Help Chile – A letter from Bio-Bio

/in /by

WE NEED HELP

My name is Francisco, I´m a filmmaker originally from Chile. I came to my beautiful country to spend a valuable time with my family at my lovely region in Chile. The same Region that now is devastated due the past quake, and the chaos is everywhere. We as Chileans, are use to have quakes, we are strong people, and we will re build our Nation again and this time, stronger than never. However, we need your help this time for the little ones. That´s why, I kindly ask you, to help Chile, whether you are doing it through an organization or not.

Saturday's Chile earthquake was so powerful that it likely shifted an Earth axis and shortened the length of a day, NASA announced Monday.

Saturday’s Chile earthquake was so powerful that it likely shifted an Earth axis and shortened the length of a day, NASA announced Monday.

I´m in Region del Bio-Bio right now, and my people is suffering. Specially the kids at our Child Care Facility, named CONIN CHILLAN. (www.conin.cl <http://www.conin.cl> )

We need lots of diapers, any kind of diapers, as much as you can. They don´t have a steady service or electricity or water, they have some tough areas and slums surrounding the child care facility, and they are running out of diapers for the kids.

You can ship that from the US, or everywhere, labeling your package for Chilean Customs as:

Humanitarian Help PRIVATE DONATION – NO COMMERCIAL VALUE
Chile Earthquake

Address:

José María Caro 565.
Pobl. Vicente Pérez Rosales
Tel: (+56-42) 423220
chillan@conin.cl
ZIP: 3780000

If you need some assistance in order of how to proceed, please don´t hesitate to contact me.

Francisco Campos-Lopez
Filmmaker
carteludo@gmail.com

Phone: +56 42 274559
Mobile: +56 9 7 423 0398

Photo source: National Geographic

Gen Y or Millennials: Marketing Tips

/in , , /by

by Claudia “Havi” Goffan

Most of us, marketers, are trying to engage the Millennials or Gen Y. Also, most marketers are still leery of Gen Y marketing techniques. Therefore, we need to keep understanding who they are, what they do, what they like and what they dislike.

Gen Y or Millennials: Marketing Tips: brief overview of the Millennials or Gen Y

  • Listen to them online 24/7 using Multicultural Market Intelligence Tools

    Listen to them online 24/7 using Multicultural Market Intelligence Tools

    Gen Y believes in the power of WE and is all-inclusive.

  • Gen Y is multicultural and 34% of Millennials are Hispanics.
  • Gen Y believes that customized options help define personal style.
  • Gen Y is hyper-connected.
  • Gen Y is married to mass media and goes online more than any other generation.
  • Gen Y uses cellphones as an extension of their own body.
  • The average Gen Y’er spends an average of 33 hours on social networks, 31 hours on email, and sends over 700 texts, every month.
  • Their status updates or messages to friends reach hundreds, and because of its instant repetition, they reach greater audiences almost instantly.
  • Gen Y loves communication tools – especially instant messages.
  • Gen Y is interested in social popularity or social status and most of them have not met many of their friends in person – ever.
  • Gen Y is the first generation that can actually measure its popularity.

Gen Y or Millennials: Marketing Tips – What can brands do?

  • Gen Y is hyper-connected

    Gen Y is hyper-connected

    Use their willingness to collaborate and include them in your efforts to build your brand. Once they are a part of it, they will help you share your message.

  • Talk to the Millennials that work for your company and include them on your advertising and PR efforts – they will help you deliver your message for free using their extensive networks.
  • Be mindful of their likes and dislikes when it comes to your brand because they can also share negative messages about it.
  • Remember that online video offers them immediacy, emotion, and interaction.
  • Listen to them online and engage them online 24/7 using Multicultural Market Intelligence Tools.
  • Use these insights to create great products.
  • Market to communities, but emphasize individuality.
  • Generate Word of Mouth: Let them discover your brand.
  • Be real and authentic to your audience in everything you do.

Now, the question becomes, are you truly listening to the Gen Y?

HISPANIC OR LATINO?

/in , /by

 

HISPANIC OR LATINO?

Most young Hispanics — 51 percent — don’t care which term is used to describe them, a survey by the Pew Hispanic Center found. Another 35 percent prefer to be called Hispanic, while 14 percent prefer to be identified as Latino.

Kids of Spanish-speaking Hispanic moms watch less TV

/in , /by

When it comes to a kid’s television-viewing habits, the mom’s language can matter.

When it comes to a kid's television-viewing habits, the mom's language can matter.

When it comes to a kid’s television-viewing habits, the mom’s language can matter.

