Hispanic mobile consumers study

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As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. This insight comes from research within The Mobile Consumer: Hispanics, Movies & Mobile, a new report by multicultural marketing agency Briabe Mobile and MocoSpace, the largest entertainment destination on the mobile Internet.

Hispanics attend movies more frequently than other racial demographics, and they're using their mobile devices to find theaters, movie times and reviews.

Hispanics attend movies more frequently than other racial demographics, and they’re using their mobile devices to find theaters, movie times and reviews.

Based on the results from a June 2011 survey of MocoSpace users, the study revealed Hispanics attend movies more frequently than other racial demographics, and they’re using their mobile devices to find theaters, movie times and reviews.

Hispanics are known to be a driving force for tickets sales. A recent Nielsen study found Hispanics make up approximately 15 percent of the U.S. population, but they represent 28 percent of today’s frequent moviegoers. This study echoed those findings, but also had key findings about Hispanics’ movie-attending habits.

Key findings for Hispanic mobile consumers include the following:

  • 75 percent of Hispanics go to the movie theater once a month, 25 percent see movies three times a month. This is more often than all other polled ethnic demographics.
  • Hispanic Americans use their phones for almost every part of the film-discovery process. 72 percent use their mobile devices for overall movie planning. Of those:
    • 65 percent use their mobile devices to find showtimes and locations
    • 39 percent use it to view trailers
    • 35 percent use it to discover movies
    • 28 percent use it to get reviews
    • 14 percent use it to buy tickets
  • 55 percent use their phones to access movie information within the four hours just prior to seeing a movie.

Not only are Hispanics using their phones to seek out movie information, the report found they’re influenced by mobile advertisements, too. One out of four interviewed said they look to search and mobile banner ads when deciding what film to see. After viewing a film, 55 percent of Hispanics said they discuss their opinion of the movie on social networks.

72 percent of Hispanics use their mobile devices for overall movie planning | Hispanic mobile Consumers Study

Hispanic mobile Consumers Study | 72 percent of Hispanics use their mobile devices for overall movie planning

Photo credit: VentureBeat

you are entitled to your informed opinion

you are entitled to your informed opinion

Latinos Key to Arizona Population Growth

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In-depth analysis nonetheless shows increase could have been greater

Latinos were pivotal to the population growth in Arizona in the last decade, comprising nearly half (48%) of the overall increase in residents since 2000, according to a National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund analysis of newly released Census 2010 data.

A climate of hostility toward Latinos could have played a part in our community not participating in the Census and therefore not being counted

A climate of hostility toward Latinos could have played a part in our community not participating in the Census and therefore not being counted

Between 2000 and 2010, while the state’s overall population grew 25% from 5.1 million to 6.4 million, the Latino population grew from 1.3 million to 1.9 million, an increase of 46%.  Arizona is the second-fastest growing state in the nation, and gained one additional congressional seat as a result.  Latinos now represent 30% of the state’s residents and are the second-largest population group.

“There is no doubt that Latinos are a key part of our state’s growth.  These numbers show we will continue to play a larger and larger role in the state,” said NALEO Board Member Mayor Fernando Shipley of Globe, Arizona.  “As the state now undertakes the redistricting process, we have to be sure that these numbers become an opportunity for full and fair representation for the Latino community.”

The Census 2010 data also reveal that 43% of all Arizonans under 18 are Latino, and that the Arizona Latino population is significantly younger than the non-Latino population.

In addition, figures show significant Latino populations in most of Arizona’s largest cities, including Phoenix (41%), Tucson(42%) and Glendale (35%).  Nearly all of Arizona’s Latinos (96%) live in the state’s ten largest counties, with 60% residing inMaricopa County alone.

However, the 2010 Census data fall below estimates of the population.  For instance, in the state’s most populous county, Maricopa — home of the capital city of Phoenix — the U.S. Census Bureau had estimated there would be 235,704 more residents than what the actual Census count shows.   The estimates also show that the state averaged a -4% difference in population.

From our extensive work in overcoming barriers to full Census participation, the NALEO Educational Fund knows that fear and distrust of government are among the leading causes of not participating in the Census, and we are concerned the hostile environment in the state during last year’s enumeration may have contributed to a Census count significantly below the projections.  No other state has had such a difference between the 2010 population estimates and the 2010 Census count.

“It is unfortunate that a climate of hostility toward Latinos could have played a part in our community not participating in the Census and therefore not being counted,” said former NALEO Educational Fund Board Member and Patagonia (AZ) School Board Member Cynthia Matus Morris.  “When we have people who are made to fear being counted, all residents of Arizonalose.”

