngest users online
Google sites are the most visited destination in Mexico, Facebook has the most activity
Mexicans access instant messaging, blogs and photography sites more than the global average
Facebook leads and will continue to grow; LinkedIn and Tumblr have an impressive growth in Mexico
8.7 hours consumed on Facebook on average per visitor in Mexico. 90% penetration in Mexico
Youtube is the most popular entertainment site in Mexico, reaching 76% of the audience
Mexican users see 157 videos on average per user
Mexican visitors of business/finance sites is still the lowest in the region.
Windows Live Messenger is overwhelmingly the favorite of Mexico.
Sites for lifestyle, in particular those focusing on women and family visits lead the community.
Education sites attract 42% of Web population in Mexico.
The UNAM is the most visited site in Mexico in the Education category.
Mexico leads together with Chile in traffic of mobile devices connected in the region.
Brazil and Mexico are the most used tablets.
sometimes people with the worst past end up creating the best futures
Source: comScore
Image: Shutterstock
https://hispanic-marketing.com/wp-content/uploads/2012/11/latinos-online-study.jpg345615Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2012-11-13 14:36:042018-03-26 23:58:28Latinos Online 2012 Study
Hispanic Millennials by the numbers. What are they like and how do they differ from other Hispanics or other Gen Yrs? Read on.
(The Hispanic Millennials require New Marketing Strategies article has been updated on 2015)
Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth.
Hispanic Millennials
Hispanic Millennials by the Numbers
In 2015, a total of 22.7MM Hispanic Americans – that is a 42% of the total U.S. Hispanic population – are Millennials. This represents 27% of all U.S. Gen Yrs.
A pretty impressive number when compared to a total of 10.8MM Gen Xrs, and 7.4MM Latino Boomers.
Now, let’s take a look at the 2010 Census data compiled by the Pew Hispanic Center:
58% of Latinos in the 20- to 29-year-old age group are U.S.-born,
81% of Latinos in the 15- to 19-year-old age group are U.S.-born, and
95% of those in the 10- to 14-year-old age segment are U.S.-born
Thus, within a few more years, U.S.-born Latinos will dominate the 18- to 29-year-old age segment within the Hispanic population.
Don’t take these numbers lightly just because they were gathered in 2010. It is only less than 5 years ago and all you need to do to comprehend the magnitude of this impact is subtract 5 years to each segment and the percentage of U.S. Born Hispanics dominates even more.
What are Hispanic Millennials like?
Unlike their immigrant parents who tried to be less visible, Hispanic millennials want to “stand out and be noticed.” They still embrace parts of their culture—mostly family, music and food— and they have incorporated American values such as open-mindedness, especially in their relationships. Hispanic Millennials are abandoning class hierarchies and embracing working class moral standards. They want to become heroes, healers, rescuers as well as small business owners.
The proportion of foreign-born/U.S.-born population has been rapidly changing among young Latinos and this has had a significant impact on the media usage habits of Hispanic Millennials, who for the most part are now the children, grandchildren or even great-grandchildren and beyond of Latino immigrants. A phenomenal 73% of 18- to 29-year-old Latinos watched English-only television or a combination of English and Spanish language television in the past seven days. Only 4% watched Spanish-language television alone.
Hispanic millennials (see Hispanic Market Trends Forecast) are nearly 66 percent more likely to connect via mobile than non-Hispanic whites. And they are nearly twice as likely to own a tablet such as an iPad. Online, Hispanic millennials are just as likely as other millennials to be heavy Facebook users but they are almost twice as likely to use YouTube.
When Millennial Latinos read magazines or visit websites, English predominates even more. They are more likely to read English-language magazines alone then they are to look into a combination of English and Spanish magazines (28% vs. 21%). When going online, 18- to 29-year-old Latinos are even more likely to choose to visit English-language websites alone rather than both English- and Spanish-language sites (38% vs. 25%).
Still, Hispanic millennials are maintaining close ties with their cultural heritage. The Pew Hispanic found that among the U.S.-born children of Hispanic immigrants, country of origin is still important. As far as self-identification, 33 percent of second generation Latinos use American first, 21 percent refer to themselves first by the terms Hispanic or Latino, and 41 percent refer to themselves first by the country of origin of their parents.