Researchers at Johns Hopkins University School of Medicine surveyed 1,347 women who had children ages 35 months to 4 years to assess just how much time the kids spent in front on the tube. They knew that young children of white mothers and young children of Hispanic mothers watched similar amounts of TV (we’ll go out on a limb here and say “too much”), but they seemed to think there might be some variables to be explored within those numbers and perhaps, down the road, interventions to be found.

They were right on the former. The latter remains to be seen. The researchers found that kids of English-speaking Hispanic moms and kids of Spanish-speaking Hispanic moms watched about the same amount of TV during their first year (yes, yes, infants watching any TV…). But by the second and third years, children of the English-speaking moms watched more, a lot more.

The abstract was published online Monday in the February issue of Archives of Pediatrics & Adolescent Medicine.

Maybe TV simply is less important to Spanish-speaking Hispanic moms, the researchers speculated, or maybe there are fewer Spanish-language shows for toddlers.

Regardless, they conclude: “These findings highlight the need to further understand sociocultural factors that influence television viewing habits in young Hispanic children. Interventionists should consider such factors when designing interventions targeting television viewing in young Hispanic children. Additionally, these findings emphasize the need for researchers to appreciate the heterogeneity of the Hispanic population when describing health behaviors and outcomes in this population.”

And if you’re wondering why this is relevant, the researchers point out in the study’s introduction: “Excessive television viewing in early childhood is associated with a multitude of negative health outcomes, including obesity, attention problems, and sleep troubles. … Additionally, Hispanic children face disparities in many health outcomes,18 some of which may be associated with early television habits.”

Source: Tami Dennis, Los Angeles Times – Orlando Sentinel

IBBY launches appeal for Haiti – Letters from friends in Haiti

/in /by

To IBBY friends around the world

The earthquake in Haiti has left us all shaken and shocked: our friends are there.  Yet another tragic disaster has hit the poorest country in the western hemisphere.  We have already seen the nations of the world pledging help with basic medical and food aid.

But they need more than that.

For the past year our colleagues at IBBY Haiti have been running a Children in Crisis project to train teachers, librarians and carers how to use the healing power of storytelling and books after natural and environmental disasters, such as the series of enormous storms that hit Haiti in recent years and the collapse of a school that killed many children in 2008.  The earthquake on 12 January 2010 has wreaked so much more havoc and brought death to thousands, and a very uncertain future to millions more.

If Jocelyne Troulit and her colleagues at IBBY Haiti are in a position to start a new Children in Crisis response IBBY will of course support her 100%. Meanwhile, we will accept funds in trust for IBBY Haiti to help the surviving children and their families through the healing power of books and storytelling.  At the very least we can try to make sure that they receive books in Creole, something that has been an important consideration in Jocelyne’s work.

All donations are welcome.  You can donate through the IBBY website by using a credit card or by making direct transfers using your bank: follow the link on our home page: http://www.ibby.org

We shall be sharing news with you as we get it.  This tragedy has touched us all: Jocelyne is an active member of our IBBY family and as always the children are suffering the most.  Half the population of Port-au-Prince are children!

Help us to help them.

Thank you

International Board on Books for Young People

Bringing Books and Children Together

__________________________________________

Liz Page

Executive Director

International Board on Books for Young People

Nonnenweg 12

Postfach

CH-4003 Basel

Tel: +41.61.272.29.17

Fax:+41.61.272.27.57

liz.page@ibby.org

http://www.ibby.org
This is Jocelyne´s answer a few days after the earthquake:
The Universite Caraibe and most universities in Port au Prince are completely destroyed. Most schools too.  Thousands of school children and university students are under those buildings.  Many cadavers have been removed from the streets by the state today.  We have survivors.  Thousands of houses have collapsed.  Rich and poor have lost families and houses.  I cannot describe the horrors.

I have seen so many corpses today, many of my own students are dead or injured, I don’t want to describe it.

I hope to be able to coordinate some help next week.  For now, we have to bury the dead.  The children of Haiti will need some psychological help and bibliotherapy will certainly bring some healing to them.  Schools will not reopen until September or October.  The buildings and the teachers are not there.   We will have to find other places, many churches have also been destroyed.

Thank you again for your support.

Most of the IBBY books that were in storage at the Universite or at the schools have been destroyed.  I asked today if I could find them in the debris, but I understood the people were more concerned about the corpses that started to smell and to find some survivors.

We stay positive, but for most of us we will need strong will power.

IBBY Haiti: Jocelyne Troulit, Port au Prince, Haiti, 16 January 2010