(Click here to view the NALEO Educational Fund 2010 Arizona Census Profile)

Charles Bukowski

Charles Bukowski

About NALEO Educational Fund

The NALEO Educational Fund is the nation’s leading non-partisan, non-profit organization that facilitates the full participation of Latinos in the American political process, from citizenship to public service.

Latino Women and Cervical Cancer

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Latino Women and Cervical Cancer

Latino Women and Cervical Cancer

All women are at risk for cervical cancer but unfortunately Hispanic/Latino women have about twice the risk of developing cervical cancer, compared to other women.

Cervical cancer used to be the leading cause of death for U.S. women. With the widespread use of Pap test screening in the last 50 years, cervical cancer rates have declined significantly. Every year, there are about 11,000 new cases and approximately 3,800 deaths from cervical cancer.

According to the Center for Disease Control and Prevention (CDC), 7.9 out of every 100,000 women are diagnosed with cervical cancer every year. Also, the CDC states Hispanic women have the highest incidence rate of cervical cancer, followed by black, white, American Indian/Alaska Native, and Asian/Pacific Islander women.

Black women have the highest death rate from cervical cancer, followed by Hispanic, American Indian/Alaska Native, white, and Asian/Pacific Islander women. Approximately 2.4 out of every 100,000 women will die from cervical cancer annually. However, mortality rates of cervical cancer among Hispanic women are still 50 percent higher than those of non-Hispanic women, and incidence rates among Hispanics are twice the rates of non-Hispanic women.

Latino Women and Cervical Cancer

Some experts believe the major reason for this difference is that Hispanic women are less likely to get regular Pap tests. Testing has had a definite impact on reducing mortality rates of cervical cancer. In the past 30 years, rates of incidence and mortality of cervical cancer has dropped 50 percent, even among Hispanic women.

Cervical cancer is caused by the human papillomavirus, or HPV, a common sexually transmitted infection. Most HPV infections go away on their own, but persistent HPV infections can lead to cell changes that can progress to cervical cancer.

Cervical cancer is highly preventable because of Pap tests and HPV vaccines. The Pap test finds problems with the cervix as soon as they start and the HPV vaccine prevents HPV infections. When cervical cancer is found early, it is highly treatable.

To protect against cervical cancer and precancer, the CDC recommends that all girls who are 11 or 12 years old get three doses (shots) of HPV vaccine. According to the CDC, girls and young women aged 13 through 26 years should get all three doses of an HPV vaccine if they have not received all doses yet. The vaccine can be given to girls beginning at age 9 years. Boys and young men aged 9 through 26 years also can be vaccinated against HPV for the prevention of genital warts.

Also, there are programs to help women receive free or low-cost Pap tests. If you have low income or do not have health insurance, you may be able to get a Pap test through the National Breast and Cervical Cancer Early Detection Program. Call your local program or 1-800-CDC-INFO to see if you qualify.

Also, the Vaccines for Children program (VFC) offers vaccines if you don’t have insurance for your child or if your insurance does not cover all recommended vaccines.

Chinese Proverb

Chinese Proverb

Sources:

Empoweher

http://www.cdc.gov/Features/dsCervicalCancer/?s_cid=fb676
http://www.fhcrc.org/patient/ccc/hispanic.html

Nielsen: Some minority groups quicker to adopt smartphones

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A new survey from Nielsen finds Hispanics, Asians/Pacific Islanders, and African-Americans have above-average smartphone adoption rates.

Recent market data suggests that about three out of ten (31 percent ) of all U.S. mobile phone users now have a smartphone, but a new survey from Nielsen shows adoption rates are even higher amongst some minority groups. According to Nielsen, smartphone adoption amongst Hispanic and Asian/Pacific Islanders reached levels of 45 percent during the fourth quarter of 2010, which 33 percent of African Americans owning a smartphone during the same quarter. In comparison, only 27 percent of white Americans had a smartphone during the fourth quarter of 2010.

Nielsen smartphone OS share/ethnicity (Feb 2011)

Nielsen smartphone OS share/ethnicity (Feb 2011)

The figures for new handsets acquired during the last six months show a similar trend. Some 60 percent of Asians/Pacific Islanders who got a phone in the last six months got a smartphone, compared with 56 percent of Hispanics, 44 percent of African Americans, and 42 percent whites.

Nielsen didn’t offer much in the way of explanation for the figures, save to now that the Asian/Pacific Islander, Hispanic, and African-American populations in the U.S. “tend to skew younger.” Younger Americans have been the backbone of the mobile phonemarket for years.