While Hispanic millennials may want to make it on their own, they are more likely to still be living in their parents’ home. More millennials are doing this due to the economy and delayed marriage and children trends. But Latinos are “the” most likely to live in a multi-generation home.
They feel like a generation and have great expectations for themselves. They are also aware of their future family obligations and the difficulties they will face to be able to support their parents and grand-parents.
Unlike their Gen Y counterparts who have been told over and over again that they are special, and expect the world to treat them that way, Hispanic Millennials see themselves as part of their families, communities and not separated from the rest.
As a result, marketers in both the Latino and youth markets have had to revamp their marketing strategies about how to reach this key demographic.
Franz Kafka quote
go for it
https://hispanic-marketing.com/wp-content/uploads/2012/05/iStock_000016653597XSmall.jpg302397Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2012-05-15 13:38:142018-03-27 00:02:22Hispanic Millennials require New Marketing Strategies
How much do you know about Latinas online habits? This Social Media and Buzz study unveils key purchase + influence patterns to marketing success.
One does not simply ignore Latino women – Aragorn
63% of the women interviewed use Orkut, Facebook, Twitter and other social media networks to search for information before purchasing a product or service. Books, magazines and electronics are the categories consulted the most.
Latinas consult with their social network before they make a purchase
Women now represent the majority of users of social networks in the world, a trend that continues to grow. And they do not use these networks just to communicate with friends and family, read on subjects of interest or for academic or professional purposes. Every day more women search for information on products and services on their social networks.
A survey of 3,274 women from 18 to 60 years old, residents of Brazil, Argentina, Mexico, and U.S. Latinas, conducted by Sophia Mind, a market intelligence company, indicates that 63% of these women use social media to gather information before making a purchase, and for 70% of them the probability of purchasing a major product or service increases if it is recommended by a social media friend.
Electronics are the products most consulted by them – 66% consider important to exchange information on them on the web before committing to their purchase. Forty eight per center do the same with magazines and books; 47 %, with songs; 45 %, with movies and products related to tourism; and 42 % with cosmetics.
Jewelry is an exception, the great majority of Latinas (89 %) believes this is a personal choice.
Social Media and Buzz Influence
Brazilians (66 %) and latin americans (56 %) are the greatest contributors and generators of buzz influence as they share most to their experiences in social media recommending or not a product or service. In all of the countries surveyed the rate of positive comments was greater than the negative. Another similarity amongst the women in these countries is that 50% of them may give up a purchase if a product or service is not well rated in social media networks.
Social Media and Buzz influence regarding Latina purchasing decisions
In Argentina, the United States and Mexico, 87% of women cite Facebook as the most influential. And 25% of them say they have already made purchases based on comments or indications of friends of that social network. Twitter appears in second place, with a 17% buzz influence. Advertising also has greater influence on Facebook: 18% of the respondents have already purchased products based on messages or announcements viewed on this channel. Also, on Facebook, one in five women have already withdrawn from making a purchase due to negative buzz about a product or service.
In Brazil, Orkut remains as the social network with greater penetration amongst women: 85 %. Sonic, Twitter and Facebook are tied in second place, with approximately 21 %. Twenty-nine percent of brazilians have made purchases in Orkut based on announcements or messages of companies and 21% are no longer using some products because of negative comments.
Cry as hard as you want to, but just make sure that when you stop crying, you never cry for the same reason again
https://hispanic-marketing.com/wp-content/uploads/2012/05/social-media-and-buzz-influence-a-latina-study.jpg450960Havi Goffanhttps://hispanic-marketing.com/wp-content/uploads/2014/09/targetlatino-enfold-logo1.pngHavi Goffan2012-05-08 20:16:402018-03-29 01:32:08Latinas, Social Media and Buzz influence
Claudia “Havi” Goffan had the honor of being appointed to the Innovaro Global Lifestyles Panel as their Hispanic Market Futurist. Following is a transcript of her presentation on The Future of the Hispanic Market.
Summary:Brief overview of the current Hispanic market situation, analysis of its past, and predictions for its future. A closer view of Latinos and Technology.
We’re living in a time when our world is being redefined. Even as you hear this, America continues to change. When you go to bed tonight, it will have changed even more. And, within the past 20 years, the Hispanic market projections have become a reality, our reality.