Overall, Nielsen’s survey finds the three major smartphone platforms—Apple’s iOS, RIM’s BlackBerry, and Google’s Android—in a virtual dead heat for market share, with iOS having 28 percent of the market and RIM and Android each having 27 percent—although Android’s share has been climbing very quickly. (The figures echo recent findings from Canalys that found Android has claimed the top spot in phone shipments.) However, Nielsen did find that Apple’s iOS is leading amongst smartphone owners who are Asian/Pacific Islanders, with 36 percent reporting they have iPhones. Conversely, BlackBerries were favored by African-American smartphone owners, with 31 percent saying they owned a BlackBerry device.

Nielsen smartphone messages OS share gender

Nielsen smartphone messages OS share gender

Nielsen’s survey covered some 56,719 people, with 13,258 responding to questions about phone purchases in the last six months.

every child is an artist

every child is an artist

Unauthorized Immigrant Population: National and State Trends

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by Jeffrey S. Passel, Senior Demographer, Pew Hispanic Center, and
D’Vera Cohn, Senior Writer, Pew Research Center

Although the number of unauthorized immigrants in the U.S. is below 2007 levels, it has tripled since 1990, when it was 3.5 million and grown by a third since 2000, when it was 8.4 million. | Estimates of the Unauthorized Immigrant Population 2010 - Pew Hispanic

Estimates of the Unauthorized Immigrant Population 2010 – Pew Hispanic

As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This stability in 2010 follows a two-year decline from the peak of 12 million in 2007 to 11.1 million in 2009 that was the first significant reversal in a two-decade pattern of growth. Unauthorized immigrants were 3.7% of the nation’s population in 2010.

The number of unauthorized immigrants in the nation’s workforce, 8 million in March 2010, also did not differ from the Pew Hispanic Center estimate for 2009. As with the population total, the number of unauthorized immigrants in the labor force had decreased in 2009 from its peak of 8.4 million in 2007. They made up 5.2% of the labor force in 2010.

The number of children born to at least one unauthorized-immigrant parent in 2009 was 350,000 and they made up 8% of all U.S. births, essentially the same as a year earlier. An analysis of the year of entry of unauthorized immigrants who became parents in 2009 indicates that 61% arrived in the U.S. before 2004, 30% arrived from 2004 to 2007, and 9% arrived from 2008 to 2010.

Other key points from the new report include:

The decline in the population of unauthorized immigrants from its peak in 2007 appears due mainly to a decrease in the number from Mexico, which went down to 6.5 million in 2010 from 7 million in 2007. Mexicans remain the largest group of unauthorized immigrants, accounting for 58% of the total.

  • The number of unauthorized immigrants decreased from 2007 to 2010 in Colorado, Florida, New York and Virginia. The combined population in three contiguous Mountain West states-Arizona, Nevada and Utah-also declined.
  • In contrast to the national trend, the combined unauthorized immigrant population in three contiguous West South Central states-Louisiana, Oklahoma and Texas-grew from 2007 to 2010.
  • Although the number of unauthorized immigrants in the U.S. is below 2007 levels, it has tripled since 1990, when it was 3.5 million and grown by a third since 2000, when it was 8.4 million.

The estimates are based on data from the U.S. Census Bureau’s Current Population Survey, augmented with the Pew Hispanic Center’s analysis of the demographic characteristics of the unauthorized immigrant population using a “residual estimation methodology.”

Although the estimates indicate trends in the size and composition of the unauthorized-immigrant population, they are not designed to answer the question of why these changes occurred. There are many possible factors. The deep recession that began in the U.S. economy officially ended in 2009, but recovery has been slow to take hold and unemployment remains high. Immigration flows have tended to decrease in previous periods of economic distress.

The period covered by this analysis also has been accompanied by changes in the level of immigration enforcement and in enforcement strategies, not only by the federal government but also at state and local levels. Immigration also is subject to pressure by demographic and economic conditions in sending countries. This analysis does not attempt to quantify the relative impact of these forces on levels of unauthorized immigration.

Other Resources

Kochhar, Rakesh, C. Soledad Espinoza and Rebecca Hinze-Pifer. “After the Great Recession: Foreign Born Gain Jobs; Native Born Lose Jobs,” Pew Hispanic Center, Washington, D.C. (October 29, 2010).

Passel, Jeffrey S. and D’Vera Cohn. “U.S. Unauthorized Immigration Flows Are Down Sharply Since Mid-Decade,” Pew Hispanic Center, Washington, D.C. (September 1, 2010).

Passel, Jeffrey S. and Paul Taylor. “Unauthorized Immigrants and Their U.S.-Born Children,” Pew Hispanic Center, Washington, D.C. (August 11, 2010).

Einstein quotes

Einstein quotes