Find out what the Hispanic Market Trends Forecast are. Discover what four aspects count heavily towards adoption of Technology by Latinos. To continue reading click on the Hispanic Market Trends Forecast link.
On July 2009 – almost two years ago – we published a report from the American Journal of Cardiology that showed that Hispanics have increased chances of lower quality bypass surgery. It seems that the disparities in health care between U.S. racial/ethnic groups have not been breached. Minority groups represent at least 28 percent of the U.S. population, and the percent is expected to nearly double by the year 2050 – increasing the need to close healthcare gaps.
Disparities in health care between racial/ethnic minorities and whites cross all aspects of stroke care, according to an American Heart Association/American Stroke Association scientific statement. The statement, published online in Stroke: Journal of the American Heart Association, is a comprehensive analysis of the role of race and ethnicity in stroke care and its impact on the numbers of people who have a stroke, live with its effects or die among minority groups compared to whites. It also addresses how access to care, response to treatment and participation in clinical research affects these groups.
Disparities in Health Care Still Prevalent Among Minorities
“We see disparities in every aspect of stroke care, from lack of awareness of stroke risk factors and symptoms to delayed arrival to the emergency room and increased waiting time,” said Salvador Cruz-Flores, M.D., M.P.H., lead author of the statement and professor of neurology and director of the Souers Stroke Institute at St. Louis University in Missouri. “These disparities continue throughout the spectrum of the delivery of care from acute treatment to rehabilitation.”
Disparities in Health Care Prevalent Among Minorities
Experts in different areas of stroke care analyzed the issue of racial and ethnic disparities in current scientific literature. Hispanic-Americans, African-Americans, Asian-Americans and Native-Americans constitute 28 percent of the U.S. population. Because that is expected to almost double by the year 2050, “there is an increasing need to reduce racial and ethnic disparities in health care,” the authors said.
The review also included Alaskan Natives, and Native Hawaiians/other Pacific Islanders.
The burden of risk factors is different among racial and ethnic groups according to the statement. For example, African-Americans have a high prevalence of hypertension, diabetes and obesity as well as other risk factors for stroke, while Hispanic-Americans have a high prevalence of metabolic syndrome and diabetes compared to whites and African-Americans. The metabolic syndrome is a cluster of risk factors that include three or more of the following: elevated waist circumference, elevated triglycerides, reduced good cholesterol, elevated blood pressure and elevated fasting glucose.
Other factors that impact these disparities range from economic and social issues to cultural and language barriers. In addition, attitudes, beliefs and compliance among populations differ and the perceived or true presence of racial bias within the healthcare system can negatively impact a patient’s compliance with a healthcare provider’s advice, medications or treatment, according to the statement.
“It is important for members of ethnic and racial minority groups to understand they are particularly predisposed to have risk factors for heart disease and stroke,” Cruz-Flores said. “They need to understand these diseases are preventable and treatable.”
Educating the public and healthcare community can improve stroke care for minorities, he said.
Some of the statement recommendations include:
Development of public health policies to close the gap between minorities and whites in all aspects of stroke prevention, incidence and care;
More education and research to reduce disparities in stroke care;
Increased access to insurance coverage in minority populations; and
More research on American Indians, Asian Americans and Pacific Islanders.
“It is striking that we are in the 21st century, with many advances in stroke care, yet we are still struggling to fix the differences that are present not only in the distribution of the disease but also in the level of care we provide to the different racial and ethnic groups,” Cruz-Flores said.
Co-writers are Alejandro A. Rabinstein, M.D.; Jose Biller, M.D.; Mitchell S.V. Elkind, M.D.; Patrick Griffin, M.D.; Philip B. Gorelick, M.D.; George Howard, DrPH; Enrique C. Leira, M.D.; Lewis B. Morgenstern, M.D., and representatives of the American Heart Association Stroke Council, Council on Cardiovascular Nursing, Council on Epidemiology and Prevention, and Interdisciplinary Council on Quality of Care Outcomes in Research.
The American Heart Association/American Stroke Association receives funding mostly from individuals. Foundations and corporations donate as well, and fund specific programs and events. Strict policies are enforced to prevent these relationships from influencing the association’s science content. Financial information for the American Heart Association, including a list of contributions from pharmaceutical companies and device manufacturers, is available at www.heart.org/corporatefunding
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Other important discoveries included in the report are:
